• Title/Summary/Keyword: 관광정보 서비스

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A Study on Product Empowerment of Medical Tourism Using Conjoint Analysis (컨조인트 분석을 이용한 의료관광 상품역량강화에 관한 연구)

  • Kim, Kyung Hoon;Yu, Jae Har;Lee, Chun Su
    • International Commerce and Information Review
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    • v.16 no.3
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    • pp.307-329
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    • 2014
  • Medical tourism involves patients intentionally leaving their home country to access non-emergency health care services abroad. Growth in the popularity of this practice has resulted in a significant amount of attention being given to it from researchers, policy-makers, and the media. Yet, there has been little effort to systematically synthesize what is known about the effects of this phenomenon and key choice factors. This study seeks to figure out, using conjoint analysis, what factors Chinese medical tourists place importance on maximizing utility when selecting their destination and propose selection attributes that can lure medical tourists to Korea. Results showed that, of destination attributes, medical technology competitiveness proved be the most important and of lower levels, international accreditation proved to have the highest utility. This article presents the findings of valuable insights to medical institutions, travel agencies and related firms in their marketing activities.

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Case Study of K Company's Tax-Refund Information System Realization (부가가치세 환급정보시스템 구현 - K사 사례연구)

  • Yoon, Sung-Yong
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.115-122
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    • 2016
  • Tax-Refund System for foreign tourists is constantly increasing trend because of the discount effect of product. However, in order to get Tax-Refund, foreign tourists are supposed to keep a refund statement of paper issued after the purchases and the existing refund windows involve complicated procedure and poor accessibility, which causes the inconvenience. After recognizing the problems, K company has implemented information systems to relieve the discomfort of the Tax-Refund service by streamlining and reforming complex and inconvenient procedures of the Tax-Refund service so that it is able to plan the shopping convenience of foreign tourists. The K's information system is considered good practice to show that they can play a key role under the competitive environment with the corporate information system that is an essential element in achieving a competitive advantage.

A Study on the Determinant Attributes for Developing Korean-Style Industrial Tourism (한국형 산업관광 활성화를 위한 선택속성에 대한 연구)

  • Kim, Do Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.149-157
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    • 2012
  • This article aims to identify the selection attributes for developing korean-style industrial tourism. Evaluating attributes is the most important stage in consumer decision-making process and culture has a significant influence on this stage. This study is to analyze in the evaluation of selection attributes with the theory of industrial tourism and come up with developing tourism. a survey was conducted to the staff of travel agency in korea. Through factor analysis and multiple regression analysis, authors identified five factors(i.e. business, conveniences, tourism attraction, hospitality, property) were amenable to the industrial tourism, found that the most important attributes had the strongest influence on satisfaction level. According to the results of this study, author suggests that nationality of industrial tourism have an effect on evaluating selection attributes of the korean-style industrial tourism. therefore, nationality could be the basis of target marketing strategy.

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Casual Relations among Service Quality, Perceived Value and Satisfaction - 2009 Job Fair in C University - (취업박람회의 서비스 품질이 지각된 가치, 만족에 미치는 영향에 관한 연구 - 2009 C대학교 취업박람회를 대상으로 -)

  • Kim, Keum-Lim;Han, Ju-Hee;Lim, Gyu-Hyuk
    • Proceedings of the KAIS Fall Conference
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    • 2009.12a
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    • pp.427-431
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    • 2009
  • 취업박람회에서 참관객에게 제공되고 있는 박람회의 서비스품질, 가치, 그리고 만족 등의 이론적 배경을 바탕으로 인과관계를 나타내는 구조적 관계를 분석하였다. 개최 도시의 지각된 품질 요인은 정보의 확신성, 인적서비스, 접근성, 물리적 환경 그리고 관광매력성의 총 5개의 요인으로 총 16개의 항목을 Likert 5점 척도로 측정하였으며, 변수들의 집중 타당도와 판별 타당도를 확보하였다. 분석결과 관광매력성, 물리적환경, 인적서비스, 정보의 확신성 순으로 취업박람회 참가자의 지각된 가치에 영향을 미치는 것으로 나타났다. 이러한 연구결과는 박람회 주최자가 사용자 관점에서 좀 더 효율적으로 행사를 준비함과 동시에 참가 업체의 보다 나은 서비스 지원으로 기업의 가치인식 제고에도 기여할 것으로 기대된다.

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A Study for the Direction of Tourism Information Policy in Korean Tourism Industry (한국 관광산업의 정보화정책방향 연구)

  • Lee, Ung-Gyu
    • 한국디지털정책학회:학술대회논문집
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    • 2003.12a
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    • pp.171-185
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    • 2003
  • This study deals with an tourism information promotion plan that the government, businesses, and private sectors should consider implementing. Tourism information policy is crucial to tourism industry competitiveness by triggering changes in economy, culture, and society. Better tourism information policy should satisfy the tourist needs as well as create additional value for the tourism businesses.

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A Study on Medical Tourism System for Chinese. (중국인을 위한 의료관광 시스템에 관한 연구)

  • kim, cham-byeol;Joo, Moon-il;Kim, Hee-cheol
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.05a
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    • pp.507-509
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    • 2017
  • Medical tourism is a newly-prevailing industry accompanied by the change of lifestyle to a health-seeking life in the 21st century, which not only attracts foreigners using high-end medical technologies and equipments but also linking recuperation and leisure and cultural activities to the tour. many chinese tourists enter seeking both medical and tourism purposes. However, since the system for medical tourism is not well supported and there is no medical insurance for Chinese people, it is necessary to link safe hospitals and guides for these Chinese people and to develop systems that will provide proper information to Chinese people. This paper will introduce and propose a medical tour service system which effectively links hospitals, chinese tourists and brokers.

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IoT-enabled Solutions for Tour Photography Services

  • Jeong, Isu;Baek, Seungwoo;An, Eunsol;Kim, Yujin;Choi, Jiwoo;Yun, Jaeseok
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.5
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    • pp.127-135
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    • 2020
  • In this paper, we propose an IoT-enabled solution for tour photography services with small-size investment and resources in the travel and tourism industries, being able to impact on economic, social, and cultural values. An IoT-enabled camera is developed based on an open hardware and software platform complying with oneM2M, which can make traditional embedded systems oneM2M-compliant devices due to a middleware solution called TAS (thing adaptation software). IoT cameras deployed around photo zones in a tour site could be remotely controlled via an IoT gateway with a Web-based application on a smartphone. Users would perform a pan and tilt camera control if they want and then take and download a perfect photo picture (even though they are away from the tour site). We expect that the proposed solution will promote the deployment IoT-enabled technologies in tour and travel industries which are important parts of the tertiary sector.

The Implementation of the optimal adaptive tour service per the different environment of touring museum Using Thin Client (경량단말을 활용한 이종 박물관 관람 환경별 최적의 적응적 관광 서비스 제공 모듈 구현)

  • Jung, Jong-Jin;Lee, Han-Duk;Kim, Kyung-Won;Lim, Tae-Beom
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2013.06a
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    • pp.378-380
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    • 2013
  • 본 논문에서 구현한 경량단말을 활용한 이종 박물관 관람 환경별 최적의 적응적 관광 서비스 제공 모듈은 서로 다른 박물관을 관람하는 상황에 맞춰 그 관람객에게 가장 적합한 서비스를 제공을 해주는 모듈이다. 종래의 박물관 관람 형태는 사용자가 박물관에서 나누어준 하드카피 형태의 팜플렛 또는 가이드 안내에만 의존한 관람 형태이고, 주제별 아이템에 관한 상세 정보도 현장에 배치된 안내물을 보던가, 박물관에서 대여형태로 제공하는 오디오 장비만을 활용 하는 수준이며, 특히나 제한된 시간내에 대형 박물관을 관람해야 하는 경우 자신이 관심있는 것만 볼 수 없는 환경이다. 본 논문에서 소개될 이 모듈은 가상화 기술과 경량 단말을 활용하여 대형 박물관 또는 미술관등을 방문한 관람객에게 본인에게 맞는 최적의 관람 서비스를 제공한다. 좀더 자세하게는 대형 박물관에서 이 모듈이 사용되는 경우 넓은 공간에 무수히 많은 작품들이 전시되어 있는 상황에서 가용한 관광시간에 본인이 보고자 하는 것들만 추천받아볼 수 있도록 도와줄 수 있고, 최소한의 원가를 들여서 제작된 경량 스마트 단말을 통하여 해당 작품에 대해 상세한 부가 정보를 제공받아 박물관의 관람효과를 극대화 할 수 있도록 도와준다.

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Behavioral Intention of Health Tourists for developing the product - Based on Internet Information (상품 개발을 위한 의료관광객의 선택 의도 분석 - 인터넷 정보 원천 기반)

  • Kim, Mincheol;Boo, Chang-San
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.385-394
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    • 2013
  • Recently, as the healthcare market is globalized, the importance of the information on the Internet has been recognized. In this study, the analysis by research model with hypothesis that benefit sought factors of health tourism have a positive effect on behavioral intention of destination selection through tourism brand equity by internet information was carried out. As a result of analysis, benefit sought factors like as health and beauty did not have a positive effect on brand cognition and perceived quality but benefit sought factors like as service and nature had a positive effect on brand cognition and perceived quality. However, benefit sought like as experience did not have a positive effect on brand cognition and perceived quality. And brand equity like as brand cognition and perceived quality had a positive effect on behavioral intention. Thus, according to the results of these hypotheses, policies that foster health tourism in Jeju region will be followed based on product development that considering the importance of the existing service and cognition.

A Study on the Revitalization of Tourism Industry Using Experience Game (체험형 게임을 활용한 관광산업 활성화 방안에 관한 연구)

  • Jung, Mi-A;Kim, Ki-Suk;Jung, Hyung-Won
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.3
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    • pp.1-12
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    • 2019
  • The 4th industrial revolution has become a topic of 'experiential games' that utilize technologies such as virtual reality, augmented reality, and complex reality, and they are promoting various experiential game contents to attract tourists in the tourism industry have. The trend of tourism is the concept of the healing which aims to enhance the quality of life of the individual in the concept of simple travel, that is, the consumer is not satisfied with the sight, There are many changes in the form of tourism. In this study, domestic and foreign cases that utilized the fun and experience of tourism in the game were examined using case study methods. In domestic case, although service was provided by using smart phone, there is a problem that simple information is provided, mission quest method is not continuously provided, and the story is limited. I tried to find out the solution through this case. Developing and applying various experience contents, utilizing active investment and various stories for continuous service, and utilizing new technology such as virtual reality, it will bring about improvement of domestic tourism industry and satisfaction.