• Archives of design research
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• v.15 no.1
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• pp.203-211
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• 2002

The appearance of Internet, the 5th medium which has succeeded newspaper, magazine, TV, radio, creates WEB MAGAZINE to overcome the restriction of space and time. This paper has conducted the contents and visual points of view in webmagazine. Through case study, the following and identify for the analysis of the webmagazine contents and visual format. Firstly, communication at webmagazine is carried out at the user-centered atmosphere. Secondly, Even through an aesthetic is emphasized in the webmagazine, when web designer compose of the web site, it is necessary to find the proper methodology under the basis of user's behavior. Thirdly, Although webmagazine required the visual form, we should know that the evaluation of webmagazine should be implemented by users. Therefore, webmagazine should be designed by the user-centered layout.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.127-136
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• 2016

This paper focuses on proposing an alternative solution via identifying the problems that domestic popular magazines encounter in the context of the recession crisis faced by printed media in accordance with the advent of the digital media era. Firstly, current-state investigation and in-depth interviews with editorial staff of the major 4 domestic women's magazines were conducted to analyze their brand positioning and change of direction in facing the rise of smart devices. Secondly, domestic women's magazines were compared with international popular magazines that have been successfully undergoing digitalization. Accordingly, domestic women's magazines lack the know-how to digitalize their publication and show limitations in collaboration, openness, trans-media, and cross-media. As most women's magazines are unprofessionally composed of gossip articles having popular appeal rather than practicality, it is an urgent issue for them to differentiate their contents from competitors.

• Journal of Fashion Business
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• v.8 no.1
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• pp.107-116
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• 2004

In the modern society, magazine is a information communicating media which is an important element in assessing the whole of a nation's cultural standard. More subdivided fields of magazines are expanding according to the diversified concepts. As the variety of Korean edition of foreign magazines are increasing, the type of Women's magazines are also diversifying and expanding. By finding out the problems and analyzing the visual side of domestic women's magazines among the intense competition of the magazines, the design improvement program was requested. The analysis result from the visual side of domestic women's magazines tells us that the problem of current domestic women's magazines is that their identities are not clear. The cause can be divided into three reasons: First, it is the lack of creativity and originality. There is a limitation in arousing the readers' interests by designing the magazines with similar layouts. Second, there are no distinct design concepts in the magazines. It seems as if the uniformity is lacked as the impression the magazine gives is not clear. The diversification of layouts and the use of design elements could actually bring about a counter result. Third, the excessive advertisement pages is another reason. The ads that covers over 35% of the whole of the magazine can act as a factor that drops the readers' trust in the magazine.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.279-284
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• 2019

The purpose of this study is to investigate the direction of communication design through in-depth interviews on the topic of gender equality, which is an active theme of social issue happening worldwide, and to suggest a direction to provide better social issue communication direction. In order to do so, firstly, I researched case studies and investigated the characteristics of gender magazines such as If, Ferm and Womankind. Secondly, I conducted an empirical study of in-depth interviews to identify the emotional adjectives by women and men by different age groups from gender equality storytelling magazine experience. As a result, I was able to grasp two points necessary. First of all, for the gender equality content messages closely related to everyday stories level down the barrier and become easier to empathize with. Second of all, the more complex the social issues are, the more sustainable and credible if the content developed steadily and contingently. This study is meaningful in that it suggested a series of directions for communicating gender equality issues. Future research should complement the suggested directions for gender equality communication design and contribute to guiding further directions.