• Title/Summary/Keyword: 관광객의 정보이용

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The Influence of Tourist's Ethical Consumption Concept on Fair Tourism Attitude and Purchasing Intention of Fair Tourism on Tourism Social Media -Considering Risk Perception of Ethical Consumption as the Mediator- (소셜미디어 이용 관광객의 윤리적 소비개념이 공정관광의 태도와 구매의도에 미치는 영향 -윤리소비에 대한 위험지각을 조절변수로 하여-)

  • Park, Hyun-Jee
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.83-90
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    • 2016
  • This study is focused on analysing the relationship among ethical consumption concept, fair tourism attitude and purchasing intention of ethical consumption on tourism social media with considering risk perception of ethical consumption as a mediator between fair tourism attitude and purchasing intention of ethical consumption. We found the results as follows. First, the statistically positive relationship is found between ethical consumption concept and fair tourism attitude and between fair tourism attitude and purchasing intention of ethical consumption. And also we observed that the moderating effects of risk perception of ethical consumption on the relationship between fair tourism attitude and purchasing intention of ethical consumption. The most important is resulted as offering fair tourism information through social media.

Tourists' Behaviors and Attitudes of Ecological Tourist Place: Examining the Suncheon Bay Wetland Reserve & National Garden (생태관광지 방문객의 행태와 태도: 순천만습지와 순천만국가정원을 사례로)

  • Lee, Jeong-Rock;Park, Jong-Chun
    • Journal of the Economic Geographical Society of Korea
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    • v.19 no.2
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    • pp.300-312
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    • 2016
  • After holding the ICEXPO 2013, the Suncheon Bay Wetland Reserve and Suncheon Bay National Garden in Suncheon city are becoming a famous ecological tourist place in national wide. This study investigates the tourists behavior visited to the Suncheon Bay Wetland Reserve and Suncheon Bay National Garden. Data are collected from 540 tourists from April to October 2015. Results of the study showed that tourists living at Gwangju & Chonnam provinces are 38.4% of total; one-day tourists, 20~40 aging tourist group, and internet using for destination informations, accounts for about 75.2%, 72.6%, and 44.8% respectively, of total tourists; tourists' motivation and purpose are related to natural landscape watching and family travel; tourists satisfaction for destination are very high, and particularly in the spring; 30% of total in tourism expenditure amount per capita ranges from 50,000 to 100,000 won; mount of tourists expenditure are not so much.

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Personalized Tour-Guide-Expert-System Using e-CRM Process (CRM 프로세스를 적용한 개인화 된 여행안내 전문가시스템)

  • 이동철
    • Journal of the Korea Society of Computer and Information
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    • v.7 no.1
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    • pp.161-173
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    • 2002
  • The increasing disposable time through advancing information has come to make the tourism industry as well as the information communication industry glow in the 21st century We cannot make rational decision without proper guide information. It is impossible to anticipate tourism Products which are invisible products consisting of a variety of basic combinations of products. Tourists are getting dissatisfied with tourism experts' distorted guidance every year. A recent survey shows that the current tourism information system can't meet the need of tourists who are informative and individualized. This paper presents tourism information system that offers the most appropriate tour courses depending on the tastes of tourists by utilizing expert system, artificial intelligent applied technology. This paper is the first attempt to maximize comsumer satisfaction by developing the intelligent agent system that is able to reflect the traits of individualized customers' in the tourism industry The establishment of this system will contribute to activating the tourism industry, ultimately, by decreasing inconveniencies and tour schedules appropriate to the purpose of individual tours.

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A Study on the Volatilities of Inbound Tourists Arrivals using the Multivariate BEKK model (다변량 BEKK모형을 이용한 방한 외래 관광객의 변동성에 대한 연구)

  • Kim, Kyung-Soo;Lee, Kyung-Hee
    • Management & Information Systems Review
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    • v.32 no.3
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    • pp.1-23
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    • 2013
  • In this study, we try to investigate the spillover effects of volatility in international tourists arrivals between Korea and US, Japan, China by using the multivariate BEKK model from January 2005 to January 2013. In the results of this study, after the global financial crisis, we found a cointegration relationship and tourist arrivals of Japan were adjusted to recovery in the short term. Also tourists arrivals from China and Japan showed the long-term elasticity. In the conditional mean equation of a BEKK model, there were the spillover effects. And in the conditional variance equation, ARCH(${\epsilon}^2_t$) coefficients showed a strong influence on the arrivals of their own and the spillover effects and the asymmetric effects on the volatility of China and Japan arrivals. In GARCH(${\sigma}^2_t$) coefficients showed the asymmetric effects and the spillover effects of the conditional volatility among source arrivals. Therefore, we examined the asymmetric reaction of one-way or two-way tourist arrivals between source countries and Korea and the spillover effects related to tourists arrivals of source countries to Korea. We has confirmed a causal relationship between some of the tourists arrivals from source countries to korea.

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A Study on the Sustainable Tourism Destination Management Plan using LBS (LBS를 이용한 지속가능한 관광지 관리방안에 관한 연구)

  • Park, Jae-Wan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.3
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    • pp.447-451
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    • 2017
  • This study proposes a new model of tourism destination management based on the tourism management program using information and communication technology provided by LBS. The personalized tourist information service can enhance the satisfaction of tourists. Sustainability can be expanded through management based on the capacity of the tourism destination. Increased satisfaction leads to more diverse tourism activities. Various tourism activities increase the consumption expenditure, which satisfies the local tourism destination management purpose. The tourism destination management plan of the central and local governments is a comprehensive system in which detailed policy support plans are formulated from the perspective of the three requirements for sustainability-economic, socio-cultural, and environmental-and concerned parties are connected and resources are supported through detailed processes in which the sources of disparities in accessibility are identified and the roles are delegated at the national, community, and regional levels.

Prediction model of tourists' interest according to the climate condition (기후요소에 따르는 관광객 관심정보 예측 모델)

  • park, Serin;Lee, Younji;Lee, Jungmin;Lee, Sohee;Lee, Junghoon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2021.05a
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    • pp.477-478
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    • 2021
  • 관광관련 광고, 상품판매 촉진, 추천 등을 위해 제주도 관광객의 관심 정보에 있어 기후요소가 끼치는 영향을 분석하고 이를 토대로 예측모델을 개발한다. 예측모델은 입력으로 기온, 강수량, 풍속, 습도, 일사량 및 전운량, 출력으로 가장 관심도가 높은 관광지 유형을 가지며 TMAP의 검색순위 이력 데이터와 기상청의 기후이력 데이터를 다운로드하여 학습패턴을 생성한다. 예측모델은 Sklearn 인공신경망 라이브러리를 이용하여 구현하였으며, 81.8 %의 정확도를 보인다.

Analysis of Spatial Cognition of Visitors to Natural Environment-based Tourism.Resort Facilities - A Case Study of NAMI Island - (자연환경 기반형 관광.휴양목적지 시설물에 대한 방문객 공간인지도 분석 - 남이섬 관광지 사례를 중심으로 -)

  • Choi, Young-Seok
    • Korean Journal of Environment and Ecology
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    • v.27 no.3
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    • pp.396-404
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    • 2013
  • The purpose of this study is to propose the method to improve management aspect and facilities plan to enhance spatial cognition of visitors through visitors' analysis of spatial cognition regarding tourism destination facilities. The research model was established by factors affecting spatial cognition such as facilities characteristics and visitor characteristics as well as spatial cognition of visitors' facilities to achieve objectives of research, and actual proof analysis was made to visitors to Nami Island tourism destination based of this. As a result of analysis, it was proved that visitor characteristics including their gender and age, and tour map use as well as facilities characteristics of facilities type, location, etc showed a statistically significant difference in visitors' spatial cognition. In addition, it is deemed as a result of analysis that Nami Island requires re-organization of symbolic features and attractiveness of food and beverage facility, while needing additional installment and rearrangement of information facilities and related facilities. The result of this research suggests that close analysis and application of factors affect spatial cognition such as facilities and visitors' characteristics to plan and manage the tourism destination facilities effectively. Moreover, visitors' spatial cognition is related to spatial characteristics of tourism destination, therefore it is analyzed that the uniqueness of facilities played an important role in improving female's spatial cognition. In particular, the result of this study is meaningful in that in light of plan and management for tourism destination facilities, the function to provide tourism destination plays a major role in improving visitors' spatial cognition regardless of complexity of spatial structure of tourism destination.

A Case of NFC-based Exhibition Support System for Analyzing Visitors' POB (Point of Behaviors) (근접 무선 통신 기반 박람회 지원 시스템 구축 및 관람객 행동 데이터 분석 사례)

  • Choi, Myoung Hee;Jun, Jungho;Kang, Heegoo;Lee, Kyoung Jun
    • Information Systems Review
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    • v.15 no.2
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    • pp.111-127
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    • 2013
  • This research introduces a case of NFC (Near Field Communication)-based exhibition support system for analyzing visitors' POB (Point of Behavior) data gathered from the system. The application of NFC technology to an exhibition space allows visitors new experiences of exposition and exhibitors to collect and analyze data about behaviors of visitors. The NFC-based exhibition support system is applied to the 'Korea Travel Expo 2013.' The visitors' behaviors are analyzed based on collected NFC tag touch data and association rules among booths are extracted. Furthermore, the tag touch data are integrated with the survey data for catching the demographics-based implications.

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The Impacts of Acceptance Decision Factors of Tourism Social Network Service(SNS) (관광서비스로서 소셜네트워크 서비스(SNS)의 수용결정요인에 관한 연구)

  • Park, Hyun-Jee;Park, Jung-Hwan;Oh, Am-Suk;Kim, Jung-In;Yoon, Jung-Hun;Kim, Young-Ha
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.05a
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    • pp.383-386
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    • 2012
  • In this paper, we intended to analyze the relationship among tourist's acceptance decision,perceived value, satisfaction and continuous use intention for social network service. For this study, the self-administered questionnaire for 199 tourists was employed.

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A Study on standard Model of Tourist Sign Board in Korea (한국 관광안내표지판의 발전모델)

  • 양영종;김제중
    • Archives of design research
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    • v.13 no.1
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    • pp.247-256
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    • 2000
  • Recently, foreign tourists and car owners or motorists are increasing, so tourist sign boards are necessary to inform them. Unfortunately, tourist sign boards are difficult to understand because they are often written incorrectly. This paper has a thorough grasp of this problem and will present an ideal standard model which is precise and detailed. This paper includes research of tourist boards sign Seoul, Kyongju, Pusan, Kwangju, Yosu, Kwang reung in Korea. Also tourist sign boards in the U.K, France, Switzerland, Italy and Austria will be discussed. A survey was conducted of eight hundred people to determine tourist information is obtained. In conclusion, tourist sign board should convey accurate and useful information to people of all ages. Tourist information should be systematic and logical. An ideal standard model of tourist signs will render traveling easier for tourists all over the world. It will be more convenient for both kinds of tourist; domestic and foreign. Futhermore good tourist sign board will give an excellent and bright image.

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