• Trans-
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• v.10
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• pp.73-113
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• 2021

Previous studies show that VR images can influence consumers' attitudes and behaviors by evoking imagination. In this study, we introduce a reality-based closed-loop 3D image (hereafter Virtualgraph). Then we try to see whether such image would increase evocativeness in a mobile commerce environment and whether higher telepresence of the visual image of a product can increase the purchase intention of that product. In order to find the above, we developed a model comprised of constructs containing telepresence, perceived value price, perceived food quality, and vividness of visual imagery questionnaire (VVIQ). We used Virtualgraph application to conduct an experiment, and then conducted an interview as well as a survey. As results of the experiment, survey and interview, we found the followings. First, users evoke imagination better with Virtualgraph than with still images. Second, increased evocativeness affects purchase intention if the perceived quality of fresh food product is satif actory. Third, increased evocativeness makes users value products higher and do even much higher when the perceived quality of fresh food product is good. From the interview, we could find that the experimental group had higher purchase intentions and perceived products as more expensive ones. Also, they perceived images of products clearer and more vivid than did the control group. We also discuss the strategic implications of using Virtualgraph in mobile shopping malls.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.6
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• pp.1-26
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• 2020

The term 'Unicorns' in the corporate ecosystem was firstly introduced by Aileen Lee in 2013. It has been actively discussed in South Korea particularly to compare the level of the 'start-up ecosystem' from a global perspective. Accordingly, the Korean government has recently set a policy goal 'to nurture 20 Korean unicorn companies by 2022'. While the phenomenon of 'Unicorn Club Company' has been brought to the level of policy objectives and spread more widely to the public, existing academic research to understand its substantial and underlying implications has been insufficient. First, in this study, the characteristics of 479 'Unicorn Club' companies in 2019 were analyzed in-depth. Previous research has focused on the general status and trend by analyzing the number of unicorn companies by country and industry classifications. However, this study conducted a qualitative exploratory analysis by investigating descriptive statistics about unicorn companies, including their investors, while providing case studies. Also, cluster analysis, ANOVA, and multi-level regression were employed for quantitative exploration. The characteristics of individual companies were examined based on the "ERIS Model (Entrepreneur - Industry(Market) - Resource - Strategy Model)". Secondly, factors influencing its valuations were examined in connection with the previously analyzed characteristic variables and investor characteristics. Finally, based on these, the future direction of the "Unicorn Phenomenon" from the perspective of "Enterprise Ecosystem" and productively using it from the perspective of the public policy is suggested.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.6
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• pp.81-94
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• 2020

Based on innovative technologies and new start-up ideas, startups have been actively researched on the entrepreneurship needed to strengthen the organization's capabilities and generate results in the start-up process. This study studied the entrepreneurial orientation on the performance of startups in the Philippines and the financial and non-financial performance of enterprises. This study carried out not only the entrepreneurial orientation to the performance of Filipino startups but also the role of social capital as parameters in the performance of enterprises. The empirical research was completed for 93 Philippine startups and the suitability of the research model was evaluated with a PLS-based structural equation model. The results of the study first confirmed that the enterprise orientation of Philippine startups has a positive impact on both financial and non-financial performance of the enterprises. Second, the entrepreneurial orientation of Philippine startups has been shown to have a positive effect on both the structural, cognitive and relational dimensions of social capital. Third, it was found that the relevant dimensions of social capital mediated both the corporate orientation and the relationship between the financial and non-financial performance of the entity. Entrepreneurial orientation has been confirmed to be directly or indirectly affecting the performance of startups through social capital. These findings reaffirmed that entrepreneurial orientation is still a valid important factor in developing countries as well as in countries such as Korea and the United States. Based on this study, we have identified the need for research from a more integrated perspective, such as the concept of strategic orientation. Finally, practical implications were presented to reflect the findings analyzed.

• Journal of Intelligence and Information Systems
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• v.29 no.1
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• pp.397-412
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• 2023

In order for social robots to take root in human life, it is important to consider the technical implementation of social robots and human psychology toward social robots. This study aimed to derive potential social robot clusters based on the emotions consumers feel about social robot appearance design, and to identify and compare important design characteristics and emotional differences of each cluster. In our study, we established a social robot emotion framework to measure and evaluate the emotions consumers feel about social robots, and evaluated the emotions of social robot designs based on the semantic differential method, an kansei engineering approach. We classified 30 social robots into 4 clusters by conducting a multidimensional scaling method and K-means cluster analysis based on the emotion evaluation results, confirmed the characteristics of design elements for each cluster, and conducted a comparative analysis on consumer emotions. We proposed a strategic direction for successful social robot design and development from a human-centered perspective based on the design characteristics and emotional differences derived for each cluster.

• Journal of the Korean Institute of Landscape Architecture
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• v.51 no.4
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• pp.31-45
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• 2023

As the Private-initiated Park Development Project (PPDP) is being actively implemented, there are concerns about the deterioration of ecosystem services due to the development of long-term unexecuted urban parks. This study aims to analyze the impact of the PPDP on the ecosystem services of urban parks by examining Central Park, which is PPDP No. 1 in Gwangju, Gyeonggi-do. A study was conducted using system thinking to comprehensively understand the changes in the ecosystem services due to the PPDP. As a result of the study, the first reason for implementing the PPDP was the local government's lack of financing. Second, it was found that the creation of urban parks through the PPDP initially deteriorated cultural services yet improved them over time, while the regulating and supporting services continued to decline. Third, trade-offs appeared between urban parks' ecosystem services (i.e.., cultural services, regulating services, and supporting services). Through this, it was confirmed that it is necessary to prepare measures for planning and managing urban parks that can reduce the trade-off between the ecosystem services of urban parks. The results of this study suggest that it is necessary to understand the relationship between environmental changes and ecosystem services over time when establishing urban park creation plans and management.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.39-56
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• 2023

Due to restrictions on offline activities caused by COVID-19, the use of mobile applications is increasing along with interest in online shopping, which are non-face-to-face commerce. Accordingly, mobile applications and various industries are combined, and the number of cases of using mobile applications in the fashion industry is increasing. In this study, the effect of e-service quality of fashion mobile applications on user's flow, user satisfaction, and service loyalty was examined. To conduct this study, a survey of 274 people who experienced the 'ABLY' fashion mobile application was used for analysis to verify the hypothesis. As a result of the analysis, it was found that informativity and responsiveness among the e-service quality of fashion mobile applications had a positive (+) effect on flow. And it has been confirmed that informativity, reliability, and responsiveness affect user satisfaction. In addition, flow has a positive (+) (+) effect on user satisfaction, and user satisfaction has a positive (+) effect on service loyalty. However, among the e-service quality of fashion mobile applications, reliability did not have a positive (+) effect on flow. And ease of use did not have a positive (+) effect on both flow and user satisfaction. Finally, it was confirmed that flow did not directly affect service loyalty. Through this study, we intend to contribute to the establishment of marketing strategies for fashion mobile application users, who are increasing with the development of mobile technology, and provide practical implications for the post-COVID-19 era.

• Journal of Industrial Convergence
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• v.21 no.3
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• pp.107-115
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• 2023

This study was conducted to test the effect of flipped learning on academic self-efficacy, achievement goal, cognitive engagement of nursing students. This study used a one group pre-post test design. Participants were 91 students who were taking the health and physical assessment in nursing. The flipped learning was provided for 5 times (10 hours). The data of 91 people who agreed to the study and responded to the pre and post questionnaires were analyzed. Data were collected between September 26 and November 25, 2022. Data were analyzed by frequencies, paired t-test using SPSS WIN 24.0. The results showed that self-efficacy of learning(t=-5.445, p<.001), and cognitive engagement(t=-2.120, p=.035) increased significantly. As a result of the study, it was proved that flipped learning is effective for self-efficacy of learning and cognitive engagement. But it is necessary to conduct repeated studies due to limitations in research design, and to explore ways to utilize various teaching-learning strategies to improve the learning ability and clinical performance of nursing students.

• Journal of the Korea Convergence Society
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• v.13 no.1
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• pp.325-340
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• 2022

Amid the unprecedented situation of COVID-19 around the world, online education has established itself as an essential element in the era of zero contact and the importance of various content and changes of the system that are appropriate for the era of the 4^th industrial revolution has increased. Although universities are making their efforts to combine ICT technologies and design and achieve new systems, the recognition and atmosphere for establishing the cloud computing system are falling short. The purpose of this research importance of success factors of "Building a cloud computing system of cyber university in Korea" by classifying the work characteristics and scale, and to derive and analyze the importance cloud rankings considering the organization and individual dimension. Therefore, this study has drawn 14 major factors in the previous researches and models through the survey on experts with knowledge related to the cloud computing. The analysis was conducted to see what differences there are in factors for the successful establishment of the cloud computing system using AHP. It is expected that the factors for success presented through this study would be used as systemic strategies and tools for the purpose of drawing factors for the success of establishing the private cloud computing system for the higher education institutions and public information systems.

• Environmental and Resource Economics Review
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• v.31 no.1
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• pp.113-139
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• 2022

The iron and steel industry is a manufacturing industry with the largest greenhouse gases emissions and has a great ripple effect on the national economy as a core material industry. This study internationally compared the decoupling patterns of greenhouse gases emissions in the iron and steel industry from 1990 to 2019, focusing on Korea, Japan, and Germany. In particular, unlike previous studies that considered only fuel combustion emissions, this study considered all fuel combustion emissions, industrial process emissions, and indirect emissions from the use of electricity and heat. As a result of the analysis, Korea is interpreted as expansive coupling, Japan as decoupling, and Germany as unclear. Therefore, the decoupling path that the Korean iron and steel industry should take should not be in Germany, but in the form of seeking a decoupling method similar to Japan or more effective than Japan. In addition, this study considered the characteristics of the iron and steel industry as much as possible and presented the causes of the decoupling analysis results and implications for the Korean iron and steel industry through comparison with Japan and Germany. In particular, four factors were suggested as factors which has promoted decoupling in Japan: high value-added of Japanese iron and steel products, development of energy efficiency technology in the Japanese iron and steel industry, strategic M&A of the Japanese iron and steel industry, and maintaining competitiveness according to the closed distribution structure of Japanese iron and steel products. The Korean iron and steel industry should also use the case of Japan as a benchmark to further increase added value through quality uprade and product diversification of iron and steel products, while at the same time making efforts to fundamentally reduce greenhouse gas emissions through the development of new technologies.

• Journal of Convergence for Information Technology
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• v.12 no.3
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• pp.85-107
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• 2022

This study is to analyze the induced effect, network connectivity, and network visualization of the water transportation industry on the overall economy in relation to all industries. For this, various inducement coefficients of the water transportation industry are analyzed using industry linkage analysis and unit structure matrix, and network visualization analysis is performed using network connectivity and NetDraw using Ucinet 6 that utilizes unit structure matrix and inverse matrix function. As a result of the study, analysis results of input coefficient, production inducement coefficient, value-added inducement coefficient, and inter-industry chain effect were presented as various inducement coefficients in the water transportation industry. content was presented. Through this study, the current position and status of the water transportation industry and its relationship with all industries were confirmed, and the strategic relationship with which industries it should be presented was presented. In the future, it is necessary to further analyze the current status and trends of various induced effects, connectivity (centrality), and network visualization analysis using industry-related analysis published since the 2000s.