• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.1644-1647
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• 2015

신문을 활용하는 교육 방식을 NIE(Newspaper in Education)라고 한다. 매일 새로운 정보가 실리는 신문을 활용함으로써 교육적인 효과를 볼 수 있다. 신문 활용의 교육적인 장점으로 고등학교 사회과 수업에서 신문은 읽기 형태의 교재로 쓰이고 있다. 그런데 최근 인터넷의 발전으로 NIE활동에 온라인 신문의 활용이 늘고 있다. 하지만 온라인 신문을 교육에 활용하는 데는 몇 가지 문제점이 있다. 첫째, 신문을 직접 수집하는 자체의 번거로움. 둘째, 온라인에서 제공되는 신문에는 광고와 같은 노이즈에 노출이다. 마지막으로 인터넷 특성상 신뢰성이 낮은 정보가 많다는 점이다. 이러한 문제점을 해결하기 위해 본 논문은 온라인 신문기사를 문서형태로 수집하고 제공하는 시스템을 구현했다. 수집 시스템에 의해 저장된 기사는 구성주의 학습을 위한 온라인 토론학습 활동을 위해 쓰인다. 따라서 본 연구는 고등학교 사회과 NIE활동에 양질의 기사 정보를 제공하고 편리함을 주어 학습효과를 높이기 위한 시스템의 구현을 목표로 했다.

• Journal of Broadcast Engineering
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• v.22 no.4
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• pp.438-447
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• 2017

The purpose of this study is to understand the recognition of gambling industry through the semantic analysis of news data on lottery, sports betting, horse racing and casino that was reported between 1990 to 2015 in South Korea. This paper revealed the difference between journalists' intention and public's perception about news by analyzing the frequency and connectivity of news with framing and public's interest through semantic network analysis and explored the policy characteristics and innovation task. The result of analysis, news on lottery game mainly has been reported social issue related with win such as 'winning number', 'prize money', 'suspicion of manipulation' and etc. News on sports betting has been reported mandatory information related with business project and illegal site such as 'bidding', 'illegal site', 'sales target' and etc. News about horse racing has been reported the information about the business advertisement such as 'online race track' and 'promotion'. Lastly, casino related news has been reported 'major information' such as illegality', 'gambling place' and 'foreigner'. As a result of times series analysis, news about casino in the 1990s, news about lottery in the 2000s and news about horse racing in 2010s have been increased. Public's interest also has been moved to 'business scandal', 'winning game', 'citizens' campaign' and etc. Gambling related news has been classified by four types, 1. advertising publicity(horse racing), 2. mandatory information(sports betting), 3. social issue(public agenda, lottery), 4. major information(casino). We could get the insight that news can be formed a public agenda, when news is reported as a social issue with high frequency and public's interest like lottery related news.

• Management & Information Systems Review
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• v.38 no.1
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• pp.63-81
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• 2019

In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.

• Jounal of The Korea Society of Information Technology Policy & Management
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• v.11 no.6
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• pp.1503-1507
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• 2019

With the softness of online entertainment news articles and the increasing number of quick-reporting articles in the entertainment sector, many people have access to entertainment front-page articles and are now able to make reviews of celebrities. It is not easy to systematically analyze which news articles are about which celebrities in a real-time environment, although their reputation is a key factor in the entertainment agency's business strategy, which should make the most of its affiliated celebrity resources. Based on the amount of celebrity references mentioned in entertainment news data, this paper proposes an entertainment news keyword analysis system, which extracts celebrities that are the subject of the article and associates them with the celebrity entertainment agency in question. Through the system proposed in this paper, advertisers or entertainment agencies can judge the value of the celebrity as reference material for the business. In addition, it can lay the groundwork for an investment strategy by predicting the outlook for the entertainment company for brokerages and investors.

• Annual Conference on Human and Language Technology
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• 2017.10a
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• pp.294-297
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• 2017

SNS와 스마트기기의 발전으로 온라인을 통한 뉴스 배포가 용이해지면서 악의적으로 조작된 뉴스가 급속도로 생성되어 확산되고 있다. 뉴스 조작은 다양한 형태로 이루어지는데, 이 중에서 정상적인 기사 내에 광고나 낚시성 내용을 포함시켜 독자가 의도하지 않은 정보에 노출되게 하는 형태는 독자가 해당 내용을 진짜 뉴스로 받아들이기 쉽다. 본 논문에서는 뉴스 기사 내에 포함된 문단 중에서 부적합한 문단이 포함되었는지를 판정하기 위한 방법을 제안한다. 제안하는 방식에서는 자연어 처리에 유용한 Convolutional Neural Network(CNN)모델 중 Word2Vec과 tf-idf 알고리즘, 로지스틱 회귀를 함께 이용하여 뉴스 부적합 문단을 검출한다. 본 시스템에서는 로지스틱 회귀를 이용하여 문단의 카테고리를 분류하여 본문의 카테고리 분포도를 계산하고 Word2Vec을 이용하여 문단간의 유사도를 계산한 결과에 가중치를 부여하여 부적합 문단을 검출한다.

• 한국어정보학회:학술대회논문집
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• 2017.10a
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• pp.294-297
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• 2017

SNS와 스마트기기의 발전으로 온라인을 통한 뉴스 배포가 용이해지면서 악의적으로 조작된 뉴스가 급속도로 생성되어 확산되고 있다. 뉴스 조작은 다양한 형태로 이루어지는데, 이 중에서 정상적인 기사 내에 광고나 낚시성 내용을 포함시켜 독자가 의도하지 않은 정보에 노출되게 하는 형태는 독자가 해당 내용을 진짜 뉴스로 받아들이기 쉽다. 본 논문에서는 뉴스 기사 내에 포함된 문단 중에서 부적합한 문단이 포함 되었는지를 판정하기 위한 방법을 제안한다. 제안하는 방식에서는 자연어 처리에 유용한 Convolutional Neural Network(CNN)모델 중 Word2Vec과 tf-idf 알고리즘, 로지스틱 회귀를 함께 이용하여 뉴스 부적합 문단을 검출한다. 본 시스템에서는 로지스틱 회귀를 이용하여 문단의 카테고리를 분류하여 본문의 카테고리 분포도를 계산하고 Word2Vec을 이용하여 문단간의 유사도를 계산한 결과에 가중치를 부여하여 부적합 문단을 검출한다.

• Korean journal of communication and information
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• v.46
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• pp.449-484
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• 2009

It has been said that Gwangjudream, nevertheless a free press, plays a role as a local press that it should be, in a situation that other local papers do not. This study aims to reveal the forces that influence the article production of Gwangjudream, and to examine the interrelations between them, through using the methods of participant observations and depth interviews. In this course, it is eventually purpose of providing more deep understandings on the present circumstances and problems of the local papers and having a chance to concern the concrete ways to enhance them. This study results in revealing the five forces that primarily influence the article production of Gwangjudream: 1) as a historical force, keeping the spirit of the first publication that look forward to playing a role as a local press that it sound be, 2) as an individual force, the habitus of its members that is critical of mainstream society and culture, 3) as an organizational force, non-hierarchical culture and the independence of the editorial rights, 4) as a habitual force, the deny of beat system, 5) as an economical force, the power of sponsors, financial poorness, and the competition for attracting subscribers. While the historical force and the individual force play a role as fundamental circumstances and the organizational force and the habitual force as practical circumstances for producing articles, they encourage to emerge the characteristics of the articles that are related to citizens' everyday life and reflect locality, and criticize and keep an eye on government and other public offices. However, the economical force provides the circumstances that weaken the characteristics of Gwangjudream. The results of this study question the perspective to overly regard it as coming from their economical weakness that the local newspaper do not play a role as a local press that it should be.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.11-20
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• 2021

This study extracts topics related to university education through newspaper articles and analyzes the characteristics of each topic and the reporting patterns of each newspaper. The 9 topics were discovered using LDA. Topic 1 and Topic 3 are related to university support projects for education, but Topic 3 is focused on local universities. Topic 2 is about university education after COVID-19, Topic 4 teaching-learning methods, Topic 5 government policies, Topic 6 the high school education contribution university support projects, Topic 7 the university education vision, Topic 8 internationalization, and Topic 9 the entrance exam. The Chosun Ilbo, Kyunghyang, and Hankyoreh reported a lot of articles associated to lectures after COVID-19, government policies, and comments on university education. Relevant articles since 2016 have been analyzed by newspaper type and before/after COVID-19 through which differences in the topics were studied and discussed. These findings would suggest a basic policy guideline for university education and imply that the positive and negative effects of the media need to be considered.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.34 no.3
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• pp.515-525
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• 2024

Dark patterns refer to intentionally deceptive design techniques used by online service providers to hide necessary information, preventing users from taking desired actions or luring them into unintended behaviors. In this study, we analyzed the prevalence of dark patterns such as banners, advertorials, pop-ups, and video ads, and their impact on users across the top 200 news websites worldwide. The research revealed that there is a minimal correlation between banner ads and user bounce rates or unique visitors. Consequently, the main screen moving banner and headline news screen moving banner were most frequently observed in South America, while the headline news screen fixed banner was most commonly observed in Asia. All other categories were predominantly observed in Europe, making European websites the most diverse and abundant in various dark patterns.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.423-430
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• 2016

The purpose of this paper is to explore and analyze design of USATODAY.COM aimed at being helpful for Chinese online news industry to search for the way forward. USATODAY.COM which converges print and online newsrooms is regarded as a pioneer in the online communication media. It engages interaction with users and their demand, and provides the best level of website and service design. This paper conducted through both theoretical works and design analyses by randomly visiting USATODAY.COM from May 23 to June 5, 2016. USATODAY.COM maintains consistent and high quality of a visual identity system on its homepage, and it is strongly linked to that of USA TODAY. Also, USATODAY.COM provides unique content provision methods, interactive features, advertisement and payment functions through service design considering the user experiences and needs. Based on its results, it is expected to contribute to Chinese online newspaper market which has an astonishing chance to grow.