• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.77-79
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• 2019

블록체인을 이용하여 리뷰의 무결성을 검증하고 리뷰 제공자에게 보상을 지급한다. 기존의 리뷰 시스템에서는 돈을 받고 광고해주거나 악의적인 목적을 가진 악성 리뷰가 많이 존재한다. 리뷰 제공자에 대한 적절한 보상이 없어 리뷰 제공자가 직접 광고 유치 등을 통해 수익을 창출해왔다. 이 리뷰 시스템을 통해 리뷰 제공자는 정당한 노력의 보상을 받을 수 있고 사용자들도 신뢰할 수 있는 정보를 제공 받을 수 있다. 이러한 시스템을 통해 선순환적인 리뷰 생태계를 구축하고자 한다.

• Archives of design research
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• v.19 no.5 s.67
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• pp.95-104
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• 2006

The advertisement is an informative product in which a company or an organization has made a substantial capital investment in order to achieve their goals based on their carefully thought-out plans. David Ogilvy maintaned that making a headline of an advertisement is worth 80 percent completion of the advertisement. As he insisted, a headline is also the most important element in the printing advertisement. Therefore, the importance of selecting headline's font style is increased because, while creating a headline, it is necessary to consider the emotional aspects of the advertising object that attract the attention of people. Many researchers call 'typography' as 'frozen sound' or 'written sound' because typography not only works as a letter but also provide people with an emotional pleasure. An appropriate selection of headline's font style in the advertisement production makes both the client and the audience for the advertisement satisfied because it reduces the communication risk and makes design results more reasonable. It is difficult to find many decision-making methods for selecting headline's font style. Therefore, the author of this paper investigated the trend of the use of headline's font style in order to help the designer understand headline's font style as one of design factors. As a result of the research, it is possible to conclude that, while selecting the headline's font style, the attributes of a font consist of limited style, and more objective and systematic font selection methods are necessary.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.190-197
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• 2009

Domestic free TVs play roles as for contents provider and TV station : they need to acquire not only ad revenues but also distribution revenues from internet service, cable channel and DMB. It is however doubtful to keep the windowing of programs through the different windows due to recent decrease of ad revenues of the stations. Therefore, the purpose of this study is to search for the mechanism of windowing of free TV's programs and the strategy of the distribution. As a result, the life cycle of the broadcasting programs is so short to be distributed within 7 days, Regarding the windowing, there are at first the strategy increasing the accumulated revenue by the diversification of the windows ; secondly, the strategy focusing on the prospective window neglecting the holdback. It is necessary to choose to take the appropriate strategy by the particularity of each program and the market background.

• Journal of Broadcast Engineering
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• v.10 no.1 s.26
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• pp.43-56
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• 2005

In the existing broadcasting environment, it is not easy to serve the bi-directional service between a broadcasting server and a TV audience. In the uni-directional broadcasting environments, almost TV programs are scheduled depending on the viewers' popular watching time, and the advertisement contents in these TV programs are mainly arranged by the popularity and the ages of the audience. The audiences make an effort to sort and select their favorite programs. However, the advertisement programs which support the TV program the audience want are not served to the appropriate audiences efficiently. This randomly provided advertisement contents can occur to the audiences' indifference and avoidance. In this paper, we propose the target advertisement service for the appropriate distribution of the advertisement contents. The proposed target advertisement service estimates the audience's profile without any issuing the private information and provides the target-advertised contents by using his/her estimated profile. For the experimental results, we used the real audiences' TV usage history such as the ages, fonder and time of the programs from AC Neilson Korea. And we show the accuracy of the proposed target advertisement service algorithm. NDS (Normalized Distance Sum) and the Vector correlation method, and implementation of our target advertisement service system.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.119-133
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• 2012

Recent rise of social media channel is changing social and economic paradigm and is being used as an effective communication in marketing. The following research analyzes the most employed social marketing tools such as portal advertisement, blogs, and SNS channels to effectively execute social media marketing from performance indicator and ICSI perspective, analyzes each channel's characteristics and results based on Korea distribution companies' case studies and suggests a framework to effectively use each channel. Portal site advertisements are the most effective channel to draw customers with new information and are thus linked to profit by corporations with excessive budget and workforce. Blogs target a specific range of customers providing quality information and knowledge thus improving a corporation's and its product's trustworthiness, spread the word by allowing customers to scrap the information, form social groups and synthesize ideas, events, new contents and social involvement with loyal customers. SNS channels allow customers to get involved in real time information and events, grow through network by the power of customers, react immediately to customers' needs, and execute real-time market and customer reports. Though national corporations currently rely heavily on portal site advertisements, insightful marketing professionals are showing financial results with blog and SNS. In the future, based on a precise understanding of each channel's benefits and expected results, and with a focus on flexibility, timeliness and integrated use of each channel, a portfolio of dynamic marketing as a maximizing strategy could be synthesized.

• Korean journal of communication and information
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• v.72
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• pp.121-145
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• 2015

The public broadcasting in Korea are currently financed primarily through license fees paid by anyone who holds a TV set. This paper aimed for other options; How can we have a stable cash flow for public broadcasting account for right incentives, lack of sufficient government intervention, efficiency and quality? As this paper shows, bringing taxes more efficient and fairer, while a solid foundation for the public broadcasting finance; combined with an incentive based payment system this may be a sensible alternative to the forthcoming poll tax.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.05c
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• pp.1547-1550
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• 2003

의미기반 멀티미디어 검색을 하기 위해서는 멀티미디어 대한 의미정보가 필요하며, 이러한 의미정보에는 멀티미디어 데이터 자체보다는 멀티미디어 데이터에 대한 의미 해석이 중요하다. XML은 내용정보나 의미정보의 상호연관성을 표현하기에 적절하므로 본 논문에서는 멀티미디어 정보를 구조화하여 표현하기 위한 방법으로 XML을 사용한다. 또한, 멀티미디어 정보에 따른 의미성을 부여하여 나타내기 위해 퍼지데이터 사전 적용 기술을 사용한다. 의미성을 부여하기 위해 표현되는 데이터는 거의 애매한 표현법을 많이 사용하므로, 퍼지 집합관계를 적용하여 의미 판단의 기준으로 적용한다 따라서, 인간에게 좀 더 친숙하고 편리한 검색을 가능하게 하며, 의미성을 함축한 의미기반 검색을 가능하게 한다. 본 논문에서는 XML을 활용하여 다양한 멀티미디어 정보를 표현하기 위한 스키마 구조와 의미성을 반영한 XQL에 의한 검색기법을 제안한다. 인터넷에서 가장 많이 사용하고 있는 웹 상품 카탈로그 이미지나 광고 이미지에 대하여 의미기반 검색을 지원할 수 있는 방법을 제시한다. 이러한 방법은 애매모호한 표현의 질의에 대하여 검색을 가능하게 할 뿐만 아니라, 의미성을 고려하기 때문에 검색에 대한 만족도를 증대시킬 수 있다.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.299-307
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• 2019

In this study, we experimented with experience of digital signage using Virtual Reality technology, and the difference between presence and interactivity in brand experience and digital signage attitude. We conducted a two-way MANOVA analysis with cognitive presence, emotional presence, and media presence as the independent variable and interactivity level(high vs low) as dependent variables and the brand experience and attitude as dependent variables. First, cognitive presence was found to be most effective through behavioral experience when low interactivity. Second, emotional presence also has a positive effect on emotional experience when the level of interactivity is low. Third, media presence has a positive effect on emotional experience if the level of interactivity is low. This study suggests a communication strategy to communicate presence according to the characteristics of media strategy and technology through appropriate level of interactivity when using digital technology. Future research requires a qualitative approach rather than a quantitative one in terms of interactivity.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.730-737
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• 2018

With the increasing number of health consumers aiming for a happy quality of life, the O2O medical marketing market is activated by choosing reliable health care facilities and receiving high quality medical services based on the medical information distributed on web's blog. Because unstructured text data used on the Internet, mobile, and social networks directly or indirectly reflects authors' interests, preferences, and expectations in addition to their expertise, it is difficult to guarantee credibility of medical information. In this study, we propose a blog reading system that provides users with a higher quality medical information service by classifying medical information blogs (medical blog, ad blog) using bigdata and MLP processing. We collect and analyze many domestic medical information blogs on the Internet based on the proposed big data and machine learning technology, and develop a personalized health information recommendation system for each disease. It is expected that the user will be able to maintain his / her health condition by continuously checking his / her health problems and taking the most appropriate measures.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.207-220
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• 2015

This study empirically analyzed the effects of Emotional Intelligence and work-family conflict on organizational effectiveness such as job performance and turnover in the advertising industry. Analysis results showed that emotional intelligence a significant impact in part on job performance and turnover intention. In particular, the more use of emotion is higher job performance, and the more regulation of emotion is lower turnover intention. Second, work-family conflict is proved on a partially significant impact on organizational effectiveness, and especially family conflicts caused by works was found to increase the degree of turnover. The results of this study suggest that the need for the establishment of appropriate systems and organizational culture which can increase emotional intelligence and reduce family conflict for performance and human resource management of the organization.