• Title/Summary/Keyword: 국민 신뢰도

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Reliability of self-reported data for prevalence and health life expectancy studies: comparison with sample cohort DB of National Health Insurance Services (자가 응답식 자료에 근거한 유병률 및 건강기대수명 연구의 신뢰도 분석: 건강보험 표본코호트 DB와의 비교)

  • Kwon, Tae Yeon;Park, Yousung
    • The Korean Journal of Applied Statistics
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    • v.29 no.7
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    • pp.1329-1346
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    • 2016
  • Korea Health Panel (KHP) data and Korea National Health and Nutrition Examination Survey (KNHANES) data are collected by self-assess and self-report for individual's health status and medical use. Previous studies have claimed that the reliability for prevalence rates and health life expectancies obtained from these data should be validated. National Health Insurance Services in Korea recently released a sample cohort DB that contain all data related to the use of medical facilities for all entire Korea citizens. It has been shown that disease-specific prevalence rates calculated from these data are representative and reliable for the entire population. In this paper, we evaluate the reliability of prevalence rates derived from self-reported data such as KHP and KNHANES by comparing to the prevalence rates from the sample cohort DB. We found that both KHP and KNHANES underestimate prevalence rates and in turn overestimate health life expectancies. Moreover, the general trends of health life expectancies might be distorted (except for the sample cohort DB) because of sampling and non-sampling errors.

A Study on the Message Framing Types of Sustainable Marketing Campaigns of Luxury Impacting Perceived Consumer Effectiveness and Brand Trust (럭셔리 패션 브랜드의 지속가능 마케팅에서 메시지 프레이밍 유형이 지각된 소비자 효과성과 브랜드 신뢰에 미치는 영향 연구)

  • Min-Jung Kim;Eun-Jung Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.245-252
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    • 2024
  • This study sought to identify the interactive relationship between the individual cognitive characteristics of perceived consumer effectiveness and the impact of the message framing type of a fashion brand's sustainable marketing on consumers' brand trust. As a result of the study, it was confirmed that the fashion brand's message framing type increased consumers' perceived consumer effectiveness, and that the recipient's perceived consumer effectiveness each influenced the formation of consumers' trust in the brand. It was confirmed that the fashion brand's message frame directly had a positive effect in forming consumers' brand trust.

System Dynamic Model Study of Public Trust on Nuclear Regulation Policy (원자력 규제정책에 대한 국민신뢰도 평가 SD모델 연구)

  • Kwak, Mi-Aie;Cha, Hyun-Ju;Kim, Sung-Hyun;Jung, Kwan-Yong
    • Korean System Dynamics Review
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    • v.16 no.1
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    • pp.53-74
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    • 2015
  • The purpose of this paper is to simulate public trust on nuclear regulation policy. The first of all, public trust variables and the model were developed and analysed by system dynamic method. The model are consisted of the operator safety culture level, regulatory competence levels, the public satisfaction and public trust level. The scenario is made up three type which base scenario, the system operator's safety culture level and accident event level. First. the simulation results of standard scenario shows that rapidly declining public satisfaction and trust level of the national safety after Japan's nuclear accident in November 2011. Second, operator safety culture level and simulated divided into three levels. The results showed that a greater impact on the public satisfaction if bad than good case. Finally, the size of the accident was simulated divided into three levels levels(no accident, medium, serious accidents). the results showed a weak effect against the regulatory capacity and safety performance levels but showed a significant impact on public satisfaction and confidence level.

A Study on the Users of the National Petition to CheongWaDae: Focused on their Motivations (청와대 국민청원 이용자 분석: 활용 동인을 중심으로)

  • Kim, Tae-Eun;Mo, Eun-Joung;Yang, Seon-Mo
    • Informatization Policy
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    • v.27 no.1
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    • pp.92-114
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    • 2020
  • The purpose of this study is to analyze people's motivations to use the National Petition service of CheongWaDae, the Presidential Office of Korea. The online space has been used as a testbed of deliberative democracy. In fact, a wide variety of public opinions are being formed and gaining sympathy through the E-Petitions and Daum's Agora. In this regard, President Moon's government launched a petition site to gather public opinions. For any petition agreed on by more than 20,000 people within 30 days, the relevant ministry or the President's office must provide answers or feedback. This study wants to figure out how this National Petition is different from previous platforms like Agora or E-Petitions and why it is so well-received by people. This study uses a mix of both qualitative and quantitative methods. First, we conducted a focus group interview to factorize experiences of using the National Petition into measurable constructs. Second, we did a survey o 156 Koreans who had experienced the National Petition. Results show that symbolism, usefulness, gratification, and trust have positive impact on continuous usage intention. This study argues that symbolism, usefulness, gratification, and trust factors should be in place rather than technical aspects in order to increase the actual participation of users on the online platform of deliberative democracy. In addition, this study is meaningful in that it examined how different the CheongWaDae's National Petition is from the existing platforms for collecting public opinions and analyzed factors that encourage continuous use.

고리 원전주변 주민들의 섭취량을 이용한 해양식품의 허용농도 설정

  • 이창민;이원근;이창우
    • Proceedings of the Korean Nuclear Society Conference
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    • 1998.05b
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    • pp.651-658
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    • 1998
  • 최근 원자력발전소주변 환경방사선에 대한 국민적 관심이 고조되고 있으나 환경중 방사능 축적에 대한 허용기준치가 정립되어 있지 않아 효과적인 대 국민 홍보에 한계가 있다. 따라서 원전 주변 주민의 생활습관을 파악하여 섭취량을 품종별로 분류하여, 조사, 분석함으로서 환경시료중 방사능 허용농도를 설정함으로서 원자력발전소 주변 환경방사능 농도를 설정된 허용농도와 비교하여 원전의 안전성에 대한 대 국민 이해 및 신뢰 회복에 이바지 하고자 한다. 또한 최대허용농도를 기준으로 삼던 기존의 방식이 퇴색하고 ALI[l]를 이용한 국내 실정에 맞는 식품 중 허용농도 설정의 필요성이 대두되고 있는 현 실정을 감안하여 ALI를 이용하여 식품 중 최대허용농도를 설정하고자 한다.

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A New Conceptual Framework for Dual Trust among Channel Members (경로구성원 쌍방의 독자적 신뢰에 대한 개념적 연구)

  • 김주영;함도훈;김구성
    • Asia Marketing Journal
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    • v.2 no.2
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    • pp.13-38
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    • 2000
  • 최근 유통연구에서 상당히 진행되고 있는 신뢰에 기반한 관계형성에 관한 연구들은 신뢰를 장기지향적인 관계를 형성하는 핵심적인 개념으로 간주하고, 경로구성원의 신뢰형성에 관계되는 선행 및 결과요인에 대한 다양한 개념들을 가지고 다각적인 연구모델들을 제시하고 있다. 그러나 이와 같은 연구들의 공통된 견해는 신뢰를 기반으로 한 관계행동에 관한 연구가 쌍방향적 관점에서 실행되어야 한다는 필요성을 인식하면서도 실증부분에서는 어느 일방향적 관점에서 설명하는 한계점을 나타냈으며, 비록 연구모델이 쌍방적 측면을 고려했다고 할지라도 관계행동이 쌍방에 의해 형성된 하나의 신뢰인에 의한 것인지 경로구성원 각자가 독자적으로 형성한 상대방에 대한 신뢰들에 의한 것인지를 명확히 규명하지 못하고 있다. 따라서 이러한 한계점을 극복하기 위해 먼저 문헌고찰을 통하여 신뢰의 본질 및 방향성, 관계형성에서의 신뢰의 역할을 논의하고 이와 같은 문헌고찰을 토대로 신뢰의 선행변인과 결과변인을 도식화한 쌍방의 독자적 신뢰에 대한 모델을 제시하여, 마케팅 이론과 실무에 적합한 시사점을 제안하고자 한다

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