• 한국의류학회지
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• 제27권2호
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• pp.209-218
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• 2003

The Purpose of this study is to investigate the effects of the perceived luxury characteristic and consumer's conspicuous consumption on the fashion luxury involvement. The subjects were Korean 443 women from 20's to 50's living in Seoul. The reliability analysis, confirmatory factor analysis and structural equation analysis by AMOS 4.0 were used for statistics analysis. The results are as follows; 1) The perceived aesthetic taste and luxurious aspect of fashion luxury directly influence on fashion luxury involvement through hedonic consumption value. 2) The perceived luxurious aspect and traditional value of fashion luxury directly influence on negative luxury consumption value, but negative consumption value does not influence on fashion luxury involvement. 3) The well-known brand orientation, face-saving consumption, and value orientation directly influence on fashion luxury involvement.

• 한국의류학회지
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• 제25권7호
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• pp.1215-1226
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• 2001

The purpose of this study is to develop a model of adolescent's conspicuous consumption on clothes. For this study, questionnaires were administered to 400 adolescents in Kwang-Ju. Employing a sample of 283, data were analyzed by using the structural equation model of the Lisrel analysis, in addition to cronbach's alpha coefficient for reliability and confirmatory factor analysis for validity. The results of this study was found that a conceptual model for adolescent's conspicuous consumption on clothes was judged to provide acceptable goodness of fit. Specifically, materialism and clothing conformity had a direct effect on conspicuous consumption on clothes, and materialism, hedonic shopping orientation and clothing interests had a indirect effect on conspicuous consumption on clothes. The results indicated that clothing conformity had important influence on conspicuous consumption and its influence on adolescent's conspicuous consumption was mediated by materialism, hedonic shipping orientation and clothing interests.

• 대한가정학회지
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• 제38권12호
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• pp.15-28
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• 2000

The purpose of this study is to analyze Adolescents spending habits and examine it. The data was collected from 1125 high school students and their parents nationwide. The resets are as follows. 1. About seventy eight percent of the responded students own relatively high-priced goods such as brand-name jeans (59.1%), a mobile phone (31.9%), perfume with a price of 50,000 won or more (26.5%), CD Player (24.4%) or electronic pocket diary (17.1%). The percentage varies according to region. 2. The Adolescents tendency for conspicuous consumption is reflected by 2.92 points out of a total 5 points, while their mothers'marks 2.18 points. By region, conspicuous consumption behavior is more common in Seoul than in other small and medium-sized cities and towns. Also, the more mother attribute children's behavior internally, the lower the childeren's competence is.

• 한국가정관리학회:학술대회논문집
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• 한국가정관리학회 2013년도 제53차 공동춘계학술대회
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• pp.367-367
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• 2013

• 한국생활과학회지
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• 제16권2호
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• pp.367-380
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• 2007

This study investigates the perception of price and the propensity to conspicuous consumption in the purchase of clothing among college students and the relation between the perception of price and the propensity to conspicuous consumption. The data for this study were collected from 1,015 Korean college students. In order to analyze the data, statistical methods such as frequency, percentage, mean, standard deviation, factor analysis, ANOVA, scheffe-test, Pearson's correlation, and Cronbach's a were used with the SPSS statistical package program. The major study findings were as follows. 1. The perception of clothing price among college students was classified into five factors: high price-oriented, discount-oriented, high quality-price rate-oriented, low price-oriented, and effectiveness-oriented. 2. The propensity to conspicuous consumption of clothing among college students was classified into four factors: brand name conspicuousness, conspicuous pursuit of vogue, symbol of their social position, and imported goods conspicuousness. 3. High price-oriented and discount-oriented were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. High quality-price rate-oriented and low price-oriented were different significantly according to sex, father's educational level, monthly income, monthly allowance amount. Effectiveness-oriented was different significantly according to sex, age. 4. Brand name conspicuousness, conspicuous pursuit of vogue and imported goods conspicuousness were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. Symbol of their social position was different significantly according to sex, age, father's educational level, monthly income. 5. High price-oriented, discount-oriented and high quality-price rate-oriented have the highly positive correlation with four factor of propensity to conspicuous consumption of clothing. Low price-oriented has the negative correlation with four factor of propensity to conspicuous consumption of clothing. Effectiveness-oriented has the lowly positive correlation with four factor of propensity to conspicuous consumption of clothing.

• 대한가정학회지
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• 제45권8호
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• pp.105-126
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• 2007

The aims of this study were to examine the actual conditions surrounding the purchasing of online game items and Internet cyberspace items by adolescents the propensity of adolescents to consume these items, to determine the difference in the propensity for high and low consumption of these items among adolescents, and to investigate the characteristics of the adolescents who show a high propensity for the consumption of Internet items. The data for this study were collected from 483 adolescent consumers who were middle school and high school students in the city of Bucheon in Gyeonggi Province. The statistical methods used for the data analysis included frequency, percentage, standard deviation, t-test, and one-way ANOVA. The results of the present study can be summarized as follows. The majority(79.5%) of the students surveyed had had the experience of purchasing items. Most students(67.5%) had a rare frequency of buying ($1{\sim}2$ times in a period of 6 months or less). Nearly half (47.9%) of the students spent less than 1000 won per month on the item(s) purchased. Most of the students purchased items with their parents' permission, but 26.6% of the students bought the items without their parents' permission. Most of the characteristics of the items purchased, such as the major item purchased, payment method, amount purchased per month, average amount spent per buying experience, and whether or not they had their parents' permission differed according to gender, grade level, record, and monthly allowance. The level of propensity to consume the items was not high. The propensity of imitation consumption (1.96) was lower than that of impulsive consumption (2.38) and conspicuous consumption (2.45). Most of the buying characteristics, including the major item purchased, payment method, amount purchased per month, average amount spent per buying experience, parents' permission, grade level, and monthly allowance were different between the high and low propensity for consumption groups.

• 패션비즈니스
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• 제22권2호
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• pp.14-26
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• 2018

This study was to explore purchasing behavior and repurchase intention by considering social-face sensitivity and conspicuous consumption. To do this, first, this study tried to explain how consumers had different characteristics for social-face sensitivity, conspicuous consumption, purchasing behavior, and repurchase intention for outdoor wear. Second, this study tested the relationship between consumer behavior (purchasing behavior and repurchase intention) and social-face sensitivity by considering the mediating effect of conspicuous consumption. As the results, first, there was a significant relationship between social-face sensitivity (sensitivity to saving face) and conspicuous consumption, which had a significant effect on the purchasing behavior with outdoor wear(purchase frequency, purchase cost). Second, social-face sensitivity (consciousness of shame) had a significant effect on conspicuous consumption (preference for famous brands, status symbol, pursuing fashion), and social face sensitivity (consciousness of social formality) had a significant effect on conspicuous consumption (preference for famous brands). The relationship between the conspicuous consumption and purchasing behavior showed that conspicuous consumption had significant effects on consumer behavior (purchase frequency, purchase cost). The relationship between the social-face sensitivity and purchasing behavior showed that being conscious of others had a significant effect on purchasing behavior. Third, purchasing behavior with outdoor wear had a significant effect on repurchase intention. Finally, this study confirmed that conspicuous consumption had a partially significant mediating effect on the relationship between social-face sensitivity (sensitivity to saving face) and purchasing behavior.

• 복식
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• 제62권1호
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• pp.49-61
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• 2012

The purposes of this study were study intended to investigate effects of conspicuous consumption, sales promotions and images of the country of manufacture on Chinese consumers' purchasing attitudes to fashion luxury brands. The study was conducted by experimental conspicuous consumption(2)X[types of sales promotions(2) X images of the country of manufacture(2)] design by combining the 3 variables mentioned above. 312 women living in Chengdu were collected for this study. For data analysis, factor analysis, T-test, frequency analysis and ANOVA were used. The results were as follows: First, Chinese consumers' favor to fashion luxury brands: 2-way interactions, in sales promotions and images of the country of manufacture, was found for favor to fashion luxury brands. Second, Chinese consumers' purchase intent to fashion luxury brands: only the main-effects of conspicuous consumption and images of the country of manufacture was meaningfully positive. It demonstrates that only conspicuous consumption and images of the country of manufacture effected Chinese consumers' purchase intent to fashion luxury brands.

• 감성과학
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• 제18권3호
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• pp.107-114
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• 2015

오늘날 우리 사회는 거절과 무시라는 사회적 배제(social exclusion) 경험의 증가로 인해 공격 행동, 자기 자멸적행동, 인지 능력의 저하와 같은 많은 사회적 문제가 발생하고 있다. 본 연구는 사회적 배제의 유형인 무시와 거절이 각각 과시적 소비와 친사회적 행동에 미치는 효과를 검증하고 근육 강화에 의한 체화된 인지가 그 효과를 어떻게 조절하는지 규명하고자 수행되었다. 이를 위해 무시와 거절 조건의 참가자에게 악력기를 통한 근육 강화(firmed muscle)로 체화된 인지를 형성시킨 후 과시적 소비(conspicuous consumption) 성향과 친사회적 행동(prosocial behavior) 의도를 측정하였다. 분석 결과, 무시 조건의 경우 악력기를 통한 근육강화 집단이 근육비강화 집단 (통제 집단)에 비해 더 낮은 과시적 소비 경향과 더 높은 친사회적 행동 의도를 보였으나, 거절 조건의 경우 근육강화 집단과 근육비강화 집단 간의 유의미한 차이를 보이지 않았다. 이는 사회적 배제 경험 중 무시의 경우, 체화된 인지를 통해 효능감의 동기를 높이면 친사회적 행동과 같은 긍정적인 행동을 유도할 수 있음을 시사한다.

• 디지털융복합연구
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• 제10권5호
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• pp.117-124
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• 2012

소비자들이 왜 위조품을 시용할까? 하는 의문에서 출발하였다. 사전조사를 통해 위조품 사용동기, 사용혜택 및 사용손실 척도를 제작한 후, 이러한 위조품사용 동기요인과 위조품사용 혜택요인 및 위조품사용 손실요인 각각에 대해 한중소비자간에 인식의 차이가 있는가를 확인하였다. 연구결과 첫째, 위조품 사용동기요인은 과시성, 경제성, 만족감, 실용성의 4가지로 나타났으며, 한중소비자의 인식차이를 알아본 결과 과시성, 경제성과 만족감 요인에서는 유의미한 차이가 나타났다. 둘째, 위조품 사용 혜택요인은 개인적 혜택과 경제적 혜택의 2가지로 나타났다. 2가지 혜택요인 모두에서 한중소비자간 유의미한 인식차이가 나타났으며, 한국소비자가 중국소비자에 비해 높은 긍정응답을 나타내 보였다. 셋째, 위조품사용 손실동기요인은 개인적손실, 품질손실, 물질적손실 및 사회적손실의 4가지 요인으로 나타났다. 개인적손실과 품질손실 및 물질적손실요인에 대해 한중소비자간 유의미한 인식차이가 나타났다. 이러한 연구결과는 한국소비자의 위조품사용행동에 대한 심층적 이해를 통해, 향후 위조품 사용을 줄이는 공공 캠페인에 활용할 수 있는 자료를 제공해 줄 것으로 기대한다.