• Journal of Digital Convergence
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• v.20 no.5
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• pp.93-98
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• 2022

This research emphasized that the importance of green marketing activities elements such as green product, green price, green place, and green promotion. Moreover, it focused on verifying the effects of these four elements on purchase intention through environmental involvement. To verify this, an empirical analysis was conducted on Chinese consumers who have experienced or are considering purchasing a new energy vehicle. The research results are as follows. First, all four elements of green marketing activities improve environmental involvement. Second, environmental involvement was found to increase the level of purchase intention. Third, environmental involvement has a partial mediating effects in the relationship between the four elements of green marketing activities and purchase intention. Finally, the limitations of this study and future research directions were discussed.

• Management & Information Systems Review
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• v.35 no.3
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• pp.131-153
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• 2016

This research suggests a structural model of green purchase behavior, focusing on the moderating effect of affordability. Affordability means buying power or ability to buy products. Based on the literature review, a research model of behavior of buying green products was proposed and tested empirically using the field study. To examine the proposed research model, the reliability and validity verifications on measurement items were carried out and then the structural equation model analysis was applied to test the model. Lastly, to test the moderating effect of affordability, a two-group model(using Amos program) was used subsequently so that it could be determined whether or not there was any significant difference in structural parameters between the high affordability group and the low affordability group. The empirical results are as follow: Firstly, green purchase attitude is influenced by ecological concern and collectivism, then green purchase attitude has an impact on green purchase intention, and in turn, green purchase intention affects green purchase behavior. Secondly, affordability significantly moderates the relationship between green purchase intention and green purchase behavior. These results are consistent with the past researches and based on them, some managerial implications are given.

• Korean small business review
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• v.39 no.1
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• pp.59-87
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• 2017

There is growing concern of the international community for the environmental issues including climate change. Scholars have examined various issues regrading Green Supply Chain Management (GSCM) but they mainly have focused on why firms introduce and implement GSCM from the persecutive of manufacturers. In particular, there has been few studies of green supply chain management in Korea. We investigate the effects of long-term relationships on green supply chain management and the relationship between GSCM and environmental performance. We also examine the relationship between long-term relationships and green information sharing, the effects of green information sharing on the GSCM. The data for this study were collected through a questionnaire survey on firms that participated in the Green Partnership Program of Korea Institute of Industrial Technology. Based on the responses of 155 firms the research model is empirically tested through a structural equation model. We found that long-term relationships facilitate GSCM significantly as it was expected. Green purchase and green product design also appears to improve environmental performance. Long-term relationship appears to affect positively green information sharing. Green information sharing does not have a statistically significant effect on environmental performance but show positive effect on GSCM including green purchase and green product design.

• Management & Information Systems Review
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• v.28 no.1
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• pp.99-124
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• 2009

This study has observed the influence of green advertisemen on the attitude of consumers in relation to its message effect. The analysis has been conducted in the perpective of awareness-emotion -behavior targeting housewives based on the message structure of the advertisement(conclusion omission type/ conclusion offer type). Results of the analysis are as follows : 1) Green advertisement was more effective for the attitude toward advertisement and products than non-green advertisement and in the case of high involvement the conclusion omission message was more effective than the conclusion offer message. 2) Green advertisement was more effective also for the emotion side than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message. 3) Green advertisement was found more effective for purchasing activities than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message in the case of high involvement. 4) In case of the conclusion offer type structure of green advertisement the awareness side influenced purchasing activities and in case of the conclusion omission type structure of green advertisement the emotion side influenced purchasing activities. Besides that in case of the conclusion offer type structure of non-green advertisement both the awareness and emotion sides were found to influence purchasing activities. No difference was found in the conclusion omission type structure of non-green advertisement.

• Bulletin of Korea Environmental Preservation Association
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• s.402
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• pp.2-5
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• 2012

올해 리우에서는 지속가능한 성장을 위해 전 세계가 하루빨리 녹색경제로 이행할 것을 촉구했다. 녹색경제의 혈관은 생산과 유통, 그리고 소비의 선순환 구조다. 우리는 녹색공공구매로 생산과 소비의 혈액 순환을 가져왔고, 그린카드로 소비활동의 새로운 패러다임을 제시했다.

• International Area Studies Review
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• v.15 no.3
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• pp.513-532
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• 2011

Green supply chain management(GSCM) has emerged as a key approach for firms seeking to become sustainable environmentally. GSCM is a system in which the firm takes life cycle responsibility of the products through material recycling, environment-friendly production, and reverse logistics in addition to the classical operations in a supply chain. This paper endeavors to identify the relationship between the GSCM practice implementation and firms' performance among a sample of Korean manufacturing firms. Based on a literature review, eight hypotheses are put forward. First of all, a factor analysis was conducted to derive groupings of GSCM practice from the survey data which included 54 responses. Then, the first regression was conducted to examine the link between GSCM practice implementation and firms' financial performance. The result shows that green purchasing and green production are significant. The second regression was conducted to examine the impact of GSCM practice implementation on the firms' competitiveness. The result reveals that green purchasing, green production, and reverse logistics are positively signifiant.

• The Research Journal of the Costume Culture
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• v.30 no.2
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• pp.189-207
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• 2022

Fashion companies and brands' marketing activities focus on resolving environmental problems; however, these companies' efforts, there are some examples of so-called "greenwashing". This paper aims to analyze different perceptions of brand authenticity, green marketing, and purchase intention toward the brand before and after exposure to case information about greenwashing. A total of 211 data were gathered and analyzed using SPSS 25.0. Respondents were asked to respond to same questionnaires related to green marketing and the brand authenticity before and after their exposure to greenwashing information. The study participants' perceptions of green marketing from the brand were statistically significantly negatively changed after exposure compared to before exposure. Similar patterns in results were found in the context of consumers' perception of brand authenticity (genuineness, originality, and consistency), and purchase intention. The originality of this study is in evaluating consumers' perception of greenwashing focused on brand authenticity. The findings of the study suggest that if a fashion brand's green marketing activity is perceived as greenwashing by consumers, the perceptions of green marketing, brand authenticity, and purchase intention can all decline. It is suggested that fashion brands need to develop a sincere and truthful green marketing campaigns to keep and enhance their brand authenticity.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.55-64
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• 2012

This study was carried out to analyze factors influencing Korean consumers' attitude and buying behavior on the green products. The research model was constructed that values and personality variables affect on attitudes and the attitudes affect on buying behavior. Variables in the model were selected altruism and collectivism values, dominance and tolerance as personality. The results show that altruism, collectivism and tolerance have significant positive influence on the attitudes, but dominance has not. Attitudes on the green products connect to buying them positively. When consumers buy green products, a high price factor and distrust about the benefits of green products were investigated the largest concerns. We emphasize it is important based on the results of this study that green marketing should focus on social values, find consumer benefits and use trusty ways to communicate with consumers. Also, we need leadership and self-respect based on altruism and collectivism for the sustain ability of our society.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.347-355
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• 2014

In this research, we analyzed the effect of environmental friendliness on consumer's purchase intention with an energy saving product. We found that the economic benefit, easy to use and environmental friendliness have significant positive(+) effects on environmental friendliness of the energy saving product. We also found that the effects of economic benefit and environmental friendliness differ by the level of consumer's environmental consciousness. Consumers with high level of the environmental consciousness are less sensitive on the change of the economic benefit and more sensitive on the change of the environmental friendliness than consumers with low level of the environmental consciousness. The results of this research imply that when planning a marketing strategy for an environmental friendly product it is important to emphasis the economic benefit to consumers with low level of the environmental consciousness while it is important to emphasis the environmental friendliness to consumers with high level of the environmental consciousness.

• The Research Journal of the Costume Culture
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• v.22 no.4
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• pp.511-525
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• 2014

This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.