• Information and Communications Magazine
• /
• v.26 no.9
• /
• pp.3-7
• /
• 2009

본고에서는 IT기기에서의 에너지소비 및 $CO_2$ 발생량을 살펴보고 각 제품들에 대한 특징, 그린 IT제품의 범위와 그린 IT의 제품 동향을 살펴봄으로써 향후 그린 IT 제품의 나아가야 할 방향을 제시하고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.6
• /
• pp.37-46
• /
• 2015

This study investigates the relationships among product quality, consumer behavior, customer satisfaction, and customer loyalty on environmental viewpoint. For the empirical study it has been attempted to collect data by using a questionnaire including 18 questions. The respondents who had experienced using green or environmental products were 212 college students. In my research 167 valid cases are selected for a data analysis by SPSS based hierarchical regression analysis technique. The results show that green product quality had significant impacts on customer satisfaction and customer loyalty, and cost factor of green consuming behavior had moderating effects between customer satisfaction and customer loyalty. Empirical results imply that green product quality contributes to customer satisfaction and customer loyalty. Additionally, green consumer behavior on customer satisfaction increase customer loyalty.

• Management & Information Systems Review
• /
• v.28 no.1
• /
• pp.99-124
• /
• 2009

This study has observed the influence of green advertisemen on the attitude of consumers in relation to its message effect. The analysis has been conducted in the perpective of awareness-emotion -behavior targeting housewives based on the message structure of the advertisement(conclusion omission type/ conclusion offer type). Results of the analysis are as follows : 1) Green advertisement was more effective for the attitude toward advertisement and products than non-green advertisement and in the case of high involvement the conclusion omission message was more effective than the conclusion offer message. 2) Green advertisement was more effective also for the emotion side than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message. 3) Green advertisement was found more effective for purchasing activities than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message in the case of high involvement. 4) In case of the conclusion offer type structure of green advertisement the awareness side influenced purchasing activities and in case of the conclusion omission type structure of green advertisement the emotion side influenced purchasing activities. Besides that in case of the conclusion offer type structure of non-green advertisement both the awareness and emotion sides were found to influence purchasing activities. No difference was found in the conclusion omission type structure of non-green advertisement.

• 한국정보교육학회:학술대회논문집
• /
• 2010.01a
• /
• pp.235-240
• /
• 2010

지구온난화는 글로벌 최우선 과제로 급부상하고 있다. 지구온난화의 원인인 $CO_2$와 에너지 절감을 위해 현재 그린 IT 개념에 대해 활발히 논의 중이며 국가뿐만 아니라 기업에서도 그린 IT를 위해 다양한 노력을 하고 있지만 아직까지 교육기관의 그린 IT 관련 연구는 시작단계에 불과하다. 현재 초 중등학교에서 교육정보화 사업에 의한 IT 장비의 증가로 에너지 소비 및 $CO_2$ 배출 증가가 가속화되고 있기 때문에 IT를 도입하는 데 있어 그린화가 절대적으로 필요하다. 따라서 현재 출시되고 있는 그린 IT 제품 현황을 조사하여 학교에 보급된 IT 제품의 그린화 현황을 파악한다. 국내 외에서 설계 및 생산되는 IT 제품에 부여하는 각종 규제 및 지침과 IT관련 규제와 친환경적 속성을 평가하여 부여하는 환경마크제도 등을 조사 분석하여 이를 토대로 우리나라 초 중등학교에서 그린 IT 제품 도입 시에 필요한 가이드라인을 개발하였다.

• Journal of Digital Convergence
• /
• v.20 no.5
• /
• pp.93-98
• /
• 2022

This research emphasized that the importance of green marketing activities elements such as green product, green price, green place, and green promotion. Moreover, it focused on verifying the effects of these four elements on purchase intention through environmental involvement. To verify this, an empirical analysis was conducted on Chinese consumers who have experienced or are considering purchasing a new energy vehicle. The research results are as follows. First, all four elements of green marketing activities improve environmental involvement. Second, environmental involvement was found to increase the level of purchase intention. Third, environmental involvement has a partial mediating effects in the relationship between the four elements of green marketing activities and purchase intention. Finally, the limitations of this study and future research directions were discussed.

• The Journal of the Korea Contents Association
• /
• v.11 no.12
• /
• pp.690-699
• /
• 2011

Green Design is mostly discussed in the field of industry design on the concept basis, while less attention to environmental issues have been paid by neither designer nor manufacturer, which thereby adds to the necessity of the study on Green Design methods and process to a great extent. This article through the classification and analysis of DFX, researches on which kinds of designs in the Clock products market are invested with green design concept as piloted by the principle of DFMs, DFR, DFA and DFD. DFX means design for excellence, and also "design for X", where X is a variable with many values. Under the label Design for X, a wide collection of specific design guidelines are summarized. This article conducts DFX principle assessments on Clock by selecting 30 products of Clock market varieties as the samples, and conducts the field design practices centering on those materials of the least conformity with green design tenet amidst the Framework assessment results. In the course of field practices, DFMs principle is introduced, and embodies the significance of DFX method guidance by virtue of the ultimate results of conceptual designs conducted in the guidance of theoretical basis.

• Information and Communications Magazine
• /
• v.26 no.9
• /
• pp.16-23
• /
• 2009

본고에서는 최근 화두가 되고 있는 저탄소 녹색성장을 달성하기 위한 IT의 역할에 대해 살펴보고, 미래 그린 IT의 환경적, 경제적 효과를 높이기 위한 주요한 수단으로서 그린 소프트웨어 기술 동향과 적용분야에 대해 살펴본다. 특히 그동안 데이터 센터와 IT제품의 라이프 사이클관리에 집중 되어온 그린 IT의 논의를 보다 확장하여 전 산업부문에서 IT를 활용하여 경제 전반을 그린화하는 적극적인 의미의 그린 IT에 대해 살펴본다.

• The monthly packaging world
• /
• s.33
• /
• pp.110-113
• /
• 1996

• Korean small business review
• /
• v.39 no.1
• /
• pp.59-87
• /
• 2017

There is growing concern of the international community for the environmental issues including climate change. Scholars have examined various issues regrading Green Supply Chain Management (GSCM) but they mainly have focused on why firms introduce and implement GSCM from the persecutive of manufacturers. In particular, there has been few studies of green supply chain management in Korea. We investigate the effects of long-term relationships on green supply chain management and the relationship between GSCM and environmental performance. We also examine the relationship between long-term relationships and green information sharing, the effects of green information sharing on the GSCM. The data for this study were collected through a questionnaire survey on firms that participated in the Green Partnership Program of Korea Institute of Industrial Technology. Based on the responses of 155 firms the research model is empirically tested through a structural equation model. We found that long-term relationships facilitate GSCM significantly as it was expected. Green purchase and green product design also appears to improve environmental performance. Long-term relationship appears to affect positively green information sharing. Green information sharing does not have a statistically significant effect on environmental performance but show positive effect on GSCM including green purchase and green product design.

• KOREAN POULTRY JOURNAL
• /
• v.42 no.5
• /
• pp.125-129
• /
• 2010

2012년부터 사료내 첨가하는 항생(균)제가 전면 금지될 예정으로, 정부의 친환경 정책이 더욱 확대되면서 항생제 대체제에 대한 관심이 그 어느 때 보다 높아지고 있다. 경기도 부천에 위치한 네오그린(대표 정헌주)은 이러한 문제를 해결하기 위해 다년간의 연구 결과 병원성 세균만을 골라 잡아먹는 미생물제를 개발하면서 미래의 항생제 대체제로 손색이 없다는 평가를 받아오고 있어 화제를 모으고 있다. 양돈업계에서는 이미 제품의 우수성을 인정받아 많은 농가에서 사용하고 있으며, 양계 분야에도 시험사육과 소문을 통해 그 가치를 인정받고 있다. 본고는 벤처 중소기업인 네오그린과 그 제품을 사용하고 있는 농가를 방문, 항생제 대체제의 성공 가능성을 진단해 보았다.