• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.1334-1336
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• 2021

흔히, 웹 플랫폼에서 검색했을 때, 게시글 마지막부분에 광고인지 여부를 판단 할 수 있는 관련 글들이 나타난다. 이 글들은 사용자의 판단력을 흐리게 할 수 있다고 판단되며 개선의 필요성이 제기된다. 따라서 본 논문에서는 사용자들에게 웹 게시글에서 나타나는 광고성 여부에 대해 신속한 판단이 가능하도록 하는 환경에 대한 연구를 하고자 한다. 본 논문에서는 게시글에 포함된 광고 관련 문구를 찾아 페이지 상단에 해당 정보를 제공하는 프로그램을 제작 게시함으로써, 광고여부를 판단할 수 있도록 하였다.

• Journal of the Korean Society for information Management
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• v.22 no.4 s.58
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• pp.5-22
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• 2005

As the development of advertising industry and media the research about an advertisement get accomplished. As the result information resources called on the advertising materials are on an Increasing trend. However, it looks into the classification system In advertising field of KDC, the problems are as the follows : (1) the classification items are too incomplete, (2) the main class is badly arranged. The reason have no regard for the correlation with a science. So, it gives rise to confusion to the librarian and user. The purpose of the study is to present the improvement plan on the classification system in advertising field of KDC. In order to build the improvement plan, the four steps are utilized. The first step Is to investigate the characteristic of sciences on advertising and a type. The second one is to survey the current status of the library classification as KDC, NDC, DDC, and LCC. The third one is to analyse the classification system of library and web site on the advertising. The forth one is to grasp the problems on the classification system In advertising field of KDC.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.3
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• pp.180-185
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• 2018

The literature of unfair labeling and advertising(ULA) was reviewed, along with the requirement for establishing an obligation to compensate for damage(OCD) by it based on the Act on Fair Labeling and Advertising(FLAA). ULA covers cases of possible deception or misleading consumers and thereby undermining fair trade order, or making other business entities do so. FLAA regulates OCD by ULA, but the Civil Act should also be considered for its effective results since the Act regards ULA as unlawful and duty bound to make compensation for damages arising therein. In this context, the study analyzed qualitatively 17 supreme court precedents related to OCD by ULA among a total of 119 by advertising to find the characteristics of the judgemental principles. It is found that most principles came from FLAA and the Act focusing on the meaning of false or exaggerated advertising, which is one of the following five ULA types according to its standards of judgment: its requirement for fraudulent acts, the meaning of damage by it, the perspective of calculation of damages, the requirement of OCD, and the characteristics of claim for damages. A more effective policy is suggested based on FLAA and related research should be continually carried on.

• Korean Journal of Childcare and Education
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• v.8 no.3
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• pp.25-51
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• 2012

This study analyzed the social image of children from the 1960s to 1990s in the Dong-A Ilbo advertising. The 7,760 representative ad samples were used for the purpose of this study. The findings were as follows: 1) The number of advertising related to children was similar in the 1960s and 1970s and it dramatically increased in the 1990s. 2) Drug advertising was the most frequent from the 1960s until the 1980s. The advertising of english instruction for young children emerged in the 1990s. 3) Young children, especially boys were mostly the model in advertising from the 1960s to the 1990s. 4) Advertising content focused on the role of the mother in early childhood education.

• (The) Korean Journal of Advertising
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• v.28 no.6
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• pp.7-34
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• 2017

The debate surrounding advertising effectiveness is not to be overstated as a major source of advertising research. However, there is still a lack of discussion on the model for measuring the effects of government and public service advertising. This study focuses on this point and develops an index model that can evaluate government advertising. For this purpose, we conducted a survey of 800 respondents in 7 major cities. Based on the creativity evaluation factors (originality, clarity, and appropriateness) of government advertising and the evaluation factors (interest, avoidance, and relevance) of policy contents, a causal model that affects the cognition, attitude, and behavioral responses of the audience was set up. As a result of analysis, originality, clarity, interest, and relevance except for appropriateness and avoidance were meaningful variables for creating government advertising effect such as policy understanding, audience attitude, word of mouth intention of policy. In addition, policy understanding and audience attitude were the main mediating variable influencing the word of mouth intention of policy. Based on research results, this paper discussed the direction for creating effective government and public service advertising in the future.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.159-168
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• 2019

The purpose of this study is to propose a strategy for creating an advertisement for Corporate Social Responsibility(CSR) based on the strategy of selecting an advertisement model in order to efficiently execute the advertisement of CSR. Data were analyzed by regression analysis. The results of this study are as follows: First, it is found that the value-relevance factors of the model are important regardless of the theme of CSR. In the economic field, the reliability of the model is important. But, the attractiveness of the model was more important in the environmental field. Second, it is effective to select a model with high value-relevance when selecting CSR advertising model. But, in the case of an expert, it is effective to select not only value addition, but also attractive and reliable models. Third, when producing CSR ads using emotional messages, it is important to consider the value and reliability of the advertising model. But, it is important to select the model considering the importance of the value and attractiveness of the advertisement model when producing the CSR advertisement using the informational message. It was found that it is very important to select a model that has a high relevance to the image of the social responsibility subject and the advertisement model when producing the social responsibility advertisement.

• Journal of the Korea Society of Computer and Information
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• v.18 no.12
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• pp.139-147
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• 2013

As the use of wired and mobile Internet is on the increase, organizational activities for customers as well as individual life style are changing rapidly from the past. Specifically, mobile advertising in organizations thanks to remarkable growth in smartphone users, continuous development of mobile Internet technologies, and enhancement of information delivery capability regardless of time and place, has become a competitive weapon for presenting new products and services, promoting marketing programs, and communicating with customers. The study is to investigate what characteristics of mobile advertising are affecting the acceptance toward mobile advertising, and to analyse if the country type of mobile Internet users has a moderating effect on the relationship between these characteristics of mobile advertising and user acceptance.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2019.11a
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• pp.237-239
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• 2019

최근 인터넷 영상 매체가 발전하고 대중화되며 이를 통한 광고 효과가 커지고 있다. 이들 영상에 관련된 광고를 자동으로 연결할 수 있다면 효과적일 것이다. 본 논문은 딥러닝 검출 툴을 적용한 영상 카테고리 분류 기법을 제안한다. 이 기법은 주어진 영상을 몇 가지 카테고리로 분류하고, 분류 정보를 바탕으로 관련성이 높은 광고를 연결지어, 결과적으로 영상 시청자에게 맞춤형 광고를 제시한다.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.176-185
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• 2020

This study aimed to explore whether and how smartphone-based multiscreening affects a consumer's attitude toward mobile video advertising. For the latter purpose, this study proposed and empirically tested whether perceptions of advertising informativeness and advertising intrusiveness mediate the impact of smartphone-based multiscreening on attitude toward mobile video advertising. The results of an online survey (n=155) indicated that smartphone-based multiscreening was significantly and positively related to consumer attitude toward mobile video advertising and that the effects of multiscreening were partially transmitted via perceived advertising informativeness. Unexpectedly, however, the mediating role of perceived advertising intrusiveness was not supported in this study.

• Korean journal of communication and information
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• v.39
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• pp.69-101
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• 2007

Some clauses of the prior review rules for broadcasting commercials, which are enforced by the Broadcasting Act violate the right to free speech guaranteed by the Constitution. The range of prohibited expression under the clauses are too vague and overbroad to distinguish between permissible and impermissible broadcasting commercials. The clauses also fail to pass the constitutional principle that restrict government from excessive regulation on constitutional rights. The principle has a four-pronged test on the government action; 1) the validity of its goal; 2) availability of appropriate means; 3) necessity of infringement; 4) and balancing test of interests. Some clauses of the prior review rules that forbid expressions on sensitive political and cultural issues fail to pass none of the four-pronged standards.