• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.7
• /
• pp.245-255
• /
• 2016

Consumer expectation is divided into rational and emotional components with regard to the experience of products or services. The purpose of this study is to investigate the relationship between these two types of expectations and consumer satisfaction. For the theoretical framework, we use the dual expectation theory with respect to the should-expectation and will-expectation, and verify their effects on consumer satisfaction. The findings of this study imply that under rational expectation, consumer satisfaction increases when the result of their experience exceeds their expectation and the impact is stronger when the will-expectation is satisfied. Under emotional expectation, consumer satisfaction increases when the should-expectation exceeds the result of the actual performance, but decreases when there is disaccord between the will-expectation and performance. For emotional-based expectation, the impact on consumer satisfaction is stronger for should-expectancy disconfirmation than for will-expectancy disconfirmation.

• The Journal of the Korea Contents Association
• /
• v.16 no.9
• /
• pp.105-116
• /
• 2016

The purpose of this study is to increase the long term care service quality. This study examines how leadership style and organizational commitment can effect service quality. The basic data has been made by 318 long-term care workers. Major findings are reported: transformational leadership effects affective commitment, normative commitment, continuance commitment and service quality. And transactional leadership effects continuance commitment, too. Espicially, the mediating effects of normative commitment in the relationship between transformational leadership and service quality were verified. These results have implications for the applications of transformational and transactional leadership and on human resource management and suggest on the support policy.

• Journal of the Korean Society for information Management
• /
• v.34 no.1
• /
• pp.291-316
• /
• 2017

The purpose of this study was to examine comics library user's behavioral intention using the extended theory of planned behavior. In order to verify the effects of variables, such extended variables as comics likeability and service factor were added to such basic variables of the theory of planned behavior as subjective norm, attitude and behavioral control. Study findings are as follows: user's attitude had the biggest effects on their behavioral intention of reuse of Comics Library, and it was followed by subjective norm, service quality and perceived behavioral control, in order. Comics likeability exceptionally had no direct effects on behavioral intention, but it had indirect effects via the mediation of attitude, subjective norm and perceived behavioral control. And second, comics likeability and service quality had power of explanation for such basic variables as attitude, subjective norm and perceived behavioral control, respectively, thus verifying their effects on behavioral intention as extended variables.

• The Journal of the Korea Contents Association
• /
• v.18 no.3
• /
• pp.19-33
• /
• 2018

Collaborative consumption was suggested as a new paradigm of consumption and business model that focuses on sharing and using resources to reduce the risks of resource depletion and environmental impact. Individual consumers carry out a role not only as users but also as providers for collaborative consumption. In the present study, the authors investigated consumers' intention to participate in collaborative consumption both as providers and users. The effects of perceived benefit of collaborative consumption, subjective norms and ease of participation on the intention to participate in collaborative consumption were analyzed. The perceptions on benefits and subjective norms were relatively high, while the perception on ease of participation was relatively low. The effects of subjective norms and ease of participation on the intention to participate in collaborative consumption were significant. The result shows that support from one's reference group and the perception on ease of participation have significant positive effects on the intent to participate in collaborative consumption. Therefore, communication strategies for developing a positive consumer attitude and a social consensus about the necessity of collaborative consumption are needed.

• Korean Journal of Social Welfare
• /
• v.62 no.4
• /
• pp.297-324
• /
• 2010

The purpose of this study is a qualitative Study for development of measuring social capital in community. The indicator of social capital in this paper was developed through 1) literature review 2) in-depth interview with community welfare network members 3) a qualitative Study for concept development in light of social capital about trust, norms, networks 4) focus-group meeting for content validity verification 5) a pilot-study and 6) a questionnaire survey. The indicator of 79 items for has been constructed with three features : The first is 'trust' with 30 items; the second 'norm' with 22 items; and the third 'network' with 27 items. Cronbach's alpha estimate of the indicator of trust was .948, norms were .899 and networks were .906. This study has been revealed to the reliability and validity and therefor it was an appropriate measurement of social capital in community. The social capital scale developed in this study is useful to be objective about operating condition of community welfare network and to seek ways for pursuing more efficient operations.

• Information Systems Review
• /
• v.15 no.1
• /
• pp.69-89
• /
• 2013

This study examined the factors influencing participation of online community and intention of joint purchase in Korea and China. The online community member actively participate the social activities that can cause the effective communication characters and the great support of the society. In these two factors, the sense of worth related with compensation, norm, interaction, shared values will be taken as the independent variables. These variables as a parameter are related with the intention of joint purchase. To be aware of their behavior norm, interaction, compensation, shared value, these factors will be taken as predicting their behaviors in the online community and their further participating, commitment and co-shopping intention. As the results, compensation, norms, interaction, shared values had significant effects on the participation of online community, and this affected the intention of joint purchase in online community. Compensation and norm were significant in Korean sample. Implications and further direction are suggested on the base of the results.

• The Journal of Korean Association of Computer Education
• /
• v.14 no.1
• /
• pp.23-33
• /
• 2011

The purpose of the study is to investigate the structural relations between variables which give influences on cyber-violence. On the basis of literal materials, those variables as self-control ability, social identity, and norm consciousness are selected as the variables of having influences on cyber-violence, and the analysis is focused on the influence that anonymity, the representative characteristic of Internet, gives them. The validation of the Model is to be done through AMOS 6.0, and the degree of Model validity is to be estimated through the values of ${\chi}^2$, RMSEA, CFI, NNFI. As the result of the analysis, it is found that social identity and norm consciousness are direct causes of cyber-violence. Anonymity does not have any direct relations with it, but it indirectly gives influences on cyber-violence, for it gives some influences on social identity and norm consciousness. That is, anonymity is a cause of weakening social identity and degrading norm consciousness, by which, it is assumed, cyber-violence is triggered.

• Korean Journal of Social Welfare
• /
• v.67 no.4
• /
• pp.79-101
• /
• 2015

What is the role of welfare discourse? Michel Foucault suggests the power and knowledge relation that power in a particular society and period controls the society and members by creating knowledge affecting the formation of cognitive and normative systems. Having the formation of exclusions(constraint of cognition), and materiality and reality(normative system) as an analytical framework, this article attempts the exploration of welfare discourse analyses with public statements relating to welfare subjects of the four former Korean presidents. As a result, It is found that dominant epistemic system is formed by balancing welfare and growth and regarding jobs as the best welfare(the linkage of welfare-growth-employment), emphasizing individual economic responsibility and self-reliance, pursuing welfare selectivism, and excluding comprehensive welfare provisions. At the same time, it is observed that power is not always formulating systematic knowledge and that there is a gap between cognition and norm. While the Foucauldian discourse analysis provides a causal inference about low social welfare expenditure, excessive focus on the role of power as knowledge generator and infuser causes a question of how to accommodate contemporary changes into knowledge system.

• Convergence Security Journal
• /
• v.17 no.1
• /
• pp.45-52
• /
• 2017

The Cybersecurity Information Sharing Act(CISA) of 2015, enacted in December 2015, is one of the greatest achievements of cybersecurity legislation in the United States. The promotion of cybersecurity information sharing is one of the tasks to improve cybersecurity governance in Korea. So it is an important issue to be addressed in cybersecurity legislation in Korea in the near future. CISA has many implications for cybersecurity legislation in Korea. Nevertheless, it is difficult to find preceding research that explain the content of CISA and study its normative meaning in Korea. Therefore, in this paper, the contents of the CISA is identified and its normative meaning and implication is found in five categories: definition of terms, establishment of information sharing procedures and conditions, promotion of voluntary information sharing by the private sector, checks on the executive branch and report to the Congress, and other matters. CISA facilitates information sharing based on willingness, while eliminating the side effects that may arise in the information sharing process. It is necessary to appropriately apply the good points of CISA to the cybersecurity legal system in Korea.

• The Journal of the Korea Contents Association
• /
• v.14 no.9
• /
• pp.381-389
• /
• 2014

This purpose of this study was to identify the relationships between attitude, subjective norms, perceived behavioral control and intention of safer sexual behavior in non-experienced university students of sexual intercourse. The study participants were 604 students of university in Seoul. Considering the extremely private and sensitive topic of this study, data collection was performed through online and mobile media form April 1 to 14, 2013. Collected data were analyzes using the SPSS 21.0 Programs. As a results, Intention of safer sexual behavior had a meaningful relationship with attitude, subjective norms, perceived behavioral control. Bsaed on these results, it is suggested that the results the of this study are used to develop nursing intervention strategies for the promotion of sexual health, such as sex education programs or sex counseling programs targeting university students.