• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.123-128
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• 2019

최근 스마트 기기의 발전 및 보급 확대에 따라 사용자의 범위는 계속해서 증가하고 있다. 이에 따라 모바일 쇼핑 이용자들이 지속적으로 늘고 있고, 광고 또한 인터넷 기반에서 모바일 플랫폼 기반으로 변화하고 있는 추세이다. 모바일 기기의 중요성이 커지고 편의성이 증대되면서 소비자들의 구매방법에도 많은 변화가 일어나고 있는데, 정보를 탐색하고, 구매를 결정하고, 결제하는 행위 등 모바일에서 이루어지는 비중이 늘어나면서 앱을 구성하는 것 또한 중요한 마케팅 전략으로 자리잡고 있다. 본 연구의 목적 역시 사용량이 급증하게 된 모바일 쇼핑에서 SNS활용도의 조절효과를 중심으로 하여 광고 유형과 애플리케이션 특성이 소비자들의 구매의도에 미치는 영향에 대해서 살펴보고 결과를 제시하여 관련 업계에 도움을 주고자 한다. 본 연구에서는 모바일 쇼핑 이용자들의 모바일 쇼핑을 통한 구매의도에 미치는 영향 요인을 파악하기 위한 선행연구와 이론적 배경을 통해 모바일 광고유형, 앱 특성에 관한 고찰과 구매의도와의 인과관계를 살펴보았다. 연구의 목적은 모바일 쇼핑 이용자들의 모바일 쇼핑을 통한 구매의도에 미치는 영향 요인을 파악하고, 변수들 간의 관계를 규명하는데 있다. 구매의도에 영향을 미치는 요인을 광고 유형, 앱 특성으로 구분하고 이들 변수들이 구매의도에 미치는 영향력을 조절하는 변수로 SNS활용도를 도입하였다.

• Management & Information Systems Review
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• v.36 no.5
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• pp.151-173
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• 2017

This study examined the relation between MBTI personality types and job satisfaction, job satisfaction's effect on the customer orientation and willingness to change job and MBTI personality types's moderating effect on the relation among job satisfaction customer orientation, willingness to change job. Research results are as following. First, MBTI personality types didn't influence job satisfaction significantly. Second, job satisfaction affected customer orientation positively and willingness to change job negatively. Finally, MBTI personality type's moderating effect was analysed using Psychological Function and Attitude Index. Moderation effect of Psychological Function was significant only on the relation between job satisfaction and customer orientation. Moderation effect of Attitude Index was significant both on the relation between job satisfaction and customer orientation and the relation between job satisfaction and willingness to change job. These results of current study can be useful to recruit, organize, educate life planners based on the personality types of MBTI. And the applicability of MBTI test will increase by using these results.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.81-100
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• 2004

The purpose of this study was to test consistent relations between business strategy and marketing strategy of product level and to identify association Miles and Snow's strategic typology and Porter's generic strategy. The data were collected by personal interview with top management and marketing managers who worked at strategic business units in industrial and consumer product industry. The result showed that Porter's generic strategy significantly related with strategic marketing activities of product level. Miles and Snow's typology related with innovative marketing and environment management of the product market. But different patterns of strategic activities were not found among strategy types of Miles and Snow. Significant association between Miles and Snow's strategic typology and Porter's generic strategy implicates a possibility of integrated approach of two strategic typologies.

• Journal of the Korean Society for Library and Information Science
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• v.46 no.2
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• pp.199-217
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• 2012

This study analyzes the correlation between the library anxiety and personality traits. The library anxiety (LAS) and personality traits (the Korean BFI) were measured against 49 freshmen in the university. The library anxiety was average 2.57, 'mechanical barriers' score was the highest(2.91), subsequently was 'affective barriers' 2.72, 'barriers with staff' 2.49, 'knowledge of library' 2.42, and 'comfort with the library' score was the lowest(2.38). The personality traits had the tendency that 'agreeableness'f actor(3.65) is higher than other 4 factors, 'neuroticism'(3.48), 'extraversion'(3.27), 'openness'(2.85), and 'conscientiousness' (3.26). It found that 'comfort with the library' and 'neuroticism' were correlated statistically and the personality traits have an effect on library anxiety. Based on the findings, the following recommendations are made: improving the measurement tool of information anxiety, using other personality traits variables in similar researches, and developing personalized library anxiety resolution programs.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.1-10
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• 2009

The purpose of this study is to find out the relationship between the design factor and the sensitivity in web site. The classification of sensitivity-types consists of the research of books and the survey, and the language specialist's review and the analysis of factor. The research of the Image Scale accomplished through the analysis of the result of sensitivity-types. The major findings of the analysis are summarized as follows. The webpage sensitivity-types are classified into the 7 types, namely 'refreshment', 'calm', 'refinement', 'strongness', 'youth', 'uniqueness', 'futurity'. As a result of analyzing of similarity between the adjectives by multiple standards, the web site Image Scale space consists of the axis between 'heavy-light' and 'soft-hard'. As a result of the research of relationship between the web site design factor and the emotion, the color and the layout influenced into 'soft-hard' much, and the light and the color influenced into 'heavy-light' much.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.3
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• pp.1245-1251
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• 2013

The aim of this study is to identify characteristics of 2D:4D according to type of handedness. Data was collected from October, 4th, 2010 to April, 30th, 2012. After handedness assessment, 2nd and 4th finger length were measured by vernier calipers. This study showed remarkable gender difference of 2D:4D in left hand for left handers and right hand for right handers, However, there was no significant difference according to type of handedness in each gender. The correlation between left and right 2D:4D in males right handedness was higher than that of male left handedness, otherwise, in case of female, that of left handedness was higher than that of right handedness. The results of this study suggest that the 2D:4D of left handedness does not differ from that of right handedness, however, gender difference and correlation between left and right 2D:4D show different characteristics according to handedness.

• Proceedings of KHEA Conference
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• 2006.10a
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• pp.122-122
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• 2006

• Proceedings of the SOHE Conference
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• 2004.12a
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• pp.69-69
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• 2004

• Journal of the Korean Society for information Management
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• v.27 no.3
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• pp.207-225
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• 2010

Terms collected from theological dictionaries in English and the Scripture are used in order to construct conceptual relationships of theological thesaurus. Using the terms, equivalence relationships, hierarchical relationships, and associative relationships as the basic relationships in thesaurus are constructed. In equivalence relationships, Hebrew, Greek, and Latin terms are included as descriptors and in hierarchical relationships, generic, instance, whole-part, and polyhierarchical relationships are constructed. Also, there is no big difference in the kinds of conceptual relationships between this theological thesaurus and the thesauri of other subjects. Examples of Biblical Theology are showed. Because Biblical Theology has a strong point to view the Scripture and Protestantism on comprehensive perspective. In this context, one of the main feature in the theological thesaurus is that there are a lot of the allegorical terms. Typology, which is the core structure causes this result.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.137-147
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• 2019

We identified the mediating role of interpersonal issues in the relationship between adult attachment type and emotional expression ambivalence. The subjects of the study were 327 emotional workers who lived in five cities. As the scale, ECR-R, AEQ-K, and IIP were used. Sobel verification was performed after multiple regression analysis. The results show that the interpersonal problem partially mediates between the attachment and emotional expression ambivalence. This suggests that the characteristics of interpersonal relationships affect emotional emotions in forming close attachment relationships of emotional workers. Subsequent research will expand the scope of research by supplementing the shortcomings of existing research.