• Title/Summary/Keyword: 관심 상품 분석

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Green-Tea Purchase Choice Attributes in Metropolitan Area (수도권 차(茶)소비자의 구매선택속성)

  • Kim, Kyung-Hee;Park, Duk-Byeong;Kim, Mi-Heui
    • Proceedings of the Korean Society of Community Living Science Conference
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    • 2009.09a
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    • pp.85-85
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    • 2009
  • 차는 세계에서 가장 오랜 역사를 가지고 있는 음료로 건강에 대한 관심증가와 함께 음용량이 꾸준히 증가하는 추세이다. 그러나 국내 차 산업은 중국이나 일본 등에 비해 가격 품질경쟁력, 상품개발 면에서 크게 뒤떨어져 있는 실정이며, 향후 차시장도 전면적인 시장개방의 위협에 직면해 있어 차 산업의 발전을 위해서는 경쟁력 있는 수출전략과 함께 국내산업 유지를 위한 전략도 모색해야 한다. 본 연구는 차 소비자의 구매 선택속성을 분석한 것이다. 수도권에 거주하는 20세 이상 남녀 소비자를 대상으로 총 220부의 질문지를 배부하여 최종적으로 189부를 분석하였다. 전체 조사대상자는 여자가 155명(82.0%)이었으며, 연령은 20대가 29명(15.3%), 30대가 52명(27.5%), 40대가 56명(29.6%), 50대 이상은 52명(27.5%)이었다. 교육수준은 대학교졸/재가 91명(48.2%), 으로 가장 많은 비율을 차지했으며, 직업은 회사원/공무원이 59명(31.2%), 주부가 59명(31.2%)으로 가장 많은 비율을 차지했다. 월평균 소득은 200만원~300만원 미만이 57명(30.2%)으로 가장 많은 비율을 차지했다. 조사대상자의 차 소비 특성으로는 잎차와 티백, 가루차를 포함해 연평균 차 구매량이 '1~3통'이라고 응답한 사람이 73명(38.6%)으로 가장 높게 나타났고, '4~6통'이 39명(20.6%), '1통 미만'이 32명(16.9%), '6~10통'은 24명(12.7%), '10통 이상'은 21명(11.1%)으로 나타났다. 차를 마시는 장소는 '사무실이나 학교'가 100명(52.9%)으로 가장 높게 나타났으며, '집'은 83명(43.9%), '녹차전문점이나 찻집'은 6명(3.2%)으로 나타났다. 차를 마시는 상황은 '혼자 마신다'가 72명(38.1%)으로 가장 높게 나타났다. '친구와 만날 때나 사교모임 시'는 68명(36.0%), '가족과 함께 대화 시'는 31명(16.4%), '사업상대를 만날 때'는 18명(9.5%)으로 나타났다. 차를 음용하는 이유는 '편안한 대화를 하는데 도움이 되기 때문'이 65명(34.4%)으로 가장 높게 나타났고, '건강에 좋은 웰빙 음료이기 때문'은 53명(28.0%), '기호음료로서 맛과 향이 좋기 때문'은 42명(22.2%), '정신을 맑게 해주기 때문'은 21명(11.1%), '갈증해소에 좋기 때문'은 8명(4.2%)으로 나타났다. 차 구입 시 정보를 얻는 곳은 '주위사람들'이 77명(40.7%)으로 가장 높았고, '신문이나 잡지, TV 등'은 66명(34.9%), '판매원이나 시음을 통해서'는 33명(17.5%), '인터넷'이 13명(6.9%)으로 나타났다. 차소비자들이 가장 중요하게 여기는 속성은 맛(4.31)이 가장 높게 나타났으며, 그 다음이 향(4.12), 브랜드(3.84), 가격(3.76), 생산지역(3.75), 발효정도(3.72), 색(3.68), 채엽시기(3.69), 포장(3.66), 제조방법(3.56) 순으로 나타났다.

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An Experience of Living Lab as Energy Transition Experiment: The Case of Urban Living Lab for Mini-PV System in Seong-Dae-Gol, Seoul, KOREA (에너지전환 실험의 장으로서 한국 리빙랩의 경험: 성대골의 도시지역 미니태양광 사례를 중심으로)

  • Kim, Jun han;Han, Jae kak
    • Journal of Science and Technology Studies
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    • v.18 no.1
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    • pp.219-265
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    • 2018
  • Recently, interest in energy tranisition is rising. Energy transition requires active participation and cooperation of diverse stakeholders, including users / citizens, in that it requires not only changes in technological factors but also changes and coordination of various social factors. Living labs are attracting attention as one of the ways to do this. This article is a detailed analysis of the activities of the mini-PV living lab in the urban area from 2016 to 2017 at the Seoul, Sung Dae Goal. Through the Living Lab, mini PV DIY products, backup centers, local financial services, and the development of a variety of education and training strategies have been achieved. These activities and achievements were analyzed through questions raised on strategic, tactical, and operational levels, as well as through multi-level perspective and interaction between initiative, regime, and niche. In conclusion, this living lab activity confirmed the possibility of a 'transition lap' to solve social problems such as sustainability of energy production and utilization. In particular, it gained remarkable results in terms of the operational leves of transition management governance, that is, transition experiment, and it was also remarkable in that it was the initiative of citizens. However, it did not proceed without difficulty. In particular, structural problems such as the conflict between the flexibility inherent in living lab and the bureaucratic rigidity of the financial support organization have appeared. There was also a limitation that there was no 'transition field' on the strategic level necessary to replicate and expand strategic niches while spreading the knowledge gained from the transition experiment, forming the vision of transition.

우리나라 수입함수추정(輸入函數推定)에 있어서 수입단가(輸入單價)와 수입물가(輸入物價)의 비교(比較)

  • Yu, Yun-Ha
    • KDI Journal of Economic Policy
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    • v.17 no.3
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    • pp.3-54
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    • 1995
  • 외환(外換) 및 자본자유화(資本自由化)의 진전에 따라 환율(換率)의 변동폭이 커지면서 환율(換率)이 국제수지(國際收支)에 미치는 영향에 대한 관심이 높아지고 있다. 환율(換率)이 국제수지(國際收支)에 미치는 효과는 일차적으로 우리나라 수출입함수(輸出入函數)의 가격탄력성(價格彈力性)에 의해 결정되므로 정확한 탄성치(彈性値)를 추정하는 일은 이론적으로나 정책적으로 매우 중요한 의미를 갖는다. 본고에서는 우리나라 수입함수(輸入函數)의 소득(所得) 및 가격탄성치(價格彈性値) 추정에 있어서 사용 가능한 두가지의 가격지수(價格指數), 즉 수입단가(輸入單價)와 수입물가(輸入物價) 중 어느 것을 사용하는 것이 바람직한 것인지를 살펴보고 이중 이론적으로 우월한 지수를 이용하여 수입함수(輸入函數)의 소득(所得) 및 가격탄성치(價格彈性値)를 추정하고자 하였다. 분석으로부터 얻는 중요한 결론(結論)은, 우리나라의 경우 수입함수(輸入函數)의 분석에 있어서 수입단가(輸入單價)보다는 수입물가(輸入物價)를 이용하는 것이 더 적합하리라는 점이다. 이는 또한 우리나라 실질(實質)GNP의 추계에 있어서 현재의 수입단가(輸入單價) 이용방식에서 수입물가(輸入物價) 이용방식으로 편제방법을 바꾸는 것이 바람직하다는 것을 의미한다. 이같은 결론은 이론적, 실증적인 변에서 아래와 같은 네가지 이유에 근거한다. 먼저 이론적인 면에서는 첫째, 수입단가(輸入單價)가 물가지수(物價指數)로서 갖추어야 할 통계적 일관성을 갖추지 못하고 있다는 점을 지적할 수 있다. 즉 수입단가(輸入單價)는 어느 일정 규격조건(規格條件)의 상품가격(商品價格)을 일관성 있게 추적하는 것이 아니므로 잡다한 품질규격의 평균가격(平均價格)으로 나타날 가능성이 높으며 이러한 변에서 가격변화(價格變化)를 정확히 반영하지 못한다. 둘째, 수입단가지수(輸入單價指數)는 가격변화(價格變化)가 전혀 없을 때에도 총수입(總輸入)의 품목별 구성(構成)이 바뀌면 변동하는 속성을 지니고 있어 가격변동(價格變動) 상황(狀況)을 오도할 가능성을 지니고 있다. 다음으로 실증적인 면에서는 첫째, 수입단가(輸入單價)를 이용한 수입함수(輸入函數)에서는 가격변수(價格變數)의 계수(係數)가 이론상 기대되는 것과는 반대되는 부호를 가짐으로써 수입함수(輸入函數))로서의 기본적인 요건을 만족시키지 못하는 것으로 나타나고 있다. 둘째, 단가지수(單價指數)를 이용한 경우 소득(所得)과 상대가격(相對價格)을 회귀변수로 하는 수입함수(輸入函數)에서 장기안정적인 균충관계(均衝關係)가 존재하지 않은 것으로 판명되었다. 반면 수입물가(輸入物價)를 이용한 수입함수(輸入函數)에서는 각 변수의 계수(係數)가 이론적 기대치에 부합하였으며 장기안정적인 균충관계(均衝關係)가 성립하는 것으로 나타나고 있다. 한편 미국에서는 수출입단가지수(輸出入單價指數)의 문제점에 대한 오랜 연구 결과, 1989년부터 단가지수(單價指數)의 편제를 아예 중단하는 조치를 취한 바 있으며, GNP추계에 있어서도 종래의 수출입단가(輸出入單價) 대신 수출입물가(輸出入物價)를 이용하는 방식으로 그 편제방법을 변경한 바 있다.

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The Effects of Internet Shopping Mall Users' focus the formation factors of trust and commitment on Customer Loyalty Behavior (인터넷 쇼핑몰 신뢰형성요인과 몰입형성요인이 신뢰, 몰입, 고객충성행위에 미치는 영향)

  • Park Jun-Cheul;Jeong Gi-Ho
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2006.05a
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    • pp.178-193
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    • 2006
  • 기업들이 고객에 대해 관심을 가지는 이유는 고객관계관리(CRM: customer relationship management)의 중요성이 그 어느 때 보다도 강조되고 있기 때문이며, 또한 강력한 고객관계가 기업의 경쟁우위를 위한 주요 수단이 되고 있음을 지각하고 있기 때문이다. 특히 인터넷 쇼핑몰에 대한 고객의 충성행위는 인터넷 쇼핑몰이 제공하는 다양한 상품 및 서비스와 더불어 성공적인 고객관계를 위해서는 매우 중요하다. 또한 인터넷 쇼핑몰의 입장에서는 여러 가지 다양한 서비스를 인터넷 쇼핑몰 이용 고객에게 제공함으로써 인터넷 쇼핑몰을 이용하는 고객들에 대한 신뢰와 몰입을 증가시킴으로써 인터넷 쇼핑몰 이용 고객들로 하여금 인터넷 쇼핑몰에 대해 높은 충성도를 가지게 할 수 있을 것이다. 따라서 본 연구는 인터넷 쇼핑몰 이용 고객에 대한 고객충성행위를 신뢰형성요인, 몰입형성요인, 신뢰, 몰입이라는 측면에서 설명하고자 하였다. 즉, 인터넷 쇼핑몰의 신뢰형성요인(능력, 호의성, 무결성)이 신뢰에 영향을 미치고, 몰입형성요인(촉진정보, 상호작용성, 쇼핑몰디자인)이 몰입에 영향을 미친다. 그리고 신뢰는 몰입과 고객충성행위에, 몰입은 고객충성행위에 영향을 미칠 수 있음을 제안하고 이를 인터넷 쇼핑몰 이용 경험이 있는 고객들을 대상으로 실증적으로 분석하였다. 실증분석 결과에 따르면 제안모델은 수용가능한 모델적합도를 보여 주었으며, 또한 본 연구에서 제시한 9개의 가설 모두가 통계적으로 유의한 결과를 보여주었다. 특히 신뢰는 신뢰형성요인(능력, 호의성, 무결성)과 고객충성행위사이에 매개변수의 역할을 수행하고있으며, 몰입은 몰입형성요인(촉진정보, 상호작용성, 쇼핑몰디자인)과 고객충성행위사이 그리고 신뢰와 고객충성행위사이에 매개변수의 역할을 수행하는 것으로 나타났다.동지역의 고기후를 해석함으로써 고기후적 및 고생태학적 의미를 연구해 보고자 하였다.에서는 시스템 등급에 영향을 준다. 향후에는 더욱 더 다양한 상호의존 모델들이 정량화될 필요성이 있다고 본다. 진행하였다. 줄여서 보다 더 정확하고, 지능적인 규칙구성요소 추출 방법론을 제시하고 구현하여 지식관리자의 규칙습득에 대한 부담을 줄여 주고자 한다. 도움을 받을 수 있게 되었다.을 거치도록 되어있다. 교통주제도는 국가의 교통정책결정과 관련분야의 기초자료로서 다양하게 활용되고 있으며, 특히 ITS 노드/링크 기본지도로 활용되는 등 교통 분야의 중요한 지리정보로서 구축되고 있다..20{\pm}0.37L$, 72시간에 $1.33{\pm}0.33L$로 유의한 차이를 보였으므로(F=6.153, P=0.004), 술 후 폐환기능 회복에 효과가 있다. 4) 실험군과 대조군의 수술 후 노력성 폐활량은 수술 후 72시간에서 실험군이 $1.90{\pm}0.61L$, 대조군이 $1.51{\pm}0.38L$로 유의한 차이를 보였다(t=2.620, P=0.013). 5) 실험군과 대조군의 수술 후 일초 노력성 호기량은 수술 후 24시간에서 $1.33{\pm}0.56L,\;1.00{\ge}0.28L$로 유의한 차이를 보였고(t=2.530, P=0.017), 술 후 72시간에서 $1.72{\pm}0.65L,\;1.33{\pm}0.3L$로 유의한 차이를 보였다(t=2.540, P=0.016). 6) 대상자의 술 후 폐환기능에 영향을 미치는 요인은 성별로 나타났다. 이에 따른 폐환기능의 차이를 보면, 실험군의 술 후 노력성 폐활량이 48시간에 남자($1.78{\pm}0.61L$

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An Analysis on Inter-Regional Price Linkage of Petroleum Products (석유제품 가격의 지역 간 연계성 분석)

  • Song, Hyojun;Lee, Hahn Shik
    • Environmental and Resource Economics Review
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    • v.28 no.1
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    • pp.121-145
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    • 2019
  • This paper investigates the relationship between the oil price and the major petroleum products prices at the trading hubs such as Singapore, North West Europe and the US New York Harbor. We focus on the lead-lag relationship between the weekly petroleum prices from 2009 to 2016 based on the vector error correction model. We find that the oil price leads the prices of petroleum products in the long term, while there is bidirectional causality in the short term. On the other hand, prices of petroleum products in regions with high import dependency, such as Europe gas oil and jet fuel price, are exogenous in the long term. We also present evidence that prices of petroleum products in region with a large global-market share lead prices in other regions. However, if the region is in an over-production situation and low industry concentration, it may lose its price leadership due to intense competition. The result in this study can provide a useful information to petroleum refining companies in forecasting fluctuations of product price, and hence in planning their regional arbitrage trading activities.

Qualitative Analysis of Emotional Labor by Forest Healing - Focused on Travel Agency Employees - (숲 치유를 통한 감정노동의 질적 연구 : 여행사 종사원을 중심으로)

  • Kim, Dong-Joon;Kang, Hee-Seog;Seo, Ye-Jung
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.2
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    • pp.47-56
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    • 2019
  • This study conducted in-depth interviews with employees who worked at three different travel agencies in Seoul and had different employment years. In order to resolve emotional labor, we investigated and analyzed the positive effects of forest healing programs and tried to help both travel agents and forest healing operators. According to the analysis, the person who was selected for the H travel agency was interviewed at the forest healing experience center in Gapyeong in April 2018 and her job as an operator for the fifth year since she joined the company. He said that he suffered from depression due to emotional labor in the customer service process and that it has a positive effect through forest healing. Next, M travel agents conducted an interview in May 2018 at the forest experience center in Uiwang, and their job as a woman was product planning. In the case of emotional labor and physical illness in the work with customers, participants were interested in forest stability, people's humanity, and wooden crafts in particular. Lastly, participants of R travel agency conducted an interview at the forest experience center in Seoul in June 2018 and it was their 10th year as a man and their job as a tour contact. In order to solve the difficulties, I experienced forest experience in close geographical areas and received great help.

Success Strategies for In-Bound City Tourism - Focused on Daegu Metropolitan City - (인바운드 도시관광을 위한 성공전략: 대구광역시를 중심으로)

  • Kim, Dong-Joon;Park, Shin-Il
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.2
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    • pp.13-25
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    • 2019
  • This study conducted individual in-depth interviews of tourists from Taiwan, Hong Kong and Thailand who visited Daegu. According to the analysis, Taiwan's target audience conducted an interview at the Chimac Festival in July 2018 at Duryu Park and was a university student as an individual female tourist. She got the information through SNS. The accommodation was guest house and medium and low cost hotel. The main tourist attractions included Seomun Market Night Market, Eworld and Dongseongno. The meals were Anjirang Gopchang and Galbijim in Dongin-dong. Next, the Hong Kong tourist interview was held in May 2018 at the Kwandeung Festival in Duryu Park, and was an individual tourist as a man. Lastly, an interview with a Thai tourist was held in April 2018 at the Donghwa Temple Cherry Blossom Festival in Palgongsan Mountain, and he purchased a travel agent product as a man. Participants of the tour in Daegu were interested in unusual experiences such as beauty, wedding, theme parks, and restaurants that are unique to Korea. What was disappointing was that there were not enough shopping facilities, such as duty free shops, and that the table in the restaurant was inconvenient, and that there were not enough signboards by language for foreigners.

The Characteristics of Elderly Consumer Behaviors in the Consumption of Aging friendly products (고령친화 용품의 소비와 관련된 노인 소비자 행태 특성 -대구시를 중심으로-)

  • Kim, Young-geun
    • 한국노년학
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    • v.29 no.1
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    • pp.21-35
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    • 2009
  • The aim of this study is to make clear the characteristics of elderly comsumer behaviors and to provide information for the organ and company preparing aging friendly industry. This information is actual data which analyzed elderly consumer behaviors according to sociology of Population criterion. The first survey was conducted to 600 elderly about the degree of products preference, the criterion of products selection, actual purchaser, the preferring medium. To compare elderly consumer behaviors to young consumer behaviors, the second survey was conducted to 400 elderly and young persons. The results are in following. First, the crucial factors of elderly consumers making select products is the function of products. Second, when planning marketing for elderly consumers, company needs to investigate factors affecting elderly consumers behaviors, for instance the educational level, a monthly income level, age, sex, and so on. Third, elderly consumers were the most interested in health products. Specially, male elderly consumers in leisure sports and tour products. Fourth, elderly consumers is active for economic respect and independent for social respect.

A Study on the Strategy for Enhancing the Service Export linked with Manufacturing Sector : focused on Stage System and Special Lighting Service (제조-서비스 연계형 수출상품화 모델 개발전략 - 무대장치 및 특수조명서비스 수출산업을 중심으로 -)

  • Park, Moon-Suh
    • International Commerce and Information Review
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    • v.10 no.4
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    • pp.457-491
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    • 2008
  • As stage equipment export markets along with special lighting service lack the attraction for already globally established businesses, such markets can be viewed as an advantageous opportunity for SMEs as in general. In reality, global businesses tend to focus on large construction projects and this indicates relatively less substantial markets such as stage equipment and special lighting service export are more suitable for SME businesses. However, possible problems may be recognized as following; doubtful capabilities by such businesses to join in the vast and competitive global market and pursue manufacturing and service based export. This point is also supported by the fact that such in general SME businesses have substantially less experience in exporting products and services abroad. Realizing the distinctive features of the Korean economy, it is unarguable that every sector and area of global market must be regarded and monitored closely. Hence, it can be argued that there is an imminent need for establishment of supportive institution to assist export process of combination of stage equipments and special lighting service. This study emphasizes the need to improve export process of stage equipments, special lighting services as well as other related products and services which have been focused in domestic market only until now. Further, it also analyzed the potential prospect of such direction reconciling current crisis our manufacturing industry is facing. Even though it maybe regarded as one of the niche market for export of Korea in the short term view, stage equipment and special lighting service industry may rapidly grow as the global cultural industries have grown along with the increase of national income earnings overall. Due to such advantageous features, it can be expected that such industries will show strong growth in the near future. After analyzing the fact that Korea's plants (eg. powerplants) export sector is at its boom, there is a need to transform stage equipment and special lighting service export market into a primary market from a secondary(niche) market for SMEs. This study is viewed from the Korean economic and export sector aspect in the aim of seeking a solution to conquest our realistic limit in our export sector by developing a suitable export model. There have been cases of very few attempts to expand abroad by SMEs who have failed miserably due to their failure to adapt to foreign culture, practice and languages as well as substantial lack in experience in export marketing. Despite this, neglecting our manufacturing industry as it is which is showing its limit and problems is out of option therefore, it is imminent that we come up with an effective measure to address this problem and service export can be suggested as one of them. This study reveals manufacturing-service export model of stage equipment and special lighting service and its related areas is recognized as a field with a very strong future and furthermore, it is expected to bring synergy effects in manufacturing and services sector as well. Further, the operation strategy contains combination, composition and fusion(convergence) of manufacturing and service sectors which could derive various of export products which displays greater success probability or this export model. The outcome of this research is expected to become a useful source for enterprises related to such industry which are seeking a possible global expansion. Furthermore, it is also expected to become a catalyst which fastens the process of global expansion and not only that, we are firmly assured that this study will become an opportunity to improve our current policies and institutions related to this area's export market.

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Clustering Method based on Genre Interest for Cold-Start Problem in Movie Recommendation (영화 추천 시스템의 초기 사용자 문제를 위한 장르 선호 기반의 클러스터링 기법)

  • You, Tithrottanak;Rosli, Ahmad Nurzid;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.1
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    • pp.57-77
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    • 2013
  • Social media has become one of the most popular media in web and mobile application. In 2011, social networks and blogs are still the top destination of online users, according to a study from Nielsen Company. In their studies, nearly 4 in 5active users visit social network and blog. Social Networks and Blogs sites rule Americans' Internet time, accounting to 23 percent of time spent online. Facebook is the main social network that the U.S internet users spend time more than the other social network services such as Yahoo, Google, AOL Media Network, Twitter, Linked In and so on. In recent trend, most of the companies promote their products in the Facebook by creating the "Facebook Page" that refers to specific product. The "Like" option allows user to subscribed and received updates their interested on from the page. The film makers which produce a lot of films around the world also take part to market and promote their films by exploiting the advantages of using the "Facebook Page". In addition, a great number of streaming service providers allows users to subscribe their service to watch and enjoy movies and TV program. They can instantly watch movies and TV program over the internet to PCs, Macs and TVs. Netflix alone as the world's leading subscription service have more than 30 million streaming members in the United States, Latin America, the United Kingdom and the Nordics. As the matter of facts, a million of movies and TV program with different of genres are offered to the subscriber. In contrast, users need spend a lot time to find the right movies which are related to their interest genre. Recent years there are many researchers who have been propose a method to improve prediction the rating or preference that would give the most related items such as books, music or movies to the garget user or the group of users that have the same interest in the particular items. One of the most popular methods to build recommendation system is traditional Collaborative Filtering (CF). The method compute the similarity of the target user and other users, which then are cluster in the same interest on items according which items that users have been rated. The method then predicts other items from the same group of users to recommend to a group of users. Moreover, There are many items that need to study for suggesting to users such as books, music, movies, news, videos and so on. However, in this paper we only focus on movie as item to recommend to users. In addition, there are many challenges for CF task. Firstly, the "sparsity problem"; it occurs when user information preference is not enough. The recommendation accuracies result is lower compared to the neighbor who composed with a large amount of ratings. The second problem is "cold-start problem"; it occurs whenever new users or items are added into the system, which each has norating or a few rating. For instance, no personalized predictions can be made for a new user without any ratings on the record. In this research we propose a clustering method according to the users' genre interest extracted from social network service (SNS) and user's movies rating information system to solve the "cold-start problem." Our proposed method will clusters the target user together with the other users by combining the user genre interest and the rating information. It is important to realize a huge amount of interesting and useful user's information from Facebook Graph, we can extract information from the "Facebook Page" which "Like" by them. Moreover, we use the Internet Movie Database(IMDb) as the main dataset. The IMDbis online databases that consist of a large amount of information related to movies, TV programs and including actors. This dataset not only used to provide movie information in our Movie Rating Systems, but also as resources to provide movie genre information which extracted from the "Facebook Page". Formerly, the user must login with their Facebook account to login to the Movie Rating System, at the same time our system will collect the genre interest from the "Facebook Page". We conduct many experiments with other methods to see how our method performs and we also compare to the other methods. First, we compared our proposed method in the case of the normal recommendation to see how our system improves the recommendation result. Then we experiment method in case of cold-start problem. Our experiment show that our method is outperform than the other methods. In these two cases of our experimentation, we see that our proposed method produces better result in case both cases.