• Title/Summary/Keyword: 관계적 소비

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The Effect of the Consumption Values and Bakery Select Properties on Satisfaction (소비가치에 따른 베이커리 선택속성이 만족도에 미치는 영향)

  • Lee, Sang-Jin;Kim, Seong-Su;Ju, Byeong-Chel
    • Culinary science and hospitality research
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    • v.22 no.3
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    • pp.33-43
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    • 2016
  • This study examined the factors that affect the relationship between consumption value, bakery select properties and satisfaction. A total of 320 questionnaires were distributed to consumers, of which 300 were deemed suitable for analysis after the removal of 20 unusable responses. In order to perform required statistical analyses in the study, the SPSS 18.0 Statistical Program was used for frequency analysis, factor analysis, reliability analysis, correlations, and regression analysis. The results of exploratory factor analysis showed that four factors regarding consumption value were extracted from all measurements with a KMO of 0.841 and a total cumulative variance of 72.937%, With regard to bakery select property, one factor was extracted with a total cumulative variance of 64.917% and a KMO score of 0.756. One factor for satisfaction was extracted that accounted for a total cumulative variance of 76.944% and a KMO score of 0.719. All factors were significant to 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationship between consumption value, bakery select property and satisfaction was partially adopted.

A Study of The Relationship between Consumption Value, Advertising Acceptance Attitude and Purchase Intention according to MBTI personality type - Focusing on the Consumption of Digital Products by MZ Generation

  • Jae-Woo Lee;Chang-Bae Ko
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.5
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    • pp.75-83
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    • 2024
  • The purpose of this study is to analyze the relationship between consumption value, advertisement acceptance attitude, and purchase intention according to the MBTI personality type. The results of a survey and analysis targeting the MZ generation with experience in purchasing digital products are as follows. 1.There was no difference between consumption value and advertisement acceptance attitude according to the MBTI personality type. 2. Among the consumption values, Factors of rarity value and emotional value had an effect on purchase intention. 3. Among the attitude of accepting advertisements, advertising favors, information trust and negative cognition had a positive effect on purchase intention. Accordingly, providing advertising content including information and interest about digital products is considered effective in marketing of the MZ generation, which represents flex consumption and minus-out consumption.

The study on the effect of live commerce users' motivation on engagement and attitude: Focusing on the Untact consumption culture (라이브커머스 이용자의 동기가 인게이지먼트 및 태도에 미치는 영향 연구: 비대면 소비문화를 중심으로)

  • Yan, Wen-Yan;Qu, Yu-Bing;Yoon, Yeong-Hye
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.221-226
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    • 2022
  • The purpose of this study is to explore the differentiated motivations of users of live commerce by focusing on the entry into untact consumption culture. In addition, we intend to verify the mediating effect of engagement in the relationship between the motivation and attitude of live commerce use. As for the research method, an online survey was conducted targeting live commerce users, and 245 valid samples were used for analysis. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, multiple regression analysis, and mediation regression analysis were performed. As a result of the analysis, the motivation for using live commerce was derived from four factors: Enjoyment of interaction, Substitutability of personal examination, Need for community, Trend setting. And Engagement was found to have a significant effect on attitude. Finally, engagement was found to have a partial mediating effect in the relationship between the motivation and attitude of live commerce use. The research results will provide implications for understanding non-face-to-face consumption culture and establishing effective strategies for the live commerce industry in the future.

Ecology and Productive Justice in Marx (맑스의 생택학과 생산적 정의)

  • 최병두
    • Journal of the Korean Geographical Society
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    • v.34 no.5
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    • pp.449-472
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    • 1999
  • 본 논문은 맑스가 자본주의의 사회적 및 환경적 부정의를 비판하고 정의로운 사회 및 자연과의 관계를 위한 사회주의적 프로젝트를 제안했던 원칙들을 밝히고자 한다. 본 논문은 이러한 과정에서 비판적 생태학 일반 그리고 특히 환경정의 이론이 더욱 발전할 수 있는 기반을 도출하고자 한다. 본 논문은 제안된 몇 가지 중요한 점들은 다음과 같다. 첫째, 자본주의 사회 및 자연에 대한 맑스의 비판 그리고 사회주의 사회와 자연에 관한 그의 개념은 두가지 기본적인 정의 원리들, 즉 인간과 자연 간 관계에 관한 그의 생태적 개념화에서 도출될 수 있는‘필요’원칙과 ‘노동’원칙에 바탕을 두고 있다. 둘째, 도덕성의 이데올로기적 성격에 대한 그의 거부로 인해, 맑스는 자본주의 사회에 대한 비판으로 일관하면서 자본주의에서의 정의 이론을 발전시키지 않았지만, 반면 그는 사회주의 사회와 자연과의 관계에서 (환경)정의를 위한 이론적 기초를 제안했다. 그리고 끝으로 그의 환경정의에 관한 개념화는 단지 분배적 정의 패러다임으로만 이해되어서는 안되며, 그가 생산을 교환.분배 그리고 소비를 포함하는 유기적 전체로서 이해한 바와 같이 ‘생산적 정의’라고 부를 수 있는 것과 관련지어 이해되어야 한다.

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Perceived Consumption Value and Purchase Behavior of Upcycling Cosmetics According to Environmental Values (환경가치관에 따른 업사이클링 화장품의 지각된 소비가치 및 구매행동)

  • Jae-Nam Lee
    • Journal of the Korean Applied Science and Technology
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    • v.41 no.2
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    • pp.208-218
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    • 2024
  • Domestic cosmetics companies are striving to protect the environment and solve environmental problems through ESG management. This study analyzed the relationship and influence between the perceived consumption value and purchasing behavior of upcycling cosmetics according to environmental values for MZ generation women in Seoul and Gyeonggi Province. In addition, based on the research results, it was intended to provide basic data for product development and marketing strategies related to upcycling cosmetics. First, all variables were found to be positive (+) correlation. Second, it was found that the higher the environmental value, the higher the perceived consumption value of upcycling cosmetics. Third, it was found that the higher the environmental values, the higher the purchasing behavior. Therefore, it is hoped that it will induce a positive consumption value for upcycling cosmetics, and that the cosmetics industry will be helpful as basic data for the development of related products and the establishment of differentiated marketing strategies.

A Study on the Changes in Consumer Perceptions of the Relationship between Ethical Consumption and Consumption Value: Focusing on Analyzing Ethical Consumption and Consumption Value Keyword Changes Using Big Data (윤리적 소비와 소비가치의 관계에 대한 소비자 인식 변화: 소셜 빅데이터를 활용한 윤리적 소비와 소비가치의 키워드 변화 분석을 중심으로)

  • Shin, Eunjung;Koh, Ae-Ran
    • Human Ecology Research
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    • v.59 no.2
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    • pp.245-259
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    • 2021
  • The purpose of this study was to analyze big data to identify the sub-dimensions of ethical consumption, as well as the consumption value associated with ethical consumption that changes over time. For this study, data were collected from Naver and Daum using the keyword 'ethical consumption' and frequency and matrix data were extracted through Textom, for the period January 1, 2016, to December 31, 2018. In addition, a two-way mode network analysis was conducted using the UCINET 6.0 program and visualized using the NetDraw function. The results of text mining show increasing keyword frequency year-on-year, indicating that interest in ethical consumption has grown. The sub-dimensions derived for 2014 and 2015 are fair trade, ethical consumption, eco-friendly products, and cooperatives and for 2016 are fair trade, ethical consumption, eco-friendly products and animal welfare. The results of deriving consumption value keywords were classified as emotional value, social value, functional value and conditional value. The influence of functional value was found to be growing over time. Through network analysis, the relationship between the sub-dimensions of ethical consumption and consumption values derived each year from 2014 to 2018 showed a significantly strong correlation between eco-friendly product consumption and emotional value, social value, functional value and conditional value.

Machine Learning Approach for Pattern Analysis of Energy Consumption in Factory (머신러닝 기법을 활용한 공장 에너지 사용량 데이터 분석)

  • Sung, Jong Hoon;Cho, Yeong Sik
    • KIPS Transactions on Computer and Communication Systems
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    • v.8 no.4
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    • pp.87-92
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    • 2019
  • This paper describes the pattern analysis for data of the factory energy consumption by using machine learning method. While usual statistical methods or approaches require specific equations to represent the physical characteristics of the plant, machine learning based approach uses historical data and calculate the result effectively. Although rule-based approach calculates energy usage with the physical equations, it is hard to identify the exact equations that represent the factory's characteristics and hidden variables affecting the results. Whereas the machine learning approach is relatively useful to find the relations quickly between the data. The factory has several components directly affecting to the electricity consumption which are machines, light, computers and indoor systems like HVAC (heating, ventilation and air conditioning). The energy loads from those components are generated in real-time and these data can be shown in time-series. The various sensors were installed in the factory to construct the database by collecting the energy usage data from the components. After preliminary statistical analysis for data mining, time-series clustering techniques are applied to extract the energy load pattern. This research can attributes to develop Factory Energy Management System (FEMS).

Consummer's Perceived Product Usage and Disposition -Focusing on Efficiency of Consumption based on Resource Utilization- (소비자가 인지하는 제품사용 및 처분행동에 관한연구 -자원활용 측면외 효율성을 중 심으로-)

  • Myung Hee, Park;Hae Kyung Lyu;Myung Sook, Park;Mi Hee, Park
    • Journal of Families and Better Life
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    • v.13 no.1
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    • pp.79-79
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    • 1995
  • 본 연구의 목적은 (1) 가정에서의 소비행동을 자원활용적 측면에서 탐색해 봄으로써 소비의 사용/처분 효율성 개념을 제품군 별로 명료화 하고 (2) 사용/처분 효율성과 인구통 계적 특성 환경보전에 대한 태도와의 차이를 실증하기 위한 것이다 연구대상은 서울시에 거 주하는 주부 400명이며 최종분석에 사용된 자료수는 357부이다 연구에 따르면 사용/처분 효 율성 개념은 상품군(식품, 의류 가전제품) 에 따라 다르게 규정지어야만 함을 알 수 있었다 또한 사용/처분 효율성과 몇몇 인구통계적 변수와는 관련이 있음을 보여주었고 환경보전 태 도는 사용효율성과 정적 관계를 보여주었으나 처분효율성과는 일과성 있는 관계를 보여주지 는 못했다 이러한 연구결과는 소비자 교육 및 재활용정책에 적극 활용할 수 있으리라고 본다.

The Effect of Paid YouTube Channel Membership Motivation on Usage Satisfaction and Continuance Intention: Based on Consumption Value Theory (유료 유튜브 채널멤버십 이용동기가 이용만족과 지속이용의도에 미치는 영향: 소비가치이론을 기반으로)

  • Chengnan Jiang;Ji Yoon Kwon;Sung-Byung Yang
    • Journal of Service Research and Studies
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    • v.13 no.2
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    • pp.181-203
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    • 2023
  • YouTube exhibits a hybrid personality, incorporating traits of both over-the-top (OTT) and personal broadcasting platforms. However, limited research has investigated these hybrid characteristics, particularly in the context of paid YouTube channel memberships. Therefore, building upon consumption value theory and prior literature, this study examines the influence of consumption value factors associated with paid YouTube channel memberships on usage satisfaction and continuance intention. Specifically, the study identifies four perceived consumption value factors (functional, social, emotional, and epistemic values) within the paid YouTube channel membership context and assesses their impact on usage satisfaction and continuance intention. Additionally, the study explores the moderating role of conditional value (the experience of watching live streams on paid YouTube channels) in these relationships. Data was collected via an online survey from Korean adults who subscribed to multiple paid YouTube channel memberships, resulting in 274 responses. The proposed hypotheses were tested using structural equation modeling (SEM). The SEM results indicate that all four consumption value factors significantly influence usage satisfaction, with usage satisfaction in turn positively affecting continuance intention. Furthermore, the study reveals that conditional value moderates the relationships between functional/emotional values and usage satisfaction, as well as between usage satisfaction and continuance intention. This study is the first to focus on YouTube channel paid memberships, which encompass characteristics from both OTT and personal broadcasting platforms. It is anticipated that this research will offer insights to personal broadcasters and stakeholders regarding the motivational factors that impact user satisfaction and encourage subscriptions to channel memberships.

A Model for Blog Rank based on User Behavior and Social Relationship (사용자 행동과 사회적 관계 기반의 블로그 랭크 모델)

  • Hwang, Jae-Seon;Kim, Jangwon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.04a
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    • pp.547-550
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    • 2009
  • 블로그는 누구나 쉽게 이용할 수 있는 도구이며, 블로그를 통한 콘텐츠의 생산과 소비는 빠른 속도로 증가하고 있다. 이런 블로그의 글은 단순히 정보를 전달하는 웹 페이지 이상의 사회적 관계를 포함하고 있다. 하지만 지금까지 웹 페이지 및 블로그에 대한 검색은 이러한 사회적 관계를 고려하지 않고 있다. 따라서 본 논문에서는 사용자 행동과 사회적 관계에 기반한 블로그 랭크 모델을 제안한다. 이를 기반으로 국내의 서로 다른 서비스에서 제공한 블로그 랭킹을 새롭게 제안한 블로그 모델과 비교하였고, 이를 통해 제안하는 블로그 모델의 타당성을 제시하였다.