• TTA Journal
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• s.170
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• pp.108-109
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• 2017

인간은 왜 모여서 살까? 서로가 필요하기 때문이다. 혼자 모든 것을 다 하면서 살 수는 없다. 개인의 경제활동이 그러한데 기업의 경제활동도 마찬가지다. 서로 경쟁할 때가 많지만 경쟁사끼리도 때로 손을 잡아야 할 때도 있다. 서로 서로 좀 더 큰 이익을 창출해 나누기 위해 손을 잡는 '전략적 제휴'는 예전부터 있어왔지만, 이제 기업환경은 일시적 제휴가 아닌 지속적 성장 가능성을 내다본 협업이 대세다.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.248-251
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• 2002

The cooperative relation between construction engineering firms and design subcontractors is essential to establish design collaboration system. So, this study is initiated with providing a strategic cooperation scheme between construction engineering firms and design subcontractors. A number of literatures related to the design process for engineering firms were reviewed in order to investigate the design collaboration system. A questionnaire survey was peformed to collect and analyze the expert opinion on the current design collaboration system for engineering firms. It is expected that the cooperation scheme can be utilized to improve the cooperative relation between construction engineering firms and design subcontractors.

• Journal of Korea Technology Innovation Society
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• v.21 no.1
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• pp.265-299
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• 2018

Patent litigation has been considered as a tool to protect and facilitate innovation. Ironically, yet, the misguided uses of patent litigation as a strategic tool for vigilance against competitors are acting as a hindrance for innovation. Previous studies show that the better the quality of a patent, the higher the chance of the patent being litigated. Therefore, it is particularly important for the innovating firms to take strategic precautions to minimize the risk of patent litigation. This study investigates the moderating role of firms' past alliance experiences on the relationship between patent quality and patent litigation from the perspective of a defendant. A unique dataset on patents, infringement lawsuits, and firm performances in the printed electronics industry confirms that firms' previous alliance experiences mitigate the impact of patent quality on infringement litigation. For instance, the results confirm that the presence of past alliance experience reduces the litigation rate by 33% for firms with median-quality patents. This paper makes two major contributions. First, it contributes to the literature on alliance experience by confirming its role as a reputation in mitigating future litigations. Second, this paper contributes to the literature on patent litigation by identifying a unique moderator, i.e., alliance experience, on the linkage between patent quality and litigation. An innovating firm is likely to become an alleged infringer under a false accusation. Therefore, this paper focuses on firms that partake in infringement lawsuits unwillingly. Despite the importance, to the best of our knowledge, this is the first study to investigate patent litigations from the perspective of defendants.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.666-677
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• 2016

This study analyzes determinants of strategic marketing alliances' performance using 'continuous use intention' of consumers in the Korean credit card industry. Specifically, this study aims to provide comprehensive and synthetic understanding of these factors divided into firm- level and consumer- level variables. Thirty alliance cards were chosen randomly. For firm- level data, managers from the thirty selected cards were interviewed concerning their respective firm and alliance operation. For collection of consumer- level data, 610 card holders from these thirty cards were surveyed concerning card benefits, benefits information, brand image, and continuous use intention. The hierarchical linear model (HLM) was employed to analyze this multi-level data, yielding the following results: First, consumers identified three factors that positively influence continuous use intention. Second, with respect to firmlevel factors, alliance partner's marketing capability is not positively related to intention, whereas fit of alliance goal influences consumer's continuous use of card. Third, contrary to expectation, the positive interaction effects between consumer level variables and firm level variables were found to be not present.

• The Science & Technology
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• v.28 no.1 s.308
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• pp.51-53
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• 1995

• The Science & Technology
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• v.19 no.12 s.211
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• pp.37-38
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• 1986

• Science & Technology Policy
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• v.1 no.3 s.3
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• pp.13-13
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• 1991

• TTA Journal
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• s.91
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• pp.50-53
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• 2004

• Bulletin of Korea Environmental Preservation Association
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• v.15 no.10
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• pp.25-30
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• 1993

• Nuclear industry
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• v.8 no.8 s.66
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• pp.112.1-112.1
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• 1988