• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.8
• /
• pp.906-917
• /
• 2011

This study identified the present state of store and selection criteria of supplier from the regional fashion buyer point of view and examined the effects of the factors of relative impact between buyer and supplier on the relational bond. The interviews and questionnaires were administered to the owners or the sellers of 85 fashion retail stores in Gwangju. For analysis of data, frequency, means, factor analysis, Cronbach's ${\alpha}$ and regression analysis were applied. The results were as follows. First, in the results of examining the actual conditions of store managers for fashion buyers, fashion buyers complained about lengthy travelling and time consumption inconvenience. They also reported decrease in margin and monthly mean sales over last year. Second, the most important selection the criteria for the supplier were product power, followed by a convenient store layout. Finally, higher quality communication, more compromises, and higher dependence were affected with higher satisfaction, trust, and commitment in suppliers; conversely, the trust and commitment of the buyers decreased relative to the increased power of the suppliers.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2001.04b
• /
• pp.767-770
• /
• 2001

인터넷과 전자상거래의 비약적인 성장으로 온라인 경매가 최근 크게 각광을 받고 있다. 온라인 경매는 기존 오프라인 경매가 가지던 문제점들 즉 시간, 장소의 제약, 한정된 종류의 물품 구매등의 불편함을 해결할 수 있게 되었다. 이미 국내에서는 20개가 넘는 인터넷 경매 사이트가 상호 활발히 경쟁하고 있으며 이에 따른 매출은 해마다 증가하고 있는 실정이다. 그러나 경매 현황을 실시간으로 모니터링 해주는 통함 경매 정보 시스템이 구축된 곳은 극히 미비하여 인터넷 경매 사용자들의 불편함은 늘어만 가고 있다. 또한 입찰 및 경매시 필요한 적정 시작가와 낙찰가를 제시해 주는 사이트가 없어 이러한 모든 문제점을 해결해 줄 수 있는 경매 시스템의 구축이 보다 절실히 요구되고 있다. 본 연구에서는 기존 온라인 경매 시스템들이 가지는 제약점들에 대한 해결책으로 입찰자 중심의 정보 제공 에이전트를 이용한 통합 경매 시스템을 구축하여 사용자가 원하는 물품을 보다 신속하고 정확하게 구매할 수 있도록 제시해 주고자 한다. 또한 구축된 시스템을 통해 판매자와 구매자에게 적정 시작가와 낙찰가를 공급해 줌으로써 기존 경매 시스템이 가지고 있던 단순 비교 방식의 가격 제시 문제점을 해결할 수 있을 것으로 기대된다.

• CRM연구
• /
• v.2 no.2
• /
• pp.21-40
• /
• 2009

This study conducted to examine how consumer's perception of COO(Country of (Brand) Origin) image affects brand association knowledge, how coo image and brand association knowledge affect buying intention, how these relationship differs in hedonic and utilitarian products and the moderating effect of consumer's ethnocentrism in the influence of brand association to buying intension. The results indicated the followings: First, it was significant COO Image affect brand association knowledge, more strong significant in Hedonic products than in utilitarian products. But it was not supported COO Image affect buying intension significantly. Second, Brand association knowledge affected buying intention significantly. And the last, consumer's ethnocentrism mediated between brand association knowledge and buying intention strong significantly.

• The Journal of the Korea Contents Association
• /
• v.16 no.11
• /
• pp.91-102
• /
• 2016

This paper investigates the relationship between the Pay TV subscriber's genre preference and VOD purchase by analyzing actual purchase data of movie VOD of IPTV subscribers for 8 months. The result shows as follows. First, in case of purchasing movie contents below 4000 won, user's genre preference was higher than that of using contents over 4,000 won. This means the subscribers tend to follow their genre preference when the mass-typed recommendation is limited. Second, those who purchase foreign contents show higher genre preference than those who purchase domestic movies. Third, subscribers who purchase more frequently and much more tend to use more diverse genres. Heavy users or those who have higher willingness to pay would consume more diverse contents. It implies that VOD use would increase by supplying the personal recommendation service based on the subscriber's genre preference.

• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.367-373
• /
• 2022

The purpose of this study is to derive the factors for purchasing a meal kit in their 20s and 30s and analyze the purchasing behavior from which factors they want to buy a meal kit in each lifestyle type. The first methodology of this study is inducing 7 factors derived from previous research on purchasing a meal kit. The second is the in-depth interview on 3 male and 3 female participants with clear purchasing criteria. As a result of the study, meal kit buyers in their 20s-30s evaluated the importance of purchasing factors in the order of quality, convenience, and taste on average in the survey. In in-depth interviews, more than half answered that they could be satisfied with the experience of using the meal kit at least freshness met. In conclusion, MZ generation meal kit consumers have a high rate of pursuing rational consumption. This study is valuable in understanding the priorities of the MZ generation's meal kit purchasing attributes and examining lifestyle type's purchasing behaviors.

• Proceedings of the Korea Society of Costume Conference
• /
• 2004.05a
• /
• pp.44-44
• /
• 2004

본 연구는 세계적 패션명품인 버버리 소비자의 심리적 특성과 소비행동의 특성을 파악할 목적으로 시도되었으며, 연구의 초점은 구매자의 인구 통계적 특성과 문화가치 및 이 문화가치에 영향을 받은 소비자의 심리적 특성이 버버리 패션명품구입과 어떠한 관계가 있는지를 분석하고자 한 것이다. (중략)

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.12
• /
• pp.1793-1802
• /
• 2007

This study examined the relationship between consumers' ethical ideologies and consumers' perceptions of fashion counterfeits. Forsyth's Ethics Position Questionnaire(EPQ) measuring consumers' ethical ideologies-- idealism and relativism -- was used. College students enrolled at a large university in a metropolitan area participated(N=314). There were no significant differences between counterfeit purchasers and non-purchasers on their ethical ideologies, while there were significant differences between these two groups on their perceptions toward two of the perceptions toward counterfeit factors: economic and psychological uncertainty. Idealism was not significantly related to participants' perceptions toward fashion counterfeit, while relativism was positively related only to participants' perceptions concerning the return-related uncertainty of fashion counterfeits. The results of a multiple regression revealed that consumers' economic, psychological, and return-related uncertainty were significant predictors of intent to buy counterfeit goods.

• Journal of Korean Society of Transportation
• /
• v.34 no.2
• /
• pp.135-145
• /
• 2016

This study assumes a vehicle choice model based on the multinomial model and analyzes the vehicle choice behaviors of consumer. An SP survey targeting drivers was implemented and data was collected for model estimates, with the possible choice options of the survey takers limited to gasoline, HEV, PHEV, and EV vehicles. The explanatory variable mostly displayed a significance level of under 5%, and excluding variables for price and fuel the remaining variables were all consistent with the logical direction with the plus (+) sign and the results were determined to be rational. Consumers selecting mid-size & full-size vehicles are able to afford more than consumers that selected other vehicle types, so there was relatively little consideration given to low fuel costs when compared to vehicle price. For this reason, it was determined that for the full-size vehicle model the fuel variable could be disregarded. Socio-economic variables that were statistically significant were the age and infor variables for the sub-compact & compact, the age, infor and inc3 variables for the mid-sized & full-size vehicles.

• Journal of Intelligence and Information Systems
• /
• v.9 no.3
• /
• pp.155-175
• /
• 2003

In context of e-commerce, negotiation is a procedure to help negotiate between buyer and seller by adjusting their negotiation issues such as price and in terms of payment. We used intelligent agent and mobile device to promote new framework of e-commerce. Moreover, this framework can help buyers and sellers to carry their commercial transactions effectively. In regard to that issue, we need to carry out the research of negotiation agent that can be used in e-commerce fields. In this paper, we modeled the negotiation using CSP for the performance of agent in m-commerce environment. Furthermore we implemented interface for mobile device to extract buyer's requirement and preference easily Besides that we used utility function to make a decision for various evaluation functions and suggestions that are used for evaluation of negotiation issues. A difficulty of generating offer is dependent on the number of negotiation issues and the range of the values. Therefore, if any offer has a number of negotiation issues and the range of values are wide, the search space will be exponentially expanded. There have been many studies fur solving this problem, we applied those techniques to improve the agent's ability of negotiation. For example, a contract can be accomplished by exchanging seller and buyer's offer that is generated by agent to adjust the requisite profit for each party. Finally, we show the improvement of satisfaction as the negotiation is processed.

• Proceedings of the Korea Multimedia Society Conference
• /
• 2003.11a
• /
• pp.36-39
• /
• 2003

본 논문에서는 비디오 컨텐츠 내에 소유자와 구매자 정보를 함께 포함하는 핑거프린팅 정보를 삽입하여 불법으로 배포된 핑거프린팅 컨텐츠로부터 배포자가 누구인지를 추적할 수 있는 기법을 보인다. 특히, 문헌[1]에서 제시된 시간축 웨이블릿 변환을 이용하여 핑거프린팅 정보가 삽입될 영역을 분리해 주고, 역 변환을 통해 전 영역의 비디오 프레임에 정보가 삽입되게 된다. 이로 인해 핑거프린팅된 컨텐츠의 상이성을 이용한 기존의 여러 공모공격에도 강인함을 보이고 있다. 또한, 비디오 컨텐츠의 특성상 MPEG2의 압축에도 불법 배포자를 추적할 수 있는 강인함을 보인다.