• Journal of Digital Convergence
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• v.16 no.11
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• pp.441-446
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• 2018

The purpose of this study is to investigate the digital media strategies for small business branding. To understand the effective strategies for promoting small business through digital content marketing, we conducted in-depth interview with small business managers. The results of in-depth interview revealed that it is critical for small businesses to start creating and including video marketing as part of their entire content strategy. Especially, small business managers considered that video that provides rich media content can boost consumer engagement and increase the time spent on a branded contents. From a managerial perspective, this study provides guide on what small businesses should consider when developing and implementing digital strategies. For future research, this study provides the guide to investigate the effects of digital contents on the brand equity of small business.

• Korean Journal of Heritage: History & Science
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• v.46 no.2
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• pp.96-113
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• 2013

The concept of disaster management of cultural heritage is not clearly established and the range and type of it is not organized yet. Also, there is an ever-present danger in the field control because there is no system that can provide safety of cultural heritage from various dangerous factors. Concretely, institutionally, the regulation of disaster management of cultural heritage remains limited and there are not enough reasonableness in installation and management of fire-fighting equipment and safety equipment. Also, we need to take an action to secure the safety of cultural heritage from its surroundings. In this research, we setup the concept, type and criteria for disaster management of cultural heritage to overcome limitations and problems of management of cultural heritage. In addition, in order to raise the level of disaster management of cultural heritage, this research proposes direction to reinforce the disaster management of cultural heritage by investigating and analyzing consciousness of security guards and fire-fighting officers.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.4
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• pp.53-64
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• 2019

This research explored the main and interactive effects of service employee market orientation, service creativity, and national culture(Korea and Japan). To test the hypotheses, responses were collected from 196 Korean and 195 Japan hotel service employee samples. The results showed that service employee market orientation(customer orientation, competitor orientation, and interfunctional coordination) has a positive relationship with service creativity. Also, national culture moderates the relationship between service employee market orientation and service creativity, thereby implying the positive relationship between competitor orientation and service creativity is stronger in Korea than in Japan. In contrast, the positive relationship between interfunctional coordination and service creativity is stronger in Japan than in Korea. Theoretical implications of our findings and practical recommendations for how to address the impact of market orientation on service creativity are discussed.

• Journal of Cadastre & Land InformatiX
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• v.49 no.1
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• pp.5-15
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• 2019

This study is to review methodological limitations of previous studies, propose Tobit Model as an analysis model. We model used annual rent-free as dependent variable and considering to contract characteristics and building characteristics as independent variable. We model was consisted to the three model as follow: Basic model, Time control model, Quadratic model. As a result of the analysis, existing variables revealed through previous studies such as contract period, contract area, total floor area, and building age were all statistically significant. These results were robust when considering time effects. Also, floor area and annual rent-free was quadratic relationship by inverse U shape. This result provide to methodological contribution for related research. Also, provide to more accurate information for participants in seoul office market.

• Convergence Security Journal
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• v.19 no.2
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• pp.39-46
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• 2019

Recently, information security accidents are becoming more advanced as social engineering attacks using new types of malicious codes such as phishing. Organizations have made various efforts to prevent information security incidents, but tend to rely on technical solutions. Nevertheless, not all security incidents can be prevented completely. In order to overcome the limitations of the information security approach that depends on these technologies, many researchers are increasingly interested in People-Centric Security. On the other hand, some researchers have applied behavioral economics to the information security field to understand human behavior and identify the consequences of the behavior. This study is a trend analysis study to grasp the recent research trend applying the concept and idea of behavioral economics to information security. We analyzed the research trends, research themes, research methodology, etc. As a result, the most part of previous research is focused on 'operational security' topics, and in the future, it is required to expand research themes and combine behavioral economics with security behavioral issues to identify frameworks and influencing factors.

• Journal of Korean Society of Disaster and Security
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• v.14 no.1
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• pp.41-50
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• 2021

As a method of predicting the displacement of river levee in advance, Differential Interferometry (D-InSAR) kind of InSAR techniques was used to identify weak points in the area of the levee collapes near Gumgok Bridge (Somjin River) in Namwon City, which occurred in the summer of 2020. As a result of analyzing the displacement using five images each in the spring and summer of 2020, the Variation Index (V) of area where the collapse occurred was larger than that of the other areas, so the prognostic sysmptoms was detected. If the levee monitoring system is realized by analyzing the correlations with displacement results and hydrometeorological factors, it will overcome the existing limitations of system and advance ultra-precise, automated river levee maintenance technology and improve national disaster management.

• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.261-272
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• 2021

With diffusion of Smart Work, a problem has been raised that Smart Work makes the boundary between work and nonwork blur, and may cause technostress. In order to find out whether Smart work copes with techno-invasion stress in work domain, we need to understand the precedence factors influencing on job satisfaction and the role of boundary management strategy which Smart Workers actively choose. This paper developed a research model containing a causal relationship among four factors, nonwork-to-work interference, job autonomy, job commitment, and job satisfaction, and the moderation effect of boundary management strategy. The findings show that overall hypotheses were accepted based on the pooled data, but three hypotheses test on job satisfaction by boundary management strategy type differed. These results suggest that in accordance with the boundary management strategy of Smart Work users, different change management need to be prepared.

• Korean Journal of Construction Engineering and Management
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• v.22 no.1
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• pp.98-105
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• 2021

Recently, there have been many changes in the domestic construction industry. OSC (Off-Site Construction) is expected to solve these problems, and it is emerging as a way to inspire innovation in the domestic construction production system. OSC, which has only recently attracted attention again after previous studies have failed, is lacking in research on preception surveys and customized performance measurements compared to overseas. This study investigated the perceptions of construction industry workers on OSC through a survey, and examined differences in perceptions of each subject and the relative importance of performance indicators. In general, the need for introduction and development of OSC was recognized. Also, drivers and obstacles inhibiting more use of OSC were analyzed. The relative importance for performance indicators and differences in perceptions of each subject were identified. Then, this study suggests plans for diffusion and revitalization of OSC, and key performance indicator for OSC based PC structure apartment housing.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.55-65
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• 2021

The purpose of this study is to explore whether entering the overseas market can be an opportunity in overcoming the limitations of the single profit structure in which the traditional performing arts industry relies on public support. To this end, we applied the concept of industrial value-chain and business model and divided the overseas market entry process into four stages-preparation, promotion, harvest, and follow-up. Based on three case-studies that actively pursued overseas market development with market-oriented thinking in the field of traditional music, the relevant entry model of overseas market for the Korean traditional performing arts industry was suggested. Although the overseas market is not yet a major source of revenue, the traditional performing arts teams searching for profit diversification can consider the overseas entry model derived from this study. Also as found in case studies, the Korean government should establish an institutional system to foster planning and distribution experts in charge of overseas markets for the traditional performing arts, and develop a long-term information provision program away from the one-time expense support.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.42 no.4
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• pp.549-557
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• 2022

Due to harsh conditions of construction site, understanding of current feature of terrain and other infrastructures is critical issue for site managers. However, because of difficulties in acquiring the geographical information of the construction sites such as large sites and limited capability of construction workers, comprehensive site investigation of current feature of construction site is not an easy task for construction managers. To address these circumstances of construction sites, this study deduce difficulties and applicabilities of unmanned aerial vehicle in the area of construction site management. To confirm applicability of UAV in civil construction project, case study have been conducted on the road construction project. The result of case study proved that the developed system is one of promising technologies that has been studied in construction site management. To improve applicability of UAV for construction and process management information, law and technical issues will be an important area of future study.