• Journal of the Korea Computer Graphics Society
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• v.29 no.3
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• pp.137-147
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• 2023

This paper presents a motion-capture-based projection VR system to explore the effectiveness of gamification in improving environmental awareness. We examine the key components of positive and negative VR game content and analyze the impact of individual and cooperative play methods on promoting sustainable behaviors. Our findings are as follows. Firstly, we discovered that the use of positive content in individual play mode was effective in improving awareness of the importance of recycling. Secondly, we confirmed that the use of positive content in cooperative play mode and the use of negative content in individual play mode were each effective in enhancing awareness of the seriousness of environmental pollution. Thirdly, we found that experiencing positive content first, followed by negative content, in individual play mode was effective in increasing interest in the environment. Based on these findings, we determined that adjusting the order of use of positive and negative content is more effective than simply using positive or negative content alone for improving environmental awareness. Moreover, considering the importance of recycling, the seriousness of environmental pollution, and the level of interest in the environment, we confirmed that individual play mode is effective and cooperative play mode can be more effective depending on the measure.

• Journal of Korea Game Society
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• v.14 no.5
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• pp.61-68
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• 2014

In the generalization of mobile content use, feedback is a kind of alert that affects content immersion. An alert leads to separation from the content currently being used to transfer to content that raises the alert. Immersive interference can be recognized as a problem in mobile contents use. In this paper, we propose a serious game for overcomes immersion. interference from feedback and the foundation for interrelation research between feedback and immersion. The proposed serious game has been designed to present three kinds of feedback, specifically positive, negative, and hybrid feedback, through social information about the user. We also conducted an experiment to examine the correlation between three kinds of feedback and immersion while consuming digital content. The result of the experiment showed that negative feedback leads to higher immersion than positive feedback.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.106-115
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• 2017

The purpose of the study is to examine the effect of parenting attitudes on adolescents' interpersonal relationship, and to prove the meditating effect of aggression between the two variables. The results are as follows: First, while positive parenting attitude influenced negatively adolescents' interpersonal relationship, negative parenting attitude influenced positively adolescents' interpersonal relationship. Second, positive parenting attitude had a negative effect on adolescents' aggressions, but negative parenting attitude influenced positively them. Third, while adolescents' aggression factors influenced negatively adolescents' interpersonal relationship. Fourth, adolescents' aggressions had a partial mediating effect between positive parenting attitude and adolescents' interpersonal relationship, and they also analyzed a partial mediating role between negative parenting attitude and adolescents' interpersonal relationship.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.409-420
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• 2018

The decision to actively reveal oneself as a consumer on social media depends on whether the focus is more on positive rewards than negative threats associated with self-presentation, that is, who the other party is in that relationship. The audience of self-presentation could also be divided into expressive and instrumental ties: work partners can be classified as an audience of instrumental ties, whereas school friends can be regarded as an audience of expressive ties. This study accordingly predicted that people would focus more on prevention of negative threats than positive reward, exhibiting defensive self-presentation in relationships with strong instrumental ties because the fallout from negative threats due to failed self-presentation have a more detrimental effect than a positive reward from successful self-presentation. The empirical findings thereby indicated that as the proportion of coworkers increased among Facebook friends, the mediation effect through defensive self-presentation increased, whereas such effect through acquisitive self-presentation decreased.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.267-274
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• 2011

The purposes of the study is builded upon previous researches to set up research model and investigate the relationship among store image, customers' emotional responses and behavior intention. For achieving study purposes, research model and hypotheses were set up after reviewing previous researches. The data were collected from a sample of 296 customers of department store, then used to conducted an empirical analysis. The results showed the significant relationship were partially found among store image, emotional responses and behavior intention. Objective store image influence positive emotions, indirectly influence behavior intention through positive emotions, but objective store image don't influence negative emotions. Subjective store image influence shoppers' positive emotions and negative emotions, and indirectly influence shoppers' behavior intention through positive emotions and negative emotions. This study has provided a variety of theoretical and practical implications for retailers to set up marketing strategies.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.313-328
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• 2011

The purpose of this study was to investigate the effects of the spousal relationships on the psychological well-being of the elderly and to find differences in the spousal relationships and psychological well-being according to demographic factors. For the study, 475 structured questionnaires were collected from the men and women residents with their spouses living in Seoul. The 464 collected data excluding incomplete 11 data were analyzed using factor analysis, reliability analysis, multi-regression, t-test and, ANOVA with SPSS 17.0. The result are as follows. First, intimacy-communication, expression of affection, and leisure-sharing showed a positive effects on the positive psychological well-bing, and intimacy-communication and expression of affection affect negatively on the negative psychological well-being, but not leisure-sharing. Second, There were differences in the spousal relationships and the psychological well-being of the elderly according to the demograpic factors.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.771-785
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• 2013

The purposes of this study were 1) to explore the differences in career competency and career preparation behavior in accordance with high school students' work experience types and 2) to examine the interaction effects between work experience type and sex or work experience type and grades. Three work experience types were classified as no work experience, positive work experience, and negative work experience. The study used the data from "2009 Youth Career? Occupation Survey" conducted in the National Youth Policy Institute. For the statistical analysis, two-way MANOVA was employed. The results indicated that female students had higher levels of career competency and career preparation than male students. Also, female students showed higher negative effects of negative work experience compared to male students. The analysis confirmed the interaction effects between work experience types and sex. Female students showed the higher negative effects of negative work experience than no work experience, whereas work experience, whether or not it is negative, was helpful for male students in career competency and career preparation behavior.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.231-239
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• 2018

This study will analyze the meaning and the characteristic of advertising system in Facebook, one of the leading social platforms. This study focuses on finding the trend of mobile advertisement and observing Facebook users behavior. During 30seconds, the researcher observed the behaviors of 50 male and female university students which they access and use their own Facebook individually. After the observation, the researcher did an in-depth analysis based on offline discussion with tested participants. As a result, it can be classified in positive causes and negative causes of the advertisement. There are 3 positive causes; native advertisement effect, acquaintance effect, and big data effect and they help people watch the advertisement positively. 1.5-3 times per second high speed scroll behavior (Finger effect) is the main negative cause and it help users escape from the advertisement easily. These positive and negative causes have an interactive synergy which reduces user stress and makes people enjoy ad more than other media. Finally, both of them cause making Facebook a better environment for the advertisement.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.592-599
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• 2017

The possibility of establishing the committee was increased because of the pledge of the President Moon Jaein for the national education committee. Thus, the purpose of this study was to discuss about its necessity and the meaning of legislation. The study method was to analyze existing studies (concept establishment, overseas cases, and legal research), media materials, and internet materials. It also suggested positive and negative functions in establishing the national education committee. Its positive functions are; first, stability of policy, second, political neutrality, third, seeking the nature of education, and fourth, improvement of possibility. Negative functions are; first, establishing the committee could be poison, second, argument in position and role, third, issue of agreement, and fourth, populism policy oriented.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.370-378
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• 2009

This study researched on job-esteem of the students who are majoring in aviation operation services. Examining the differences in feelings of job-esteem on one's university and grade level, firstly, the result among universities indicated that the difference in positive value and social reputation factors but there's no difference in negative treatment and relative profit factors. secondly, the result indicated that there is a difference in feelings of job-esteem based on one's grade level in positive value, social reputation, and negative treatment except relative profit factors. Also, the result of this study on how variables of population statistics and satisfaction on the college major and self-esteem as flight attendants affect subordinate factors of job-esteem showed only variables of satisfaction on college major affected positive value, social reputation, negative treatment, relative profit factors.