• Asia Marketing Journal
• /
• v.10 no.4
• /
• pp.1-33
• /
• 2009

This research investigates the effect of brand-self identification on brand attachment and brand commitment focusing on luxury brand. Another purpose of this study is to examine how the relationships among brand identification, brand attachment and brand committment are moderated by consumers' regulatory focus. Structural Equation Modeling using 214 questionnaires was conducted to test hypothesized model. The results reveal that perceived luxury brand personality including excitement, competence, and sophistication influences brand-self identification positively, which in turn has a signifiant positive effect on the brand attachment. It is also found that consumers' emotional attachment to luxury brands has a positive influence on the luxury brand commitment while the effect of the brand-self identification on the brand commitment is not signifiant. This finding strongly supports that brand attachment and brand commitment are distinct construct, which confirms the results of the previous studies. In addition, the results show that consumers-luxury brands relationships are moderated by consumers' regulatory focus. This finding explains that prevention-focused individuals who have interdependent self-view respond to the loss caused by relationship break more sensitively compared to the promotion-focused consumers. Finally, based on the findings of this study, theoretical contribution and managerial implications are discussed.

• Korean Journal of Ichthyology
• /
• v.27 no.2
• /
• pp.63-70
• /
• 2015

This research is about spawning behavior and morphological development of the eggs and larvae of fringed blenny which lives in Korean sea. It helps to find out the relation between fringed blenny larvae and other stichaeidae larva. Moreover, it is going to use for the basic data of taxonomical research. There were 8 mother fishes (total length 31.8~34.0 cm, average $32.9{\pm}0.21cm$), which were captured from the cost of Sindeok-dong, Yeosu-si, Jeollanam-do from December, 2010. we used trap to capture them. Mother fishes were brought to glass aquarium ($50{\times}30{\times}35cm$) and nurtured with recirculate rearing system. Breeding water temperature was $12.3{\sim}15.8^{\circ}C$ (average $14.1{\pm}2.47$) and salinity was 32.5~33.5‰ (average $33.0{\pm}0.05$‰). fertilized egg was round, opaque demersal egg. The size was 1.81~2.19 mm (average $2.00{\pm}0.27mm$, n=50). Incubation was begun after 271 hours and 30 minutes from fertilization. It started with piercing the egg membrane. prelarvae had length of 8.45~8.84 mm (average $8.65{\pm}0.28mm$, n=5) right after the incubation, and both mouth and anus were opened. After 11 days from the incubation, postlarvae had length of 10.5~11.3 mm (average $10.9{\pm}0.57mm$), and the number of myotomes was increased to 66.

• Journal of Nutrition and Health
• /
• v.53 no.6
• /
• pp.613-628
• /
• 2020

Purpose: The purpose of the study was to identify the health anxiety issues of middle-aged women, their health-promoting behavior, and quality of life as well as to examine the relationship between these variables. Methods: The participants were 334 women in Jeonbuk area. Demographic characteristics, the status of health anxiety, health-promoting behavior, and life quality was assessed using a self-administered questionnaire. The data were analyzed using a t-test, analysis of variance, Duncan test, and hierarchical regression analysis with SPSS ver. 24.0. Results: The score for health anxiety was 37.64 points out of a possible score of 60, and the score for health-promoting behavior was 79.18 points out of a possible score of 115. The score for the quality of life was 101.18 points out of a possible score of 150. The health anxiety scores showed significant differences, varying as per body mass index (BMI) (p < 0.05), income (p < 0.05), occupation (p < 0.05), disease (p < 0.05), satisfaction with weight (p < 0.05), and interest in weight control (p < 0.05). The health-promoting behavior showed significant differences according to age (p < 0.01), BMI (p < 0.01), income (p < 0.05), menses (p < 0.05), intake of dietary supplements (p < 0.05), perception of body image (p < 0.05), and satisfaction with weight (p < 0.05). The quality of life showed significant differences according to BMI (p < 0.05), income (p < 0.01), education level (p < 0.05), occupation (p < 0.05), disease (p < 0.05), and satisfaction with weight (p < 0.05). Regression analysis showed that health-promoting behavior was the most influential variable on the quality of life, followed by disease and health anxiety. Conclusion: Based on these results, we conclude that it is necessary to consider educational programs on improving the quality of life of middle-aged women according to the health anxiety levels and health-promoting behavior.

• The Journal of the Korea Contents Association
• /
• v.22 no.10
• /
• pp.788-803
• /
• 2022

This study was conducted to find out the characteristics of H University's students admitted through affirmative action program. The differences between the affirmative action program enrollment students and all students were compared by descriptive statistics and correlation analysis methods. In addition, in-depth interviews were conducted for students who entered the affirmative action program. A qualitative research method was used to analyze the contents of in-depth interviews. The results of the study are as follows. First, the higher the entrance score, the higher the university score for students in the affirmative action program. Second, the college satisfaction of students entering the affirmative action program is higher than that of students enrolled. Third, according to the results of the in-depth interview, the affirmative action program students were both active and not. In conclusion, it is necessary to establish a system in which students can actively prepare for their careers in universities. Accordingly, the expansion of the affirmative action program is likely to contribute to the development of universities.

• Journal of Creative Information Culture
• /
• v.5 no.2
• /
• pp.81-94
• /
• 2019

This study is intended to explore the factors that affect adult women's drinking behavior. It is intended to explore positive psychological factors in particular to provide basic data for lowering adult women's drinking rates and developing programs for short-term drinking. The study conducted a online survey in May 2018 by simple collecting 340 women in their from 20s to 50s living in Korea. According to the results of this study, AUDIT was high when the lower the age, single, separated or divorced. AUDIT has shown significant positive correlation for depression and stress, significant negative correlation with Grit. Finally, AUDIT was influenced by age, appreciation, Grit and depression. To Based on the research results, we discussed that in order to prevent adult women from drinking and to maintain abstinence, the positive psychological factors such as appreciation and Grit should be enhanced.

• The Journal of the Korea Contents Association
• /
• v.22 no.2
• /
• pp.107-115
• /
• 2022

This study discusses how to protect foreign knowledge workers from disasters conceptually. While their prestigious social and economic status, the knowledge workers can become vulnerable to disasters due to their nomadic lifestyle and voluntary isolation from communities where they reside temporarily. This study introduced and discussed strengths and weaknesses of various types of disaster communication networks and found the Small World Network (SWN) and the use of structural holes would be an appropriate strategy for the protection of knowledge workers. The use of mediators for disaster communication would be a strategic intervention from public and private organizations since that addresses voluntary isolation issue without restructuring existing disaster communication network.

• Journal of Practical Engineering Education
• /
• v.16 no.2
• /
• pp.195-202
• /
• 2024

This study explored the effect of job experience while attending engineering colleges on entry into the labor market. To this end, the relationship between work experience and first job success among the job preparation behaviors of engineering majors and students with other majors was compared. Next, we analyzed the effects of work experience such as internships experienced by engineering students on adjusting to their first job after graduation and maintaining their employment. In particular, by analyzing the relative influence of factors affecting engineering students' entry into the job market, what kind of policy efforts can be made at the university level for the success of engineering students' employment is presented. The results showed that work experience affects the quality of employment of engineering, and it had a positive effect on all engineering students regardless of gender.

• Korean Journal of Heritage: History & Science
• /
• v.48 no.2
• /
• pp.4-29
• /
• 2015

This article considered generally gradational change aspect, character of community for the tombs of the Three kingdoms prepared by some certain homogenous groups. It was completed by tracing the transfering process to grasp character of social structure and organizing System in the community. For this reason, it's analyzed that Wooden chamber tomb was formed in some certain Time-Space of the Yaksadong Buk-dong archaeological site in the Three Kingdom Period. Constructed group was distinguished by the five classes. So perhaps scale of Wooden chamber and sort, material of burial relics, the top layer and the upper layer were established two status those are active the ruling class led the Wooden chamber tomb's society, the general public hold a large majority from the middle class to the lowest class. And it depends on age(nonage-adult) that differed in relation of arrangement, character. It's changed with function or roles, property, purpose etc. of social community in accordance with these individual position, age. Received signification, value of social status were considered with social worth, faith. Members in a community had been conducted under premeditated, organised system for common target, relatedness. Also it seems to attempt organization's own maintenance, persistiveness in norms that given at common law. To do that, relation for combination between members who consisted systems had to be organic. The relation for combination was considered to form relation for the much larger community in based on blood relationship that most vital part. One social structure had established family(house, household) community in based on individual blood relationship, family communities gather up to develop into relative(blood relative, same race) community gradually. Furthermore, relative(blood relative, same race) communities, that focus on the public good gather up to develop into social community in based on regionalism. It's considered to go through the Development Process of family(house, household) community - relative(blood relative, same race) community - social community.

• Korean Journal of Culture and Social Issue
• /
• v.24 no.4
• /
• pp.657-689
• /
• 2018

The purpose of this study is to develop a substantive theory on 'eating alone'(honbob)and the process of maintaining the lifestyle of eating alone for the need of a non-judgmental understanding on the new 'honbob' lifestyle. Data were collected through in-depth interviews with 10 male and female workers in Seoul and Gyeonggi-do, who voluntarily eat alone over 70% of their meals per week with the minimum duration of 5 years. Data analysis was performed using grounded theory proposed by Strauss & Corbin (1998) in the qualitative research method. As a result, a paradigm model on the process of maintaining 'honbob' was derived. Based on categorical analysis, the causal condition was 'not trying to tune' and the central phenomenon was 'following the desire to set efficiency as the top priority. Contextual conditions were 'the atmosphere of fierce competition', 'weakening of organizational culture', 'diffusion of individualistic culture'. The intervening conditions were 'personal trait and emotional experience', 'job characteristics of less organization culture'. The action/interaction strategies were 'accepting internal conflicts', 'acting in autonomy', 'finding relationship through media', and 'distancing from superficial relationship'. The consequences were 'enjoying time for self-exploration', 'valuing self-care', 'becoming a epicurean conventionalist', and 'becoming aware of the need for balance'. The core category has been shown as 'self-oriented in accordance to priority of efficiency and being able to appreciate the importance of social group'. The Such phenomenon passes through four different stages - first, the stage of weighing time efficiency while beginning hon-bob; second, the stage of conflict when one feels nervous and not free from others' view; third, the stage of adjustment to justify his/her 'hon-bob'; and the final stage of balance to perceive the importance of social group while going on 'honbob'. The study had the aim of increasing the understanding and acceptance of the new 'honbob' lifestyle through an in-depth exploration of office worker's 'honbob' experience and the process of maintaining 'honbob' so the society can better accept it and, further, to embrace co-existence of various cultures.

• Journal of Service Research and Studies
• /
• v.13 no.2
• /
• pp.130-145
• /
• 2023

The digital transformation of finance is accelerating, and digital banking has already become a major banking channel. Banks have traditionally placed importance on CRM(Customer Relationship Management) and have tried to retain their loyal customers, who contribute significantly to the bank, such as long-term transactions, holding accounts with a certain balance or more, and holding loans. In this situation, this study exploratorily analyzed the consumer behavior of digital banking deposits in a major bank of Korea(1,145 samples). Statistical analysis was performed using SPSS. The main findings of the study are summarized as follows. It was found that there were differences of consumer behavior in digital banking deposits by generation, and the MZ generation used digital banking more on holidays than other generations. As a result of analyzing the behavior of existing loyal customers and regular customers of digital banking deposit, there was a significant difference in both the amount and period of the deposit. It was confirmed that the existing loyal customers of the bank also engage in consumer behavior that contributes to the bank in digital banking. In addition, the interaction between the customer type and the date of sign up for the deposit period, which is the goal setting of financial consumers, it was found that there was a significant effect. This study empirically analyzed the consumer behavior of digital banking in a situation where decrease of bank branches and encounters with digital banking. The major concepts of the consumer behavior theory are Loyal Customer, Goal Pursuit, and Habit, which were confirmed in an example of digital banking. The results of this study can suggest practical implications for existing banks and Internet-only banks, including the importance of customer management in digital banking.