• Management & Information Systems Review
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• v.31 no.2
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• pp.173-197
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• 2012

The purpose of this study is to analyse the country image, the country attitude, the medical service attitude and the use intention about international medical service market in china and how these factors are related to one another. Data were collected from 609 chinese consumers who have known international medical service. We found the country image about international medical service institute has direct relation to the country attitude, the medical service attitude and use intention. And the country attitude influences the medical service attitude and use intention. However the medical service attitude of international medical service is not related to use intention. For a successful international medical service business, marketer should recognize that it is important to formulate the policy using the country image as well as the corporation image.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.123-136
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• 2021

While same-sex marriage is officially legal in 28 countries, widespread discrimination continues against people in the LGBTQ community in Confucian Asian countries. This study examines how media exposure affects attitudes towards gay men using the cultivation theory in China, where LGBTQ issues are still censored in media. Moreover, this study looks into the immediate effect of watching gay content on attitudes towards a friend's coming out. Based on the survey of 236 young adults aged 18-22, the study results showed that heavy viewers of gay content and female had a more favorable attitude towards gay men. Furthermore, while the participants favored non-gay content, those who viewed gay content were more supportive of a friend's coming out than those who watched non-gay content. The findings indicated the cultivation effect on attitude towards same-sex relationships in a Confucian Asian country that can be used to foster a more inclusive society.

• Korean journal of communication and information
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• v.66
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• pp.273-297
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• 2014

This paper conducted a survey targeting online Korean drama viewers in Vietnam and Philippines, to investigate the relationships between viewing motivations of Korean drama, general attitude toward Korean drama, and Korea's national image. Factor analyses found six viewing motivations of Korean drama, and the most powerful viewing motivation of Korean drama were entertainment/relaxation(Vietnam) and longing for actor(actress)(Philippines), respectively. In addition, two path analyses showed that viewing motivations had a significant influence on general attitude toward Korean drama. Longing for actor(actress) and entertainment/relaxation motivations were critical factors in both countries' paths, but habit motivation was negatively related to general attitude toward Korean drama. In case of Korea's national image, the results showed that the more positive general attitude toward Korean drama, the more positive images of national image. Conclusions, implications, and limitations were also discussed.

• Journal of the Korean Society of Costume
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• v.59 no.10
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• pp.111-123
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• 2009

This study investigated the multifaced country image. The casual relationships among the multifaced country image, attitudes toward a country, and purchase emotion and purchase intention of fashion products with Korean images were also investigated. To conduct a quantitative analysis, we collected data from 296 Korean female consumers. SPSS 12.0 and AMOS 5.0 packages were used for statistical analysis. The results of this study as follows. To identify components of country image of Korea, exploratory and confirmatory factor analyses were conducted. This procedure produced five components such as culture, technique/product, ethical values, nationality, and space. Structural equational model was used to analyze the relationships among the country image, attitudes toward a country, purchase emotion, and purchase intention of fashion products with Korean image. The proposed model was verified.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.223-232
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• 2016

The purpose of the study is to explore the attitude of the Korean television drama in mongolia market impact Korea country image, corporate and product's image formation. The research is conducted effects of Korean image, its company, product and belief of its product and influence of procurement of Korean products in Mongolia in terms of Mongolian has enormously watched Korean drama since latest of 1990. Korean drama can influence Korean products image. Watching Kore and rama can influence view of Mongolian in quality of Korean products, design etc. Korean dramas can affect images of Korean company. Watching Korean drama can influence opinion of Mongolian in staff, culture, level of technique of Korean company moreover, competitiveness of Korean company in international market and etc. Korean drama can influence Korean image. Watching Korean drama can reach aspect of Mongolian in Korean education level, national security, reconstruction and income of population and etc. The most effective factor in product reliability and procurement was country image but company image can not influence that. In conclusion according to survey result within Mongolian customers that Korean drama has some influence in Korean image, its company image, product image, and product reliability and procurement of Korean product.

• Korean Journal of Social Welfare Studies
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• v.49 no.2
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• pp.211-232
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• 2018

The purpose of this study is to verify whether the types of welfare attitudes are classified according to the welfare regimes. Specifically, this study tried to confirm whether the satisfaction and needs of the role of government for inequality reduction are divided into welfare regimes. For the purpose, this study conducted a comparative analysis of 24 European countries using the 6th European Social Survey (2012) and the Eurostat data. The main results of the analysis are summarized as follows. First, there is a difference in the satisfaction and needs of the role of government for the inequality reduction among the welfare regimes. Generally, the satisfaction is high in the Nordic countries, while the needs is high in the southern and eastern European countries. Second, there is a correlation that the country where the per capita welfare expenditure level is high and the redistribution effect is strong have high level of the satisfaction. Third, the types of welfare attitudes are classified according to the welfare regimes. In particular, the Nordic countries are converging into a cluster with low needs and high satisfaction. These countries have high level of social spending and strong redistributive effects. This study suggested policy implications based on the above results.

• Transactions of the KSME C: Technology and Education
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• v.2 no.2
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• pp.81-87
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• 2014

Automotive field specialist developed National Competency Standards for Automotive Maintenance to apply for the education and evaluation of automotive maintenance. National Competency Standards scope and system for Automotive Maintenance has been developed and provided Performance Criterion, knowledge, skill, attitude, and evaluation methods for each item. Also it has provided vocational basic knowledge level and qualification frame for automotive maintenance.

• Journal of the Korean School Mathematics Society
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• v.14 no.1
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• pp.65-84
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• 2011

The purpose of this research is to draw some implications for reducing gender differences in educational achievement of mathematics by inquiring those in mathematics-related attitudes. For this purpose, this article analyzed the gender difference in mathematics-related attitudes of the elementary, middle, and high school students. Also, mathematics-related attitudes according to achievement levels was analyzed. The findings of this study are as follows. Firstly, in the scores on mathematics-related attitudes, male students were significantly higher than those of female students. Secondly, in the evaluation of the subordinate factors of mathematics-related attitudes, gender differences were shown a little bit larger in the areas of interest and self confidence than in the area of perception of mathematics value regardless of grades. Thirdly, in all schools, the higher achievement level is, the higher the score of mathematics-related attitudes is. Lastly, gender differences on mathematics-related attitudes in advanced level group is bigger than those in other level groups.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.75-80
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• 2020

This study verified the moderating effect of brand familiarity and openness in the relationship between micro and macro-national image in Chinese market and brand attitude. The research methods used in this study based on previous studies, a research model was established, related research hypotheses were set up, and Chinese consumers were selected as survey subjects to conduct surveys and data collection, and the suitability test and research hypothesis of the model were verified. As a result of this study, Micro and macro-national image had a positive effect on brand attitude, brand familiarity and openness had no moderating effect on micro-national image, and macro-national image had a moderating effect on macro-economic image. The results of this study provide implications for companies in Korea, the United States, and Japan, which have close relations with China in the Chinese market, to utilize various business strategies.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.762-772
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• 2021

This study examined the influence of viewing motivation of the Korean wave video content on viewing attitude, national image of Korea, and behavioral intention among users of the Chinese online video platform, 'bilibili.' Using an online questionnaire, a total of 355 copies were collected. The data were analyzed using structural equation modeling. The findings indicate that the four items of viewing motivation (i.e., entertainment, information, relationships, and vicarious satisfaction) exerted a positive impact on the viewing attitude, while real-time discussion showed no significant impact on it. In addition, viewing attitude exerted a significant positive impact on the national image of Korea, which in turn showed positive influences on the behavioral intention (i.e., visit intention, WOM intention). This study contributed to expand the literature by discussing the Chinese major online content platform, Korean culture, and visit intention to Korea focusing on the Korea wave content. A series of theoretical and practical implications were discussed along with the directions for future research.