• The Korean Journal of Financial Management
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• v.27 no.2
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• pp.115-144
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• 2010

This study aims to empirically verify that the effect of investor protection on risk taking may differ according to growth opportunities. Furthermore, this paper intends to verify the hypothesis that the impact of risk taking upon corporate value will also be influenced by growth opportunities. The results of the analysis show that firms with high growth opportunities demonstrate greater risk taking as investor protection gets stronger while the degree of investor protection has little or no impact on their risk taking in case of firms suffering a lack of growth opportunities. In addition, risk taking has a statistically significant positive impact on improving corporate value for firms with sufficient growth opportunities, in contrast the impact is little or none when firms lack growth opportunities.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.131-143
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• 2016

This study investigated how corporation-CEO reputation gap, corporation-related knowledge, CEO-related knowledge, and corporate involvement influence respectively individuals' purchase intention, growth prospect, investment attraction, and corporate preference. Corporation-CEO reputation gap was divided into two groups, CEO reputation risk vs. CEO reputation premium. The survey(N = 451) with a nationwide stratified sampling found the following. First, corporate involvement and corporation-related knowledge have a positive(+) effect on purchase intention, growth prospect, investment attraction, and corporate preference. But CEO-related knowledge and corporation-CEO reputation gap have a negative(-) effect on them. Second, in CEO reputation risk group, CEO-related knowledge has a negative(-) effect on them.

• Journal of Technology Innovation
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• v.24 no.2
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• pp.143-175
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• 2016

In this study, we have analyzed the impact of firm, innovation and industry characteristics on firm's appropriation strategy focusing of the relative preference of patents and trade secrets by using the Korea Corporate Innovation Survey 2005, 2010 and 2014 data. According to the analysis results, companies with characteristics such as venture, high-technology industry, receipt of public R&D subsidies, performing product innovation, high R&D expenditure, prefer patents to trade secrets relatively. However, firm size and R&D cooperation did not have a statistically significant effect on the relative preference. This shows that policy on appropriation system considering the industry characteristics may be more effective. Companies in the industries with a high market concentration showed that trade secrets are preferred, especially these characteristic was distinctly in small and venture companies. This means that the increase in strategic patent applications of the incumbent firms is able to restrict the patent activities in small and venture companies. Because the excessive increase in strategic patents is likely to constrain the innovation activities of small and venture firms ultimately, policy initiatives to limit the abuse of strategic patent applications is required.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.2
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• pp.53-61
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• 2013

This study investigated the tax compliance applying framing effect, with the influence of detection rates, client advocacy, risk seeking tendency on the amount of income declared. Questionaires were filled in by CFA in Busan. Questionaires involve three cases (newly founded company, loss-expected company, gain-expected company). Respondents declared least in newly founded company, next loss-expected company, to gain-expected company. Respondents declared more as detection rates rose. As client advocacy increases, newly founded company and loss-expected company declare less, while gain-expected company declare more. As risk seeking tendency increases, newly founded company and loss-expected company declare less, but gain-expected company. Finally the interaction effect between client advocacy and risk seeking tendency is supported.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.123-124
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• 2011

본 연구는 전 세계에서 한국 및 이스라엘에만 있는 정부R&D지원제도상의 정부기술료(public royalty system)에 대한 기업규모별 선호도등에 관한 실증분석연구이다. 실무에서는 기업규모가 클수록 출연정율제를 선호하고 작을수록 매출정율제를 선호한다고 알려져 있고 정부기술료제도에 대한 기업의 저항이 크다고 알려져 있지만 본 연구결과는 그렇지 않는 것으로 나타났다.

• Venture DIGEST
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• no.10 s.123
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• pp.20-20
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• 2008

• Venture DIGEST
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• s.81
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• pp.25-25
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• 2005

• Science of Emotion and Sensibility
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• v.12 no.2
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• pp.193-204
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• 2009

The importance of corporate identity design has been recently highlighted in the marketing. However, logotype among marks that represent the image of a company has been neglected relatively comparing to symbol mark and logo mark. A logotype should be something to represent the personalities and characteristics of a company in suggestive ways. For such reasons, the image expressions by shape are thought to be important. Consequently, the formative aspects of visual communication design should be examined with emphases. However, it is true that studies on the formative aspects regarding logotypes and logo marks, especially studies on the shapes of font types and the responses of consumers to them, are lacking. Accordingly, this study examined the visual shape of logotype preferred by consumers and the shape of logotype preferred by consumers according to the business type of companies. As a result of research, there were differences in the elements of logotype preferred according to the business type of companies; as for construction companies is preferred the body of the type of dotum font with bold stem, without serif, with oblique, straight-line and curve-line endings; as for banks is preferred the body of the type of dotum font without serif, with oblique ending and with one-side curve style of serif, the stem in a middle level; as for laboratories is preferred the body of the type of dotum font with oblique ending, with bold stem and straight-line serif. The elements that should be commonly applied to construction companies, banks and laboratories appear to be the oblique ending but the curve-line ending and shallow stem seemed to be avoided. On the other hand, the serif, ending and gulim appeared to be applied differently according to the business type.

• Journal of Korea Game Society
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• v.5 no.2
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• pp.29-36
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• 2005

Determining the price of a newly developed game product is a substantial matter affecting many aspects of corporate management. An appropriate pricing based on the proper data encourages consumers to purchase products repeatedly Yet presently most game companies prefer to set a price according to the cost including developing expense, advertising expense and law materials. As a result that price does not reveal the rue value of the product, many corporations face the demerits in the corporate management including the low sales, the loss of client and the poor promotion. This study has emphasis on the evaluating the price according to the consumer view rather than either corporate or industrial view. The price preference research analysis shows that Korean gamers prefer the price ranging around 30 thousand won in the simulation game, RPG game, and arcade game. In the online game, around 20 thousand won is the preferred price. This difference explains well the features of each game categories.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.05a
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• pp.869-872
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• 2004

최근 각 이동통신사에서 자체적인 통합 UI를 개발하여 각 단말기 제조사의 UI 통합을 시도하고 있다. 이 UI 통합의 시도는 기업의 입장에서는 기업 정체성을 높이고 타 통신사와의 차별을 갖게 할 수 있고 사용자 입장에서는 현재 사용중인 단말기를 다른 단말기 제조사 제품으로 교체할 때 서로 다른 메뉴 구성이나 버튼 방식으로 인해 겪게 되는 불편을 해소해 주는 역할을 한다. 그러나 UI를 일괄적으로 통일한다는 것은 한편으로 개인과 집단의 감성이 무시되고 특정 타겟 단말기의 특성을 잘 표현하지 못하는 악영향을 미칠 수 있다. 본 연구의 목적은 여성들이 선호하는 메뉴 아이콘을 조사 분석함으로써, 여성 타겟으로 출시되는 단말기 아이콘이 일관된 UI가 아닌 여성이 선호하는 감성 아이콘이 될 수 있도록 메타포를 제안하는 데에 있다. 이를 위해 서울에 사는 18~35세 여성 40명을 대상으로 이동통신사 (S 사) 표준 UI 아이콘과 제조사별 아이콘 샘플을 추출하여 여성이 선호하는 휴대폰 단말기 아이콘을 선정하고 그 아이콘에 대하여 이미지 형용사 언어를 밝혀내도록 하였다. 이렇게 조사된 여성들이 선호하는 아이콘 및 이미지 형용사는 향후 여성 타겟 단말기 개발의 기초 자료로 활용될 수 있을 것으로 기대한다.