• 프린팅코리아
• /
• v.13 no.2
• /
• pp.92-92
• /
• 2014

포토리아(www.fotolia.co.kr)는 최근 글로벌 디지털 그래픽 프로젝트인 텐콜렉션 시즌2의 성공적인 마무리를 기념해 텐콜렉션 시즌2 콘테스트를 개최한다고 밝혔다. 이번 콘테스트는 포토리아 주관 하에 전 세계 동시 규모로 진행되며, 텐콜렉션 시즌2 작품에서 사용된 포토리아 이미지를 사용해 나만의 텐콜렉션 작품을 만드는 방식으로 진행된다.

• Magazine of the Korean Society of Agricultural Engineers
• /
• v.63 no.3
• /
• pp.45-54
• /
• 2021

• The Journal of the Korea Contents Association
• /
• v.6 no.10
• /
• pp.53-61
• /
• 2006

Culture, consumers' value and attitude play an important role for global marketing strategy on cross-cultural perspectives. The aim of this research was to investigate how consumer ethnocentrism and cultural affinity affect psychic distance, country image and competitive brand choice. data were collected through personal interview. A total of 234 responses are put to final analysis. The results are as follows: First, cultural affinity play an important role for psychic distance and country image. Second, consumer ethnocentrism has directly affected country image and psychic distance. Finally, country image has affected competitive brand choice, but psychic distance doesn't have affected.

• Management & Information Systems Review
• /
• v.37 no.4
• /
• pp.219-236
• /
• 2018

The purpose of this study is to investigate the effect of image of brand origin on brand related variables in the formation of attitude or loyalty of global brand, We tried to identify more influential relationships through sub-variables such as brand familiarity, brand identification, and brand attitude. This study presents the following results and implications. It is shown that the manufacturing ability image has no direct effect on brand identification, but the general image has a direct positive effect on brand identification. In addition, the manufacturing capability image and general image of brand origin have indirect effects on brand familiarity through brand identification without directly affecting brand familiarity. In addition, consumers are more likely to be more familiar with brands that they think are consistent with their own images, maintain a good attitude, and be more likely to be loyal to brands. Brand familiarity had a positive effect on brand attitude but not on brand loyalty. Familiarity showed a positive attitude, but it did not necessarily lead to strong repeat purchase or purchase.

• Journal of Service Research and Studies
• /
• v.8 no.1
• /
• pp.13-26
• /
• 2018

Most product consists of various national components, and brand strategy using nationality images is prevalent in marketing field. Country of origin is meaningful consideration for decision making. The purpose is that how consumer evaluate the global brand depending on two-sided dimension of country of origin. This research aims to examine the interaction effect of two-sided country of origin and moderating effect of global identity. In study 1, two-way interaction effect of origin of brand and origin of production was significant with social prestige. In study 2, there-way ANOVA provided marginally significant main effect of origin of brand and global identity. Two-way interaction effect of origin of brand and production was significant with social prestige. Also two-way interaction effect origin of brand and global identity was significant with innovation and social responsibility. Three-way interaction of origin of brand, origin of production, and global identity was significant with social responsibility, this approved moderating effect of global identity. Results contribute to understanding global brands strategy using country of origin effect, and to adding new knowledge to the country of origin literature. Academic and practical implications, limitations, and future research directions were discussed.

• Journal of Digital Convergence
• /
• v.11 no.3
• /
• pp.127-138
• /
• 2013

The age of social network has arrived. Social media is the various online media for sharing of opinions and experiences and open for internet users' participation. As the new communication tools, social media has been in the limelight, threatening the traditional media as alternative media. In globalization, country image is seen as the source of competitiveness of a country. The goal of this study is to examine what impact does the utilization of social media has on country image, and we conducted our analysis in two aspects of social media utilization, usage volume and usage diversity. In addition, we examined the impact of factors that form the country image on purchase intention. The analytical results show that media usage volume positively affects country image, people image, political image and media usage diversity has significant effects on economical image, people image and political image.

• The Journal of the Korea Contents Association
• /
• v.19 no.2
• /
• pp.1-10
• /
• 2019

The present research aims to identify the issues that occurred when uploading stock photos to the internet-based stock image agencies and to develop technical solutions based on web service technologies. We identify the issues by examination of previous studies and stock photo uploading systems of major three agencies currently in service. As such, we develop web service technology by focusing on the following matters. First, we apply an automatic tag system to ensure convenience. Second, to ensure safety, we apply a technology that easily enables prevention of portrait rights violations and trademark infringements. We also prepare for measures against possible harmfulness. Third, to ensure completeness, we apply a method which resolves upload failure issues that frequently occurred in the past. In particular, the present research is significant as it applies an automatic image analysis system based on Google Cloud Vision API as the artificial intelligence-based image processing technology. In addition, we develop a web service program which improves user access by using SNS-type screen composition.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.5
• /
• pp.2198-2206
• /
• 2013

Coffee houses' key factors to succeed in the market are not only a basic element -the taste of coffees- but also brand image, satisfaction and consumer fidelity that food service industries take into account overall. The goal of this study is to find out the relations among brand image, brand attitude and fidelity. To this end, coffee was selected among other products due to its characteristic that the difference of its quality between brands is not very noticeable. Through an analysis of each coffee house's brand image in this saturated coffee market, the influence of brand image on consumers' preference was found out. In this process, not only a strategy for each coffee house's growth and development but also the relations between brand image, brand attitude and brand fidelity would be researched, resulting in a creation of more systematic strategies.

• Convergence Security Journal
• /
• v.15 no.3_2
• /
• pp.71-76
• /
• 2015

Global companies are building global production network for the demand of the global market. However, the establishment and operation of overseas plants make the unexpected case like theft, low will to produce and salary issue of local workers. Thus in this paper, we propose the raw materials loss prevention model based on IP Camera and RFID Box for raw materials management of overseas plants. This model can prevent the theft or loss of raw materials write inventory up in real-time. This model can be allows us to realize the cost-effective production management because it enables remote inventory management. And this model can prevent brand image danage and profit loss due to reject product.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.18 no.2
• /
• pp.349-354
• /
• 2023

As the population interested in interior design has been increasing, the global interior market has grown significantly. Global interior companies are developing and providing simulation services for various interior elements. Although wallpaper design is the most important interior element, existing wallpaper design simulation services are difficult to use due to drawbacks such as differences between expected and actual results, long simulation time, and the need for professional skills. We proposed a wallpaper image transformation method for interior design using cycle generative adversarial networks (GAN). The proposed method demonstrates that users can simulate wallpaper design within a short period of time based on interior image data using various types of wallpaper.