• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.180-188
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• 2008

The purpose of this study is to investigate the impacts of e-service quality factors on customer satisfaction and behavior intention. This study also aims to examine the relationship between the variables of web site service quality variables (reliability, information, design, communication, entertainment, convenience), the customer satisfaction with web site, relationship intention and word of mouth intention. As the results, the study found that factors of web site service quality variables has a positive impact on customer satisfaction. And customer satisfaction also has a positive impact on relationship intention and word of mouth intention. At the same time, it was found that customer satisfaction had an effect on relationship intention through the mediation of word of mouth intention indirectly as well as directly. According to those results, marketing managers should develop different service strategies.

• Journal of the Korean Society for information Management
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• v.33 no.4
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• pp.159-174
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• 2016

In order to apply the concept of switching costs to the library context, this study aims to identify library users' perceived switching costs, develop and validate a measurement scale for switching costs. A survey involving 210 university students was performed in order to examine the influence of switching costs on the affective commitment and behavioral commitment. Library users' perceived switching costs refer to the procedural and relational costs involved in switching from one library to another. The results of this study show that two types of switching costs as well as library service satisfaction have positive influences on affective commitment, which in turn affects behavioral commitment. The theoretical and practical implications of this study are discussed.

• Journal of the Economic Geographical Society of Korea
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• v.8 no.2
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• pp.315-330
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• 2005

The primary purpose of this study was to examine the relationships between service quality, Place attachment and destination loyalty in the local festival field. Sampling was conducted at the Flower Blossom Festival in Juju, 2004. Data were collected through on-site surveys by face-to-face interview for three days-between April 4th and April 6th. Data analyses were carried out by using structural equation model. Two hypotheses were tested to represent the relationships between exogenous and endogenous variables. The exogenous variable selected for this study is service quality Endogenous variables are place attachment and destination loyalty. The findings provided a supported structural model of the relationships between service quality, place attachment and loyalty. Festival visitors who perceive high service quality tend to have high place attachment that leads to the intention to revisit and positive word-of-mouth to others. The results of this study suggest that festival managers need to understand visitors' perception of service quality, place attachment in order to better predict their destination loyalty.