• Korean Architects
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• no.3 s.347
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• pp.72-76
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• 1998

본 특집은 지방시대에 지역건축문화가 어떻게 변화하고 정착되고 있는가? 그 지역만의 갖고 있는 도시+건축문화의 아이덴티티는 무엇이고, 현대화과정에서 그 지역의 고유한 문화경관요소가 개발과 보존이라는 병립된 사회요구속에서 어떻게 적응되고 있는가에 대해 살펴봄을 의도하고 있다. 특히 백제문화권의 중심도시인 아산, 부여, 공주의 도시특성을 이루고 있는 도시공간구조 및 구성요소와 그 속에 내포되어 있는 문화경관요소의 현황을 살펴본다. 본고는 현대화하는 과정 속에서 전통성이 있는 문화요소를 지역성의 개념과 상관적으로 관련시켜 정리하기 위한 것이다. 문화가 지역을 초월하여 국제적으로 교류되면서, 생활의 편익성을 추구하는 현대인들은 국가와 민족의 차이를 넘어 동일한 지구문화형성의 과정으로 급속히 진행하고 있다. 현대화는 서구화라는 등식은 서구문화의 간결한 편익성이 낳은 전세계적 현상이다. 따라서 현대화를 생활의 변화로 이해할 때에 전통논의의 여유가 있고, 전통논의에 대한 객관성이 있으며, 편협된 전통관으로부터 자유로와질 수 있다. 시간의 변화에 따라서 생활이 변하고, 특히 생활을 담는 그룻으로서 건축환경이 변한다. 오랜 시간을 통해서 서서히 건축환경이 변하지만, 누적된 변화는 커다란 차이로서 나타나고, 이에 따라 적응과정에서의 여러 문제점이 발생한다. 그러므로 현재까지 많이 논의되어온 보전과 보존의 방법론적 세분화에 의한 적극적인 대책이 요구되는 시점에 있다고 할 수 있다. 해서 '전통성을 갖춘' 도시ㆍ건축구조물을 단순한 유적, 유물로 보존할 것인가, 실생활과 관련된 생활과 함께 하는 문화현상으로 적응시킬 것인가 하는 문제점이 우리의 과제인 것이다.

• Archives of design research
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• v.11 no.3
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• pp.177-185
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• 1998

Started from the Industrial Revolution in England, the design movement, the concept of plastic arts is spread and developed in many European countries. It meets new phase due to the much more developed industrial techniques and internationalized era since the World War II. The concept of identity in design appeared with industrial diversification, specialization, and inter- nationalization comes out through every visual identification standards. And the concept is used in public facilities and groups such as national institutions, schools, hospitals, or lots of religious bodies, as well as in industries to aim at the most profit from products' sale. Since the opening of Seoul National University of Technology in 1910, the university which has long history and tradition of about 90 years has used the unique visual identification in changing the University name to meet with the surrounding environment and the timely characteristics. However, the English name for the University was changed in 1998, so the new era to leap was open. Therefore, the University introduced formally the concept of U. I. (University Identification) with the new image. It is an inevitable outcome of modern time.

• Archives of design research
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• v.13 no.1
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• pp.247-256
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• 2000

Recently, foreign tourists and car owners or motorists are increasing, so tourist sign boards are necessary to inform them. Unfortunately, tourist sign boards are difficult to understand because they are often written incorrectly. This paper has a thorough grasp of this problem and will present an ideal standard model which is precise and detailed. This paper includes research of tourist boards sign Seoul, Kyongju, Pusan, Kwangju, Yosu, Kwang reung in Korea. Also tourist sign boards in the U.K, France, Switzerland, Italy and Austria will be discussed. A survey was conducted of eight hundred people to determine tourist information is obtained. In conclusion, tourist sign board should convey accurate and useful information to people of all ages. Tourist information should be systematic and logical. An ideal standard model of tourist signs will render traveling easier for tourists all over the world. It will be more convenient for both kinds of tourist; domestic and foreign. Futhermore good tourist sign board will give an excellent and bright image.

• Archives of design research
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• v.14 no.3
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• pp.135-144
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• 2001

What find the motive of new design from Korean traditional cultural inheritance and symbolize it visually is to create a new design of Korean style into the harmony of shape and aesthetics by harmonizing past design and modern one, to discover the value of the future, and to make a new traditional culture. This study is to find the motive of design from Korean traditional pattern and character of the twelve horary signs, to develop unique Korean style character by studying character to cause novel and refined sense and interest through the mix of traditional image and modern one, and to propose a plan to apply in various and practice the Korean style character to modern design. In addition, the purpose of this study is to discover the identity of Korean style from foreign culture by presenting identity and originality with our peculiar cultural elements as well as to develop the visual effect and character of traditional pattern, and to have national competitiveness with Korean style design from the world market of the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.501-513
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• 2017

This study analyzed the situation of urban agriculture development through theories, paradigms, and typology to determine the application frequency and development keywords about space forming. The results showed that urban space by distance determines "Dimension of space forming" through self-production, public-production, and nation-social operation. Second, the complex space by shape determine "Identity of space forming" through "Flat Shape" for using the widespread land, "Compact Shape" for overcoming the small and poor land, and "Fusion of Flat Compact Shape" for systematic use between Flat and Compact. Third, building and interior space according to location determine the "Utility of space forming" through land, roof, wall, veranda, interior, and infrastructure space. The concepts about space forming of urban agriculture have an organic correlation and will be developed sustainably by the evolved cases from now on. In addition, space forming of urban agriculture produces new creation space by various fusion processes and will be a development trend of new urban agriculture.

• Archives of design research
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• v.19 no.2 s.64
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• pp.261-272
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• 2006

As we cannot think of our lives without a nation, it is closely related to almost every part of our daily lives. The role of government is becoming more important in the complex modern society as an essential element of national authority even though the government has indirect and secondary characteristics in its functional performance. Therefore, the government has to be efficient in planning and executing its policies, and it needs to be representative and fair as part of a national authoritative community. In the 21st century when symbolic and cultural importance of images are becoming more important, it is crucial for the government organizations to have an integrated identity design system that can satisfy both of these requirements of the government. However, the C.I.(Corporate Identity) of each Korean administrative branch has been developed separately and sporadically, which resulted in lack of consistency as part of the government. Shape and material of their C.I.s that follow short term design trend and popularity also lack uniqueness which can be distinguished from those of any private corporation. This may show that our government lacks systematic administrative capability, since image of a feature represents its characteristics and reality, and their recognition and evaluation from others become identity of the feature. In this perspective, the purpose of this thesis is to suggest an identity design system that has certain rules and regularity with wide variety of possible alterations for the central administration in Korea. In order to represent this visually, identity design system with both integrity and variety of possible alteration is created based on traditional Korean culture, especially the concept of Umyang-ohaeng and Samjae.

• Korean Journal of Heritage: History & Science
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• v.54 no.4
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• pp.232-245
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• 2021

The present study is about a brand development strategy that utilizes Korean traditional patterns. The global culturenomics phenomenon confirms the value of the cultural aspects of design when a national brand is established. People succeed with their unique aesthetic sense and reinterpret it in a modern view, and this design acts as today's national brands. In this way, people used traditional patterns and original designs, along with regional characteristics and formative style, in developing their designs. However, due to recent changes in the global environment, modern people live in an "untact" world, and consumption culture shifted toward online marketing. In this environment, where one is isolated from social activities, there needs to be a strong image that can dramatically change the mood of one's home. I would like to re-examine the Dan-Chung pattern, whose painting depends on the aesthetic characteristics of architecture to protect the wooden members of the framework in traditional architecture. The pattern and color of Dan-Chung, coated in traditional architecture, differs by the type of construction used, which includes a palace, a Buddhist temple, and a Confucianism Dan Chung. The Geummoon pattern contains aesthetic factors to add solemnity to the Main Buddhist Halls, which contain Buddha. This is a new medium that continues the current traditions instead of remaining in the past. Among different Dan Chung patterns, Geummoon has magnificent decoration consisting of the highest grade materials and unique composition; therefore, it is suitable to be reinterpreted in modern terms. The same pattern can be interpreted in different ways with different colors, so there is a great aesthetic impression in the Geummoon pattern. The value of preservation for exploration and theoretical study of the traditional pattern is important, but recreating the pattern into modern formative art can present a new angle of view and national brand, bearing pride in our cultural assets. The study used multidimensional molding methods for realistic presentation after going through the two-dimensional design process. The significant value of Korean molding beauty which hangs onto the past will play a crucial role in establishing our national brand.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.443-450
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• 2016

Korean biopharmaceutical industry is a high value-added industries of the country as a key business strategy of the country. The overseas market is accelerating rapidly due to drug demand according to population aging, new drug R&D investment performance visualization, changes in biopharmaceutical R&D center, strategic foreign technology exports, and the active support of government. Therefore, the domestic pharmaceutical companies also should enhance the competitiveness as global pharmaceutical companies and need to build the image of their own company that can be trusted by consumers. This study compared and analyzed visual characteristics shown in the CI symbol mark and age-specific preferences of domestic pharmaceutical companies recognizing the importance of CI as a marketing tool. As a result, preference for the symbol mark had been shown to be significantly higher preference of the old logotype as the age group is higher being proportional to awareness. In addition, the picture-type symbol mark was totally preferred rather than the word mark. Among the picture-type symbol mark, the form of the nature was strongly preferred rather than abstract form. The company also requires a sense of responsibility for recognizing changes in the mass to the globalization. It is hoped that this study will help to develop symbol mark direction as the basis for the identity strategies to improve the image of domestic pharmaceutical companies with global competitiveness.

• Archives of design research
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• v.19 no.2 s.64
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• pp.129-138
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• 2006

Design securing a dominant position currently in the global market has shown inherent culture of each country, i.d. national disposition. For instancess, there are Scandinavia emphasizing humanism, America adopting pragmatism, Germany reflecting the rational principle, Spain reflecting the daily an, Italian design being rationalism and impressionism. The members of society shall be under the control of the already formed social-cultural value and character. So culture shall restrict the internal manner of social behaviour and apply pressure to the action of main body. Also culture shall be under the control of social environment and each culture shall be materialized as per the disposition of the members of society. Now korean design has been attracted lots of interests and attention from global market because it is excellent in the aspect of application capability for new technology and also suggests the image of design produced through them. Now Korean design shall run side by side the application for formative element to be recognized by technical design as well as korean identity. So dear definition for national and cultural disposition shall be required to korean design education and design development. These prescribed efforts shall be a shortcut for globalization of korean design.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.303-311
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• 2019

is a film festival in conjunction with that shows about 50 works from 25 countries. It has become the only martial arts action film festival going on in Korea, with 32 feature films and 24 short films for a total of six days during the event from August 30 to September 6. has the slogan 'Muye, change the history of movies!' Through the movie, it sheds light on the value of life pursued by the martial arts spirit around Samjae, the core value of martial arts, and explores the aesthetic value of the most beautiful gesture that humans can make through the movement of martial arts centered on the space of dots, good and cotton. And through this film festival, I saw the potential to grow into a festival with the world. With this film festival, the identity of is established as a sustainable film festival, not as a single film festival, and image of martial arts action movies, which are part of genre movies, through the certainty of this image, differentiates itself from domestic and international film festivals, and does not stay in Northeast Asia or in Southeast Asia. Then, let's study the value of the future through the results of this film festival. In addition, we will study ways to increase the probability of growth as the best cultural and arts festival held along with the world's only international martial arts competition.