• Journal of Navigation and Port Research
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• v.36 no.5
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• pp.401-407
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• 2012

The purpose of this study was to examine the preferences to yacht tourism and perceptions to importance of yacht tourism industry's activation strategies from consumers perspectives. In order to such a purpose, this study employed survey methodology with a total of 300 visitors to yacht facility and beach located in B metropolitan city. With 265 usable questionnaires, data collected were analyzed using descriptive statistics such as frequency, percentage, mean and standard deviation. Accordingly, following findings were derived from current study. First, 32% of participants had yacht tourism experiences and more than 64% of them had willing to purchase yacht tourism products in the future, which indicates optimistic increases in yacht tourism demand. In addition, amount of willingness to pay for yacht tourism was less than 100 thousand Won per day. Second, the most preferred product was a yacht training and experience program, and preferred time for yacht tourism was weekend and or vacation with the period of one day or one night and two days. The main motivation was to spend leisure time and enjoyment with accompanying persons of family or friend members. Third, consumers' restriction factors included high expenditures, time consuming and lack of various yacht tourism products but their selection attributes included low expenditures, associated tourism products and quality of yacht tourism products. Finally, the most important activation strategies included the development of yacht tourism products, building yacht tourism conditions and establishing marketing strategies, but the least important activation strategies from consumers views included policies, experts and facilities.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2012.06a
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• pp.222-224
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• 2012

친환경적이고 다양한 체험을 원하는 관광수요의 증가로 전라남도의 관광객은 꾸준히 증가 추세에 있어 지역 경제 활성화에 기여할 것으로 예상된다. 그러므로 남서해안 해양 관광 시대를 대비한 핵심전략 수립의 필요성이 대두되고 있다. 남해안의 관광 활성화를 위해 섬과 해안선, 다도해 해상국립공원을 대상으로한 크루즈 관광 상품을 개발하고 사업화 방안을 연구하는 것은 남해안 해양관광 할성화에 기여할 것으로 기대된다. 따라서 본 연구에선 해양관광시대의 도래에 대비한 관광전략의 수립으로 크루즈 관광의 루트를 선정하고 크루즈의 신규선 건조 시와 중고서 구입의 경우의 사업성타당성을 분석하여 남해안 크루즈 관광의 사업화 방안을 연구하고자 한다.

• Culinary science and hospitality research
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• v.18 no.5
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• pp.129-145
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• 2012

This paper investigated the awareness and activation of food tourism festivals in Gwangju, Jeonnam Province. A survey was conducted for the visitors of the Gwangju Kimchi Festival at nearby Gwangju Jeungoe park from October 15 to 19, 2011, and finally 207 respondents were analyzed. As a results of this study, the visitors who visited the Gwangju Kimchi Festival have a lot of interest in local food and food festivals. Also, most of the visitors have much more affection for the area and the food culture developed by geographical influence. The Gwangju Kimchi festival proved to be the most popular food tourism festival in Gwangju, Jeonnam among others. There are much more food festivals than other regions in Gwangju, Jeonnam because of popularity of food festivals, a variety of food, and various kinds of food ingredients. What is necessary to activate the food tourism festivals in Gwangju, Jeonnam includes a variety of programs related to food tourism experience, the development of competitive food tourism products, and PR for well-being food of these areas.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.1-12
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• 2019

The purpose of this study is to explore ways to promote the stay type tourism in Ulsan. To achieve this, IPA analysis techniques were applied to survey the importance and performance of experts, tourists, and hotel users, and measures were developed for activation of common points among the groups. Most studies analyze the survey results of a group, but this study compared and analyzed the results among three groups of experts, tourists, and hotel users, resulting in areas requiring activation. According to the results of each group, 'cultural facilities' were selected as the attraction factor, and 'night tours' were chosen as the basic factor to improve. On the other hand, tourist attractions, clean environment and urban parks have been selected as implementation factors, which correspond to the "ecological tourism," one of Ulsan's five-color themes. According to the ranking, the three groups of experts, tourists, and hotel users were able to look at the results of priority items that were selected up to the third place, although there were no exact matching factors. The items selected by both groups were diversification of night viewing, traffic accessibility in tourist sites, and improvement of night scenery, operation of night experience programs, extension of night opening hours, and revitalization of night markets respectively.

• The Journal of the Korea institute of electronic communication sciences
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• v.15 no.4
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• pp.739-746
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• 2020

The fourth industrial revolution introduced at world economic forum in 2016 has had huge effects on tourism industries as well as the change of core technologies in ICT such as big data, IoT, etc, This paper proposes the methods to propel tourism of Yoesu city through big data analysis and questionnaires. Sensitive words and positive-negative trend are extracted by Social Metrics and the keywords for Yeosu tour trends are extracted and analyzed by Naver datalab, and the results are visualized by R language. And frequency, difference, factor, covariance and regression analysis in SPSS are executed for the questionnaires for 493 visitors who traveled in Yeosu city. Sentiment analysis for Yeosu tour and maritime cable car shows that positive effect is much more than negative one. The analyses for questionnaires in SPSS show that Yeosu area is statistically significant to tour satisfaction index and tour revitalization for Yeosu, and favorite sightseeing places and searching electronic devices for age groups are different. The sightseeing places such as a maritime park with soft contents that give joyfulness and healing to tourists are highly attracted in both the big data and questionnaires analysis.

• Journal of the Korean Geographical Society
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• v.35 no.3
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• pp.473-488
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• 2000

본 연구는 관광경기 침제현상으로 지역 전체가 몸살을 앍고 있는 수안보온천의 현재의 단계를 관광지 라이프사이클 모델에 근거하여 진단하고 이에 따른 활성화 방안을 제시하는데 목적이 있다. 수안보온천은 관광지 라이프사이클에 따르면 1998년 이래로 관광시장의 축소, 편의시설의 소명, 주말 및 당일 체류관광객의 증가 등의 관광지 쇠퇴단계의 지표가 나타나고 있다. 쇠퇴단계에 이른 수안보온천의 가장 큰 문제점은 관광 편의시설물의 노후화와 자본이 부족하다. 이러한 문제점을 해결할 수 있는 방안에는 다음 세가지가 있다. 첫째는 기존 시설물을 일부만 변경하며 노년층의 영구 거주지로 분양하는 것이다. 둘째는 방치괸 야외무대장을 주말 상설놀이마당으로 활용하고, 섯째는 수안보온천 관광호텔 자리에 있는 냉천을 약수로 개발하여 관광자원화하는 것이다.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.403-412
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• 2011

This study aims at proposing clear direction of tourism policy through analyzing the correlation between tourism resource, tourism system and activation of regional economic. A total of 283 samples were ultimately collected in survey of 300 researchers from the national and public institutes in provinces Chungchong-do and Kyungsang-do in July 2010 alone. SPSS 15.0 and AMOS 6.0 were used to test the model. Analysis showed that the more regional tourism resources have more significant effect on tourism system and tourist-attracting strategy, and that tourism system exerts influence on tourist-attracting strategy. So it was proved that the tourism policy effects meaningfully on vitalization of regional economic, and it was confirmed that the tourism system is more effective on the energization of regional economic than the tourist-attracting strategy. But the hypothesis has been rejected unexpectedly that tourist attractions have consequences for the activation of regional economic. It establishes the fact that it is useless for regional economy regardless of abundant regional tourism resources, if the tourism policy is not concretely in force. Therefore, Korean government must intercept overissue and overlapping investments on tourism development by the local government and induce qualitative growth of tourism sector through upgrading of development guidelines and the criteria for selecting tourism special zone, regional festival and cultural assets, and its continuous assessment and management. And it is desirable to enforce the connected cooperation projects between local governments and the 5+2 great-sphere economic blocs on government-level.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.36 no.5
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• pp.937-945
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• 2016

Recently, Rural tourism in China is developing rapidly, however, the rural tourism remains unsatisfactory due to ignoring the landscape aspect which is considered as an integral part for rural tourism. Therefore, we aim to investigate the effect of the landscape elements on vitalization of rural tourism by evaluation of the landscape elements. To this end, we made a questionnaire survery concerning importance and satisfaction of landscape elements through factor analysis, and clamp IPA analysis. As the result, 1) Regional product, safety facilities and public parking lots are the primary considerations as primary factor. 2)Traffic facilities and accommodation should reflect regional characteristics; Garbage collection facility, food and beverage facilities, network and electricity facility should be rectified and maintained; Regaining the original nature characteristics of river and lake, Securing the integrity of the visual appreciation by shelter landscape for Sewage Purification. Our study results may provide a basic reference for the development and management of rural tourism attractions in China.

• Journal of Korea Entertainment Industry Association
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• v.15 no.7
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• pp.235-247
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• 2021

The purpose of this study was to examine whether the motivation for visiting experiential tourism can be maximized by revitalization of domestic tourism according to tourist image and visit satisfaction. In order to achieve this purpose, the four factors of educational motive, experiential motive, cultural motive, and communion motive of experiential tourists who visited domestic experiential tourist destinations, as well as the image of tourist destination, and suggestions for revitalizing domestic tourism through visit satisfaction were proposed. Therefore, the implications of this study are as follows. First, theoretical significance can be found by establishing the concept of domestic experience tourists' visit motives, image of tourist destinations and results related to visit satisfaction in the COVID-19 according to this study. It suggests that it is an essential condition for promoting a new change in which tourists participate in experiential tourism motives in the era of the pandemic by providing experiential tourism programs that are tailored to the level of tourists through research on the image of tourist destinations and their satisfaction with their visit motives. are giving Second, in terms of experiential tourism programs operated by domestic experiential tourism companies, it should be possible to promote the image of a safe tourist destination utilizing the characteristics of untact services that can provide non-face-to-face services. In addition, in an environment where visits to experiential tourism activities are somewhat limited in the era of the pandemic corona, it will help to revitalize domestic tourism and the local economy by expanding the non-face-to-face service to discover and develop direct experience programs in the region.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2018.05a
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• pp.14-16
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• 2018

세계 웰니스관광산업의 트렌드 및 국내외 해양치유관광 사례를 분석하여 국내 활용방안을 도출하고, 우리나라 해양치유자원 및 관광자원을 파악하여 국내 해양치유관광을 발전전망 및 활성화 방안을 마련하였다.