• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.560-568
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• 2016

In Korea, management support has been given at the government level for activities to attract foreign patients. China and Russia ranked on top of the lists for in-bound medical tourists. The purpose of this study is to examine the experiences of medical tourists in Korea, the demand for information, and the level of satisfaction regarding their experiences. 100 cases of medical tourists from China and Russia were collected through the mail survey. While Chinese used beauty, skin-care related products, Russian experienced the grocery shopping and wellness related services. Most patients from both nationalities experienced the traditional food in Korea and wanted to know about beauty products. Chinese wanted to get more information about Korean traditional food Russian. Finally, Russian showed higher overall satisfaction scores than Chinese respondents. If we reflect these results as a contents, it can be useful to attract foreign patients.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.442-454
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• 2011

The study seeks to explore essential factors that influence tourists' continual revisit intentions to storytelling. The variables some factors such as education value, emotional value, theme value, satisfaction, and revisit from the model to achieve the research objective. The survey was conducted by users who has previously experienced tourism storytelling. Structural equation modeling is used to investigate the relationships between the factors and results show that 'education value', 'emotional value', and 'theme value', a variables are positively related to tourists satisfaction and revisit intentions. In particular, two factors which are education and theme had strongly significant of tourist's attitude. The identified factors that influence revisit intentions on storytelling can be useful for analyzing the market trends and suggesting industrial guideline of Jeju Island and Mt. Halla.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.459-469
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• 2012

The purpose of this study is to analyze the domestic travel activities by job characteristic and derive implications to improve the domestic tourism by using 2010 Korea National Tourism Survey data(Ministry of Culture, Sports and Tourism). We classified survey samples(1,813 persons) by 6 job characteristic categories and compared the domestic travel activities(number of travel, day of travel, expenditure of travel). As the results of analysis, the domestic travel activities of paid worker, full-time worker, employers with a 500 or more workers, biweekly five-day worker are more than non-paid worker, part-time worker, employers with a 10 or less workers, worker who work six to seven days a week.

• Journal of Korea Game Society
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• v.21 no.2
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• pp.89-98
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• 2021

This study investigated the link between esports spectators and their tourism intention using value-attitude-behaviour hierachy(VAB) and co-branding. We've conducted a survey on Chinese who had a direct spectator experience on esports. Using a total of 311 samples, this study found that the link between the attitude of esports shows a positive effect on the tourism intention of the venue. Also, esports attributes have a positive relationship with the attitude of the venue.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.1-12
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• 2019

The 4th industrial revolution has become a topic of 'experiential games' that utilize technologies such as virtual reality, augmented reality, and complex reality, and they are promoting various experiential game contents to attract tourists in the tourism industry have. The trend of tourism is the concept of the healing which aims to enhance the quality of life of the individual in the concept of simple travel, that is, the consumer is not satisfied with the sight, There are many changes in the form of tourism. In this study, domestic and foreign cases that utilized the fun and experience of tourism in the game were examined using case study methods. In domestic case, although service was provided by using smart phone, there is a problem that simple information is provided, mission quest method is not continuously provided, and the story is limited. I tried to find out the solution through this case. Developing and applying various experience contents, utilizing active investment and various stories for continuous service, and utilizing new technology such as virtual reality, it will bring about improvement of domestic tourism industry and satisfaction.

• Archives of design research
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• v.16 no.4
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• pp.111-120
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• 2003

This study is what I tried to know on a magnitude of Novelty in a tourist souvenir. A purpose of sightseeing development is to satisfy a sightseeing experience of various tourists. Novelty of a tourist souvenir is to make an experience with unique pleasure for only the sightseeing place that is not the place of residence to be able to feel. It must be a thing of the new level that it is not for a tourist to already know it, and it was not able to forecast. The tourist knew that I bought an emotional impulse than rational purchase through study. Therefore, you must take the Novelty element that a firm name works on in a perception of a customer as an important due in a souvenir plan. Reference wishes to work in tourist souvenir design development participants through this study result.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.285-286
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• 2019

최근 자유 여행을 즐기는 사람이 늘어남에 따라, 그에 맞춰 여행 애플리케이션은 빅데이터를 기반으로 관광지 추천 서비스를 제공하고 있다. 그렇지만 이 경우 전형적인 관광지만을 추천하여 독특한 여행 경험을 원하는 여행자들을 만족시키지 못하고 있다. 이러한 문제를 해결하기 위해, 본 논문은 현지인 가이드가 자신만의 경험이 담긴 투어 상품을 구상하고 직접 안내까지 함으로써 여행자에게 특별한 현지 경험을 선사해 주는 것을 목표로 한 여행 가이드 애플리케이션을 개발하였다. 가이드와 여행자 입장에서 각각의 편리성 제공을 위해 두 개의 애플리케이션으로 개발하였으며, 웹서버 연동을 통해 상호간의 실시간 정보 업데이트가 가능하게 하였다. 또한 네이티브 애플리케이션을 기반으로 여행지 어디에서나 투어 상품을 구매할 수 있어 여행자에게 편리성을 제공한다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.8
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• pp.1517-1523
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• 2016

The global medical tourism industry including Asian market has been activating recently. That is as medical tourists are motivated to seek the higher quality of healthcare with lower costs, as well as of travel. The consumers in this field tend to need customized services of medical tourism. It is needed that the consumers get customized information on medical services and traveling, the clinics and hospitals resolve the issues of offering translation and luring medical tourists from overseas, and the guides, who offer tour and translation service, provide the consumers and the clinics with customized services so that they get the services needed for one another. This research studies the Offline to Online, called O2O, matching platform based on global clinics, which connects medical facilities, patients, and guides for traveling and language services. It presents the customized marketing plans by utilizing customers' experiences from medical services and traveling they use.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.328-332
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• 2009

From Marketing perspective, WOM(Word-of-Mouse) is the one of the communication methods for customer. That can be an instrument of effect on the tourist decision. Pre-trip tourist will be to do post-trip tourist for tourism information. In order words, they need information for tour. The purpose of this study is useful implications to tourism information-related marketers using UCC tourist information offer an analysis of using UCC tourism information.

• Journal of the Economic Geographical Society of Korea
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• v.10 no.4
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• pp.461-480
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• 2007

The purpose of this study is to investigated and differences per lifestyle type according to characteristics of participation in eco-tourism by classifying lifestyle types of university student consumers. Also, the influences exerted on characteristics of participation in eco-tourism by the variables of demographical characteristics, lifestyle types and characteristics of eco-tourism were analyzed. The results indicated by the research can be summarized as follows. First, significant differences were found in terms of sociability inclination factors and leisure inclination factors. In other words, the group of people who had participated in eco-tourism were more of sociability-inclined and leisure-inclined lifestyle types than the group of people who had not participated in eco-tourism. Second, logistic analysis on the types of influences exerted on participation in eco-tourism by demographical characteristics, characteristics of eco-tourism and lifestyle types, it was found that significant influences were exerted by such variables of propensity of learning in eco-tourism, leisure inclination factors and school year. Third, regression analysis on the types of influences exerted on intention to participate in eco-tourism by demographical characteristics, characteristics of eco-tourism and lifestyle types, propensity of awareness on eco-tourism, tendency of preferring eco-tourism, sociability inclination factors and progress inclination factors were selected as significant variables.