• International Area Studies Review
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• v.20 no.4
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• pp.121-145
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• 2016

The purpose of this study is to identify the strategy of alliance portfolio and to compare the firm's characteristics and internal capabilities of each strategy for the successful utilization of alliance. We conducted a cluster analysis and ANOVA on 477 samples, which have alliance experience among the manufacturers responding to the Business Survey by Statistical Office in both 2012 and 2013. As a result of the analysis, it was found that firms have alliance portfolio based on strategy such as exploration, exploitation, and ambidextrity. There are statistically significant differences in the number of patents, technology capability, marketing capability, and global capability among the alliance portfolio strategy type.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.322-325
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• 2000

본 연구에서는 전략적 제휴의 궁극적 목적인 기업가치 향상에 전략적 제휴가 어떠한 영향을 미치는가를 실증적으로 분석함으로써 전략적 제휴를 도입하려는 기업과 기업의 이해관계자들에게 보다 객관적인 연구결과 및 시사점을 제시하고자 하였다. 이를 위해 사건연구방법(event study approach)을 이용하여 기업의 전략적 제휴 공시가 주가에 근거한 기업의 가치에 어떠한 영향을 미치는가를 파악하고자 하였으며, 기존 연구에서 분류하고 있는 여러 가지 전략적 제휴의 형태 및 특성에 따라 그 영향이 어떻게 달라지는지를 추가로 검토하였다. 연구 결과, 자본시장은 기존의 연구들과 달리 전략적 제휴의 공시에 대해서는 특별한 반응을 보이지 않지만, 기술제휴와 시장제휴로 구분한 경우에는 시장제휴가 좋지도 나쁘지도 않은 재료로 작용하는 반면 기술제휴는 좋은 재료로 작용하는 것으로 나타났으며, 전략적 제휴에 있어서 파트너 기업보다 규모가 작은 기업의 초과수익률이 파트너 기업보다 규모가 큰 기업의 초과수익률을 상회하는 것으로 나타났다. 그러나 전략적 제휴 파트너기업과의 관계에 있어서는 관련기업과의 제휴이든 비관련기업과의 제휴이든 자본시장의 반응에 있어서 뚜렷한 차이를 보이지 않는 것으로 나타났다.

• Journal of Korea Technology Innovation Society
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• v.17 no.3
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• pp.540-562
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• 2014

Although the impact of technological partner selection on the success of technological alliance is critical, little attention has been paid to the area of technological alliance partner selection criteria and the relationship between partner selection criteria and success factors of alliance. This study bridges this gap by understanding previous studies of general alliance partner selection criteria such as marketing, international, logistics and production alliances. I drew technological alliance partner selection criteria using AHP method with 12 experts who are currently in charge of technological alliance activities at Korean Venture Companies. This study found 4 criteria such as 'task-related', 'partner-related', 'learning-related', 'risk-related' criteria with 14 items and the relative importance of technological alliance partner selection showed as follows: 'risk-related', 'learning-related', 'partner-related', 'task-related' criteria. In order to test the relationship between technological partner selection criteria and performance, I used 215 survey data of Korean Venture Companies. The results showed that 'partner-related' and 'task-related' criteria had strong positive impacts on the success of technological alliance. Further, I put 4 moderating variables into the study model in order to see their moderating effects. However, no moderating variable showed significant effects. In conclusion section, I discussed the findings and implications of this study and directions for future studies.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.712-717
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• 2008

오늘날 빠르게 변화하고 있는 기술 및 시장 환경에 대응하기 위해서 기업들은 차별화된 전략을 통해 경쟁우위를 확보하는 것이 필요하다. 특히 2000년 이후 침체기에 빠진 온라인 업계는 기업 간 연결을 통해 위기를 극복하고 새로운 기회를 마련하려 하고 있다. 전략적 제휴는 온라인 기업에게 기술과 시장에서의 경쟁력을 확보하는 데 매우 유리한 도구로서 논의되어 왔다. 그러나 모든 온라인 기업들이 제휴에 대해 만족하고 있지는 않다. 제휴에 참여한 업체들이 제휴 만족을 얻지 못하는 데에는 처음부터 변화에 대한 대응이 잘못되었거나 적절한 형태의 제휴를 선택하지 못하였기 때문이다. 따라서 본 연구에서는 기업의 환경요인을 중심으로 국내 온라인 기업의 전략적 제휴 유형에 영향을 미치는 요인을 알아보고 제휴 만족도를 분석하고자 한다. 이러한 요인들은 기존의 선행연구들에서 사용된 변수들을 통합적으로 고려하여 경쟁불확실성, 수요불확실성, 기술불확실성, 자원특성, 제휴의지로 재구성하였으며, 종속변수로는 제휴만족을 사용한다. 특히 시장지향형제휴와 기술지향형제휴의 형성에 서로 다른 요인들이 영향을 준다는 데 초점을 맞춘다. 연구 결과를 통해 각각의 전략적 제휴 유형이 주는 제휴 만족도가 다르다는 것을 보여줌으로써 국내 온라인 기업들에게 제휴에 대한 전략 방향을 제시해주고자 한다.

• Journal of Technology Innovation
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• v.21 no.2
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• pp.225-254
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• 2013

This paper examines an explanatory power of primary alliance motivation theories, such as 'Transaction-Cost Economics (TCE)' and 'Resource-Based View (RBV)', on the technological alliance partner selection criteria, governance and performance. Adopting perspectives of integration provided by TCE and RBV, this work examines the impact of both theories on the alliance processes such as alliance partner selection, governance and performance. Empirical findings show that both TCE and RBV are effective in explaining the choice of technological alliance partners. In addition, TCE appears to be more effective in providing explanation of technological alliance governance structure. Also, both TCE and RBV are effective in evaluating the technological alliance performance phase, though RBV appears to be slightly more effective.

• Korea Trade Review
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• v.43 no.2
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• pp.107-125
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• 2018

The purpose of this study is to analyze the effects of FTA information learning in export SMEs. Therefore, this study has constructed an integrated model including the moderating effects of FTA information learning on the of export performance in SME. The relationship between SMEs' localization strategy, product innovation capacity, and FTA information learning was linked to export performance, and an empirical analysis was conducted on 195 export SMEs. The path analysis was performed using the structural equation model(SEM), and six hypotheses including the control effect were tested. As a result, the localization strategy of SMEs positively influenced product innovation capacity. On the other hand, FTA information learning did not show significant results. Product innovation capacity and FTA information learning as an antecedents showed significant results in terms of export performance. In the moderated effects analysis, the moderated effect between the localization strategy and FTA information learning did not show significant effect on the product innovation capacity. Whereas the moderated effect between the product innovation capacity and the FTA information learning significant influence on the export performance of SMEs.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.149-161
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• 2017

This paper analyzed the impact of alliances on the market value of the 106 bio-pharmaceutical companies listed on the KOSPI or KOSDAQ in Korea by using the 'Event study methodology'. Although general alliances did not impact the corporate value significantly, in the analysis corresponding to the alliance type, R&D alliances created positive value, as technology acts as an important factor for the alliance. Among the R&D alliances, 'Technology Transfer alliances', in particular 'Development Technology Transfer alliances', had a positive influence on the corporate value. We interpret these differentiated results as market tends to screen for types of alliances. Meanwhile, we confirmed that the possibility of a stock price increase before the alliance announcement is high by analyzing the impact of the timing of corporate alliance announcements on the company value. It can be inferred that the possibility of information leakage is high. This paper analyzes the impact of alliances for managers and practitioners seeking to create value for domestic bio-pharmaceutical companies, and suggests the need to prevent information leakages by establishing a suitable policy.

• The Journal of the Korea Contents Association
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• v.8 no.8
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• pp.19-27
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• 2008

The advance of IT brings various IT equipment which functions as creation, application, and distribution of digital contents, and its demand is increased in the market. As the world IT equipment market has grew steadily, some companies think of it as a good opportunity. But there is a entry barrier like IT Capabilities to the late movers. So some participate in the market, forming the technology alliance with a advanced company. Ironically, the market system set companies' partnership into rivalry. In this context, our study focused on strengthening late mover's competitiveness under the technology alliance. And we conducted the case study concerning the technology alliance, and showed a strategical implications. As a result, we found some challenges for late mover; price policy making by scientific demanding forecasting, preparatory research and management for brand identity and efficient contact points for customer management. We hope that results of the study will influence the development of digital contents industry.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.12
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• pp.6204-6210
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• 2013

This study examined adomestic firm's perspective on how their choice of partner selection criteria affects the mediating variables and the performance of international strategic alliances with particular reference to previous experience as a moderating variable. The findings of this study showed that the task-related and partner-related criteria are both positively related to trust and commitment but the results concerning the partner-related criteria repudiates the existing practices that domestic firms select foreign partners based on the partners' attributes because this weaken the commitment of the partnership. This study suggests that firms should revise their partner selection criteria, which will eventually lead to the more desirable performance of international strategic alliances.

• The tire
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• s.95
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• pp.30-32
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• 1981

일본 자동차타이어 업계는 79년 2월 동양 고무공업과 일동 타이어의 업무제휴에 이어, 주우고무공업이 대진 타이어의 주식 51%를 취득하여 전면제휴하게 됨으로써 석유파동 이후의 재편성이 일단락된 셈이다. 또 일본의 타이어 산업의 발전에 따라 지금까지 오래도록 계속되어온 해외 타이어 메이커와의 기술제휴도 서서히 페지되어가는 경향에 있으며, 수년전과 비하면 타이어 업계의 판도는 많은 변화를 가져왔다.