• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.304-314
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• 2012

The purpose of this study was to examine relationship among life meaning, optimism and happiness in elderly women participants of physical activity. Data are from elderly women in more than 60 years old who participate in sports activity as part of leisure activity while actually living in Seoul of South Korea. Total of 211, Sample are allowed to be responded to questionnaire contents with self-administration method by utilizing convenience sampling method out of non-probability sampling. To process the data, this study conducted exploratory/confirmatory factor analysis, correlation analysis, reliability analysis and structure model analysis with SPSS 11.5 and AMOS 6.0 programs. The presence of meaning, which forms meaning of life, are indicated to have statistically significant positive influence upon optimism. And optimism are indicated to have statistically significant positive influence upon positive emotion, which forms happiness. optimism in elderly adults of participating in physical activity has negative influence upon negative emotion.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.112-125
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• 2019

ASMR are becoming a new consumption trend with wide prevalence of personal web-casting and video-sharing platforms. In this context, this research looked at what factors determine usage of ASMR contents. In greater details, demographic variables, sub-types of contents, usage motivations, neuroticism and subjective norm were considered as possible determinants in this study. And their influences on ASMR usage were empirically tested. The moderating effect of neuroticism was also examined. The findings showed that educational level as one of demographic variables, two sub-types of scratching and eating sound, three motivational factors including attention, relieving for sleep disorder and pleasure stress relief have positive influences on ASMR usage while motivations of curiosity trend and sexual pleasure have negative influences. The moderating effect of neuroticism was also empirically proven. This study has implications since it suggests that personal traits including neuroticism as influencing factors should be taken into account in understanding usage behaviors of ASMR contents with accuracy.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.1-19
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• 2023

Despite the growing importance of video-based social media content, such as vlogs, as a marketing tool in the travel industry, there is limited research on the characteristics that enhance engagement among potential travelers. This study explores the influence of emotional valence in YouTube travel content on viewer engagement, specifically likes and comments. We analyzed 4,619 travel-related YouTube videos from eight popular tourist cities. Using negative binomial regression analysis, we found that both positive and negative emotions significantly influence the number of likes received. Videos with higher positive emotions as well as negative emotions receive more likes. However, when it comes to the number of comments, only negative emotions showed a significant positive influence, while positive emotions had no significant impact. These findings offer valuable insights for marketers seeking to optimize engagement strategies on YouTube, considering the unique nature of travel products. Further research into the effects of specific emotions on engagement is warranted to improve marketing strategies. This study highlights the powerful impact of emotions on viewer engagement in the context of social media, particularly on YouTube.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.166-179
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• 2020

The purpose of this study is to explore and analyze what has changed in Seoul National University (SNU) since its incorporation, focusing on the perceptions and experiences of its internal members. To this end, semi-structured interviews were conducted with members of SNU, professors, staff, and students. The interview results were presented by categorizing them into changes in the overall evaluation of the incorporation, positive and negative changes, education, research, social contribution, and operating system. Overall, with regard to the changes after incorporation, the members of SNU showed a common perception that it was difficult to feel the change or that there was little change. As for positive changes, they mentioned the expansion of university finances, increased autonomy in operation, and improved responsiveness to environmental changes. As for negative changes, they mentioned the ambiguity of SNU's legal status, and the excessive increase of direct and aggressive influence from outside. In the last part, the main findings were summarized and their meaning and implications were discussed.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.409-421
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• 2021

This study aims to identify the relationship between adolescents' smart phone dependency, parenting method and aggression, and further to validate the mediating effect of parenting style between adolescents' smart phone dependency and aggression. First, adolescents' smart phone dependency has shown to have positive and negative relationships with the parenting style and aggression. Second, adolescents' smart phone dependency negatively affected their aggression through the positive parenting style, while it had a positive impact on their aggression through the negative parenting style. That is, the results demonstrated that adolescents' smart phone dependency increased their aggression, but at that time the positive parenting style such as warmth, support of autonomy, and provision of aid decreased their aggression as a mediator, whereas the negative parenting style such as refusal, compulsion, and inconsistency increased their aggression.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.548-561
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• 2021

Manufacturing is a pillar industry for national economic growth. Analyzing the internal problems of manufacturing enterprises can solve the difficulties faced by manufacturing enterprises and improve the overall performance of manufacturing enterprises.This study selected 1,546 listed manufacturing companies in Shenzhen and Shanghai stock markets from 2009 to 2015, and empirically analyzed the relationship between fixed assets and corporate performance by using the fixed effect model and the two-way fixed effect model.The study finds 1) the scale of fixed assets has a negative effect on corporate performance. 2) the quality of fixed assets has a weak positive relationship with fixed assets. 3) the growth rate of fixed assets impacts corporate performance positively.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.528-542
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• 2021

The purpose of this study is to examine the commonalities and differences that appear across the types of perceptions toward job changes according to the Industrial 4.0. among job seekers and workers. For an approach to subjective beliefs, viewpoints and preferences, the data investigated using Q methodology, was analyzed using the QUANL program for PC. From the Q-methodology, the types of perception toward job changes due to Industrial 4.0 and their features were drawn. The perception types were classified as four types: negative perception type, neutral perception type, high evaluation about quality of jobs, and employment increase perception type. The results found that views toward job transition due to Industrial 4.0 are were diverse beyond the dichotomy and institutional and educational efforts should be required to mitigate job insecurity and cope with job changes caused by technological advance.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.15-23
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• 2019

Mobile devices have become the most influential media platform. Mobile advertising has thus grown much faster than any other type of advertising. This study is designed to examine antecedents of attitude toward mobile ads, antecedents such as irritation, personalization, and online information privacy concerns. The study also examines consumers' attitudes toward mobile ads as an antecedent of mobile advertising acceptance. Study findings suggest that irritation is not a statistically significant predictor of attitude toward mobile ads. An antecedent found to be positively related to attitude toward mobile ads is personalization and one found to be negatively related is online privacy concerns. Finally, consumers' attitudes toward mobile ads are found to be positively related to a general acceptance of mobile advertising. Practical implications are discussed.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.331-332
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• 2017

본 연구는 연극을 전공하는 대학생들을 다양한 문제점(한정된 자기개발, 불안정한 정서인식 등)의 관점으로 바라보며 이 관점을 댄스스포츠를 체험을 통한 개선에 초점을 두었다. 연구의 방법은 실제사례를 통한 참여자들의 심층면담을 통하여 결론을 제시하였다. 결과로는 첫째. 움직임을 하면서 신체에 대해 이해하며 그것을 기준으로 움직임을 다양하게 사용할 수 있다. 둘째, 자신의 감정 상태를 이해할 수 있었고, 자기개발 및 스스로를 평가할 수 있는 능력이 생기게 되었다. 셋째, 외적으로는 디테일한 연기력을 갖추게 되었고 특히 시선처리에 있어서 구체적인 표현을 할 수 있었다. 또한 한정적인 움직임과 특기에서 벗어나 다양한 특기를 체험함으로써 자신감을 키울 수 있었다. 넷째, 댄스스포츠에 대한 부정적인 인식에서 벗어나 긍정적인 인식을 갖고 체험할 수 있었다. 다섯째, 연기의 표현방식과 댄스스포츠의 표현방식을 굉장히 유사하다.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.297-306
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• 2014

This paper is a descriptive study that aims to investigate attitudes towards menstruation, symptoms and coping behaviors in order to develop a program for building positive attitudes toward menstruation in primary school students. The mean age of menarche was 12.3 years, and students generally showed negative attitudes towards menstruation. Students who experienced menarche had relatively more positive attitudes than those who did not. However, no significant difference was exhibited. Menstrual symptoms occurred rarely or at a moderate level by showing a low score of 2.12 points. Of all sub-factors, 'pain' was the most serious. The most common coping behaviors during menstruation was 'I take a warm shower' and 'I take a rest or nap', while respondents rarely checked 'I take vitamin B supplements' and 'I take painkiller'. Based on the above findings, the study intends to perform a systematic study to further identify the factors affecting menstrual attitudes in primary school students. In addition, this paper suggests effective healthcare education on menstruation to build positive attitudes towards menstruation and education and counseling programs for adopting appropriate coping strategies to deal with menstrual symptoms.