An Exploratory Study on the Effect of Weather Factors on Sales of Fashion Apparel Products in Department Stores (백화점 패션의류제품에 있어 기상요인이 매출에 미치는 영향에 대한 탐색적 연구)
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- Journal of Global Scholars of Marketing Science
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- v.12
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- pp.121-134
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- 2003
Weather marketing is firms' effort to incorporate changes of diverse weather factors into marketing planning and activities. The concept has already been applied in many products with mostly seasonal variation. However researches in this area have been limited only in practical areas and has not been supported by scientifIc approaches. Here, we investigated the effect of diverse weather factors like temperature, rain and wind on product sales based on empirical data and scientifIc methodology. For this, we selected the fashion clothing items in department stores. We tried to fInd the relationship between daily sales of clothing items and daily whether factors. Results showed that there is a meaningful relation between the two factors.
Onions are a representative produce that requires supply-demand control measures due to large fluctuations in production and price by growing season. Accurate forecasts of crop production can improve the effectiveness of such measures. However, it is challenging to obtain accurate estimates of crop productivity for onions because they are mainly grown on the open fields. The objective of this study was to perform the empirical analysis of the relationship between factors for crop growth and meteorological conditions, which can support the development of models to predict crop growth and production. The growth survey data were collected from open fields. The survey data included the weight of above ground organs as well as that of the bulbs. The estimates of meteorological data were also compiled for the given fields. Correlation analysis between these factors was performed. The random forest was also used to compare the importance of the meteorological factors by the growth stage. Our results indicated that insolation in early March had a positive effect on the growth of the above-ground. There was a negative correlation between precipitation and the growth of the above-ground at the end of March although it has been suggested that drought can deter the growth of onion. The negative effects of precipitation and daylight hours on the growth of the above-ground and under-ground were significant during the harvest period. These meteorological factors identified by growth stage can be used to develop models for onion growth and production forecast.
한반도에 내습하는 태풍의 발생빈도와 강도는 큰 편은 아니나 우리는 거의 해마다 태풍으로 인한 재해를 경험하고 있다. 특히 태풍에 의한 경제적 손실은 1960년대 이후 경제개발과 도시화로 인한 인구과밀지역에서 크게 나타나고 있다. 본 논문에서는 태풍재해의 대책을 수립하는데 필요한 기초자료를 마련하기 위한 방향을 제시하고자, 태풍재해를 유발하는 기상적 요인과 더불어 경제.사회적 조건이 재해의 규모 및 강도에 미치는 기여도가 상당히 크다는 것을 밝히고자 하였다. 한반도에 큰 피해를 남기는 태풍의 진로는 서해를 따라 북진하다가 반도부를 거쳐 동쪽으로 빠져나가는 E경로로서 한반도의 동쪽을 통과하는 진로를 취할 때 보다 더 큰 영향을 끼친다. 재해지역의 공간분포는 대체로 남해안 지역에 집중되어 있다. 태풍재해는 일반적으로 태풍중심에서부터 피해지역가지의 최단거리, 강수량, 최대풍속 등의 기상적 요긴과 피해지역의 토지이용 및 그 지역의 산업구조를 포함하는 사회.경제적 요인 그리고 재해대책수준 및 태풍예보기술 등 다양한 원인에 의해 태풍의 피해의 정도가 결정됨을 태풍재해의 공간분포와 발생요인의 분석결과 알 수 있었다. 침수로 인한 피해는 경남과 전남의 농촌지역에서 넓게 나타나고, 경제적 손실은 대규모의 도시와 공업이 발달된 경남해안지역에 집중되고 있다. 태풍재해의 규모를 저감시키기 위해서는 보다 정확하고 신속한 기상예보기술의 향상을 도모해야 함은 물론 홍수예방시설의 확충과 더불어 GIS 기법을 활용한 방재정보시스템에 기초하는 도시종합방재대책을 수립하도록 해야 할 것이다.
Agriculture is a primary industry that influenced by the weather or meterological factors more than other industry. Global warming and worldwide climate changes, and unusual weather phenomena are fatal in agricultural industry and human life. Therefore, many previous studies have been made to find the relationship between weather and the productivity of agriculture. Meterological factors also influence on the distribution of agricultural product. For example, price of agricultural product is determined in the market, and also influenced by the weather of the market. However, there is only a few study was made to find this link. The objective of this study is to investigate the effects of meterological factors on the distribution of agricultural products, focusing on the distribution of chinese cabbages. Chinese cabbage is a main ingredient of Kimchi, and basic essential vegetable in Korean dinner table. However, the production of chinese cabbages is influenced by weather and very fluctuating so that the variation of its price is so unstable. Therefore, both consumers and farmers do not feel comfortable at the unstable price of chinese cabbages. In this study, we analyze the real transaction data of chinese cabbage in wholesale markets and meterological factors depending on the variety and geography. We collect and analyze data of meterological factors such as temperatures, humidity, cloudiness, rainfall, snowfall, wind speed, insolation, sunshine duration in producing and consuming region of chinese cabbages. The result of this study shows that the meterological factors such as temperature and humidity significantly influence on the volume and price of chinese cabbage transaction in wholesale market. Especially, the weather of consuming region has greater correlation effects on transaction than that of producing region in all types of chinese cabbages. Among the whole agricultural lifecycle of chinese cabbages, 'seeding - harvest - shipment - wholesale', meterological factors such as temperature and rainfall in shipment and wholesale period are significantly correlated with transaction volume and price of crops. Based on the result of correlation analysis, we make a regression analysis to verify the meterological factors' effects on the volume and price of chines cabbage transaction in wholesale market. The results of stepwise regression analysis are shown in