• Journal of Environmental Science International
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• v.14 no.3
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• pp.259-264
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• 2005

The purposes of this study were to investigate visitors' environmental attitudes of educational tourism, environmental preservation, and regional economic benefits satisfaction through the Chunsuman Bay Birdwatching Festival. The results of this study were as follows: First, the degree of educational satisfaction was high and this festival provided environmental preservation mind for visitors and local residents as well. The festival participants had a positive attitude toward migratory birds. Especially, the residents who had negative perceptions toward migratory birds due to physical harms of agricultural crops was positively changed after visiting this festival. So there should be prepared for more strategic approaches for residents' visiting and participating this birdwatching festival. Second, while the number of tourists was increased, it did not make a practical contribution to residents' income Particularly, farmers' satisfaction was low. So there should be more strategic programs to improve residents' economic rewards for sustainable development.

• Cartoon and Animation Studies
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• s.26
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• pp.131-156
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• 2012

As the Global Age has arrived, the domain of festivals has expanded to fulfill the role of being not only a tourist attraction but of being a factor that determines the image and identity of cities, and the factor of enhancing the brand value of a particular city is being focused upon. The city of Bucheon, which aims to be a culture oriented city, is attempting to utilize the Bucheon International Comics Festival as a cultural asset for the revitalization of the city. This study has as its purpose the development of an evaluation index model on the brand value of the Bucheon International Comics Festival and research being conducted based on the developed evaluation index model on the awareness level of the citizens of Bucheon of the festival. In regards to this, the theoretical background was examined and the index model was developed based on precedent research. Based on this, a survey of 1,000 citizens of Bucheon was conducted in this study. This study conducted a survey targeting 500 persons, dividing them into 2 groups according to whether they participated in the festival. The survey of this study established 9 evaluation categories for the International Comics Festival evaluation index model which consists of demographic research and participation motivation, value of comics, festival brand awareness and association image, perceived product quality and loyalty for the festival, internationality of the festival and urban activation. Each survey question is composed of 5 points scale measurement. As a result of the survey, 'for an education of children' was the highest for the participation motivation, and 'not knowing of the festival information' was the highest for the reason of not having participated. The industrial value was evaluated as the highest among the value of comics by the both two groups, and it was studied that there was perception gap for the festival according to whether they participated in the festival for each survey question. It was revealed that the level of awareness of the Bucheon International Comics Festival was "normal," the "city revitalization" index and the "value of comics" index were relatively high and the "international character of the festival" index was the lowest. Furthermore, it was shown that there were differences in the awareness of the established categories of the developed evaluation index model based on whether or not there was participation in the festival. This study comprehensively organizes these analytical results and derives implications which can be used as data for the criteria of the development of future strategy for the Bucheon International Comics Festival.

• Journal of the Economic Geographical Society of Korea
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• v.1 no.2
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• pp.103-134
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• 1998

This paper examined the evolution and development strategies of Young-deung Festival holding in Chindo since 1978. The Young-deung Festival is a representative event tourism in Korea. The water between Hoidong and Modo in Chindo, a small islet 2.8km off the coast, part to reveal a path 40m wide as a result of the moon influence on the tides. This phenomenon is called “young-deung-sal”on the Chindo. This event began on a small scale highlighting the treasury of traditional folkfore and shamanism peculiar to these islands, various cultural resources, and local place attraction such as young-deung-sal. But, in the early 1990s, with the introduction of systematic management and a variety of programs, the small village festival has steadily evloved in the scale aspects of the program, budget, profit, and the number of visitors participating in festival. In addition, the period of festival was prolonged for three days and visitors from other provinces have steadily increased, in particular visitors from Seoul and Gyoungkee have steadily increased. In order to develop the Young-deung Festival, the followings should be done: creation of local image through place attraction, private organization in supporting festival, adoption of management techniques for the local economic activites, and extension of linkage with tourists places around Chindo, target visitor marketing through a continuous visitor survey.

• Proceedings of the Korean Society of Embryo Transfer Conference
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• 2002.11a
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• pp.93-93
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• 2002

싸움소(투우)는 1999년 문화관광부지정‘한국의 10대 지역문화 관광축제’로 선정되어, 청도군 투우대회가 한국을 대표하는 축제가 되었고, 상설투우장의 건설로 새로운 레져 산업으로 부상하고 있다. 그러나 싸움소 생산에 소요되는 유전인자 보존 및 생산기반은 전무한 실증이며, 본 연구는 청도군내 우수 종모우을 선별하여 정액채취 및 동결정액을 생산하여 군내 한우번식 농가에서 인공수정을 실시하고 계절별 수태율과 송아지의 성비를 조사하였다. 종모우 번개(나이6세, 체중850kg, 97, 98년 우승)와 사자(나이6세, 체중870kg 98, 99년 준우승) 2두로부터 일반적인 방법으로 인공질을 이용하여 1999년 10월에 정액을 채취하였다. 채취된 정액은 35$^{\circ}C$에서 3~5배정도로 희석하여 정자농도와 활력을 평가하였다. 희석정액은 90분간에 걸처 5$^{\circ}C$ 까지 냉각하면서 글리세롤을 첨가한 난황구염산나트륨액으로 여러번 나누어 희석하여 정자의 충격을 피하였다. 글리세롤평형 2시간 후 0.5$m\ell$스트로에 정자수가 3500만/스트로의 분주.봉인하여, 정액의 동결은 액체질소상에서 4~5cm 위에 스트로를 평행으로 놓아 액체질소 가스로 10~15분간 예비동결한 다음, -8$0^{\circ}C$의 초저온 냉장고에서 케니스터에 넣어 -196$^{\circ}C$ 액체질소에 보관하였다. 인공수정을 실시하고 40일 전후에 직장검사를 통해 임신율과 수태율을 조사하고 분만한 송아지의 성비를 기록하였다. 채취한 싸움소의 정액량은 번개와 사자가 각각 평균 4.6$m\ell$와 3.8$m\ell$이고, 동결전의 정자의 활력은 번개와 사자의 정액이 각각 70.3 vs 75.3%, 동결후의 활력은 37.3 vs 40.3%로 유의한 차이는 없었다. 번개와 사자의 동결정액으로 각각 44두와 127두를 인공 수정하였고, 40일 전후의 임신율은 26두 vs 80두(59.1 vs 63.0% )였으며, 수태율은 26두 vs 66두(59.1 vs 52.0% )로 이들간의 유의한 차이는 없었다. 번개와 사자의 수송아지의 성비는 각각 65.3 vs 42.4%로 유의한 차이가 있었다. 싸움소 정액 동결보존과 인공수정으로 싸움소 혈통을 가진 송아지가 생산되었다. 그러나 생산된 송아지가 싸움소의 능력을 가진 것을 선별하여 혈통을 고정시키고, 훈련으로 싸움소의 제질을 발굴하는 것이 앞으로의 연구과제이다.

• Journal of the Korean Society for Railway
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• v.12 no.6
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• pp.915-920
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• 2009

Place Marketing is a new strategy for the regional development, using the regional image, facility and history. The purpose of this paper is to search the possibility of place marketing in the area of railway. Already there were some cases to vitalize the close line and out-of-business station. In this context, some ideas to connect the railway with trip, leisure and regional festival are recommended. For the market place, the cooperation with local government is essential.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.220-231
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• 2010

The object of this study is to find ways of the modern succession of folklore by attempting the creation culture contents and looking into the aspects of using 'Jangjamot Legend'. Folk tale which has been handed down among people for many years is that story contents that are enjoyed by anonymous many people. The original narration and the cultural elements of 'Jangjamot Legend' which show the origin of a certain pond and rock can be used for creation of culture contents. The legend has been created the video contents or used the origin of the village ritual and festival in different areas. If the festival and the contest related to the legend is activated, more contents of the original narration will be created by the folklore or tourism. The preservation of the original narration will be easily accessed by the mass about 'Jangjamot Legend'. The cultural elements which are inherent in the legend shall cause the creation of consistent and effective contents. Through these contents creation, folklore will be passed on to the next generation with the obtain of universality in the modern times.

• 지역과문화
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• v.6 no.2
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• pp.1-23
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• 2019

This study identified cooperative governance status and performance and proposed policy implications for the local tourism association, which participated by a variety of stakeholders. This study is a case study and in-depth interview survey was conducted on the staff, members of the local tourism association and local government officers. As a result of the analysis, the community's desire to foster tourism and the county head's leadership influenced the establishment process. It was analyzed that the interests of participants in the local tourism association and the benefits they expected were varied. Members have been unable to participate in the operation of the association and the mutual exchanges of the members have not been active. The leadership and professionalism of the Secretariat has contributed to stabilizing the organization, and it has been shown that it needs to secure self-sustaining power through its own profit projects in the future. The Goryeong Tourism Association serves as a private local tourism promotion organization, carrying out the successful hosting of the festival and attracting tourists. In the future, however, it is necessary to strengthen cooperative networks, autonomous participation of stakeholders and cooperative coordination of interests in relation to the operation of tourism councils as collaborative governance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.11
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• pp.3506-3513
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• 2009

This study is to analyze the ripple effects of Jeju International Wind Ensemble Festival on Jeju regional economy and to explain the influence of the festival on Jeju regional society and culture. This study analyzed the economic ripple effects of the tourism industry with the Jeju inter-industry relation table. To explain the influence on Jeju regional society and culture, this study examined society-integrating part, policy-advertising part, culture-developing part, and industry-developing part.

• Food Science and Industry
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• v.45 no.2
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• pp.10-18
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• 2012

Maesil began to grow in Gwangyang after the old Mr. Yulsan Kim Oh-cheon brought 5,000 trees of maesil(Prunes mume) from Japan in 1931. Today, Gwangyang maesil comprises approximately 25% of total national output. Gwangyang produces a variety of foods, manufactured foods and beverages using maesil. Besides, numerous tourists came to the 15th Gwangyang International Ume Flower Culture Festival to enjoy the festival and appreciate blossoming ume flowers. More than 1.9 million people visited Blue Ume Flower Farm in Gwangyang in the year of 2010. As many visitors came to the city simultaneously, however, there occurred confusion. So, it is thought that the following measures are necessary to enhance the tourism value of Gwangyang maesil. First, a symbolic story for Gwangyang maesil or maehwa(ume flower) needs to be created. Second, snack foods for sightseers need to be developed. Third, diverse attractive elements to prolong tourists' stays are worth developing. Fourth, it is necessary for Gwangyang to hold competitions for ideas to activate tourism through maesil. Fifth, Gwangyang needs to promote collaborative development of tourist items and collaborative tourism marketing in close cooperation with neighboring cities and counties. Finally, it is worthwhile for Gwangyang to host an international fruits and seeds exposition or exhibition and it needs to strengthen active promotion and marketing suitable for the Smart Age.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.234-246
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• 2015

When the Information age led by media comes, The literature yielded its prominence to visual media, and the Korean literature also faced a crisis, prompted by decreased demand for it. In this reality, literature festivals which have increased rapidly since 1995 and currently number at least 110, when the local government system was launched, played an important role in promoting literature to the society. This thesis has selected Manhae Festival, one of the most vibrant and successful, as the case study to analyze its present status and accomplishments to derive ways for improvement which can be used to promote policies on literature. Manhae Festival which celebrates Manhae Han Yongun, a poet and an independence activist, also became one of the top literature festivals through Manhae Grand Awards and various cultural, art and academic events, despite being held in Inje County, Gangwon Province, a remote location. Based on this study, in the near future, Manhae Village, as a complex cultural venue, as a If we can make the place into complex cultural space and with additional policy support by gaining political supports like designation as Slowcity and special zone of culture and tourism, and pursuing glocalization by making Manhae into a star brand, Manhae Festival will cement its current position as a successful literary festival. It has very meaningful since most of literature festivals operate in small scale. Now, we need to develop literature festivals into local ones by attracting larger popularity. Meanwhile, a more comprehensive study, in the future, is needed with special emphasis on successful literary policies and their precedents in other countries.