• Journal of Digital Contents Society
• /
• v.18 no.5
• /
• pp.831-837
• /
• 2017

The popularization of smart phones is increasing interest in individual customized service and various systems have been changing in order to meet such changes to satisfy facilities such as museums. Museum has the element of view, contained purpose of history education, also has role as institution that should have fun and education. In order to achieve this purpose, it is necessary to arouse sufficient interest in cultural assets, In parallel, to provide various contents of cultural assets is essential. Therefore, to provide an efficient viewing cultural assets services in this study make a study to effective method for combined education and evaluation using Unity3D engine and SDK for Vuforia called Augmented Reality development.

• Smart Media Journal
• /
• v.12 no.9
• /
• pp.124-133
• /
• 2023

Currently, Korea shares culture, economy, and society together as a member of the international community along with rapid economic growth. In particular, in the 2000s, the construction of local cultural performance halls has been promoted through efforts and methods for the development of local culture. As a result, many local governments built medium-sized or larger performance halls, and achieved both quantitative and qualitative effects by satisfying citizens and attracting visitors. However, this study aims to analyze the safety of the space used by many visitors at the same time and whether an effective evacuation plan is applied to frequent disasters and disaster situations in recent years.

• Korea Science and Art Forum
• /
• v.21
• /
• pp.105-116
• /
• 2015

This study intended to give helps in planning a specialized exhibition by carrying out a survey objecting to KOREA PACK 2015 attendees including visitors who possessed mobile coupons after finishing advance registration through on-line, and then investigating, analyzing satisfactions of attendees together with effects of the specialized exhibition using IT technology. As a lot of relevant preceeding researches have been made by focussing on exhibition organizer and exhibitors, the viewpoints of attendees at the specialized exhibition using IT conversing technology such as mobile and etc. were to be investigated and analyzed. Thus, this research tried to do an empirical identification on effects of the exhibition by analyzing relations between its watching forms and satisfactions including a survey on the on-line PR route utility of IT technology in addition to visiting motives of attendees who watched the exhibition. A summarization of the current study is followed: First, in case of attending in the exhibition for specific purposes, they searched related information positively, and were shown as doing information gathering behaviors and also high possibility on purchases was confirmed. Second, it was confirmed that positive attendees had decision-making on purchases. This finding means that attendees who watch the specialized exhibition have authority and responsibility of being able to purchase in many cases, so methods of improving sales by effectively doing PR on own products and technical competitiveness in the exhibition are necessary to exhibitors. Third, attendees who have specific purposes showed higher satisfactions on the exhibition than general visitors, but satisfactions on consultation, staff attitudes, and facility were turn out to be higher than providing related information on products or technology. Accordingly, the necessity of improving this outcome was confirmed. Therefore, exhibitors have to endeavor in providing more advanced services to attendees of the exhibition by grasping technical trends in advance as well as cultivating professional staff who can promote products well.

• Proceedings of the KAIS Fall Conference
• /
• 2011.05b
• /
• pp.544-546
• /
• 2011

본 연구는 유년기에 경험한 문화예술교육이 성인이 된 후 문화예술참여와 삶의 만족에 미치는 영향관계를 파악하고자 하였다. 연구결과 어린 시절 문화예술(미술, 음악, 연극 등의 예술교육, 공연관람 및 참여 등)에 대한 경험이 많을수록 현재 문화예술 활동(예술관련 취미활동, 관람, 학습활동 등)을 많이 하는 것으로 나타났다. 또한 문화예술 활동을 많이 하는 사람일수록 현재와 미래의 삶의 만족도가 높은 것으로 나타나 어린 시절부터 문화예술 관련 활동이나 교육을 받았던 경험이 현재에도 문화예술 취미활동으로 이어지게 되며 이는 현재의 삶의 질과 미래의 삶의 질 모두에 높은 설명력을 나타냈다.

• Journal of the Korean Institute of Traditional Landscape Architecture
• /
• v.37 no.4
• /
• pp.60-72
• /
• 2019

The purpose of this study was to identify detailed factors that affect visitor satisfactions of the plants on display, environments of pedestrian road and facility of each theme garden by conducting a survey of visitors to Jade Garden. The 400 data including 100 copies per theme garden were used for statistical analysis. The statistical techniques used in the survey analysis include multi-regression analysis, t-test, and analysis of variance(ANOVA). As a result of the analysis, most of theme gardens tended to have the greatest impact on the satisfaction of the plants on display and the lowest level of facility satisfaction. According to detailed factors analysis of the satisfaction of plants on display satisfaction of plant diversity and the method of plant display were most affected in most of the theme gardens. Among them, promoting the satisfaction of plant diversity is necessary to plant various species, but in case of Ginkgo Maze Garden, a type of tree community as one tree(Ginkgo biloba), the satisfaction of plants diversity did not show a rising-up value. Therefore, it was confirmed that the appropriate degree of plants diversity depends on the theme or environment of the garden. In the case of the pedestrian-road-satisfaction, the width of the pedestrian road was the most affected, It was analyzed that whether the point of intersection can be easily available during peak season has a significant impact on the satisfaction of visitors. In the case of facility satisfaction, it was analyzed that the presence of rest and convenience facilities had the most direct influence on visitors, so the facility diversity had the greatest influence. Therefore, it is necessary to more systematically categorize and consider the influential detailed factors such as plants diversity and methods of plant display, width of pedestrian road and facilities diversity for the management and development of the arboretum.

• Smart Media Journal
• /
• v.11 no.7
• /
• pp.85-93
• /
• 2022

Currently, Korea is achieving cultural, economic, and social growth as a member of the international community along with its social growth. In the 2000s, local communities and local governments made multidimensional efforts with historical and cultural interests. And as part of that, historical museums were built or expanded to increase the quantity in anticipation of citizens' satisfaction and attracting visitors. However, the qualitative effect of the exhibition space is not achieved. Therefore, in this study, the analysis according to the complex system theory on the interrelationship between exhibition planning, space, and spectators was carried out based on the case of domestic historical museums, and future exhibition space planning or movement lines according to the mutual relationship between the exhibition space and the spectators were conducted. The purpose of this study is to conduct research on specific visualization and data derivation regarding spatial density and spatial perception information.

• The Journal of the Korea Contents Association
• /
• v.9 no.2
• /
• pp.410-422
• /
• 2009

The objectives of the study were to investigate the influence of exhibition service attributes on customers' satisfaction and behavior intention. A method of this study was a survey research. The samples selected were 430 exhibition visitors to KINTEX for 2007 Seoul Motor Show. According to the results of this study, first of all, there is a significant relationship between information service and customer's satisfaction. Second, there is a significant relationship between convenience service and customer's satisfaction. Third, there is a significant relationship between promotion service and visitor's satisfaction to exhibition. Forth, there is a significant relationship between Customer's satisfaction and revisit intention. Fifth, there is a significant relationship between visitor's satisfaction to exhibition and recommendation intention. The result of this study will be helpful for the exhibition industries, giving needs to establish the marketing strategies.

• Journal of Service Research and Studies
• /
• v.10 no.2
• /
• pp.43-57
• /
• 2020

This study aims to verify whether service characteristic factors of theme park, consisting of ease of access, convenience of service, diversity of events and safety of facilities have positive effect on customer satisfaction and, in turn, customer satisfaction on intention of revisit for customers. We conducted surveys on 317 customers having experiences of visiting domestic theme parks and obtained the results that three factors except ease of access have positive effect on customer satisfaction and customer satisfaction on intention of revisit. As the further analysis, we checked if customer satisfaction has positive moderating effect on the relationship between four service characteristic factors and intention of revisit. We found that diversity of events and safety of facilities have full moderating effect and convenience of service partial moderating effect, while ease of access has not that effect, which offer implication that theme parks have to make more effort and investments related to diversity of events and safety of facilities to increase possibility of customer revisit.

• Korean Association of Arts Management
• /
• no.49
• /
• pp.37-63
• /
• 2019

This study aims to find out how the photographing affects the satisfaction of visitor experience in the art gallery. We surveyed the visitors who visited the exhibition hall. In order to see if the selfie photographs positively affect the visitor satisfaction level, one-way ANOVA was conducted and the mediating effect of the flow and the moderating effect of narcissistic tendency and involvement was examined. As a result of study, First, in the relationship between photography and satisfaction, the group who took a photo but did not take a self-shot showed higher satisfaction than the group who did not take a photo and self-shot in the exhibition area. This result shows that photographing the art work in the exhibition hall gives experience-based satisfaction to the visitors, but self-shot does not show positive effect on the satisfaction. Second, the hypothesis that the flow degree will play a mediating role of the visitor's experience-based satisfaction in the relationship between art work photo-shot and self-shot type in exhibition hall was rejected. Third, the positive effect of involvement was shown only in the groups that did not take self-shot but took pictures in the exhibition hall. This shows that the satisfaction of the self-shot visitor is not affected by the degree of involvement of art. The results of this study are expected to help determine the policy for permission to take photographs in art galleries.

• The Journal of the Korea Contents Association
• /
• v.13 no.3
• /
• pp.402-413
• /
• 2013

A traditional house or a traditional village experience has been on the rise as a form of experiential cultural tourism. But the Oeam folk village, a experiential cultural tourist destination representing Chungcheng-do seems to confront the stagnancy in the part of growth. It has to grow in two sides of quantity and quality. On the ground of this critical mind, 3 assumptions were established after analyzing previous studies. Additionally, market segmentation using satisfaction factors was practiced. In order to verify assumptions, A questionnaire was made and a survey was practiced. Out of statistic analyses, cluster analysis was practiced to do market segmentation targeting people who visit Oeam folk village and regression analysis to verify established assumptions. The assumption 1 was adopted that satisfaction factors influence whole satisfaction. The assumption 2 was partly adopted that satisfaction factors(sightseeing efficiency, sightseeing convenience, traditional house and experience factor) except food and souvenir factor influence behavior intention. The assumption 3 was adopted that whole satisfaction influences behavior intention. These were similar with the results of previous studies. As the result of cluster analysis to confirm the difference of demographic characteristics according to the market, 2 clusters was classified and classified clusters showed the difference of demographic characteristics.