• Journal of Korea Port Economic Association
• /
• v.30 no.2
• /
• pp.1-23
• /
• 2014

Although 'the International Ship Registration Act' has been enacted in Korea as of 1997, its effect is still in question to make shipowners and operators flag in or reflag because of insufficient incentives for them. Therefore, 'the Special Law for Jeju Free International City' has been established and the system of 'Special Ship Registration Zone' has also been enforced. Despite this, few studies were carried out to measure the relative importance of factors for Jeju International Ship Register yet. Against this backdrop, the purposes of this study are firstly, to investigate a relative importance of Jeju International Ship Registration System using AHP(Analytic Hierarchy Process) and secondly, to compare the characteristics of Flags of Convenience(FOC) with International Ship Register(ISR) which was adopted by several Far East Asia Countries(e.g., China, Hong Kong, Chinese Taipei and Japan). Moreover, this study aims to compare FOC with ISR in terms of shipping policy, ship management, and expenses and tax policy. In this paper, the factors were constructed with four high levels consisting of twenty one low levels to evaluate Jeju International Ship Register by utilizing Expert's brainstorming and AHP. According to the results, it is critical to expand the exemption and tax-related expenses, and also manage foreign-related systems systemically. This study provides important implications to maintain the tonnage tax system for ships effectively as well as to intensify the competitiveness of Jeju International Ship Register System.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.8 no.6
• /
• pp.1655-1661
• /
• 2007

Recently, various industries have appeared which are applied ubiquitous technology. Particularly, health and medical fields, have been focused as future's industry, have been combined with ubiquitous system. This is what we called' u-Health industry. Korean government has encouraged local governments to develop specialized high value-added industries along each local's circumstance. According to the policy, I had an assumption that u-Health industry is Chungbuk province's specialized high value-added industry and studied marketing strategy for the point of penetration into markets. I presented STP strategy for international markets. This strategy referred to developed countries' aging index and based on Modigliani's life cycle hypothesis. Finally, considering none of u-Health has been released, I presented strategies of marketing mix to be utilized when u-Health items march into the markets.

• Journal of Global Scholars of Marketing Science
• /
• v.13
• /
• pp.89-111
• /
• 2004

The authors address the effectiveness of the composite brand extension In the context of international brand alliance. In composite brand extension, four combinations of 4 domestic brands and one internationally well-known brand as header and modifier brands are used as the brand names for four experimental products. The results of analyses reveal that (1) degrees of brand attribute transferability between header and composite brands, and (2) the impact of header and modifier brands on a composite brand appear to be decreasing when the distance of product categories between header and modifier brands are farther. In addition, the authors demonstrate that the fitness between constituent brands and composite brands tends to have more influences on consumers' evaluation of a composite brand than does the complementarity when the distance of product categories between header and modifier brands are farther. Some implications and future research directions are also discussed.

• International Area Studies Review
• /
• v.15 no.1
• /
• pp.135-169
• /
• 2011

This study is for analyzing the management performances of Korean tourism firms, operating as preparing strategically against FTA which is one of the most importantly external environment in international management since in the middle of 1990s. The main purpose is to test empirically some relations between the management performances and the levels of ownership-specifics advantages of Korean tourism ones. To be exact, the dependent variables of management performances are classified with sales, profits and management satisfaction, while the independent ones of the competitive advantages are sorted with the 5 following factors like marketing, product development, service supply, finance and organization culture. The survey of Korean tourism enterprises engaging in management activities in Korea is implemented by collecting questionnaires. And for testing the hypothesis, the analyzing tools are being used for correlation, reliability, validity, multi regression and the path analysis of structural equation modeling. As a result, Marketing is certified as only common factor to influence three dependent variables of sales, profit and management satisfaction positively.

• Korea Petroleum Association Journal
• /
• no.9 s.67
• /
• pp.88-90
• /
• 1986

원유가격을 스파트시장의 제품 가격에 연동시키는 네트백방식은 비론 최근 그 중요성이 떨어지고 있으나 쉽사리 사라질 것 같지는 않다. 이러한 상황에서 최근 사우디의 야마니 석유상, 이라크의 셀만 국영석유 마케팅사장, 셀 인터내셜널 사장 로빈슨씨, 전Gulf의 국제무역 본부장 군멘씨들의 전문가들이 네트백 방식의 이해득실에 관한 대담을 가졌다. 다음은 대담내용을 요약, 정리한 것이다. <편집자주>

• 동물약계
• /
• no.111
• /
• pp.3-4
• /
• 2007

동물야사감시 행정처분 결과 홍보/협회 창립기념 축령산 등반/소독제 사용방법 개선시험 협의회 개최/수입백신 특별소위원회 개최/소독제 품목허가 변경 협의회 개최/동물약품 마케팅 교육 실시/2008년도 방역지정업체 선정 신청/동물의약품 부가가치세 영세율 추진/2008 세계양식학회 및 국제양식박람회 안내/2006 세계 동물약품 시장 규모

• The Magazine for Energy Service Companies
• /
• s.2
• /
• pp.32-33
• /
• 2000

Hansen 박사는 지난 1월 24일 한미ESCO기술협력회의차 에너지관리공단을 방문했다. 그녀는 국내 ESCO관계자들에게 ESPS사례, 위험관리, 마케팅, M&V, 자금조달, 국제협력 문제에 대한 강의를 진행했다. 그녀를 만나 미국 ESCO시장 현황에 대해 들어 보았다.

• Defense and Technology
• /
• no.12 s.154
• /
• pp.56-59
• /
• 1991

현재 한국 방위산업은 R&D 투자확대, 기존장비 대폭개선, 첨단무기체계 개발촉진 등과 같은 과제에 직면하고 있습니다. 미국정부와 방산업체들은 마케팅활동과 기술이전에 대해 보다 유연한 자세를 갖고, 보다 적극적으로 응해야 할것입니다. 한국은 생산기술과 품질관리면에서 국제경쟁력을 갖춘 국가로 성장했습니다. 한국을 제3국시장으로의 공동진출을 위한 동남아 수출 전진기지로 활용할 것을 제의합니다

• The Science & Technology
• /
• v.29 no.4 s.323
• /
• pp.70-71
• /
• 1996

요즈음 과학기술의 산물인 최첨단 제품들을 보면 공학분야의 집중투자로 기능상의 만족을 줄 수 있겠지만 시각상의 만족은 미흡한 실정이다. 우리가 세계 초일류의 경쟁력을 갖추기 위해서는 응용과학이라 할 수 있는 마케팅과 공학의 접목이 절실하다.

• Monthly Korean Chicken
• /
• v.5 no.10 s.52
• /
• pp.2-7
• /
• 1999

`99한국 국제축산박람회(KISTOCK `99)개최 - 농림부, ‘도축장 HACCP실행 매뉴얼’ 배포- 닭고기 수출은 각종 규제 완화 ${\cdot}$ 개선돼야 - 농림부, 농산물 유통마진표시제 내년 도입 - 육계 점등 프로그램 - 중국산 가금육 수입위생조건 강화될 듯 - 세계 육계산업 주도권 동양으로 이동 - 미국, 육계생산 타축종보다 수지 높아 - 필리핀, 냉동닭고기 면세 수입 중단 발표 - 외식업체 키즈마케팅 본격화