• The Journal of the Korea Contents Association
• /
• v.11 no.7
• /
• pp.467-477
• /
• 2011

The purpose of this study is to examine the structural relationship among the destination attractiveness, perceived value and loyalty of Japanese tourists. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on the previous study. Data were collected from Japanese tourists. Then the data and hypotheses were examined using structural equation modeling(SEM) by AMOS. The results are as follows. Firstly, 'nature culture' factor has no effect on tourist perceived value. Secondly, 'convenience' and 'access' factor have positive effects on both functional value and symbolic value. Moreover, these factors have stronger effects on functional value. Lastly, tourist's functional value has a positive effect on loyalty while symbolic value has no effect on loyalty. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.41 no.6
• /
• pp.96-106
• /
• 2013

The aim of this study was to reveal the advantages and disadvantages of Terelj Mongolian National Park based on the impressions of foreign and domestic travelers, and subsequently suggest supporting ideas to make this tourist attraction more enjoyable for travelers. A statistical program(SPSS 20.0) and an IPA matrix method were used to reveal the impressions of travelers and the results showed the following ideas. First, we made the technical analyses to demonstrate the characteristics of the current natural scenery which travelers want to see and the results indicated that both Korean and Mongolian travelers overall were not satisfied and the Park was not as they had imagined. The second part of the research highlighted the differences between the impressions held by Mongolian and Korean travelers, which showed dissimilarities in cultural resources, food, variety of events, cultural functions and parking, all of which were shown as important criteria in sightseeing. The variations were found in scenes of nature, variety of programs, and food, areas which revealed and were very important in the overall satisfaction of travelers. Third, the IPA method was used for analyze the advantages and disadvantages of Terelj National Park. The Mongolian travelers nominated the width of the road, cleanliness, variety of events and parking are the most essential things to feel satisfied, but Koreans selected safety of travel, accommodation, the width of the road and cleanliness. Finally, we analyzed the feelings of the travelers at the end of their trip. The Mongolian travelers preferred the area resource and environment convenience to feel satisfaction. For Korean travelers, the area resource is the most important when choosing travelling sights. Based on these results, if we take responsibility to protect the beauty of nature, and create a sightseeing place using natural sources, while also making more comfortable accommodations and improving the services, it can be a more unique place than others and lead to greater overall satisfaction for travelers.

• Journal of Distribution Science
• /
• v.10 no.1
• /
• pp.43-52
• /
• 2012

With the slowdown in environmental issues and the change of environmental consciousness, ecotourism is being discussed in various social fields. Ecotourism is being popularized for environmental protection, and now it is becoming a mainstream product from one of mass tourism. Ecotourism's emphasis on sustainable development in the tourism destination's society, economy, and environment, through ecotourism study and education, enable people to understand the core value of the ecological environment. 2011 was nominated as "the Year of World Forest" by the UN. In the recent years, forests are becoming increasingly important with their own values and functions in environment, economy, society, and culture. In particular, the global environmental issues caused by climate change are becoming an international agenda. Forests are the only effective solution for the carbon dioxide that causes global warming. Moreover, forests constitute a major part of ecotourism, and are now most used by ecotourists. For example, Korea, wherein 60% of the land is forest, attracts ecotourists. With the increasing interests in environment, the number of tourists visiting the ecosystem forest, which is highly valued for its conservation, is increasing significantly every year and is receiving considerable attention from the government. However, poor facilities in the forest ecotourism sites and improper market strategies are the reasons for the poor running of these sites. Furthermore, tourists' environmental awareness affects ecology environmental pollution or the optimization of forest ecotourism. In order to verify the relationships among tourist attractiveness, environmental consciousness, charm degrees of the attractions, and attitudes after tours, we established some scales based on existing research achievement. Then, using these scales, the researcher completed the questionnaire survey. From December 20, 2010 to February 20, 2011, after conducting surveys for 12 weeks, we finally obtained 582 valid questionnaires, from a total of 700 questionnaires, that could be used in statistical analysis. First, for the method of research and analysis, the researcher initially applied the Cronbach's (Alpha) for verifying the reliability, and subsequently applied the Exploratory factor analysis for verifying the validity. Second, in order to analyze the demographics, the researcher makes use of the Frequency analysis for the AMOS, measurement model, structural equation model computing, and also utilizes construct validity, convergent validity, discriminant validity, and nomological validity. Third, for the analysis of the ecotourists' environmental consciousness, impacts on tourist attractiveness, charm degrees of the attractions, and attitudes after the tour, the researcher uses AMOS 19, with the path analysis and equation of structure. After the research, researchers found that high awareness of natural protection lead to high tourist motivation and satisfaction and more positive attitude after the tour. Moreover, this research shows the psychological and behavioral reactions of the ecotourists to the ecotourist development. Accordingly, environmental consciousness does not affect the tourist attractiveness that has been interpreted as significant. Furthermore, people should focus on the change of natural protection consciousness and psychological reaction of ecotourists while ensuring the sustainable development of ecotourists and developing some ecotourist programs.

• The Journal of the Korea Contents Association
• /
• v.8 no.6
• /
• pp.253-260
• /
• 2008

Korean local governments attempt to propose various ideas for regional development, and Korean central government give support to balanced regional development. Construction tourist destination is the most important item in regional development policy of Korean central government. Because, tourism leads to human and material exchange. tourism contents is more concerned. The purpose of this paper will be to provide the suggestion for constructing tourist destination. To accomplish this, contents of attractive tourist destination was analysed through Japanese case study of constructing tourist destination.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.3
• /
• pp.149-168
• /
• 2005

The purpose of this paper is to study the impact of brand personality on the choice of tour site. For this purpose, Japanese, Chinese and Korean tourists visiting Jeju-Ireland were sampled and asked to evaluate the personality dimensions and attributes of six major tour sites in Asia. Factor analysis is applied to 42 personality scales of Aaker and 5 personality dimensions are extracted. Then, Multinomial Logit model is applied to estimate the relative impact of personality dimensions and attributes on the choice of tour sites. Results suggest useful implications. The personality of tour sites has meaningful influence on choice of tour sites, in some cases more important than tour site attributes. Among 5 dimensions of personality, sincerity and excitement are found to be important dimensions in the choice process of tour site. Sophistication of the site, expressed as glamorous, charming, handsomeness, uniqueness, and smooth, is also found to be important in determining intention to visit in the future.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.11
• /
• pp.4251-4259
• /
• 2010

This study investigates the needs of cruise tourists for building customer oriented ubiquitous tourism services. Through the field survey, the relationship between cruise tourism motivations and ubiquitous cruise services were analyzed. In this study, cruise tourism motivations mean destination attraction, family friendship, socialization, education/novelty and escape from daily routine. And ubiquitous cruise services are consists of boarding service, security service, safety service, customization service, and payment services. The results are as follows; cruise tourists with more socialization motivation get more use intention of ubiquitous payment service; cruise tourists with more destination attraction have more use intention of ubiquitous customization service.

• Journal of Digital Convergence
• /
• v.12 no.7
• /
• pp.123-132
• /
• 2014

This study examines the influence of the physical environment on tourist's emotional response and behavioral intention in the tourist destination. The research was mainly performed in leading tourist destinations of Busan Metropolitan City (Haeundae, Gwanganri & Songjeong area) by the sampling survey method in April-May 2013. The results demonstrate as follows. Firstly, the tourist's convenience and amenity in physical environments have significant impacts on the negative feeling of emotional response, but attractiveness did not influence in negative feeling. By contrast, the attractiveness and amenity the a of physical environments give significant impacts on the positive feeling of emotional response but convenience did not work in positive response. Secondly, both positive and negative feeling of emotional responses give meaningful impacts on Tourist's behavior intention. According to the meaningful relationship between physical environment and emotional response, the regional characteristics and effective marketing management of tourism resource and preparedness should be considered in setting up tourist facilities.

• Korean Journal of Environment and Ecology
• /
• v.27 no.3
• /
• pp.396-404
• /
• 2013

The purpose of this study is to propose the method to improve management aspect and facilities plan to enhance spatial cognition of visitors through visitors' analysis of spatial cognition regarding tourism destination facilities. The research model was established by factors affecting spatial cognition such as facilities characteristics and visitor characteristics as well as spatial cognition of visitors' facilities to achieve objectives of research, and actual proof analysis was made to visitors to Nami Island tourism destination based of this. As a result of analysis, it was proved that visitor characteristics including their gender and age, and tour map use as well as facilities characteristics of facilities type, location, etc showed a statistically significant difference in visitors' spatial cognition. In addition, it is deemed as a result of analysis that Nami Island requires re-organization of symbolic features and attractiveness of food and beverage facility, while needing additional installment and rearrangement of information facilities and related facilities. The result of this research suggests that close analysis and application of factors affect spatial cognition such as facilities and visitors' characteristics to plan and manage the tourism destination facilities effectively. Moreover, visitors' spatial cognition is related to spatial characteristics of tourism destination, therefore it is analyzed that the uniqueness of facilities played an important role in improving female's spatial cognition. In particular, the result of this study is meaningful in that in light of plan and management for tourism destination facilities, the function to provide tourism destination plays a major role in improving visitors' spatial cognition regardless of complexity of spatial structure of tourism destination.

• The Southeast Asian review
• /
• v.27 no.3
• /
• pp.49-91
• /
• 2017

This study analyzes the social and cultural development process of tourism development in Banjar Nyuh-Kuning, a rural village in Bali, and the cultural practices of residential tourist in this area. The role of Banjar in the development of cultural tourism, especially the process of re-recognition of traditional discourse, became the main impetus for the prosperity of the village. For this purpose, the demands of residential tourists in the village and the role of local residents in their response is discussed. Residential tourist and village community experience the process of acculturation under one space, which provides an opportunity for each group to newly recognize tradition. In the end, the residential tourist in the villages provide an opportunity to reexamine tourism practices the stemmed from the concept of existing objectivism and constructivism authenticity. The perception of the authenticity of residential tourists a part of the ontological awareness resulting from everyday satisfactions and security in the course of experiencing tourism. The process of the development of Nyuh-Kuning village as a tourist attraction may be understood from the viewpoint of as a type of existential authenticity that the residential tourists acquire as they practice village traditions.

• The Journal of the Korea Contents Association
• /
• v.21 no.12
• /
• pp.202-216
• /
• 2021

Since the first 12 ones were designated in 1969, 228 places have been designated as tourism sites, and about 70 percent of them were designated before the 2000s. It shows that changes in most of tourism sites are needed in terms of physical, functional and environmental aspects. However, there are still not enough academic progress and policy consideration regarding the decline of tourism sites and the regeneration of them. This study aims to find the causes of decline and the factors to activate in tourism sites, to draw important conditions to recover the attractiveness of tourism sites in decline from the comprehensive analysis of causes and factors, and to apply the conditions to a real case in severely declining stage. According to the findings, the conditions for recovery could be restructured into four categories: 'The upgrade of hardware such as facilities in tourism site', 'the development of software such as contents and programs', 'the reinforcement of local capacity and institutional grounds' and 'the expansion of functions and the building of networks with various external stakeholders such as expert groups, related enterprises, talented individuals and so forth.