• The Science & Technology
• /
• no.10 s.449
• /
• pp.86-89
• /
• 2006

1984년 현대자동차에 입사한 이후 알파, 베타, 델타, 엔진에 이어 최근의 세타엔진에 이르기까지 20년 넘게 자동차 엔진 개발을 이끌며 한국 자동차 엔진의 기술독립을 일궈낸 승부사로 통하는 이현순 현대∙기아자동차 연구개발총괄본부 사장. 이번호에는 그를 만나 그 동안의 기술개발 에피소드와 최근동향에 대해 들어봤다. 이 사장은 서울대학교 기계공학과를 졸업, 뉴욕주립대에서 기계공학 석사∙박사학위를 받은 후, 세계 최대 자동차 회사인 제네럴모터스 자동차연구소에 근무한 바 있다.

• Journal of Distribution Science
• /
• v.4 no.2
• /
• pp.145-165
• /
• 2006

China has been recognized as the land of opportunity to provide valuable assets owing to dramatic economic developments in a recent year. In particular, automobile industry in china has been noticed by MNCs due to increasing of both steady demands and positive further expectations. The primary purpose of this case research is to examine distinctive channel strategy of automobile environment in China from the viewpoint of Dongfeng Yueda-Kia Motor. In order to accomplish of this, we visited production factory and sales office located in Shanghai, China during the period from April 20 through April 23, 2006. We expect that this case study provides with more opportunity to contribute to practical implications for Korean MNCs which do not entry china market yet.

• Asia Marketing Journal
• /
• v.11 no.3
• /
• pp.151-165
• /
• 2009

The objective of this case study is to analyze how effectively KIA SOUL, which is a leading Crossover Utility Vehicle (CUV) brand, has created a new market space through innovative product strategy. Up until now, most car manufacturers have focused only on the traditional product market segments missing out on the opportunity of the crossover segment market. KIA SOUL found a new market space by identifying the high crossover utility demand and filling the gap between the current product category values and the emerging crossover product category values. This case study illustrates that an innovative product strategy can be effectively employed to create a new market space in the saturated car manufacturing industry. The case summarizes that the innovative product strategy of KIA SOUL is comprised of four primary pillars: design innovation, market frontier in CUV, the first company to launch customizing service brand-TUON, and functional innovation. The KIA SOUL case study provides valuable insights and implications for many other companies that are planning to find "blue oceans" for their own business.

• Korean Journal of Metals and Materials
• /
• v.46 no.8
• /
• pp.489-494
• /
• 2008

The effect of drawing rate on the electrochemical properties of 3003 Al alloys in 5 wt.% NaCl solution was investigated by electrochemical techniques (potentiodynamic polarization test, potentiostatic polarization test, electrochemical impedance spectroscopy (EIS)) and surface analyses (OM, SEM, EDS). Four kinds of automotive pipe materials were prepared (raw material, drawing rate = 5, 10, 15%). As the drawing rate of Al alloy tube increased, the pitting corrosion resistance increased due to the enrichment of Al oxides on the surface.

• LP가스
• /
• v.22 no.3
• /
• pp.43-58
• /
• 2010

지난 6월 11일(금) 녹색교통운동 경영위원회 자동차환경위원회 공동주최로 고려대학교에서 열린 "합리적인 우리나라의 자동차 연비 및 온실가스 저감 대책세미나"에서 현대기아자동차에서 발표한 내용을 게재한다.

• Asia Marketing Journal
• /
• v.13 no.3
• /
• pp.265-274
• /
• 2011

The objective of this case study is to analyze how effectively KIA K5, which is a leading mid-size car brand, has positioned itself into the mid-size car market. Before KIA launched the K5, Sonata and SM5 were the leading brands in the mid-size car market. They had loyal customers who like their similar images. As many competitors keep launching new brands or new designs into the car industry, Sonata and SM5 were pressured to introduce new versions. But, the YF Sonata and the New SM5 failed to catch up with the new trends in the market. Whilst YF Sonata was perceived as too innovative, the New SM5 was treated as an old car by the target customers of the mid-size car. While the two leading brands struggled to attract customers, KIA K5 found a new market space by identifying and focusing on the lucrative replace and up-grade demand segment and filling the gap between the current product category values and the emerging mid-size car category values. The K5 found the right values that customers need and successfully articulated the values to the customers. This case study illustrates that a successful positioning strategy can be effectively employed to attract customers in the saturated car manufacturing industry. This case can be summarized as the successful positioning strategy of KIA K5 is comprised of four primary pillars: design innovation, market analysis, STP (segmentation, targeting, and positioning), and launch strategy. The KIA K5 case study provides valuable insights and implications for many other companies that are planning to find a proper positioning strategy for their own business.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2010.04a
• /
• pp.597-600
• /
• 2010

소프트웨어 재사용(Software Reuse)은 소프트웨어 생산성을 높이는 방법임에도 불구하고 내장형 소프트웨어 개발 분야에서의 적용은 많은 어려움이 있다. 내장형 소프트웨어는 개발된 소프트웨어의 실행환경이 서로 다르고, 하드웨어 의존성이 높기 때문이다. 국방 분야에서의 내장형 소프트웨어는 보안성이라는 특성상 타 프로젝트의 모범사례를 적용하는 데는 정보 공유의 어려움이 있어 왔다. 본 논문에서는 MIL-STD-498에 기반하여 국방 분야의 내장형 소프트웨어 재사용 프로세스에 관해 연구하고 적용 결과를 제시하였다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2010.11a
• /
• pp.1540-1542
• /
• 2010

국방분야의 무인지상무기체계(Unmanned Ground Vehicles)는 소프트웨어 결함 발생시 유인무기체계와 달리 응급 조치를 수행할 수 있는 사람이 탑승하지 않기 때문에 임무 수행에 치명적인 영향을 미칠 수 있다. 따라서, 무인지상무기체계에 탑재되는 내장형 SW의 신뢰성 있는 임무 수행을 위한 방법을 필요로 한다. 본 연구에서는 무선 Ad-hoc 네트워크로 연결된 UGV의 SW 결함을 원격으로 진단하고, 치료하기 위한 방법에 대해 연구하였다. 국방분야의 무인무기체계에 탑재된 내장형 SW의 신뢰성을 높이기 위해 적용가능하다.

• 방재와보험
• /
• s.85
• /
• pp.68-69
• /
• 2000

• Korean Architects
• /
• no.4 s.384
• /
• pp.36-39
• /
• 2001