• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.581-587
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• 2022

After pandemic crisis, the volume and amount of watching global contents through OTT platforms have been increased explosively. This study investigates the relationship between consumers' attitude measured by satisfaction and favorability on global contents and purchase intention to global products with the moderating effect of ethnocentrism of consumers. Survey method using structured questionnaire was conducted on university students. As a result, the more satisfied and favored on global contents, the stronger purchase intention to global products. And the relationship is negatively moderated by consumers' ethnocentrism. Implications and future research issues are summarized.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.5 no.4
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• pp.753-760
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• 2015

The Korean wine market is growing year by year recently especially in Off-trade market. It shows not just a part of the very few consumer-driven trend. The purchases of wine is always not so easy because the risk factors and failure points occur when buying wines. Most of wine consumers feel difficulties when buying wines at phase of previous step, buying step and after buying step. Wine consumers can be divided into the wine experts, wine lovers, novices, outsiders. To guide an wine buying with less failures to each representative of wine consumer characteristics and needs, user persona and scenario for the reduced failure were derived.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.475-490
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• 2001

The purpose of this study were to identify the difference of demographic variables, motivation and dissatisfaction to purchase of groups who classified by frequency of purchase. Data were collected via intercept surveys conducted at nine regional branches of two major department stores situated in Seoul. Participants(n=1,120), who had previously purchased women's private brand apparel, were asked to complete a questionnaire. The results of this study were as follows; The subjects were classified into 3 groups by frequency of purchase and their demographic variables were analyzed. The customer groups of high frequency who were 18 to 39 years old had some college education, housewives and white collar workers. Their monthly household income is one to three million won and their monthly expenditure is 100,000 to 300,000 won on apparel shopping. The most important purchase motivation of lower frequency groups was design, whereas that of middle and high frequency groups was good quality over price.

• Journal of Intelligence and Information Systems
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• v.19 no.2
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• pp.21-38
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• 2013

The purpose of this study is to investigate the influence of behavioral factors (buyer's tendency to reflect stockout and overstock experiences in ordering decision) on the supply chain performance. This study employs system dynamics to examine the influence of these behavioral factors derived from the interview with several representatives of retailers in South Korea. The results show that different contract can bring different performance (total profit, seller's profit, buyer's profit, order quantity, sales quantity, overstock, and stockout). The results also suggest that these behavioral factors play a significantly influential role in the performance of supply contract. These results imply that supply contract should be established based on the analysis of behavioral factors of supply chain participants.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.8
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• pp.906-917
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• 2011

This study identified the present state of store and selection criteria of supplier from the regional fashion buyer point of view and examined the effects of the factors of relative impact between buyer and supplier on the relational bond. The interviews and questionnaires were administered to the owners or the sellers of 85 fashion retail stores in Gwangju. For analysis of data, frequency, means, factor analysis, Cronbach's ${\alpha}$ and regression analysis were applied. The results were as follows. First, in the results of examining the actual conditions of store managers for fashion buyers, fashion buyers complained about lengthy travelling and time consumption inconvenience. They also reported decrease in margin and monthly mean sales over last year. Second, the most important selection the criteria for the supplier were product power, followed by a convenient store layout. Finally, higher quality communication, more compromises, and higher dependence were affected with higher satisfaction, trust, and commitment in suppliers; conversely, the trust and commitment of the buyers decreased relative to the increased power of the suppliers.

• Information Systems Review
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• v.24 no.4
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• pp.77-96
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• 2022

Live commerce has recently received substantial attention due to the spread of the non-face-to-face consumption culture driven by the COVID-19 pandemic. Live commerce has a higher purchase conversion rate than other forms of commerce. Accordingly, the likelihood of impulse buying in a live commerce environment is expected to be high. However, there is a shortage of research on consumer impulse buying in the live commerce environment. This study designs a scenario-based experiment using the integrated model of consumption impulse formation and enactment. Through this method, this study validates the influence of the characteristics of live commerce (i.e., vicarious experience and real-time interaction) on consumers' likelihood of impulse buying and further examines the moderating role of a live commerce host feature (i.e., professionalism) in these relationships. The results of this study confirm that both vicarious experience and real-time interaction have a positive effect on consumers' likelihood of impulse buying and that professionalism strengthens the impact of vicarious experience on the likelihood of impulse buying. This study's scenario-based experimental design is meaningful because it analyzes the likelihood of impulse buying in the context of live commerce shopping. Additionally, it provides live commerce service and platform providers with practical insights into how to maximize profits and operate services more efficiently.

• Proceedings of the Korea Association of Information Systems Conference
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• 2004.11a
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• pp.542-550
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• 2004

인터넷의 보급과 전자상거래 관련기술의 발달은 기존의 상거래 방식에 많은 변화를 가져왔으며 전자상거래 환경에서도 실세계의 거래방식을 구현하기 위한 시도가 잇따르고 있다. 협상은 기존 상거래에서 정찰제 거래를 제외한 대부분의 거래에서 수행되고 있는 거래방식으로써, 협상의 기능을 전자상거래 환경에서도 구현하고자 하는 연구가 시도되고 있다. 본 연구는 전자상거래 환경에서 자동협상시스템 구현을 위해 구매자와 판매자가 제시할 수 있는 다양한 다속성 협상대안들을 정의하고, 각 사용자의 특성에 따라 최적의 협상안을 생성 및 제시하는 방법을 모색하였다.

• The Research Journal of the Costume Culture
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• v.13 no.6 s.59
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• pp.1023-1036
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• 2005

The heightened consumers' interest in health and well-being gave rise to the needs for performance infants' wear, which are made with environmentally-friendly and healthy functional materials. This study intends to compare purchasers and non-purchasers of performance infants' wear in terms of their shopping behavior, shopper and infants' characteristics, and reasons for purchasing or not purchasing performance infants' wear. A total of 241 questionnaires were collected from women with infants less than 4 years old, who are living in the Seoul metropolitan area. Using SPSS 10.0, chi-square, paired t-test, and descriptive statistics were calculated to analyze the data. The results of the study were as follows: First, the purchasers of performance infants' wear shopped more often at department stores and were more likely to buy comparatively high-price products than non-purchasers. Second, for performance infants' wear, non-purchasers considered laundry/care methods and fiber contents more, while purchasers considered colors, design, price, and performance of the products less than for infants' wear in general. Third, in terms of demographic characteristics, significant differences were found for the number of children and the child's birth order. Fourth, the primary reason for buying performance infants' wear was 'health'. The primary reason for not buying was 'too high price' and 'lack of information'. The 'high price compared to its performance' and 'lack of color choice' were among the purchasers complaints about performance infants' wear.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.91-102
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• 2016

This paper investigates the relationship between the Pay TV subscriber's genre preference and VOD purchase by analyzing actual purchase data of movie VOD of IPTV subscribers for 8 months. The result shows as follows. First, in case of purchasing movie contents below 4000 won, user's genre preference was higher than that of using contents over 4,000 won. This means the subscribers tend to follow their genre preference when the mass-typed recommendation is limited. Second, those who purchase foreign contents show higher genre preference than those who purchase domestic movies. Third, subscribers who purchase more frequently and much more tend to use more diverse genres. Heavy users or those who have higher willingness to pay would consume more diverse contents. It implies that VOD use would increase by supplying the personal recommendation service based on the subscriber's genre preference.

• Proceedings of KHEA Conference
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• 2005.04a
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• pp.69-69
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• 2005