• Proceedings of the KGS Conference
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• 2003.11a
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• pp.209-214
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• 2003

후각은 현대 서구 문화에서 가장 과소평가 되는 감각일 것이다. 1) 냄새는 명명하거나 객관적으로 측정하거나 똑같이 재생하기 어려운 현상이기에, 후각의 영역은 대체로 주관적 묘사와 정서적 기억에 의존한다. 실증주의, 과학ㆍ기술ㆍ발전에 대한 믿음이 강화될수록 냄새는 침묵당해 왔으며, 특히 서구의 지식 엘리트에 의해 그 중요성이 평가되어 왔다. 지리학 분야 역시 이런 경향에서 자유롭지 않을 것이다. (중략)

• Proceedings of the Korean Association for Survey Research Conference
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• 2001.06a
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• pp.109-127
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• 2001

그 동안 사회과학 분야에서의 연구는 논리실증주의의 객관성 중시 사고가 지배해왔다. 그 결과 객관적인 측정과 변수들 간의 관계에 대한 타당성에 중점을 개인간 (interindividual)의 비교에 대한 연구가 주를 이룸으로써 개인의 주관성이 반영되어 나타나는 다양한 자극들에 대한 개인내(intraindividual)의 반응의 차이에 대한 연구가 부진하였다. 사회과학분야에서 중요한 연구대상이 되는 인간의 독특성은 바로 개별 주체들이 가지고 있는 주관성에 있다고 해고 과언이 아닌데 실증주의자들이 사용해 온 계량적 접근방법으로는 인간의 본질적 속성인 주관성에 대한 연구에 한계가 있다. 이러한 문제를 해결하기 위해 Q 방법의 방법론적 특성과 실제 적용에 대해 알아본다.

• Korean journal of communication and information
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• v.54
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• pp.76-97
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• 2011

What are the meanings of abduction as a methodology of Cultural Studies? By contextualizing Charles Sanders Peirce's logic of abduction in the discipline of Cultural Studies, I explore the epistemological discussion on the modern scientific research methodology of social sciences. Abduction is a kind of logical inference, which is often associated with guessing or intuition. Peirce's method of abduction and Cultural Studies' contextual formation in effect address an alternative methodology to positivism. Criticizing the modern Eurocentric structure of knowledge construction, I suggest that the virtue of abduction, as a logic of discovery, should be re-discovered in the context of Cultural Studies. Abduction holds important lessons for Cultural Studies as well as social sciences in general because of its focus on intuition, empathy, and intellectual collaboration. Through its elaboration of the logic of abduction, Cultural Studies is able to maintain not only its epistemological ground but also its methodological communicability.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.111-126
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• 2000

본 연구는 실증주의적 연구방법에 근거한 스포츠마케팅 연구에 자연주의적 접근방법을 소개하고 Ethnographic 면접방법의 적용가능성을 제안하기 위한 목적으로 진행되었다. 이를 위해 스포츠마케팅의 선행연구들의 특성과 연구동향을 검토하고 해설적 연구와 질적분석의 필요성을 제시함과 동시에 Ethnographic면접 방법을 소개하고 스포츠마케팅 연구에 유용성을 제시하였다. Spradly(1996)가 제시한 12단계의 연구과정을 6단계로 축약하고 각 단계에서 의 연구내용을 제시하였다. 또한 스포츠마케팅의 적용분야로 스포츠상품의 생산자인 선수 와 관람소비자의 역할 규명 연구, 스포츠마케팅의 소비과정과 고객만족 연구. 매체를 통 한 소비상황과 서비스적 요인 연구, 스포츠마케팅의 연구영역 등에 적용가능성을 제시하 였다.

• Korean Journal of Social Welfare Studies
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• v.44 no.2
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• pp.465-497
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• 2013

This paper criticizes the ontological and epistemological dichotomy in social sciences including social welfare and probes into Critical Realism as an alternative paradigm. Many theories for social welfare have adhered to dichotomous ontological standpoint, 'agency' vs. 'social structure', and Eco-system approach have occupied dominant position to integrate this dichotomy. These theoretical standpoint have had great influence on social work practice. On the other hand, dichotomous epistemological standpoint which is constituted of different views of phenomena, 'positivism' and 'constructionism', have had great influence on social work research and practice. These dichotomous ontological and epistemological approach have a limit to reveal qualitative nature of the relationship between agency and social structure, to ponder the deeper reality, the mechanism of stratified reality, and the reality being independent of agency. Replacing these approaches, Critical Realism unfold the theoretical potential as an alternative paradigm for social welfare through the discussion on stratified realty(the empirical, the actual, and the real), intransitive/transitive dimension, double hermeneutics in these dimensions, and the conditions for conceptualization, duality of structure and practice, transformation model of agency and structure.

• Journal of the Korean Home Economics Association
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• v.37 no.5
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• pp.61-84
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• 1999

The purpose of this study is to understand the context of cosumers' lives in Korea with a narrative analysis method. The epistemological orientation of eh narrative analysis is Interpretivism, which blends the two polar philosophical perspectives, Empiricism and Rationalism, and includes Narrotology, Hermeneneutics, Semiotics, and Structural Criticism. Narrative analysis takes as its object of investigation the story itself. This study collects eleven narrative plots from four housewives, into which Labov's structural approach is applied. This study shows clearly that the socio-cultural environment in which consumers live has strong influence on their consumption behavior and also reveals that narrativization tells not only about past actions but how individuals understand those actions, that is, meaning.

• Journal of the Korean earth science society
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• v.30 no.1
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• pp.81-95
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• 2009

The purpose of this study wasto analyze the factors that enhance their learning achievement in a fieldtrip environment. For this academic goal, we analyzed a pattern of fieldtrip-related perception and attitudes of 19 science-talented students who participated in the 2007 KESO winter school. As for the perception type, the result of analysis showed that the science-talented students understood a fieldtrip as an experimental inquiry from an inquiry perspective, and that their understanding about a fieldtrip was based on anthropocentrism, positivism and instrumentalism from a science philosophy perspective. Regarding theattitudes type, the result revealed that the purpose of the winter school was mainly to learn knowledge in earth science, and that there was a significant tendency for the participating students to become a future scientist more eagerly than their parents expected. Students' fieldtrip-related academic self-concept was mostly positive while the participants experienced both positive and negative emotions.

• Journal of Distribution Research
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• v.16 no.5
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• pp.211-231
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• 2011

RYUTSUKEIRETSUKA(Vertical Marketing System) developed by the Japanese Leading Manufacturers began to turn weak with the presence of the large- scaled retail enterprises since 1980’s. Therefore the alliances between major manufacturers & large distributors that were in the conflict relations for a long time began to progress. In accordance with this change in the distribution channel practice, the stance of the distribution channel theory in Japan had also changed. As the normative researcher group who had been critical to RYUTSUKEIRETSUKA and sympathetic to the task of merchant judged that it would disappear sooner or later, they considered positively the alliances between major manufacturers & large distributors which the latter were in dominant position. On the other hand, even the empirical researchers who supported the affirmative function of RYUTSUKEIRETSUKA changed their standpoint. They recognized the new channel practice, in other words the vertical alliances between the power companies, would be the frontier of research in accordance with the impetus of positivism in terms of the Marketing methodology. Thus, researchers of distribution channel theory in Japan who supported the normative approach become few and even changed to hurry to absorb in the empirical research, while moving the main focus of the research from RYUTSUKEIRETSUKA to the Alliances. In the long run, the distribution channel theory which was regarded as the leading principle of the Japanese Marketing has just made the methodological paradigm shift. The author suggests a critical viewpoint against the current Japan’s academism with the assumption that RYUTSUKEIRETSUKA has negative aspects.

• Journal of Korean Philosophical Society
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• v.131
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• pp.245-272
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• 2014

이 논문은 풍우란(馮友蘭:1895~1990)의 신리학적 철학과학관을 해명하는 것이다. 풍우란은 과학의 역할과 중요성을 긍정하면서도, 철학의 독자적인 역할을 인정한 철학자이다. 그에 따르면 과학은 실제세계에 대한 구체적 적극적 지식을 추구하고, 철학은 '인생경지(경계(境界))의 고양'을 추구하며 나아가 정신의 '자유와 불멸'을 목표로 하는 학문이다. 과학과 철학은 학문의 대상 방법 목표가 상이한 별개의 학문이다. 그는 신실재론의 논리분석방법을 빌어 중국전통철학을 재해석하여 신리학적 철학체계를 수립함으로써 그 혼동을 정리하려했다. 과학은 구체적 객관세계[기(器)] 즉 실제(實際)에 관한 학문이고, 철학은 추상적 보편세계[이(理)] 즉 진제(眞際)에 대한 학문이라는 것이다. 그래서 과학은 구체적인 실제세계에 대한 적극적[긍정적] 지식의 축적을 목표로 하고, 철학은 보편적 세계에 대한 이지적 분석 종합 해석을 목표로 한다. 가장 철학적인 철학인 형이상학은 인생의 경지를 드높이는 것을 추구한다. 철학은 최고의 인생경계 즉, 천지경계(天地境界)의 도달을 목표한다. 이를 위해 철학은 진제에 대한 개념적 논리적 분석을 통해 실제를 초월하는 네 가지 형이상학적 관념을 얻어 천지경계에 도달할 수 있다. 천지경계에 도달하는 형이상학적 방법은 두 가지이다. 하나는 정(正)의 방법으로 논리분석법인데, 경험에 대해 논리적 분석 종합 해석을 하는 것이다. 다른 하나는 부(負)의 방법으로 중국화(中國畵)의 '홍운탁월(烘雲托月)'처럼 말할 수 없는 것을 말하는(불가사의(不可思議), 불가언설(不可言說)) 방법이다. 형이상학은 이를 통해 인간의 삶에 자유와 불멸을 가져다줄 수 있다. 이런 형이상학적 활동은 과학이 목표로 하지도 않고 할 수도 없다는 것이 풍우란의 견해이다. 이로서 풍우란은 참과 거짓을 밝힐 수 없는 무의미한 명제의 추방을 주장한 논리실증주의와 대립되는 철학관에 도달했다.

• Journal of Korean Library and Information Science Society
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• v.32 no.2
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• pp.269-288
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• 2001

Library and information science(LIS) research, as reflected in its own disciplinary and professional history, has been ignorant of the transitions and developments of other humanities and social science disciplines. For instance, the positivistic perspectives in research have been maintained in the field while other disciplines have been experimenting wide variety of research methods and aspects. This paper attempts to articulate that LIS research should play an appropriate role in analyzing and investigating various key-words in modern knowledge society. In this regard it scrutinizes the applicability and implications of discourse analysis. It specifically surveys the historical background of the development of LIS research; then it explains the dimensions of discourse analysis and some principles; and, finally it shows some examples of research projects that emp1oy these perspectives.