• Proceedings of KHEA Conference
• /
• 2004.04a
• /
• pp.166-166
• /
• 2004

• Proceedings of KHEA Conference
• /
• 2004.04a
• /
• pp.170-170
• /
• 2004

• Proceedings of KHEA Conference
• /
• 2005.04a
• /
• pp.70-70
• /
• 2005

• Proceedings of KHEA Conference
• /
• 2003.10a
• /
• pp.145-145
• /
• 2003

• The Korean Journal of Woman Psychology
• /
• v.15 no.3
• /
• pp.447-468
• /
• 2010

This study examined whether aggression mediates the effects of seven sub-types of narcissistic personality on psychopathy. It hypothesized that some of narcissistic personality could affect aggression that, in turn, contributes to psychopathy. The sample of this study consisted of 864 college students (451 males and 413 females). The participants completed an assessment battery consisting of Narcissistic Personality Inventory(NPI), Aggression Questionnaire(AQ), and Self-Reported Psychopathy Scale(SRPS). According to the results, narcissistic personality and aggression variables affected psychopathy, and aggression predicted students' psychopathy. The effects of students' narcissistic personality on psychopathy were partly mediated by aggression. The research findings partly supported the hypothesis, and were discussed on gender differences in relation among sub-types of narcissistic personality, aggression, and psychopathy. The implications and limitations of this study were suggested.

• Journal of Family Resource Management and Policy Review
• /
• v.10 no.2
• /
• pp.43-59
• /
• 2006

The purpose of this study was to examine university students' consumption-orientation and attitude toward conspicuous consumption as well as to identify the factors that are most influential on consumption-orientation and conspicuous consumption behavior. The major findings of this study are summarized below. First, the average scores of consumption-orientation and conspicuous consumption were 2.71 and 3.15 respectively, on a 5 point scale. Second, the most influential factor on university students' consumption-orientation was friends' influence. Third, the most influential factor on conspicuous consumption was students' perceived social status. Fourth, conspicuous consumption tendency and consumption-orientation were significantly higher for those students with larger amount of allowances, female students, or the students who are working. Fifth, the university students' consumption-orientation and conspicuous consumption tendency were significantly higher for the students whose parents' child-rearing style is inconsistent or excessive investment. Finally, the consumption orientation has a significant positive relationship with conspicuous consumption.

• The Research Journal of the Costume Culture
• /
• v.8 no.6
• /
• pp.842-852
• /
• 2000

The purpose of this study was to classify consumer groups according to the life style dimensions and to analyze conspicuous consumption, clothing shopping motives among consumer groups, and also to clarify relationships between demographic variables and the life style, conspicuous consumption, clothing shopping motives. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, factor analysis, cluster analysis, t-test, ANOVA, Duncan test were conducted. The results were as follows ; First, consumer groups were classified into the following five subdivisions : passive group, appearance consideration/self-realization group, appearance indifference group, family oriented/economic group, achievement oriented/active group. Second, the significant differences among the classified life style groups were found in conspicuous consumption and clothing shopping motives. Third, there were significant differences in life style, conspicuous consumption, clothing shopping motives according to demographic variables like age, occupation.

• Journal of the Korean Home Economics Association
• /
• v.46 no.7
• /
• pp.109-120
• /
• 2008

The purpose of this study was to find out if body image and conspicuous consumption tendency influenced luxury brand buying behaviour. A survey questionnaire was used to collect information from 430 females in their 20's. Collected data were subjected to descriptive analysis, factor analysis, and path analysis. Results showed that body image and conspicuous consumption tendency consisted of five factors. In terms of body image, attitude towards changing appearance, attitude towards changing body figure/weight, and interest in health/appearance had a positive effect on conspicuous consumption tendency, which ultimately influenced luxury brand buying behaviour. In contrast, body cathexis and physical self-concept had a negative effect on conspicuous consumption tendency, which also directly influenced luxury brand buying behaviour.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.2
• /
• pp.209-218
• /
• 2003

The Purpose of this study is to investigate the effects of the perceived luxury characteristic and consumer's conspicuous consumption on the fashion luxury involvement. The subjects were Korean 443 women from 20's to 50's living in Seoul. The reliability analysis, confirmatory factor analysis and structural equation analysis by AMOS 4.0 were used for statistics analysis. The results are as follows; 1) The perceived aesthetic taste and luxurious aspect of fashion luxury directly influence on fashion luxury involvement through hedonic consumption value. 2) The perceived luxurious aspect and traditional value of fashion luxury directly influence on negative luxury consumption value, but negative consumption value does not influence on fashion luxury involvement. 3) The well-known brand orientation, face-saving consumption, and value orientation directly influence on fashion luxury involvement.

• Proceedings of the KHMA Conference
• /
• 2013.05a
• /
• pp.367-367
• /
• 2013