• Journal of the Korean Home Economics Association
• /
• v.41 no.12
• /
• pp.103-116
• /
• 2003

It's very important to control their buying impulse for consumers surrounding in the very aggressive marketing strategies and materialistic socio-economic system. This study was to explore consumer's strategies to resist their buying impulses. The results from content analysis of interview data show various strategies and very similar to the self-control strategies of literature. The pre-stage strategies to resist buying impose were avoidances marketing strategies, pre-commitments, searching informations and bringing shopping lists and etc. The post-stage strategies were suspicions about marketing messages, considerations of negative outcomes, postponements, economic cost assessments, substitutions and etc. Developments and assessments of education programs to enhance consumer's self-control were needed.

• Journal of the Korean Home Economics Association
• /
• v.44 no.12
• /
• pp.65-78
• /
• 2006

It is very important for consumers to control their buying impulse the modem market environments because of the enormous marketing pressure to induce consumers to buy. In this context, we investigated (i) the relevant factors to construct the strategies for restraining buying impulse, (ii) the frequency with which the strategies are used, and (iii) the variables related to the strategies. Data were gathered through an internet survey(azoomma.com) and total 626 cases were analysed. Self-control strategies prior to the buying impulse comprise four categories: restricting the means of payment and transportation, avoiding shopping stimulus, no-wandering around a shop, and planning a purchase. Self-control strategies after the buying impulse comprise five categories: normative assesment of impulse buying, reconsidering economic condition, postponing purchasing decision, distrusting marketing activities, and partially satisfying buying impulse. Most of married women use these strategies very often, and some psychological variables are more related with them than demographic variables. Based on findings some implications for consumer education are also discussed.

• Proceedings of KHEA Conference
• /
• 2003.04a
• /
• pp.189-189
• /
• 2003