• Digital Contents
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• no.4 s.131
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• pp.109-111
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• 2004

영화진흥위원회는 3월 10일, 11일 이틀간 중구 예장동 서울 애니메이션센터 영상관에서‘국산 기획창작 애니메이션 발전을 위한 집중 심포지엄’을 개최했다. 이번 행사는 일본 애니메이션 전면 개방 시대를 대비하고 침체된 국산 기획창작 애니메이션의 활로를 찾기 위해 기획됐다. 총 4부에 걸쳐 진행된 이번 행사는 국내에서 활동하는 영화 및 애니메이션 각 분야 전문가들의 활발한 토론을통해 국산 애니메이션이 제 2의 르네상스를 구가하는 한국영화와 함께 동반 길을 모색하는 자리가 됐다

• Cartoon and Animation Studies
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• s.11
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• pp.169-177
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• 2007

This study analyzed the assessment guideline of domestic animations related to the Broadcasting Act. That is, it analyzed assessment objectives, target subjects, procedures, restrictions in examination, assessment standards according to each item, resolution procedures, etc, and suggested problems. Then it presents the improvement plan of assessment guidelines for promoting and fostering creation of animations to be broadcasted.

• Digital Contents
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• no.8 s.135
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• pp.22-29
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• 2004

해외 애니메이션 페스티벌에서 한국 애니메이션의 쾌거가 잇따라 전해오고 있다. 특히 최근 해외 주요 품평회에서 다수의 상을 거머쥐면서 작품성과 기술력을 인정받아 해외에서의 관심이 높게 일고 있다. 하지만 국내에서의 평가는 상반되고, 한국 애니메이션은 좀처럼 그 미래를 점칠 수가 없다. 국내 기획 창작 애니메이션의 이중적 현실과 돌파구를 모색해 본다.

• Digital Contents
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• no.3 s.130
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• pp.90-93
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• 2004

정부가‘일본문화 4차 개방계획’에 따라 올 1월로 검토해온 극장용 애니메이션 분야의 전면개방을 2006년으로 2년간 유예했다. 이에 따라 애니메이션 업계는 일단‘급한 불은 껐다’는 안도의 한숨을 내쉬지만 여전히 국산 애니메이션의 자생력을 기르기 위한 제도적 지원방안이 결여돼 있다는데 실망감을 내비치고 있다. 더욱이 극장용 애니메이션 개방이 보류됐다고 해도‘케이블TV · 위성 방송 중심으로 방송 프로그램 개방폭 확대’를 골자로 한 일본문화 4차 개방계획이 발표됨에 따라 각 방송사들은 각종 해외작품을 자사 방송사에 편성하려는데 전력을 기울이고 있어 국내 애니메이션은 설자리를 잃어가고 있는 실정이다. 이번 조치가 과연 국내 애니메이션 업계를 활성화시킬 수 있는 기회로 작용할지 최근 국내 애니메이션 업계의 현주소를 진단해본다.

• Digital Contents
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• no.12 s.127
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• pp.22-24
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• 2003

좀처럼 침체의 늪을 벗어나지 못하고 있는 국내 애니메이션 업계에 지난 10월 반가운 소식이 전해졌다. 우리나라 삼지애니메이션이 기획한 3D 애니메이션‘ODD Family’의 국제 공동제작 발표회가 프랑스 칸에서 성공적으로 개최됐다는 것이다. 삼지애니메이션과 프랑스의 티문애니메이션이 공동 개최한 이번 제작 발표회에는 TF1, ZDF 등 유럽 방송사, 미국 배급사 MGM, 한국 공중파 3사 등이 참여해TV용 3D 시트콤 ODD Family에 큰 관심을 나타냈다. 특히 유럽 최대의 민영방송사인 TF1은 20억원에 이르는 프랑스내 방송판권료를 지불하기로 해 향후 ODD 패밀리의 글로벌배급망 확보에 한층 가속도가 붙을 전망이다. ODD Family의 제작사 삼지애니메이션의 김수훈 사장을 만나 그간의 과정과 계획을 들어봤다.

• Digital Contents
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• no.7 s.134
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• pp.42-45
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• 2004

서태지 등이 인터뷰에서 종종‘창작의 고통을 덜기 위해 은퇴하고 싶다’란 말을 했던 것처럼 애니메이션에 있어서도 창작’이라는 요소는 그야말로 방대하고, 까다로우며, 결과를 예측하기 힘든 집단작업임이 분명하다. 소위 지난 시절 1억달러 이상 수출 효자노릇을 했던‘2D 하청제작’이란 것도 갓 출발한 3D 애니메이션과는 다소 거리가 있어 3D 제작사들에게는 처음부터 창작이라는 깃발이 무거우면서도 뭔가 한 번 도전해 볼만한 짐이 돼버린 것이다. 그러나 창작의 선언, 그리고‘3D’라는 작업도구는 무언가를 담을 그릇에 불과했다. 그릇이 번지르르하면 처음에는 시선을 끌 수 있으나 결국 사람들의 관심은 그 안을 채울 먹을거리가 아니겠는가. 자연스럽게 관심은‘새로운 컨셉, 새로운 캐릭터, 그리고 3D 안에서도 새로운 비주얼의 창작’이 됐다.

• Cartoon and Animation Studies
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• s.39
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• pp.27-58
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• 2015

The crisis in profit and funding for animation is in evidence around the world. The change in media environment has forced broadcasting advertising revenue down and animation viewers spread out. Now, animation players in the strongest position are either the US major studios, or producers benefiting from domestic support schemes. Government support is available in many countries because many governments believe that support for domestic animation carries both economic and cultural benefits. This paper is designed to suggest new policy schemes for Korean animation industry. The new paradigm of animation policy needs a new perspective on content industry as a whole, not centered on the animation itself. The researchers on public policy for culture, audiovisual and content industry argued that the government should, (i) play the role of facilitator for virtuous cycle of industry value chain, (ii) provide fiscal support through automatic and selective schemes, (iii) provide tax benefit to strengthen the competitiveness of industry, and (iv) enforce the broadcasters to contribute to domestic programming and financing. Comparative analysis on French and Canadian audiovisual policy supports such arguments, and animation industry of two countries are enjoying the high audience ratings and sustainable production volume. From the analysis, this paper suggests the new government schemes for Korean animation industry, which are, (i) securing the public funding for fiscal support, (ii) introduction of automatic production support, (iii) modification of broadcasting quota, (iv) broadcaster's performance envelope and production quota, and (v) tax benefit as indirect support.

• Cartoon and Animation Studies
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• s.44
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• pp.333-361
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• 2016

In general, content business companies include animation industry can have benefits, which they have higher incomes when they obtain wider markets. Therefore, they pursue to have diverse windows for content distribution or to reach the foreign markets for dealing their content products with potential customers. It have the greatest value. They can re-invest the incomes to produce their new products, and they can enhance the international competitiveness of their next products. As the results, the companies can have more incomes and wider markets in next business, and it will be the effectiveness of the good cycle of the animation industry. Animation industry has being undergone of its structure changes, more economical chances and viewers' attitudes changes through the all over the industry because of the acceptance of new digital technology. To response the changes or have the new chances from the changes, they should to review the existing system and the law concerned with the animation business as well as having the diverse new plans for supporting the industry like a construction of the online marketplace of Korean animation. It would make the Korean animation companies to meet foreign customers easily by making lower the entrance barrier of the foreign markets. Current Korean government needs to estimate the value of the Korean animation accurately and objectively by concerning its surroundings to support efficiently. However, it is very difficult to estimate the value of the content rightly because of its' intangible and subjective matter. For this, they should analyze the all the data of the information of the Korean animation content by accumulate, open to the public and manage. So if the government makes online marketplace for the Korean animation, which all the Korean animation companies get in, it would be a solution of estimating the value of the Korean animation rightly. In addition, it will be used as the role of archive of the government to lead the industry successfully. As a point of the small size of the Korean animation companies, they are government dependable because of its low budget, so they strongly expect the government to do the right role as the unique knowledge distributor. Therefore, the Korean animation online marketplace would make not only big companies, but also small companies to have the chances to increase the value of their content in the global markets by themselves without economic burdens.

• Cartoon and Animation Studies
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• s.13
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• pp.45-65
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• 2008

The animation industries of Korea and China shares the effort for transition from work-for-hire Industry Into creative industry. In spite of similar industry background and characteristics, and the aggressive government policy to support this industry transition at the same point of time, the current status of animation industries in Korea and China are showing very different statistics as of the end of 2007. The production amount of Chinese original animation has grown rapidly since 2004, which has made China the top class country in the world in original animation production amount, and more than 600 million audience of Chinese TV animation has firmly established the Chinese domestic animation market basis. On the other hand, despite the Korean government support, original animation production of Korea has been showing a slow and sluggish growth, and Korean animations are losing the domestic market basis with only 1% TV ratings due to unfavourable Korean TV stations' programming practices against Korean animations. This different status of animation Industries of two countries are the result of different government policies and the fallacy of Korean government. While the Chinese government has focused its industry policy on the facilitating the domestic market by establishing the stable broadcasting TV distribution and encouraging the animation production through organic cooperation between related government agencies, Korean government spent lots of effort into facilitating the development of original animation projects, without cooperative structure In the government, and without sincere consideration on the importance of establishment of domestic market consumer basis.

• Cartoon and Animation Studies
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• s.24
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• pp.223-246
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• 2011

Today, cultural content industry could be defined to service business rather than manufacturing business because of its own trait. Also, it has the realistic restriction that it can't hold the dominant position in the market competition when it can't provide consumers satisfaction regardless of its quality or degree of completion. In other word, it can only expect great success when the business plan and the activities get the perfect balance with its best quality and perfect of completion. As the result, it emphasizes the importance of business competition in the global market. In briefly, there is no doubt that the creativeness of content is very important in the cultural content industry but in the future, making system to maintain the distribution process and share the profits fairly will be taken more important role. Especially, animation genre has the feature, which compares to other genres, such as film or TV drama, would be free from cultural barriers, and it is a great advantage. So to speak, animation can get little influence from cultural discount. However, Korean animation can't use the advantage properly for the foreign distribution because of its poor infrastructure and short of professional human resources. For those reasons, it has been needed to set up the realistic and specific action plan to overcome the situation. Therefore, considering those needs and the situations of Korean animation facing, making B2B online marketplace could be a great solution. The online marketplace stands for taking more efficient and broad distribution channel instead of the passive way, which we have now. If we have the B2B online marketplace, we can share all the information about the Korean animation with the potential customers whom live outside of Korea at real time. It also could be use to the windows of multiple distribution, which can make additional profits and activate the optional markets for the Korean animation. Through the method, Korean animation would be expected to get the higher international competitiveness, and it would be developed in quality and quantity of the business. Finally, it would be a great chance to Korean animation, which can get the unique brand power by improving the backward distribution circumstances.