• Journal of the Korean Society of Earth Science Education
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• v.15 no.2
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• pp.299-309
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• 2022

The purpose of this study is to categorize specific factors and characteristics of positive science experience by qualitatively analyzing the positive science experience cases in the memories of pre-service elementary school teachers. For this purpose, 101 essays written by pre-service teachers on the theme of 'my enjoyable science class experience' were analyzed. The collected data were analyzed using an inductive analysis method, and as a result, the characteristics of positive science experience cases in the memories of pre-service teachers were categorized into 4 categories and 12 topic groups. Specifically, 'experience of exploratory activities using special materials', such as long-term raising and observation of animals and plants, experiments using edible materials, and using special experimental tools had a positive effect on scientific experience. In addition, 'experience of activities emphasizing scientific inquiry' such as emphasizing observation activities, experiments accompanied by clear experimental results, making activities, and using various materials also had a positive effect on science experience. In addition, 'student-centered activity experience' such as strengthening student autonomy, emphasizing collaboration between students, and performing science activities outside of the curriculum also had a positive influence on the science experience. Lastly, 'positive influence of teachers', such as teachers' encouragement and enthusiasm, helped to positively recognize science.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.49-70
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• 2004

Recently, consumer researchers have suggested that consumers evaluate brand by subjective memory-based-emotion which was formed by their experience. However, relatively little consumer research has been done to explore conditions under which memory-based-emotion is used in brand evaluation. Therefore, this study explored the conditions to facilitate usage of memory-based- emotion such as accessibility, representativeness, relevance of consumption goal, when consumers evaluate brand. In addition, we investigated the factors that influence responses of memory-based- emotion, such as similarity of encoding and retrieving condition and level of organization. The results of this study suggest that level of organization was positively related to accessibility and representativeness. But similarity of encoding and retrieving condition was not related to them. And accessibility, representativeness influence on use of memory-based-emotion in consumer brand evaluation. But relevance of consumption goal did not influence on use of memory-based-emotion in consumer brand evaluation.