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http://dx.doi.org/10.6109/jkiice.2016.20.8.1517

Global O2O Matching Platform research based on Clinics  

Park, Jong-Youel (Department of Convergence Technology, Hoseo Graduate School of Venture)
Park, Dea-woo (Department of Convergence Technology, Hoseo Graduate School of Venture)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.20, no.8, 2016 , pp. 1517-1523 More about this Journal
Abstract
The global medical tourism industry including Asian market has been activating recently. That is as medical tourists are motivated to seek the higher quality of healthcare with lower costs, as well as of travel. The consumers in this field tend to need customized services of medical tourism. It is needed that the consumers get customized information on medical services and traveling, the clinics and hospitals resolve the issues of offering translation and luring medical tourists from overseas, and the guides, who offer tour and translation service, provide the consumers and the clinics with customized services so that they get the services needed for one another. This research studies the Offline to Online, called O2O, matching platform based on global clinics, which connects medical facilities, patients, and guides for traveling and language services. It presents the customized marketing plans by utilizing customers' experiences from medical services and traveling they use.
Keywords
Medical Tourism; Offline to Online(O2O); Guide; Platform;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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