• Science of Emotion and Sensibility
• /
• v.21 no.2
• /
• pp.3-14
• /
• 2018

For satisfying consumer needs, commercial facilities require a variety of sale-related space expressions and eye-catching product arrangements; space composition can also be a direct marketing strategy. The human eye is the sensory organ that acquires the largest amount of information, and an analysis of visual information helps in understanding visual relations between . However, the existing studies are mostly focused on analysis of still frames in experimental images, and there is a lack of studies analyzing gaze information based on mobile images of commercial spaces. Therefore, this study analyzed emotional responses through gaze information of space users in reality using a video of a movement route through a commercial facility. The analysis targeted straight sections of the moving route; based on the data acquired, sectional characteristics of five gaze intensity ranges were examined. As a result, section A, the starting point of the route, had a low gaze intensity, while section B had the highest gaze intensity. This indicates that, starting in section B, the subjects explored the space in a stable way and needed time to adapt to the experimental video. In relation to space characteristics of the gaze-concentrated area, display formats of the right stores in 4 of 6 sections received greater attention. The gaze of consumers was mostly focused on props, and big gaze information was revealed in showcase display formats of the stores. In conclusion, this analysis method can provide highly useful direct design data about merchandise display and merchandise component arrangement based on consumer visual preference.

• Science of Emotion and Sensibility
• /
• v.21 no.3
• /
• pp.3-16
• /
• 2018

Despite the substantial changes made in the product design field to adopt light as an essential design element, there has been little effort to define how customers respond emotionally to the light design of products. Therefore, it is necessary to analyze the emotional effect of light as a new design element. However, previous research focuses solely on deriving optimal lighting conditions to achieve particular emotional effects. Therefore, this paper investigates the customers' desired emotional effects of product's light design. We studied refrigerators that utilize light as the main design element of the product. We applied mixed methods by combining close-ended questions and open-ended question to efficiently derive the desired emotion. Participants were asked to choose the most favorable refrigerator image in each of the twelve image groups and indicate why they choose that image with the short-answer survey form. Approximately one thousand terms were collected, and those terms were classified into 29 groups using thesaurus relationships. The term groups were again classified into the four big emotion categories and labelled as "abstract quality," "light property," "space perception," and "visual comfort." Also, a model of the relationship between desired light style and light properties was proposed, since we observed the light properties related to three other categories. This study used mixed methods to identify the emotional value of a new design element. We suggest that the emotional categories derived and the proposed relationship model could be used to evaluate the product's light design.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.2
• /
• pp.58-65
• /
• 2020

3D Models of offshore plant piping materials designed by 3D CAD systems are provided to the production processes in the form of 2D piping drawings and 2D piping installation drawings. In addition to the standard engineering information, the purchasing, procurement, manufacturing, installation, and inspection of raw materials are managed systematically in an integrated process control system. The existing integrated process management system can help reduce the processing time by managing the flow and progress of resources systematically, but it does not include 3D design model information. Hence, it is difficult to understand complicated pipe structures before installing the pipe. In addition, when design changes or immediate design modifications are required, it is difficult to find related data or exchange information quickly with each other. To solve this problem, an offshore plant-piping process-monitoring system was developed based on a 3D model. The 3D model-based piping monitoring system is based on Visual Studio 2017 C# and UNITY3D so that the piping-process work information can be linked to the 3D CAD model in real time. In addition, the 3D model could check the progress of the pipe installation process, such as block, size, and material, and the progress of functional inspection items, such as cleaning, hydraulic inspection, and pneumatic inspection.

• Journal of Korean Ophthalmic Optics Society
• /
• v.13 no.1
• /
• pp.21-26
• /
• 2008

Purpose: To investigate the proper care system of sample-wearing cosmetic contact lens (SWCCL). Methods: Research on the actual condition about SWCCL was examined in fifty cosmetic contact lens wearer in their 10s and 20s by the questionnaire. Also, the extents of the contamination of gram-negative bacteria and fungi were measured in SWCCL after wearing for 2, 4 and 6 weeks, and it was investigated whether the proper care system could prevented the contamination. Results: As the result of the questionnaire, people purchased the cosmetic contact lens after trying SWCCL with a mean of 4.5. The contamination of gram-negative bacteria and fungi were significantly increased in SWCCL-wearing period-dependent manner. In both Group 1 (rubbing SWCCL and exchanging preserving solution every wearing of SWCCL) and Group 2 (only exchanging preserving solution every wearing of SWCCL without rubbing SWCCL), the contamination of gram-negative bacteria and fungi were prevented perfectly. In the case of Groups having every-week care, the proliferation of gram-negative bacteria and fungi were somewhat suppressed, and rubbing was helpful of decreasing the contamination. The biweekly care had scarcely any effect for preventing the contamination. Conclusions: By exchanging the preserving solution every wearing of SWCCL, the contamination of gram-negative bacteria and fungi could be suppressed perfectly.

• Journal of Distribution Research
• /
• v.12 no.2
• /
• pp.79-102
• /
• 2007

Consumers evaluate stores by comparing stores that we, in their minds, similar and are competitive with one another; and in this way, the term "consideration set of stores" is defined as those store alternatives the consumer is aware of and evaluates positively. The purpose of this study is to aid in understanding the consideration set of stores in store choice processes in apparel product purchases. More specifically, this study aims to clarify the relation between consideration set of stores and importance of store image. As a result, the respondents of quantitative study were classified into seven groups by the number of stores and store types they considered: 1) "small-road shop sets group" ; 2) "small-market sets group" ; 3) "small- department store sets group" ; 4) "small-department store/outlet sets group" ; 5) "large-department store/market sets group" ; 6) "large-department store/road shop sets group" ; and 7) "large-department store sets group". Further, significant differences among the groups in the importance of store image were observed. For example, low prices were an important factor in both the small-market considering group and large-department store/market considering group when choosing a retail store, there were also differences in the considering groups in that for the small-department store considering group, store mileage-discount cards were important whereas ample space for relaxation around the stores were important retail store selection factors for the large-department store/road shop considering group. This study may provide a useful direction to retailers in finding out who the target customers and competitive stores are and allow retailers to make proper marketing strategies.

• The Journal of Society for e-Business Studies
• /
• v.22 no.1
• /
• pp.123-146
• /
• 2017

The information that consumers share in the SNS (Social Networking Service) has a great influence on the purchase of consumers. Therefore, it is necessary to pay attention to new research methodology and advertising strategy using Social Big Data. In this context, the purpose of this study is to quantitatively analyze customer value through Social Big Data. In this study, we analyzed the value structure of consumers for the three smartphone brands through text mining and positive/negative image analysis. Analysis result, it was possible to distinguish the emotional aspects (sensitivity) and rational aspects (rationality) for customer value per brand. In the case of the Galaxy S7 and iPhone 6S, emotional aspects were important before the launch, but the rational aspects was important after release date. On the other hand, in the case of the LG G5, emotional aspects were important before and after launch. We can propose two core advertising strategies based on analyzed consumer value. When developing advertising strategy in the case of the Galaxy S7, there is a need to emphasize the rational aspects of product attributes and differentiated functions. In the case of the LG G5, it is necessary to consider the emotional aspects of happiness, excitement, pleasure, and fun that are felt by using products in advertising strategy. As a result, this study will provide a good standard for actual advertising strategy through consumer value analysis. Advertising strategies are primarily driven by intuition or experience. Therefore, it is important to develop advertising strategies by analyzing consumer value through social big data analysis.

• Management & Information Systems Review
• /
• v.35 no.3
• /
• pp.213-230
• /
• 2016

In O2O environment(Online-to-Offline), providers attract new customers via web sites and lead them to pay online, then induce them again to offline when receiving products. Thus, online and offline channel is integrated and create synergy for marketing in O2O context. As online and offline channel coexist in O2O, consumers' perceptions for products and services that providers offer cannot help being different compared to an independent channel (i.e., either online or offline). Therefore, this research aims to develop the O2O service quality model(O2O-SQ model). Especially, O2O is the unique environment where offline, online, and mobile commerce are integrated so that the current paper suggests the $1^{st}$ O2O-SQ model by integrating the common factors of offline, online, and mobile service quality model through the previous literature review. Hence, this study conducts FGI(Focus Group Interview) for customers who have experienced in purchasing products in O2O commerce. Among integrated common service quality factors of $1^{st}$ O2O-SQ model, the current paper identifies the specific service quality factors that customers perceive significantly through FGI analysis. Moreover, after extracting the unique O2O-SQ factors with this qualitative analysis and integrating with the $1^{st}$ O2O-SQ model, the paper develops the final O2O-SQ model.

• Journal of dental hygiene science
• /
• v.14 no.2
• /
• pp.191-197
• /
• 2014

The purpose of this study was to evaluate the tooth whitening efficacy of 2.9% hydrogen peroxide strip with primer gel of alkaline condition and containing metallic salts as catalyst in-vitro. Hydroxyapatite (HAP) disk was made by compressing and sintering 0.3 g of mixture of HAP powder and polyvinyl alcohol. This HAP disk was stained using modified Stookey's methods. Main bleaching materials were 2.9% hydrogen peroxide strips and the primer gel containing metallic salts as catalyst and pH controller. Stained HAP disks were allocated to each control or experimental groups by color grade. Stained HAP disks were treated for 30 minutes in $37^{\circ}C/80%$ incubator for wetting, then each primer gel according to control or each test group was spread and strips were attached. After 30 minutes for each group strips were detached and HAP disks were washed, dried then color was measured by colorimeter. Efficacy was evaluated by comparing ${\Delta}L$ values of HAP disks at baseline and after treated. Among some kinds of metallic salts for as catalyst, ferric chloride showed best improvement of efficacy and it was statistically significant (p<0.05) compared to control group. Evaluating whitening efficacy according to various pH of primer, efficacy using primer of alkaline condition was increased significantly (p<0.05) compared to control and primers of acidic or neutral conditions. Evaluating whitening efficacy for time course, efficacy of test group for 30 minutes was similar to that of control for 120 minutes. It can be concluded that 2.9% hydrogen peroxide strips using with primer of alkaline condition and containing ferric chloride showed significantly increased whitening efficacy compared to the case of strips only.

• Journal of Korean Home Economics Education Association
• /
• v.22 no.2
• /
• pp.101-113
• /
• 2010

The purpose of this study is to develop and evaluate the practical problem-based lesson plan for high school home economics class focusing on consumer choice of genetically modified(GM) food. The ADDIE instructional design model was applied. The first analysis step, practical problems were chosen based on the previous studies and the educational goal suggested in the 2007 revised curriculum. The next design and development steps, 4 hours of lesson plans were developed by reconstitution a chapter of Food Safety. Additional learning materials(17 student activity papers, 17 student reading materials, 3 teacher reading materials) were also developed. The implementation step, the lesson plans developed were applied to the S high school students in Bundang, Geyonggi-do. The last evaluation step, the perception change about GM food and the adequacy of teaching method were evaluated. As results, the studens' attitudes and minds towards the GM food were changed. The level of concern on GM food increased, and the ratio of students who would check whether GM food or not was increased. Also students showed high level of satisfaction on teaching method and materials.

• Proceedings of the Technology Innovation Conference
• /
• 2003.06a
• /
• pp.41-56
• /
• 2003

다양한 제품들이 존재하는 시장에는 타 제품에 비하여 품질대비 가격이 낮은 혁신적인 경쟁력있는 제품과 그렇지 못한 제품들이 혼재하고 있다. 그러나 정보의 부족(limited information), 제한적 합리성(bounded rationality) 등 여러 가지 원인으로 인하여 혁신적인 제품들만이 소비자들에게 선택되어 소비되는 것은 아니다. 본 연구에서는 이러한 현상을 설명하기 위하여 소비효율성(consumption efficiency)라는 개념을 도입, 제시하고자 한다. 만약 소비효율성이 극도로 낮다면 혁신적인 제품을 내어놓는다 하더라도 소비자들에게 선택되어 이윤이 발생될 확률이 낮기 때문에 생산자 입장에서는 혁신의 유인(innovation incentive)이 낮아질 수밖에 없게 된다. 이처럼 소비효율성의 문제는 혁신의 유인과 결과를 이해하는데 중요한 단초를 제공할 수 있게 된다. 이에 반하여 혁신을 이해하기 위한 기존의 분석틀은 생산경제이론(production economics)에 기반하고 있고, 효율성의 개념도 생산효율성(production efficiency) 혹은 기술적 효율성(technical efficiency)의 범주에서 다루어져 왔다. 본 연구에서 제시하는 소비효율성의 개념은 효용이론에 근거하고 있다는 점에서 기존 연구와 차별화된다. 본 연구는 효용함수 극대화이론에서 출발하여 경계헤도닉함수(frontier hedomic function)을 도출하는 이론적 유도과정을 제시한다. 실증분석을 위해서는 SFA(Stochastic Frontier Analysis)의 방법론 체계를 적용하였다. 제시된 분석틀은 국내 PC산업의 데이터에 적용되었다. 분석의 결과 몇 가지 가정하에 국내 PC산업이 약 13%정도의 비효율성을 안고 있는 것으로 판단할 수 있으며, 초기혁신구매자(early adopter)들은 일정 정도의 비효율성을 기꺼이 감수할 것으로 분석되었다. 궤적 분석에서는 각 산업별 기술의 특성을 분석하는 것으로, 특정 기술 지식의 활용 기간을 통해 기술 주기를 도출하고, 산업 내 평균 권리 청구 항목 수를 이용하여 각 산업의 기술 범위를 비교하였다. 각각의 동적 분석을 통해 시간에 따른 변화 양상이 관찰하였고, ANOVA 분석을 이용하여 통계적 유의성을 검증하였다. 본 연구는 현재의 기술 패러다임 내에서 Pavitt이 제시한 산업 분류의 근거를 보충 설명하였고 특허 정보를 이용하여 기술혁신의 산업별 유형에 대한 폭넓은 분석방법을 제시하였다.별 시간대별 효과분석을 통하여 정책의 시행여부가 결정되어야 할 것이다. 한편, 화물전용차선의 설치로 인한 물류비용의 절감을 보다 효과적으로 달성하기 위해서는 종합류류 전산망의 시급한 구축과 함께 화물차의 적재율을 높이고 공차율을 낮출 수 있는 운송체계의 수립이 필요한 것으로 판단된다. 그라나 이러한 화물전용차선의 효과는 단기적인 치유책일 수밖에 없기 때문에 물류유통 시설의 확충을 위한 사회간접자본의 구축을 서둘러 시행하여야 할 것이다.으로 처리한 Machine oil, Phenthoate EC 및 Trichlorfon WP는 비교적 약효가 낮았다.>$^{\circ}$E/$\leq$30$^{\circ}$NW 단열군이 연구지역 내에서 지하수 유동성이 가장 높은 단열군으로 추정된다. 이러한 사실은 3개 시추공을 대상으로 실시한 시추공 내 물리검층과 정압주입시험에서도 확인된다.. It was resulted from increase of weight of single cocoon. "Manta"2.5ppm produced 22.2kg of cocoon. It is equal to 9% increase in index, as compared to that of control. In case of R-20458, the increasing