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http://dx.doi.org/10.5762/KAIS.2014.15.3.1345

An Analysis of the Contents and Make-up of the Page in a News Story of the Internet Newspaper -focusing on Naver, Daum, Nate, Yahoo-  

Park, Kwang-Soon (Dept. of Communication & information, Cheong Ju University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.3, 2014 , pp. 1345-1354 More about this Journal
Abstract
This paper has analyzed how the format of the text page and the contents of space surrounding the text in the news stories of the portal sites are made-up. The result of analysis showed that the formats of the text page in Naver news story were more intricate than those of Daum, Nate and Yahoo. Also, Naver was higher in the number of advertising, the type of advertising, the entertainment contents, and various types of contents than other three portals. Especially, the percentage of new story related to entertainers was the highest. It was the portal site Daum that advertised the news story most of all in its text page. In contrast, it was portal site Yahoo that inserted the advertisements least of all. But from the whole sides, it was found that the formats and contents of the text page of the news story in these three portal sites have similarly been made-up. Consequently speaking, for the serviceability of use in news story, it can be evaluated that the news service method in portal sites is higher than that in press dot coms.
Keywords
Content; News story; Internet Newspaper; Portal Site; Press dot coms;
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