• Korean Journal of Culture and Social Issue
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• v.12 no.3
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• pp.1-22
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• 2006

This study is performed to identify attribution styles of the North Korean Defectors more accurately. For this purpose, cartoon-form method designed to measure attributions is used and total 129 subjects including comparison group of South Koreans are participated in this research. Interestingly, the result showed that two groups had similar and different attribution styles at the same time. That is, there is a common aspect in using internal attributions more in general, but there is also a different aspect in that South Koreans used internal attribution much more. These tendencies emerged similarly at the controllable and uncontrollable attribution dimension. However, the results demonstrated that South Koreans mainly used stable attribution and the North Korean Defectors used unstable attribution at the stable and unstable attribution dimension. And, the attributional styles of both koreans appeared consistently in a variety of scenarios. Finally, there was the stronger relationship between North Korean defectors' life satisfaction and attributional styles.

• Asia Marketing Journal
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• v.9 no.2
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• pp.1-21
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• 2007

This research investigates the role of causal inferences about the endorser's motivation - specifically, dispositional versus situational attributions - and their impact on persuasion of noncelebrity testimonial advertisements. Based on the correspondent inference theory and the relevant literature, it is posited that consumers will generate predictable patterns of attributional responses to testimonial messages, which in turn will influence ad and brand evaluations. An experiment with 335 consumer panelists, after a pilot experiment with the college student sample, has been conducted. Results suggest the greater impact of dispositional attributions than situational attributions on persuasion of noncelebrity testimonial messages and general evocations of situational attributions regardless of the levels of endorser credibility and dispositional attributions. On the basis of the findings from this study, theoretical and practical implications are discussed, as are directions for future research.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.269-276
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• 2018

As the particulate matter (PM) is fatal for human being, the government authorities try to lessen PM with a variety of policy instruments. To increase the efficiency of the policy, we need to understand people's perception and risk avoidance on PM. Thus, the research explored what attribution styles, involvement, and perceived health status have an influence on preventive intention. First, we found three attribution styles on PM occurrence through factor analysis: daily life(DL), domestic industry & environment(DI&E), and Chinese industry & environment(CI&E). We also found that involvement(${\beta}=.465$, p<.001), CI&E(${\beta}=.222$, p<.001), DL(${\beta}=.173$, p<.01), and DI&E(${\beta}=.143$, p<.05) have an influence on preventive intention in order. Finally we discussed suggestions for future study.

• Korean Journal of Culture and Social Issue
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• v.19 no.3
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• pp.367-388
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• 2013

This study examined how drivers of different cultural orientations(individualism vs. collectivism) attribute the cause(dispositional vs. situational) of four simulated driving situations which were varied in types(cutting-in and sudden-stop by the other driver) and differential emphasis on other the other driver's driving attitude or situational factor. The results showed the followings. First, the drivers generally showed higher attribution scores on the dispositional factor than the situational factor, except for the 'sudden-stop: situation emphasis' scenario condition. Second, when drivers' cultural orientation and attribution styles were considered together, it was found that, except for the 'cutting-in: disposition emphasis' scenario condition. the drivers of collectivism tended to attribute more to situational factor than the drivers of individualism, In contrast, the drivers of individualism showed higher attribution scores on dispositional factor than situational factor in all driving scenario conditions. Implication and suggestion were discussed.

• Journal of the Korean Applied Science and Technology
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• v.35 no.4
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• pp.1120-1133
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• 2018

The purpose of this study is to validate the failure attribution factors affecting emotional changes after a failed service by local restaurant users, and the relapse effects of the perceived failure of a customer's brand relationship. In this study, the implications of this study can be divided into the null theory and the homogenous theory, in which the study of the relationship between individual belief that influences the null theory and the post-gender emotional response is minimal. The independence of the crash response (angerous VS compassion) has been equally validated as building a belief-gathering-emotion three-step model. First, emotional BRQ (intimate and love) has a reduction effect on controllable geeks, and behavioral BRQ (relative existence) has an extended effect on controllable geeks. From a management perspective, restaurant managers should be less aware of the repeatability of a customer's service failure and call for customer sympathy. Integratedly, restaurant managers must control the customer's perception of service failure and restore the impact of the customer's BRQ on emotional reactions. A variety of service recovery measures should be established and the cerumen should be controlled. In addition, since BRQs have different effects on anger and sympathy (extended VS), different service failure recovery plans should be presented depending on the characteristics of the customer BRQ. For example, measures such as monetary compensation or fair dealing, emotional distribution to close and loving customers, and persuasion of reciprocal benefits to interdependent customers should be developed according to circumstances. This study explored the effectiveness of the geeks after a service failure and has limitations that do not take into account the various regulatory factors in the BRQ-return-Empression process. Thus, in further studies, the effects of adjusting service failure strength should be considered and a more complete model should be built.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.1279-1279
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• 2017

본 연구는 기업의 기술 유출 및 특허 침해라는 정보 보안 문제 발생 시, 브랜드 기업의 시장 지위에 따라 가해 및 피해 기업에 대한 소비자 반응이 달라질 수 있다는 점에서 착안하였다. 같은 예로 대한민국 국가대표 축구팀이 약팀과의 경기에서 졌을 때, 일부는 경기력을 비난하지만, 일부는 선수 부상, 날씨, 시차 적응 등 상황이 불리했음에도 잘 싸웠다고 평가하는 경우가 있다. 이처럼 어떤 부정적 결과 대해 사람들은 각자 다른 평가를 한다는 맥락에서 기술 유출과 특허 침해와 같은 정보 보안 문제가 발생한 기업에 대해 소비자 인식과 태도는 다르게 나타날 수 있다. 이와 같이 소비자 관점에서 기대와 실제가 불일치한 지각과정을 설명하는 심리적 메카니즘에는 동화-대조 효과가 있다. 본 연구는 기술 유출 및 특허 침해에서 일어나는 소비자 동화-대조 효과를 심리학의 귀인 이론을 통해 설명하고, 이 때 사람들의 귀인 방향이 브랜드 명성이 높을 때와 낮을 때, 기술 유출 경로가 내부자일 때와 내부자가 아닐 때에 나타나는 소비자 반응을 확인하고자 한다. 또한, 이로써 나타나는 소비자 반응을 귀인 이론의 방향성과 메커니즘을 통해 설명하려 한다. 동화-대조 효과에서 나타나는 귀인의 방향성과 소비자 반응 관계를 분석한다면, 추후 기업의 R&D와 기술 개발 전략, 지적 재산권 침해 이후 사태에 대한 대응과 수습에 가이드를 제공할 수 있을 것이라 기대한다.

• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.541-552
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• 2012

This research is an empirical study on an attributions style of individual economic success based on the attributions theory. I established the title of an empirical study on an attributions style of an individual economic success based on a theoretical analysis and an advanced research of an attributions theory. This paper conducted a survey of 238 adults inhabited in Seoul Metropolitan Area by age and gender sample extraction method for an empirical study. A results on attributions factors of individual economic success, Persons under 1billions won indicated that an individual economic success charged off ingrained environment(72.1%) and efforts(18.0%). Persons over 3 billions won suggested that an individual economic success charged off efforts(48.0%) and ingrained environment(12.0%). A man of few wealth showed that an individual economic success chalked up to an ingrained environment. But wealthy persons demonstrated that an individual economic success charged off an individual efforts by attributions style of cause perception, Weiner(1979).

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.12 no.2
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• pp.275-281
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• 2001

This study examined the relationship between psychopathology(depression, anxiety, aggression), maladaptive cognitions(negative cognitive errors, attributional biases), and age of children with ADHD. 40 ADHD children and their mother completed questionnaires assessing depression, anxiety, aggression level and maladaptive cognitions of children. The results showed that maladaptive cognitions of children with ADHD was not significantly associated with their depression, anxiety, aggression level. Age was negatively related to internal stable attributions for negative events that was characteristic in depression, and had significantly effect on internal stable attributions for negative events. As age of ADHD children increased, their internal attribution for negative events reduced. It seems that their depression and anxiety level is associated with current stress event rather than maladaptive cognitions. Suggestions and limitations of this study, and the directions for future study were discussed.

• Journal of Industrial Convergence
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• v.20 no.10
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• pp.177-186
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• 2022

This study aims to examine the effects of teachers' critical consciousness on their attribution of cause and responsibility about multicultural students' school violence victimization and their prediction on students' school adjustment. To this end, we presented four scenarios depicting multicultural students' school violence victimization and measured teachers' critical consciousness, cause and responsibility attribution, and school adjustment prediction. Results showed that teachers endorsing higher levels of Egalitarianism tended to attribute causes and responsibility to situational factors, rather than to a multicultural adolescent being victimized by school violence. The levels of Perceived Inequality of critical consciousness did not have significant effects on these variables. Also, teachers with a higher level of Egalitarianism tended to predict multicultural adolescents' school adjustment more negatively. Based on the current findings, we discussed implications on teacher education for promoting teachers' multicultural competence, along with limitations and directions for future research.

• 건강소식
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• v.31 no.9 s.346
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• pp.6-13
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• 2007

이 세상의 소리를 들을 수 없다면 어떨까? 적막강산에 있는 듯 세상이 조용해져 버린다면, 삶의 즐거움은 한없이 반감될 것이다. 아름다운 음악 소리, 사랑하는 사람의 목소리, 자연의 소리, 생활의 소리를 들을 수 있다는 것은 생활의 활력이자 기쁨이 된다. 소리를 듣게 해 주는 우리 몸의 소중한 기관인 '귀' 과연 소리는 어떻게 해서 들을 수 있고, 귀에 생길 수 있는 질환은 어떠한 것이 있을까? 또 소중한 귀의 건강을 지킬 수 있는 방법에는 어떠한 것들이 있는지 이번 호에서는 인체의 신비 귀에 대해서 울산의대 서울아산병원 이비인후과 이광선 교수와 충남대병원 이비인후과 박용호 교수의 도움말로 알아본다.