• Title/Summary/Keyword: 구매유발 행동단계

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A study of BI to influence for children as consumer (유년기 소비자의 구매행동에 미치는 BI의 영향)

  • 권기명;이진호
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.10a
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    • pp.82-83
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    • 1999
  • 오늘날 생활수준 향상과 라이프 스타일의 다양한 변화에 따라 핵가족화 되어 유년기 아동들에게 많은 투자비용이 증가되고 있으며, 유년기 시점의 상품구매 결정도 높아가고 있다. 아동들은 고객 구매자, 지출자, 쇼퍼(shopper) 및 소비자로서의 역할을 동시에 수행한다. (중략)

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The Environmental-Friendly Clothing Consumption Behavior of Middle and High School Students in Seoul (서울지역 중.고등학생의 환경친화적 의복 소비행동)

  • Kim, Ji-Ye;Shin, Hye-Won
    • Journal of Korean Home Economics Education Association
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    • v.24 no.1
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    • pp.37-48
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    • 2012
  • The goal of this research is to determine the variables which influence adolescents' environmental-friendly clothing consumption behaviors. A questionnaire was prepared to survey 768 students in 8 different middle and high schools throughout Seoul. The results of the studies are as follows; First, the experiences in environmental activities were higher than the average. Second, the level of environmental-friendly values was found to be higher than the average. Among the values, environmental-preservation scored the highest, whereas selfishness scored the lowest. Third, adolescents have the strongest desire to express their individuality by means of clothing, which includes comfortableness, price, fashion, and brand. Fourth, the environmental-friendly clothing consumption awareness was average. In this field's subcategory, disposal awareness was above the average. But when buying clothes, the awareness of environmental problems was lower than the common level. Fifth, adolescents were lower in environmental-friendly clothing consumption behavior than the common level. In the subcategory, using behavior and disposal behavior were on the average, but buying behavior was executed in an anti-eco-friendly manner. Sixth, adolescents' price pursuit and clothing disposal consciousness were important factors of environmental-friendly clothing consumption behavior.

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A Study on the Field Fashion Styling and Fashion Stylists' Roles (패션스타일리스트 분야와 역할에 관한 연구)

  • Ro, Hyo-Kyung
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.531-537
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    • 2014
  • As Fashion becomes more important in the field of fashion styling and fashion stylists' roles, there has been a strong demand for more unique and stylish fashion. Under these circumstances, the fashion stylist has upgraded the fashion industry as an expert in various fields. The fashion stylist's roles include creation of a fashion image depending on circumstances, improvement of contributionsto product awareness and advertisements by inspiring curiosity and interest from customers and promotion of purchase behaviors. In addition, the fashion stylist should be able to create appropriate attire and hairdos for models in fashion magazines depending on the theme and concept of the fashion and have keen insight, fashion sense and appropriate analyzing and planning skills to follow current trends. This study has investigatedthe field of fashion styling, which has emerged recently and fashion stylists' roles. It appears that fashion styling could develop into a high-growth, high value-added industry as a professional occupation that helps customers have an appropriate fashion sense.