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Lee, In-Gu
- Korean Business Review
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- v.14
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- pp.149-168
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- 2001
Service firms have always been relationship oriented. the nature of service businesses is relationship based. As service finns, like banks, insurance finns, have grown, The masses of consumers have made the establishment of true relationships more difficult. Understanding the motivations of consumers to engage in relationships with marketers is important for both practitioners and marketing scholars. To develop an effective theory of relationship marketing, It is necessary to understand what motives consumers to reduce their available market choices. This article focuses on the development of the successful relationship strategies in domestic banks. The results of this study show the four types of relationship strategies - social bonds, structural bonds, financial bonds, and other bonds. Although the effectiveness of these strategies differs as the types of performances, All four types of relationship strategies are essential for building and maintaining relationships with customers. Totally, the order of influences on the performance is as follows; financial bonds, structural bonds, and social bonds.
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Hong, Jae-Keun;Chung, Sun-Yang
- Proceedings of the Korea Technology Innovation Society Conference
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- 2010.05a
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- pp.184-205
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- 2010
The service industry is drawing economic growth, and the financial service sector among service industry takes major share. So it is needed to increase the productivity and efficiency through the service innovation of making a good process, standardization, automation. But contrary to manufacturing industry, the difficulty to measure the characteristic of productivity, quality and innovation in service sector requires more scientific and systematic method for service innovation. This paper will search for financial service innovation strategy with service science by the case review of KOTEC's technology rating system. The case may infer that strategic technology management capability along with customized financial service infrastructure is important.
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Kim, Hwa-Nyeon
- Journal of the Korea Academia-Industrial cooperation Society
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- v.17 no.5
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- pp.179-185
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- 2016
This study verifies whether speculative trading in commodity markets acted as the primary cause of the increase in commodity prices after the global financial crisis using the Structural Vector Autoregressive (SVAR) model. The effects of speculative trading on commodity prices increased by a factor of 3 to 6 after the crisis compared to those before the crisis. Although the demand related variables, such as industrial production, affected commodity prices significantly before the crisis, their effects decreased after the crisis. Consequently, the rebound of commodity prices after the crisis was mainly caused by the increase in speculative money, fortified by the expansion of the global liquidity supply. The global liquidity may well increase in the future, because the U.S. Federal Reserve Board is likely to continue to increase its interest rate. This study claims that when global liquidity shrinks as a result of a change in the Fed's monetary policy stance, speculative trading will slow down, leading to a decline in commodity prices.
https://doi.org/10.5762/KAIS.2016.17.5.179 인용 PDF KSCI