• Journal of the Korea Society of Computer and Information
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• v.29 no.6
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• pp.13-22
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• 2024

There is a need for and positive aspects of article-based advertising, but as exaggerated and disguised information is delivered due to some indiscriminate 'article-based advertisements', readers have difficulty distinguishing between general articles and article-based advertisements, leading to a lot of misinterpretation and confusion of information. is doing Since readers will continue to acquire new information and apply this information at the right time and place to bring a lot of value, it is judged to be even more important to distinguish between accurate general articles and article-like advertisements. Therefore, as differentiated information between general articles and article-like advertisements is needed, as part of this, for readers who have difficulty identifying accurate information due to such indiscriminate article-like advertisements in Internet newspapers, this paper introduces IT and AI technologies. We attempted to present a method that can be solved in terms of a system that incorporates, and this method was designed to extract articleable advertisements using a knowledge-based natural language processing method that finds and refines advertising keywords and deep learning technology.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.363-375
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• 2009

This study is to verify effects of banner advertising by context effect in web contents. For this, it analyzed the effects of banner advertising by association of internet article's contents, emotion, difficulty of article and the level of involvement. According to the result of experimental design, banner advertising effects by context effects of web contents were high in the following cases; in the case when the contents were highly associated with banner advertising; in the case when the positive emotions were formed by the internet article; in the case when the difficultly of article was low; and in the case when consumer's involvement was high. And also, when the contents were highly associated with the advertising, the content effects of web contents were high even in the case when the negative emotions were formed; in the case when the difficulty of article was high; and consumer's involvement was low.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1345-1354
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• 2014

This paper has analyzed how the format of the text page and the contents of space surrounding the text in the news stories of the portal sites are made-up. The result of analysis showed that the formats of the text page in Naver news story were more intricate than those of Daum, Nate and Yahoo. Also, Naver was higher in the number of advertising, the type of advertising, the entertainment contents, and various types of contents than other three portals. Especially, the percentage of new story related to entertainers was the highest. It was the portal site Daum that advertised the news story most of all in its text page. In contrast, it was portal site Yahoo that inserted the advertisements least of all. But from the whole sides, it was found that the formats and contents of the text page of the news story in these three portal sites have similarly been made-up. Consequently speaking, for the serviceability of use in news story, it can be evaluated that the news service method in portal sites is higher than that in press dot coms.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.391-402
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• 2016

The purpose of this research, paying attention on the exaggerated advertisements on online sport media, was to investigate the illegality of the article typed advertisement of online sport media. The results of this research were as follows; First, the article typed advertisements are the assets of the media company as other articles or advertisements. Second, the persons of capacity to act are defined with sport online media, advertiser and customers. Third, the exaggerated advertisements of the sport online media and advertiser are regulated by Korean legal system. Fourth, when victims occurred, the rights of claim for damages could be activated based on the article 750 of the Korean Civil Law. Fifth, the liability for damages may be imposed by Korean Civil Law to the sport online media restrictively.

• KOREAN POULTRY JOURNAL
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• v.4 no.11 s.37
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• pp.40-43
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• 1972

본 원고는 휘드스?스 7월 17일자에 게재된 미국'사료업계의 광고'란 특집기사를 발췌 요약한 것이다. 사료시장의 제한성, 사료공장의 대단위 화가 촉진되고 있는 우리나라의 경우 사료공장들은 점차 격심해지고 있는 판매경쟁에 어떻게 대비하여 영광된 장래를 이룩할 수 있는가를 숙고해 볼 시점인 것이다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2016.11a
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• pp.190-193
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• 2016

본 연구는 사행산업의 분야인 복권, 체육진흥투표권, 경마, 카지노에 대해 언론에서는 어떻게 다루어지고 있는지를 1990년부터 2015년까지의 뉴스데이터를 빅데이터 분석 방법 중 테스트의 의미연결망 분석을 통해 밝혀보고자 하는 연구이다. 이 논문은 의미망 분석을 통해 기사의 빈도와 연결성을 프레이밍과 시민관심 정도로 재조명 하여 기사에 대한 언론보도자의 의도와 시민의 인식차이를 밝혔고, 이를 통해 정책적 특성과 개혁과제를 탐색하였다. 분석결과 복권의 경우 당첨번호, 당첨금, 조작의혹 등 당첨에 대한 부분이 주제인 '사회문제' 형태였으며, 체육진흥투표권의 경우에는 사업입찰, 불법사이트, 발매대상 등 주로 사업추진과 불법사이트에 대한 '의무정보' 종류였고, 경마의 경우 사업장, 홍보, 기사 등으로 사업홍보나 광고 관련 뉴스이었고, 마지막으로 카지노의 경우에는 불법, 도박장, 외국인 등 '주요정보'에 해당하는 논문이었다. 시대에 따라 1990년대에는 카지노, 2000년대에는 복권, 2010년대에는 경마에 대한 기사보도가 많아졌으며, 이에 대한 시민의 반응도 사업비리, 당첨, 시민운동 등의 차이가 있었다. 마지막으로 기사의 빈도와 연결성이 나타내는 프레이밍 정도와 시민의 관심은 '1. 홍보광고, 2. 의무정보, 3. 사회이슈, 4. 주요정보' 네 가지로 구분되었으며 이 중 사고, 비리 등 주요기사로 구분되는 사회문제가 주요 공공의제로 형성되는 것을 확인할 수 있었다.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.38-49
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• 2021

This study analyzed the trend of the term 'false and exaggerated advertisement' in 5,141 newspaper articles from 1990 to 2019 using text mining methodology. First of all, we identified the most frequent keywords of false and exaggerated advertisements through frequency analysis for all newspaper articles, and understood the context between the extracted keywords. Next, to examine how false and exaggerated advertisements have changed, the frequency analysis was performed by separating articles by 10 years, and the tendency of the keyword that became an issue was identified by comparing the number of academic papers on the subject of the highest keywords of each year. Finally, we identified trends in false and exaggerated advertisements based on the detailed keywords in the topic using the topic modeling. In our results, it was confirmed that the topic that became an issue at a specific time was extracted as the frequent keywords, and the keyword trends by period changed in connection with social and environmental factors. This study is meaningful in helping consumers spend wisely by cultivating background knowledge about unfair advertising. Furthermore, it is expected that the core keyword extraction will provide the true purpose of advertising and deliver its implications to companies and related employees who commit misconduct.

• The Korean Society of Law and Medicine
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• v.13 no.2
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• pp.141-178
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• 2012

Korea's medical law prohibited medical advertisements in principle and permitted them on an exceptional cases. However, the decision of the Constitutional Court of 20005. 10. 27. 20003 Heonga 3, it was changed to a negative system which allows advertisements in principle and restricted only exceptionally. Dramatic increase of medical advertisements was made after that and many argued more deregulation because there was actually heavy regulations. In particular, there is almost no actual regulation on the article type advertisement due to the reason of protection of the freedom of press, media and occupation. However, there may be an unjust result if a specific article or specialists' opinion is made using a newspaper, broadcasting or magazine as a form of article type advertisement to specific medical specialists or medical institution or medical treatment method that falsifies consumers or makes consumers confused by unjust medical expectations or reliability, that also deteriorates just competition and that causes the misrecognition of consumers. In fact, there were actual damages of article type advertisements on the eye whitening surgery not long after the transfer to a negative system of medical advertisements. Victims raised a medical proceeding against the doctor who carried out the surgery, but there is actually no systematic warranty except for the indemnity request. Thus, this case demonstrated a vulnerable result of a negative system. As such, it is problematic that there is no proper regulations defined in the current law and regulations because of the reason of the protection of the freedom of press, publication and occupation despite damages of such article type advertisements. Accordingly, it is urgent to apply the current prevention regulations on the article type advertisements strictly, and to set up specific regulations.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.235-241
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• 2019

The purpose of this study is to investigate the characteristics of advertising section of the daily newspaper through content analysis. From April 2015 to March 2017, a total of 1,927 advertisements were analyzed by the newspaper ethics committee, and the following results were obtained. Firstly, most types of features (advertising) received more attention than warnings. Secondly, we can confirm that the amount of advertisement in section (featured) of major daily newspapers is gradually increasing, and section advertisement is appeared in major business districts. Third, there were many violations in the practice guidelines of the newspaper code of ethics as the media's responsibility and press coverage. Finally, in the case of certain companies and products, if you do not follow the principles of publication for profit and publicity, you may need to make your own efforts to protect the credibility and fairness of newspapers, and more autonomous guidelines.

• (The) Korean Journal of Advertising
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• v.29 no.4
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• pp.131-157
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• 2018

This study explores the characteristics and discourse of creative work in advertising and investigates women's work experience and their problem. This will reconfirm the characteristics of advertising as creative labour. For this, it conducts in-depth interviews and analyzes them through a theoretical detour and a thick description. The study found the dominant discourse that creativity is their duty and ultimate goal. This dominant discourse makes the gendering of creative roles and representation languished. In spite of this, female creators with parenting have difficulty in reducing work ability, because conflicting identities weaken their self-regulation. This means that advertising is 'self-regulationized' labour.