• Title/Summary/Keyword: 관광 빅데이터

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An Analysis of Interest in Tourism in Newspaper on Urban Regeneration (도시재생 관련 신문기사에 나타난 관광에 대한 관심도 분석)

  • Park, Hee-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.191-199
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    • 2019
  • This study used a contents analysis method of newspapers to related to urban regeneration and tourism. The role of tourism in urban regeneration has become very important recently as social and cultural regeneration has become more important than physical regeneration. Despite this importance, relevant policies or regulations are very insufficient in our country. Therefore, this study was to examine the interest in urban regeneration and tourism in our society through the contents analysis of the number and content of newspaper articles and analyze the trend empirically. As a result, the degree of interest in urban regeneration and tourism was able to confirm that the level of interest in tourism was increasing year by year. It suggested that the government needs to enhance the quality of tourism contents and actively implement the system in order to promote urban regeneration projects in the future.

A Study on Design Medical Tourism Strategy and Business Service Model (의료관광 전략 수립 및 비즈니스 서비스 모델 설계에 관한 연구)

  • Chang, Sae Kyung;Baek, Jong Sun
    • The Journal of Society for e-Business Studies
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    • v.22 no.3
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    • pp.43-55
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    • 2017
  • The market for medical tourism services in the world is steadily increasing and the medical tourism market in the South Korea is also showing high growth. However, they have also problem such as informal various information and services, irregularity price competition etc. In order to solve this problem, We have designed a medical tourism service model based on ICT specific on domestic medical ecosystem. First, analysis trends of domestic and overseas medical ecosystem and identify current problem of medical tourism. In order to solve existed problem we also have designed a medical tourism strategy. Based on the strategy, we have designed business service model based on ICT platform for as fit as Korea medical tourism status. The proposed medical tourism business service model can provide usability to customer and also can solve current medical tourism problem. We expect industrial effect and contribution to the activation.

A Study on the Evaluation of Travel Agency using Social Big Data (소셜 빅 데이터를 이용한 여행사 평가에 관한 연구)

  • Kong, Hyo-Soon;Song, Eun-Jee;Kang, Min-Shik
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.10
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    • pp.2241-2246
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    • 2015
  • Recently for efficient management, companies have collected and investigated information about customers' feedback by using a system that analyzes big data from social media. This paper proposes more accurate and efficient evaluation method of collecting and investigating customers' feedback using social big data for travel agency, which is representative company of hospitality industry. First, it designs service model and, as a test-bed, analyzes media channel, customer satisfaction, and brand-image etc. of big 5 travel agencies in Korea. In addition, we suggest an analysis result of evaluating preference with positive rate and negative rate by proposed evaluation method. It allows a travel agency to know which area should be improved corresponding to evaluation item; thus, suggested evaluation method is effective to manage customers even more efficiently.

Image-based Tourism Recommender System (이미지 기반 여행지 추천 시스템)

  • Young-Min Na;Sol Kim;Gi-Yeon Song;Geumsang Lee;Jaehwan Lee
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.11a
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    • pp.396-397
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    • 2023
  • 추천 시스템은 빅데이터 관련 기술과 알고리즘의 발달로 다양한 분야에서 사용되고 있다. 관광 산업도 예외는 아니다. 본 연구에서는 사용자들이 촬영한 사진을 기반으로 유사한 여행지를 추천하는 추천 시스템을 제안한다. 사용자가 입력한 이미지에서 언어적 특성과 비언어적 특성을 추출하고 이를 기반으로 유사한 이미지를 탐색하고, 이를 기반으로 사용자가 좋아할 다음 여행지를 추천한다. 사용자가 질의어를 입력하지 않고 이미지를 제공하여 추천이 이루어진다는 점과 사용자의실제 여행 여부를 이용해 모델의 성능을 평가했다는 점에서 연구의 의의가 있다.

A Study on the Consumer Perception of Metaverse Before and After COVID-19 through Big Data Analysis (빅데이터 분석을 통한 코로나 이전과 이후 메타버스에 대한 소비자의 인식에 관한 연구)

  • Park, Sung-Woo;Park, Jun-Ho;Ryu, Ki-Hwan
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.287-294
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    • 2022
  • The purpose of this study is to find out consumers' perceptions of "metaverse," a newly spotlighted technology, through big data analysis as a non-face-to-face society continues after the outbreak of COVID-19. This study conducted a big data analysis using text mining to analyze consumers' perceptions of metaverse before and after COVID-19. The top 30 keywords were extracted through word purification, and visualization was performed through network analysis and concor analysis between each keyword based on this. As a result of the analysis, it was confirmed that the non-face-to-face society continued and metaverse emerged as a trend. Previously, metaverse was focused on textual data such as SNS as a part of life logging, but after that, it began to pay attention to virtual reality space, creating many platforms and expanding industries. The limitation of this study is that since data was collected through the search frequency of portal sites, anonymity was guaranteed, so demographic characteristics were not reflected when data was collected.

A Study on Trends Related to Boryeong Mud Festival Using Tourism Big Data Analysis (관광 빅데이터 분석을 활용한 보령머드축제 관련 동향 탐색 연구)

  • Han Jangheon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.3
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    • pp.165-175
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    • 2023
  • Boryeong Mud Festival has become a representative local festival that both domestic and foreign tourists can enjoy together. In addition, it is one of the usual hands-on marine festivals in Korea that can be enjoyed with one mind at the Boryeong Mud Festival, regardless of race, age, and language. This study explored the overall perception and trends of the Boryeong Mud Festival using big data extracted online from the Boryeong Mud Festival. First, keywords such as Chungnam, hosting, summer, reporter, experience, opening ceremony, performance, operation, news, tourist, opening, event, and festival were frequently exposed online. Second, due to centrality analysis, the centrality of festival experience programs and performances, opening ceremonies, and Boryeong mayor was high. Third, due to the CONCOR analysis, five clusters of meaningful keywords related to the Boryeong Mud Festival were formed.

A Study on Tourism Resource Strategy of Film Location using Social Bigdata based on SNS Trend Analysis of Jeonju Area (소셜 빅데이터를 활용한 영화촬영지 관광자원화 방안 -전주 지역의 관광체험 SNS 동향 분석을 토대로-)

  • Park, Ji-Yeong;Kim, Geon;Kim, Chan-Young;Oh, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.477-487
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    • 2016
  • In 1995, the filming location of the drama had been famous, and as a result it brings the effect of increasing tourists of that areas. After that, many local governments try to host the filming on their regions to be potential tourist attractions. With the same stream, Jeonju also has attempted to host International Film Festival and to set up Jeonju Film Commission and Jeonju Cinema Complex. However, although the city already has rich infrastructure facilities to make films, the city hardly tries to use the filming locations as tourist attractions. This study suggests four ways of using filming locations as tourist attractions to activate Jeonju economy and improve Jeonju's cultural image. We firstly collect social bigdata related with tourists of filming locations and tourist attractions in Jeonju from Twitter, which is the most representative SNS, and then perform frequency and trend analysis. We also investigate major factors of visits to tourist's attractions based on content analysis of tweet mentions.

Big data and network analysis on genealogy focusing on marital relationships of Kimhae Kim's family (디지털화된 족보 빅데이터 및 네트워크 연구 - 김해김씨와 혼인한 본관을 중심으로)

  • Nam, Yoonjae;Park, JinHong
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.39-51
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    • 2019
  • This study attempts to investigates big data of marital relationships of Kimhae Kim's family on their genealogy. Through the network analysis, how the relationship between families have been structured and changed longitudinally from 1500s to 1800s. Results showed that the network sizes had increased and centralizations had decreased gradually. However, the results indicated that some families were stably located in the central position on the networks. This study suggests that data on genealogy can be used for big data and social network analyses.

Big Data-Based Air Demand Prediction for the Improvement of Airport Terminal Environment in Urban Area (도심권 공항 터미널 환경 개선을 위한 빅 데이터 기반의 항공수요예측)

  • Cho, Him-Chan;Kwag, Dong-gi;Bae, Jeong-hwan
    • Journal of the Korea Convergence Society
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    • v.10 no.8
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    • pp.165-170
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    • 2019
  • According to the statistics of the Ministry of Land Transport and Transportation in 2018, the average annual average number of air traffic users for has increased by 5.07% for domestic flights and 8.84% for international flights. Korea is facing a steady rise in demand from foreign tourists due to the Korean Wave. At the same time, a new lifestyle that values the quality of life of individuals is taking root, along with the emergence of LCC, and Korean tourists' overseas tours are also increasing, so improvement and expansion of domestic airport passenger terminals is urgently needed. it is important to develop a structured airport infrastructure by making efficient and accurate forecasts of aviation demand. in this study, based on the Big Data, long-term domestic and international demand forecasts for urban airports were conducted.. Domestic flights will see a decrease in the number of airport passengers after 2028, and international flights will continue to increase. It is imperative to improve and expand passenger terminals at domestic airports.

Predictive Models for the Tourism and Accommodation Industry in the Era of Smart Tourism: Focusing on the COVID-19 Pandemic (스마트관광 시대의 관광숙박업 영업 예측 모형: 코로나19 팬더믹을 중심으로)

  • Yu Jin Jo;Cha Mi Kim;Seung Yeon Son;Mi Jin Noh
    • Smart Media Journal
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    • v.12 no.8
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    • pp.18-25
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    • 2023
  • The COVID-19 outbreak in 2020 caused continuous damage worldwode, especially the smart tourism industry was hit directly by the blockade of sky roads and restriction of going out. At a time when overseas travel and domestic travel have decreased significantly, the number of tourist hotels that are colsed and closed due to the continued deficit is increasing. Therefore, in this study, licensing data from the Ministry of Public Administraion and Security were collected and visualized to understand the operation status of the tourism and lodging industry. The machine learning classification algorithm was applied to implement the business status prediction model of the tourist hotel, the performance of the prediction model was optimized using the ensemble algorithm, and the performance of the model was evaluated through 5-Fold cross-validation. It was predicted that the survival rate of tourist hotels would decrease somewhat, but the actual survival rate was analyzed to be no different from before COVID-19. Through the prediction of the business status of the hotel industry in this paper, it can be used as a basis for grasping the operability and development trends of the entire tourism and lodging industry.