• Title/Summary/Keyword: 기술혁신 전략

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Design of WebZine for Marketing of the Presidential Archives: Based on 'On-Gi', a Newsletter of the Presidential Archives (대통령기록관 마케팅을 위한 웹진(WebZine)의 설계 제안 - 대통령기록관 '온기(On-記)'를 기반으로 -)

  • Jang, Hyo-Jeong;Lee, Yong-Jae;Kim, Na-Kyung;Jeong, Jin-Gyeong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.33 no.3
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    • pp.267-293
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    • 2022
  • A webzine issued by a public institution not only plays a role in communication between members of the institution and its users, but is itself a meaningful record. In addition, as one of the management techniques of the archives, there is a growing awareness that active marketing is needed to promote the service and allow potential users to visit the archives. Therefore, efforts should be made to increase user satisfaction by identifying user needs, composing content reflecting them, and selecting user-centered interfaces appropriately. The purpose of this study is to design 'On-Gi', a newsletter of the Presidential Archives, as a user-participating smart platform in a smart device environment. As a research method, we first looked at the current status of webzine publication by relevant domestic institutions. Next, we compared and analyzed the issue of 'On-Gi' provided by the Presidential Archives and major contents. Based on this, a design model of the webzine for the marketing of the Presidential Archives was proposed. This can be used as a key marketing strategy for the Presidential Archives in the new user environment of technological innovation of smart devices.

A Survey on Farming Activities of Graduates for Intensive Major Course of Korea National College of Agriculture and Fisheries (한국농수산대학 전공심화과정 졸업생의 영농활동실태조사)

  • Hwang, I.U.;Joo, J.S.;Kim, J.S.;Oh, D.G.;Song, C.Y.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.20 no.1
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    • pp.145-162
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    • 2018
  • This is a survey on farming activities of intensive major course's graduates of Korea National College of Agriculture and Fisheries(KNCAF). Above all, major characteristics of graduates of intensiv major course cases are as follows. First, They make an effort to secure of agriculture competitiveness through an increase in farm size, and then strive for their specialty. Second, They are leading value based agriculture through an innovations in techniques. According to analysis results, intensive major course's examples have the following features: aim at environmentally-friendly agriculture, actively introduction of new technology, continued research activity, community reinvigoration and leading development of agriculture through active network. Finally, This result in various certifications and awards(environment friendly certification, HACCP certification, non antibiotic/pesticide-free certification, organic certification etc.). Therefore, there are necessity of various intitutional and political supports in order that they grow the core people and leader of farm village.

A study on antecedents of relationship strength in a B2B environment: Focusing on export manufacturing corporations (B2B 관계강화에 영향을 미치는 선행요인에 관한 연구: 수출 제조기업을 중심으로)

  • Choi, Jong-Hwa;Lee, Hyun Ju;Kang, Gi-Du
    • International Commerce and Information Review
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    • v.16 no.4
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    • pp.3-34
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    • 2014
  • Nowadays to thrive on the intensively competitive environments based on drastic and rapid technical evolutions, exporting manufacturing companies need to keep very stable relationship with suppliers. Thus, analyzing key factors of strengthening relationship with suppliers in a B2B environment is important. In this regard, this study develops a research model to deeply understand key antecedents of relationship strength between B2B companies. Relationship quality was considered as the key factor affecting to the relationship strength. This study considers relationship satisfaction, trust, and relationship commitment as the factors of relationship quality. Moreover, technical service quality and relational service quality were considered to be the antecedents of relationship satisfaction, while communication and information exchange, relationship policies and practices, and opportunistic behavior were regarded as the antecedents of trust. The PLS method was applied for the empirical analysis of 107 companies data. The results indicated that the relationship commitment has a significant impact on relationship strength. Moreover, relationship satisfaction and trust had indirectly impact on relationship strength through relationship commitment. Although the quality of technical service quality had a significant impact on relationship satisfaction, relational service quality did not have a significant impact. While communication and information exchange, relationship policies, and practices had positively significant impacts, opportunistic behavior had a negative impact.

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A Study on the IPTV Use Perception and Factors Influencing IPTV Adoption (IPTV 이용자의 이용인식과 수용결정요인에 관한 연구)

  • Kim, Mi-Sun
    • Korean journal of communication and information
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    • v.52
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    • pp.177-202
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    • 2010
  • IPTV has been drawing attention as a representative convergence media. The analysis of the convergence media, as like IPTV, requires an investigation into the use perception and multidimensional factors. So this research examines the IPTV usage, based on the Technology Acceptance Model. The analysis was made with the 500 users, based on the online survey. The first results is concerned with the user characteristics. A positive influential relationship between the user characteristics and use perception was confirmed, along with the individual attribute and environmental influence. The second, 'perceived ease of use' was found to positively influence 'perceived usefulness' and 'perceived playfulness'. This finding suggests that it is an important diffusion strategy to enhance the ease of use of IPTV. The third is the emphasis of playfulness of IPTV. Since IPTV is multimedia, playfulness played a significant role in diffusing IPTV. The application of the TAM to the media analysis of IPTV, which reflects the environments of the convergence media and use perception, was successful in drawing a significant outcome.

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The Development Scheme of Domestic Third Party Logistics for Revitalization of Electronic Trade (전자무역의 활성화를 위한 국내 제3자물류 발전방안)

  • Cha, Soon-Kwean;Jang, Heung-Hoon
    • Journal of Korea Port Economic Association
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    • v.24 no.2
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    • pp.155-174
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    • 2008
  • This paper proposed several activation strategies at both the government and company parts for the development of domestic third party logistics(TPL) to pull electronic trade era much earlier. In the government side, it must need to arrange and integrate complex regulation rules on the Logistics for more smooth access and use the TPL market. Also, it has to provide multiple support policies such as tax reduction, technical and financial service providing, and logistics information system to TPL. Finally, it should construct the government levels education system to train and forster a competent man who is well qualified as a electronic and logiscic expert. The TPL company must build up a total logistics information system concerned with an innovative operation system such as SCM, JIT etc. which can provide logistic services on demand to the electronic trade customers to maximize consumer satisfaction. In the shipper company level, it try to join a long-term strategic alliance with TPL to reduce logistic cost and increase logistic service to its electronic trade consumers.

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New Regional Geography in Korea : (1) Context of Development, Research Trend and Prospect (한국의 신지역지리학: (1) 발달 배경, 연구 동향과 전망)

  • Choi, Byung-Doo
    • Journal of the Korean association of regional geographers
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    • v.20 no.4
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    • pp.357-378
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    • 2014
  • The concern on new regional geography in Korea has emerged in the 1990s under the influence of paradigm shift of Western geography, that is, the withering of positivist geography and the introduction of grand social theories into geography. New regional geography in Korea also seems to have developed in the rapidly changing process of glocalization of capitalism which has accompanied with the transformation toward post-Fordism with high-tech innovation, development of transportation and communication technology with time-space compression, and increasing social and cultural mobility with change of identity. But it can be pointed out that discussion on methodology for regional geography in Korea has been shrunken since the mid 2000s, and there has been relatively little empirical research with synthetic approach to region. But more concern on methodology in terms of place, territory, network, scale, etc. rather than the concept of region itself has increased, and empirical researches on regions in specific fields of human geography have been promoted. It is argued that the traditional distinction between synthetic and analytic approaches seems no longer significant. But geographers need to extend the concept of region in relation to other diverse spatial concepts, and to purse simultaneously structural analysis on glocalization process and practical strategies responding positively to the process.

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A Study on the Development Plan to Increase Supplement of Voice over Internet Protocol (인터넷전화의 보급 확산을 위한 발전방안에 관한 연구)

  • Park, Jae-Yong
    • Management & Information Systems Review
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    • v.28 no.3
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    • pp.191-210
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    • 2009
  • Internet was first designed only for sending data, but as the time passed, internet started to evolve into a broadband multi-media web that is capable of transmitting sound, video, high-capacity data and more due to the demands of internet users and the rapid changing internet-communication technology. Domestically, in January, 2000 Saerom C&T, launched a free VoIP, but due to limited ways of conversation(PC to PC) and absence of a revenue model, and bad speech quality, it had hit it's growth limit. This research studied VoIP based on technological enhancement in super-speed internet. According to IDC, domestic internet market's size was 80,800 million in 2008, and it formed a percentage of 12.5% out of the whole sound-communication market. in case of VoIP, it is able to maximize it's profit by connecting cable and wireless network, also it has a chance of becoming firm-concentrated monopoly market by fusing with IPTV. Considering the fact that our country is insignificant in MVNO revitalization, regulating organizations will play a significant roll on regulating profit between large and small businesses. Further research should be done to give VoIP a secure footing to prosper and become popularized.

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Evolutionary Perspectives on the Evolutionary Dynamics of the Footwear Industry in Korea (한국 신발산업의 진화 동태성과 쇠퇴 요인)

  • Kim, Sung-Ju;Lim, Jung-Duk;Lee, Jong-Ho
    • Journal of the Economic Geographical Society of Korea
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    • v.11 no.4
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    • pp.509-526
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    • 2008
  • This paper aims to examine the evolutionary dynamics of the Korea's footwear industry by adopting evolutionary perspectives. To explain the evolutionary dynamics of an industry, evolutionary perspectives have paid a particular attention to exploring a variety of factors for influencing the evolution of the industry, such as the selection and imitation of the firm, the mechanism of firm's entry and exit, technological characteristics and innovation processes. The majority of existing research tend to explain that the decline of the Korea's footwear industry since 1990 was mostly due to the rapid rising of wage and the structural changes in labor-intensive industries. On the contrary, this paper attempts to explain the decline of the Korea's footwear industry, in terms of the path of selection and imitation, the dominant technological paradigm, regulatory frameworks and the meso trajectory of industry evolution. This paper concludes that the decline of the Korea's footwear industry since 1990 was appeared as a result of the evolutionary selection processes of the firms in order to adapt to changes in the environment of competition and the regime of market selection in the global footwear industry.

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A Study on the Development of an Engineering-Management Program for the Revitalization of Science/Engineering Students (이공계 활성화를 위한 공학 경영 교육 프로그램 개발 연구)

  • Oh Kyong-Joo;Park Hee-Jun;Kim Woo-Ju;Leem Choon-Seong
    • Journal of Engineering Education Research
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    • v.9 no.1
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    • pp.20-31
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    • 2006
  • To enhance the competitiveness of the engineering college through cultivating market-oriented engineering students and to overcome the current 'science/engineering evasion' phenomena, this study proposes an engineering-management course and a strategy for its design and operation. Management ability and leadership is now a necessity for engineering students who will lead the society with their innovative science technology, yet such capacities can only be enhanced by providing a well organized engineering-management program. This study intends to introduce and propose development plans for Yonsei University College of Engineering's 'Techno-Yonsei' undergraduate engineering-management program. CEO's with an engineering background are increasing and in a society where cutting-edge technology is regarded as an invaluable asset, and where development and application of such technology is recognized as the key to securing competitiveness, the roles of 'engineering minded' CEO's are becoming indispensable. This study is significant in that it presents both the need and solution for a market-oriented engineering-management program in accordance to the social demands.

A Study on the Next-Generation Coastal Guard System (차세대 해안경계시스템에 관한 연구)

  • Lee, Jang-Il;Shin, Eui-Soo;Cha, Ji-Eun
    • Maritime Security
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    • v.4 no.1
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    • pp.115-138
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    • 2022
  • The Korean military is preparing for successful manpower reduction using advanced science and technology, in addition to carrying out the initiative of the Defense Innovation 4.0. Accordingly, studies on core technologies related to defense reform have been conducted both internally and externally in the military, and the corresponding results have also been applied. Nevertheless, compared to the development of such technologies, it is considered necessary to have more preparation for the policies related to the operation of the newly introduced equipment. As for the placement of personnel and the organization of time in service (TIS) with respect to the operation of surveillance equipment, there has been a tendency to sustain the conventional practice. Therefore, this study intends to suggest the schemes for facilitating policy improvements in the operation of manpower and security regulations in the field of information for the purpose of introducing a successful next-generation coastal guard system. To do this, the approach of this study was focused on the policies for the operation of the guard system. This is in contrast to previous studies that centered on its equipment and technologies. In addition, how to efficiently operate the guard system was also studied in view of cognitive science by deriving the most efficient time for a person to execute surveillance through the monitor based on the previous studies.

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